Upside Down Creative Media

Upside Down Creative Media Production & Digital Media Company
Jacksonville, FL
EST. 2008 Upside Down Creative Media (UDCM) is owned by producer, Marshall Malone.

Marshall has over two decades of experience both creating digital media and marketing it. With a wide set of skills, including web development, audio/video production, TV production, and digital marketing experience gained from working for large enterprises, Marshall extends his experience and know-how to locals interested in creating. Specializing in podcast, livestream, and video production, the

goal at UDCM is to become the All Things Comedy of Jacksonville Florida. With access to a state-of-the-art studio, UDCM empowers locals to create stunning content that will cut through the noise. The latest project produced entirely by Upside Down Creative Media is Lotos Rotos Podcast, hosted by Vanessa Scaduto.

Three years ago, I executed a three camera shoot by myself for a local stand up comedy roast battle. No crew. No safety ...
12/23/2025

Three years ago, I executed a three camera shoot by myself for a local stand up comedy roast battle. No crew. No safety net. Just me handling cameras, audio, timing, and post. I made a couple hundred dollars, mostly from comedians who wanted clips of their own sets, not from the event itself.

At the time, nobody was shooting the local stand up comedy scene. Nobody was documenting it. Nobody was treating it like something worth preserving. I had already been embedded in that world for years as a collaborator and producer, and as far back as 2014 I was actively pushing for a full documentary. I could see the story. The personalities. The long arcs playing out in real time.

For over a decade, I chased that vision. I pitched it to Hollywood. I pitched it to local comedians and clubs. With the locals, I just got vague “no’s” or silence, and with Hollywood producers, I got formal rejection emails. I still have them. Timestamped proof that this idea wasn’t hypothetical, it was presented, considered, and dismissed over and over again. Nobody understood what I was seeing. Or they didn’t believe it mattered.

And now, years later, I’m watching other people show up with cameras, filming shows, building platforms, doing the exact thing I spent over ten years trying to convince people was worth doing.

And I’m on the outside again.

That’s the part that sucks. Not that others are doing it, but that I was early, loud, persistent, and documented in my effort, and still lost the time. Being first comes out of just doing it — not seeing, then doing. And with that, there is a specific kind of grief in being able to open your inbox and trace the entire arc of rejection in black and white, only to watch the world eventually validate the idea after you’ve already been worn down.

I wasn’t imagining this. I tried to build it. I have the receipts. And somehow, even with the vision and the work, I still ended up watching from the sidelines when everyone else finally caught up.

On May 20, 2022 at Justice Pub in Jacksonville, stand up comedians from all over Florida came together for one night in order to hurt each other’s self estee...

7 short films in 17 years of creating in JAX. Grateful for this city and its beautiful landscapes.
12/17/2025

7 short films in 17 years of creating in JAX. Grateful for this city and its beautiful landscapes.

12/11/2025

Watching Jay Kelly on Netflix hit me harder than I expected. The whole theme of the movie is that moment when meaning breaks down because the life you have been living on the outside does not match what you have needed on the inside. That is exactly where I have been since early 2024.

I have been in very a long transition. The roles I played for a decade or more, the provider, the fixer, the reliable one, the guy who lifts everyone else up, they carried me for a long time. But they do not fit the same anymore. When that happens, you end up in this strange place where you know you cannot go back, but you are not sure who you are supposed to become next.

That is the headspace I am in. Trying to figure out who I am without all the old labels and what the next version of my life is supposed to look like.

The end of UDCM began with a lie: one started by someone I trusted and then amplified by someone I never met, repeated u...
12/04/2025

The end of UDCM began with a lie: one started by someone I trusted and then amplified by someone I never met, repeated until it rewrote the story for both of them.

I finally wrote out the full version. If you’ve ever been misrepresented, ghosted, or turned into a character in someone else’s narrative, this will hit familiar.

There

Full house yesterday on the pod. Thanks again to , , and the boys of  for coming into  . I’m proud to be the only podcas...
04/14/2025

Full house yesterday on the pod. Thanks again to , , and the boys of for coming into . I’m proud to be the only podcast studio in Oakleaf currently and want to see this business grow. Want to start a pod for free? I am accepting pitches in my DMs. Find out how you can join the and potentially earn revenue!

Marshall Malone launched Studio 604 and had his first official livestream of Los Rotos Podcast this past weekend. Things...
01/14/2025

Marshall Malone launched Studio 604 and had his first official livestream of Los Rotos Podcast this past weekend. Things are just getting started and there will be tons more coming from this space. Stay tuned!

Website updates coming
08/22/2024

Website updates coming

Since 2008, the guys at Upside Down Creative Media have been trying to make you laugh. Come watch their comedy videos and buy official UDCM merchandise.

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Jacksonville, FL

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