Natalac Records

04/09/2026

Jacksonville Mogul Natalac Reclaims 30-Year Legacy with Unprecedented "30 for 30" Digital Takeover

JACKSONVILLE, FL – Natalac (Sheldon Martinez Davis), the CEO of Natalac Records and a U.S. Marine Corps veteran, has achieved a historic milestone in independent music. Marking 30 years of cultural influence, he has released 38 high-definition, AI-enhanced music videos in a single week, establishing a cinematic visual legacy for three decades of work.

Dubbed the "30 for 30 Digital Takeover," this rollout revitalizes classic tracks that defined the Jacksonville sound. Featuring new visuals for songs such as "Killing My Heart," "Players Ball," and "Peety Weet Straw," Natalac is utilizing modern technology to connect his 1990s roots with a global digital audience.

Remaining a dedicated fixture of the Jacksonville community, Natalac continues to operate his empire from the 32208 zip code. He maintains his residence in his childhood home on Doncaster Avenue and strategically manages Natalac Records from Dallen Lea Drive, reinforcing a 360-degree perimeter of local ownership.

"This isn't just about music; it's about the blueprint," says Natalac. "I’ve been independent since 1997. I don’t need an executive producer to tell my story. I have my own fleet at Natalac Express to fund my vision. These 38 videos are for the Northside and the next generation of artists."

The "Highlands 3" legend—who shared a 9th-grade huddle with Pro Football Hall of Famer Brian Dawkins and NFL star Patrick Sapp—is demonstrating that discipline is the key to longevity. The 38-video surge is currently featured across YouTube, Facebook, and Instagram, showcasing the raw grit and AI-driven aesthetics of the Northside.

Fans and media can experience the full 30-year visual history of Natalac Records on the official Natalac YouTube channel and follow the movement on social media.

YouTube Link https://youtube.com/?si=2BBxU1jycD--pqoP

All Social media

Media Contact:
Natalac Records
5029 Dallen Lea Drive
Jacksonville, FL 32208
natalac.com

Best regards,

Natalac

03/31/2026

FOR IMMEDIATE RELEASE

JOINT ADVISORY: ENFORCEMENT OF PUBLIC CONDUCT ORDINANCES DURING 2026 SPRING BREAK SEASON
PANAMA CITY BEACH, FL – The City of Panama City Beach, the Bay County Sheriff’s Office, and the Florida Fish and Wildlife Conservation Commission (FWC) are issuing a joint public advisory to clarify enforcement protocols and safety ordinances currently in effect through April 2026.
Following recent large-scale gatherings, authorities are reminding all residents and visitors of the Zero-Tolerance Policy regarding disorderly conduct and regional safety measures.
Key Enforcement Actions & Warnings
Disorderly Conduct & Lewd Behavior: Law enforcement officers, including FWC personnel, are authorized to intervene in "over-the-top" or "lewd" public displays. This includes excessive twerking or dancing that generates noise complaints or violates disorderly conduct statutes.
Crowd Control Measures: Officers are equipped with pepper spray and paintball guns to disperse unpermitted "takeover" events that threaten public safety.
Current Spring Break Ordinances (In Effect March – April 2026)
Alcohol Ban: The possession or consumption of alcohol on the sandy beach is strictly prohibited for the entire month of March.
Juvenile Curfew: A mandatory curfew for unaccompanied minors (under 18) is in effect from 8:00 PM to 5:00 AM within designated High Impact Zones.
Overnight Beach Closures: Specific high-traffic sections of the beach are closed to all access from 10:00 PM to 4:00 AM.
Rental Restrictions: Vacation rentals are prohibited from leasing to anyone under the age of 21.
Official Statements
"While twerking is not inherently against the law, it becomes a criminal offense when it is deemed lewd or results in a noise ordinance complaint," stated Bay County Sheriff Tommy Ford.
"Panama City Beach is a world-class destination. Our job is to ensure it remains safe for residents and visitors alike. We are done with the nonsense," added Police Chief J.R. Talamantez.
Contact Information:
For a full list of active ordinances and High Impact Zone maps, please visit the Official Panama City Beach Spring Break Portal.

Learn how to twerk step by step in just a few minutes with this easy twerk tutorial! Learn how to make it shake, pop, and clap! Download the Fit2Flaunt app: ...

03/21/2026

FOR IMMEDIATE RELEASE

Jacksonville "Living Legends" Natalac, PVG Bo, and DJ Gitt Lead All-Star Lineup for "Come Together Day" Youth Empowerment Summit
JACKSONVILLE, FL — March 21, 2026 —

Jacksonville hip-hop veteran Natalac, rising star PVG Bo, and local icon DJ Gitt will unite at 3607 Ribault Scenic Drive for the 2026 edition of "Come Together Day." This landmark community event is dedicated to "changing the narrative" for Duval’s youth, replacing the cycle of street violence with a "State of Emergency" for unity, love, and professional mentorship.

Honoring the Visionaries:
Natalac (Sheldon Martinez Davis): A 30-year industry veteran and U.S. Marine Corps veteran. As the CEO of Natalac Records and Natalac Express, he serves as a "Living Legend" providing a blueprint for independent success and stability.

PVG Bo: Known for his impactful anthem "Nobody Died Today," PVG Bo represents a new generation of Jacksonville artists choosing to use their platform to promote life and safety.

DJ Gitt (DeAngelo D. Hicks): CEO of Strong Hold Ent and founder of the SOC Foundation, DJ Gitt is a pillar of the community dedicated to fostering local talent and positive energy.

The Full Artist Lineup:
Joining the headliners is a powerful roster of local talent committed to the mission of "Motivating the City," including:
Moschino Jay
Bulls
HeadHuncho Amir
Mix Masta Prince (Performance & Support)
Randy Strap (Event Host)

Event Mission:
"Although the name differs from past years, the mission remains unchanged: 'Unity is the Key State of Emergency,' empowering and saving our Black Youth," stated Natalac. The event features live music, line dancing, and performances in a family-friendly environment designed to bridge the gap between "OGs" and the rising generation of "Young Kings."

Event Details:
Location: 3607 Ribault Scenic Drive, Jacksonville, FL 32208
Time: 12:00 PM until late
Admission: $20.00 (Children 12 and under must be accompanied by an adult)

Highlights: Food, drinks, and positive vibes; no outside alcohol permitted.

For more information or to support the movement, visit Natalac.com or call 904-554-4246.
# # #

Media Contact:
Natalac Records
904-554-4246
Natalac.com

03/18/2026

SEEING DOUBLE? 🌫️💎 Is it Haze Karolina or Karolina Haze?
The answer: BOTH. One voice, two styles. 🎤 One for the rap, one for the soul. 🕊️
The new visual for "A.T.M." from is OUT NOW! Straight off the new album The Return of Goldie. Witness the legendary Pimp-Hop synergy in full effect—30 years of Natalac Records excellence. 🥂💸
🎥 DIRECTED BY: Mortal Being & Natalac
🏢 LABEL: Natalac Records (Est. 1997)

🔗 LINK IN BIO TO WATCH (or tap below):
https://youtu.be/g1Hgg9_r3tA?si=4wt7Unm4oUb1Cswl

Streaming on all platforms. Go get that Goldie vibe! 📀🔥

Duval MusicVideo NewMusic MortalBeing KarolinaHaze NatalacRecords SeeingDouble PimpCup

03/18/2026

SEEING DOUBLE? 🌫️💎 The Haze Effect is HERE!
Ever notice two different names for the same artist on Natalac’s tracks? It’s not a glitch—it’s the "Seeing Double" duality of Haze Karolina (The Rapper) and Karolina Haze (The Singer). Two distinct artistic identities bringing two different vibes to the same track! 🎤🔥

This is Pimp-Hop excellence 30 years in the making, straight from the legendary Natalac Records (Est. 1997). 🥂
Check out the brand-new visual for "A.T.M." off the acclaimed new album, The Return of Goldie (Released Jan 26, 2025). 💸💰

🎬 WATCH THE OFFICIAL "A.T.M." VIDEO HERE:
https://youtu.be/g1Hgg9_r3tA?si=4wt7Unm4oUb1Cswl

Directed by: Mortal Being & Natalac
Label: Natalac Records
Whether he’s dropping lyrical grit or smooth vocals, you’re witnessing a 2-for-1 powerhouse in full effect. Don't just listen—witness the legacy! 📀✨ Natalac.com

03/02/2026

FOR IMMEDIATE RELEASE

Natalac Records Announces March 3rd Release for Tarvis “Chickenboi” Smith’s New Anthem "I'm From Florida" Featuring Mike Smiff

JACKSONVILLE, FL – Natalac Records, led by Southern hip-hop pioneer Natalac, is proud to announce the official release of the high-octane single "I'm From Florida" on March 3, 2026. The track features the label's rising star Tarvis Smith known to fans as Chickenboi, alongside Miami heavyweight Mike Smiff of the legendary Slip-N-Slide Records.
"I'm From Florida" serves as a definitive tribute to the Sunshine State, bridging the gap between the gritty street narratives of Tarvis Smith’s Jacksonville Beach roots and the iconic South Florida energy Mike Smiff has championed for years. This collaboration represents a unified front for Florida hip-hop, blending street-level storytelling with the relentless hustle the state is known for.

Following his 2025 momentum with the inspiring single "Can't Hold Me," Tarvis Smith continues to rise as a voice for resilience under the mentorship of Natalac—the 30-year industry veteran and inspiration for Adult Swim’s "A Pimp Named Slickback."
"We’re taking over the map on March 3rd," says Natalac, CEO of Natalac Records. "Tarvis Smith and Mike Smiff represent the true spirit of Florida. This isn't just a song; it's a movement for every city from Duval to Dade."


"I'm From Florida" will be available on all major streaming platforms beginning March 3, 2026.
Media Contact:
Natalac Records
Natalac.com
Jacksonville, FL

03/02/2026

DUVAL to DADE! 🌴☀️ The wait is almost over.
Tarvis Smith aka Chickenboi 🤝 . We’re giving the Sunshine State the anthem it deserves. "I’M FROM FLORIDA" officially drops TOMORROW, MARCH 3RD! 🚀🔥
This one is for the 904, the 305, and every neighborhood holding it down in between. and making history! 🐊🤝
CHECK THE BIO FOR THE PRE-SAVE LINK! 🔗
SlipNSlide DuvalToDade FloridaHipHop NewMusic JaxBeach March3rd

11/07/2025

Julio Foolio, a prominent figure in the Jacksonville drill rap scene, had notable collaborations with local artists that were often tied to the city's intense gang rivalries. His most recognized collaboration within the local scene was with CoJack on the viral track "Beatbox Remix/Bibby Flow".
Other notable local collaborations and associations include:

Natalac: Julio Foolio recorded a song with the veteran Jacksonville rapper Natalac in 2018. Natalac often gave the younger Foolio advice to be cautious about the violent lifestyle depicted in his music.

Ksoo: Foolio was associated with the KTA (Kill Them All) group, which included rapper Ksoo. They were known rivals of the ATK (Ace's Top Killers) gang, led by Yungeen Ace. While the rivalry generated a significant amount of back-and-forth diss tracks (such as Foolio's "List of Dead Opps" and the ATK group's "Who I Smoke"), direct musical collaborations between the rival figureheads were non-existent; their interactions were defined by conflict.

SPMB Bills and RawYoungin: Foolio was featured on tracks with other local Florida artists, such as "No Love City" with SPMB Bills and "Get It In" with RawYoungin.
These collaborations, particularly those that became viral hits like "Beatbox Remix/Bibby Flow", helped define the sound and narrative of the Jacksonville drill rap scene and brought national attention to the local dynamics.

08/22/2025

Tonight at the Thirst Lounge

08/02/2025

Today at 3pm I require 2 or 3 individuals in business attire for an office scene promptly at 3pm. Please ensure punctuality as the scene will conclude by 3:45pm. I need a couple of people to walk in and out of my office. Ideally, 2 people - a secretary and a businessperson. The secretary will bring papers for signature at the table. Please respond ASAP. Natalac.com for contact info Messager, DM, text etc. ASAP