The Crucial Social

The Crucial Social I help small business owners understand, navigate, and take advantage of social media for business 💪
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We focus on helping small business owners get the most out of their time and optimizing the amazing outreach of social media!

Posting stress? Solved. Strategy? Done. And right now, it’s on sale. 🚀
09/23/2025

Posting stress? Solved. Strategy? Done. And right now, it’s on sale. 🚀

Ever feel like you’re posting nonstop… but not actually growing?That’s because posting isn’t the same as marketing.The d...
09/18/2025

Ever feel like you’re posting nonstop… but not actually growing?

That’s because posting isn’t the same as marketing.

The difference? One gets likes. The other gets results.
➡️ Which one are you doing right now?

09/15/2025

Everyone wants more time + more growth.

Let this post be your reminder today that you don’t have to have it all figured out to move forward. You just have to ke...
09/08/2025

Let this post be your reminder today that you don’t have to have it all figured out to move forward. You just have to keep showing up.

Running a business means giving your heart to others — creating strategies, solving problems, holding space for people’s dreams. And while that’s beautiful, don’t forget your own dream deserves just as much love.

Every time you take a risk, you’re planting seeds. Every time you believe in yourself a little more, you’re watering them. And one day, the growth you’ve been waiting for will feel unstoppable.

So here’s to the vision, the heart, and the courage it takes to keep going. You’re doing better than you think.

Instagram just rolled out some brand-new tools, and here’s what they do ⬇️1️⃣ Link Your Reels – You can now connect your...
09/02/2025

Instagram just rolled out some brand-new tools, and here’s what they do ⬇️

1️⃣ Link Your Reels – You can now connect your Reels into a full series, so viewers keep watching episode after episode.

2️⃣ Repost What You Love – Found a post worth sharing? Repost it directly on your feed for all your followers to see.

3️⃣ IG Map – See where your friends are tagging their locations and discover new spots. (Don’t worry, you control what’s visible!)

4️⃣ Friends Tab in Reels – A new space to see what your friends are watching and join the conversation.

These updates make Instagram more social, more connected, and easier to explore.

Which feature are you trying first? 👇

Building something meaningful takes work.Late nights. Self-doubt. Slow seasons.But also—vision. Discipline. And a whole ...
08/29/2025

Building something meaningful takes work.

Late nights. Self-doubt. Slow seasons.

But also—vision. Discipline. And a whole lot of faith.

No one talks enough about the in-between.

The days where you’re doing the work before the results show.

Where you’re posting, planning, dreaming — without proof yet.

But if you stay consistent…

If you lead with purpose and keep showing up —

Eventually, it clicks.

And everything starts to move.

You didn’t start your business to spend all your time creating content, chasing trends, or figuring out algorithms.That’...
08/23/2025

You didn’t start your business to spend all your time creating content, chasing trends, or figuring out algorithms.

That’s where we come in.

We handle the strategy, the ex*****on, and the why behind what works — so you can get back to focusing on what actually matters: your clients, your growth, your time.

Not seeing results from your content?It might not be the algorithm.It might be your strategy (or lack of one — no shade ...
08/21/2025

Not seeing results from your content?

It might not be the algorithm.

It might be your strategy (or lack of one — no shade 😅).

If your content has been feeling flat lately… that’s not just a fluke.The platforms have changed.Your audience habits ha...
08/12/2025

If your content has been feeling flat lately… that’s not just a fluke.

The platforms have changed.

Your audience habits have changed.

And your strategy? It might need to change too.

Before you panic — remember this: ⚠️ Reach fluctuates ⚠️ Algorithms change ⚠️ People take breaksInstead of chasing quick...
08/06/2025

Before you panic — remember this:

⚠️ Reach fluctuates

⚠️ Algorithms change

⚠️ People take breaks

Instead of chasing quick fixes, double down on the basics:

✔ Real value

✔ Consistency

✔ Talking to your specific audience

Long-term growth > viral spikes.

The reality check every small business owner needs.At some point in your business, you realize that doing everything you...
08/05/2025

The reality check every small business owner needs.

At some point in your business, you realize that doing everything yourself isn’t a flex — it’s a fast track to burnout. Growth doesn’t always look like more clients or more content. Sometimes it looks like more clarity. More boundaries. More support. If you’re in that messy middle of building something bigger… you’re not alone.

What content actually brings in clients?It’s not just the pretty posts. Here’s what works when you're trying to grow and...
07/28/2025

What content actually brings in clients?

It’s not just the pretty posts.

Here’s what works when you're trying to grow and get results:

✅ Client wins → “We helped [client] go from X to Y.”

✅ Value posts → “3 mistakes hurting your reach (and how to fix them)”

✅ Clear CTAs → “DM ‘PLAN’ if you need help building your strategy”

✅ Storytelling → “This is what happened when a reel finally took off…”

✅ Trust builders → Behind-the-scenes, personal lessons, team intros

If your content is only getting likes—but no clicks, DMs, or leads—it’s time to rethink what you’re posting.

💬 Want help turning your content into conversions?

DM us and we'll show you how we do it at TCS.

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Jasper, GA

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