Adotas

07/11/2019

New Study Finds Insights-Driven Approach To Cross-Channel Video Leads To Successful Marketing Efforts - Adotas

New Study Finds Insights-Driven Approach To Cross-Channel Video Leads To Successful Marketing Efforts

http://bit.ly/2NNrWcu

A global survey found those brands that embrace customer-centric video marketing see greater returns. A global data science and marketing technology company, today released a new research study conducted by Forrester Consulting and commissioned by 4C. The Mature Your Video Marketing to Drive Busines...

07/11/2019

Social Media: How to secure our data and how secure is it - Adotas

Social Media: How to secure our data and how secure is it

http://bit.ly/32jWupB

Over the last decade, we have been the witness of the digital age which to some extent has revolutionized our daily lives. The internet itself, since its evolution, has played a humongous part in changing our behaviors. Now, with just one click of a button, people can access information of all kinds...

07/03/2019

How to Conduct an Effective Competitive Analysis of Ad Creative: Competitor's Ads, Competitor's Best Ads, Ad Spying Tools - Adotas

How to Conduct an Effective Competitive Analysis of Ad Creative: Competitor’s Ads, Competitor’s Best Ads, Ad Spying Tools

http://bit.ly/2YqVXjq

Competitive analysis is the single most important step to generate better creative for your user acquisition ads. Whenever we start work with a new client, we begin by evaluating the ads of their top competitors. Why? Because creating a winning ad is very hard – and only one in twenty new ads will...

07/03/2019

How to Maximize Programmatic Advertising in 2019 - Adotas

How to Maximize Programmatic Advertising in 2019

http://www.adotas.com/2019/07/maximize-programmatic-advertising-2019/

Shopify has previously highlighted the need for dynamic ads and has offered advice on how to automate it to help boost your brand. However, in 2019, it’s not just enough that you know when to post on Facebook to get the most engagement: it’s important that you find a smarter way to advertise. En...

10/15/2018

Infolinks Media Embraces Emerging Publishers - Adotas

https://bit.ly/2PAZoQ7

As of 2018, there are an estimated 1.8 Billion web sites on the internet with thousands starting everyday. Many of those web sites are emerging by creating exciting new content, have a growing audience, but struggle to find a solution to make money. Infolinks Media has taken up the mission to embrac...

08/22/2018

How Businesses Use Online Advertising - Adotas

How Businesses Use Online Advertising https://bit.ly/2nZuIvx

According to a survey of 500 digital marketers, two-thirds of businesses invest in online advertising. Most businesses use a variety of online advertising channels to influence customers to make a purchase. An astounding 89% of Americans use the internet to browse search engines and social media, sh...

08/22/2018

Celebrity Trustworthiness Key To Enhancing Brand Credibility Through Endorsements - Adotas

Celebrity Trustworthiness Key To Enhancing Brand Credibility Through Endorsements https://bit.ly/2o0iT8o

The Journal of Advertising Research recently published the study “Enhancing Brand Credibility via Celebrity Endorsement: Trustworthiness Trumps Attractiveness and Expertise”. One of the researchers, Angeline Close Scheinbaum, Ph.D., Associate Professor at The University of Texas at Austin, break...

08/15/2018

4 Actionable Ways to Generate Free Leads from Facebook - Adotas

4 Actionable Ways to Generate Free Leads from Facebook https://bit.ly/2P9cog5

With more than 2 billion active monthly users, Facebook is the largest social media platform today. Marketers across the world have used Facebook for years to attract existing and new audiences, promote their content and establish a brand identity. It is also one of the top places to run pay-per-cli...

08/14/2018

How to make your e-commerce website mobile friendly and drive conversions - Adotas

How to make your e-commerce website mobile friendly and drive conversions https://bit.ly/2KR7dOk

These statistics prove why you need to optimize your e-commerce website for mobile: More than 15% of all e-commerce sales are made from a mobile device 57% of customers say they won’t recommend a business with a poorly designed mobile site 30% of mobile shoppers will abandon a transaction if the e...

08/13/2018

3 Keys to Getting the Most Out of Your Video Efforts - Adotas

3 Keys to Getting the Most Out of Your Video Efforts https://bit.ly/2P4c9Ti

Video isn’t just a useful tool to help your marketing campaign gain traction, create buzz, and generate leads — it’s also a vital educational resource. Whether it’s providing thought leadership, running visual demos in chat, or providing real-time commentary, video-based content provides imm...

08/13/2018

Incorporating Interactivity in Email for Better Engagement - Adotas

Incorporating Interactivity in Email for Better Engagement https://bit.ly/2Mfpfza

It’s naïve to think that only social media can help you in building a strong interaction with your customers. Email is the king of all marketing channels for a reason and these days, email interactivity has made it even more effective. As said by Logan Baird, design services lead at Emma, “Inte...

08/13/2018

Why is Social Media Significant for Mobile App Marketing - Adotas

Why is Social Media Significant for Mobile App Marketing https://bit.ly/2P5DC7a

With the technology advancement, social media has become one of the useful platforms to promote your business or app. However, their proper utilization is important for the desired outcomes. Image Source Marketing is no easy task. Do you think flexible, appropriate, yet powerful marketing is possibl...

08/09/2018

The Most Overlooked Element of Affiliate and Partner Programs - Adotas

The Most Overlooked Element of Affiliate and Parter Programs https://bit.ly/2vTxPc7

We all know that the partnership and affiliate spaces are evolving at an incredible pace. As new ways of forming and managing partnerships surface, we’re seeing accelerated sales growth. Lots of attention has been paid to the emergence of data-driven partner marketing programs. What’s gotten a b...

08/08/2018

Heavy Internet Users are Influenced by Ads Despite Blocking Them

Study Shows Heavy Internet Users are Influenced by Ads Despite Blocking Them https://bit.ly/2M5X8Sw

Study shows heavy internet users are more likely to use ad blockers and are more likely than the average user to say advertising is important to purchase

07/23/2018

Study Reveals Women are More Receptive to Advertising, But Expect More from Content - Adotas

Study Reveals Women are More Receptive to Advertising but Expect More from Content https://bit.ly/2Oc36PW

According to Kantar Consulting’s 2017 U.S. MONITOR study, American women are better TV and advertising audiences than men. Fewer women would consider canceling TV than men (24% vs. 32%), less likely to pay to avoid ads (36% vs. 47%), and less likely to use ad blocking software (41% vs. 52%). Howev...

07/18/2018

World Emoji Day: Q&A with Ann Clurman - Adotas

World Emoji Day: Q&A with Ann Clurman http://www.adotas.com/2018/07/world-emoji-day-qa-ann-clurman/

As younger generations become increasingly wary of marketing language, it’s important to find ways to connect with them in a way that feels authentic. Adotas presents a Q&A with Ann Clurman of Kantar Consulting to discuss the emergence of emojis as a creative outlet for language and their importan...

07/11/2018

Understanding Customer Data Platforms - Adotas

Understanding Customer Data Platforms https://bit.ly/2uabGX2

Currently, there is no industry-wide agreed definition of a Customer Data Platform (CDP), however, David Raab, Founder of the CDP Institute, defines a CDP as: “A marketer managed system that creates a persistent, unified, customer database that is accessible to other systems.” The evolution of C...

07/10/2018

Summertime Viewing: Media and Entertainment Survey - Adotas

Summertime Viewing: Media and Entertainment Survey
http://www.adotas.com/2018/07/summertime-viewing-media-entertainment-survey/

Summertime and the Viewing is Easy While watercooler TV shows are on hiatus, networks are still churning out programming for their summer lineups – after all, TV is still a priority for them, no matter the season. But are viewers tuning in during the summer months? Turns out, with people looking t...

07/09/2018

Adotas is always looking for guest posts. Want to contribute? Email us at [email protected]

07/09/2018

Why Email Automation is Critical for the Retail Industry - Adotas

Why Email Automation is Critical for the Retail Industry http://www.adotas.com/2018/07/email-automation-critical-retail-industry/

When it comes to the retail industry, well-executed email marketing strategies can work wonders. It is undoubtedly the ideal medium for advertising and promotions as it brings the best value for money. For the current marketplace, it can be said that subscribers are looking for novelty. You cannot a...

07/06/2018

How To Use Social Media For Content Creation - Adotas

How To Use Social Media for Content Creation https://bit.ly/2KTqRdc

You might know your product or service like the back of your hand. You can talk the talk and say all the right words. You know the process, you know the reasons why it makes sense—you can sell and you can market it. But do you know what your customers are saying, and why? The …

07/05/2018

The Secret Marketing Strategy: Listening to the Consumer - Adotas

The Secret Marketing Strategy: Listening to the Consumer https://bit.ly/2KwNcBn

Everyone’s asking the same question – how do brands stay successful in the current competitive landscape? One thing is for certain, if you’re a brand, consumers are your best friend. Adotas presents a Q&A with Dave Carruthers to address these questions. Q: How does the relationship between bra...

07/05/2018

How Blockchain Technology Will Disrupt Digital Marketing (And Why You Should Care) - Adotas

How Blockchain Technology will Disrupt Digital Marketing (and why you should care) https://bit.ly/2MPgfwA

Blockchain technology is set to disrupt digital marketing in unprecedented ways, making it essential for marketers to keep a close eye on blockchain innovations. In a conversation with Ameer Rosic, CEO of Blockgeeks, he stated that the real revolution in cryptocurrency isn’t bitcoin but the potent...

07/03/2018

Negotiating a Domain Name Purchase - Adotas

Negotiating a Domain Name Purchase
https://bit.ly/2lPwz4Y

Everything in life is negotiable. Children learn this very early on. Here’s an example that might sound very familiar to some of you…   “Shaun, it’s time for bed.” “But Mommy, I want to finish watching Ask the Storybots!” “Now Shaun!” “Please Mommy? It’s just five more minutes...

07/03/2018

Rebranding AdWords & DoubleClick to Google Ads: A Long Time Coming - Adotas

Rebranding AdWords & Double Click to Google Ads: A Long Time Coming https://bit.ly/2KJxAGR

Google rebranding AdWords & DoubleClick to Google Ads should come as no surprise to anyone and it’s shocking that it has taken them this long to do so. AdWords / DoubleClick has long been a barrier of entry for newcomers, smaller businesses, and less digitally savvy folks due to its confusing inte...

07/02/2018

Mobile App Marketing: Re-engagement vs. Retention - Adotas

Mobile App Marketing: Re-engagement vs. Retention
https://bit.ly/2Na7fDq

As mobile devices become more ubiquitous in modern society, it only makes sense that app usage is also on the rise. By some estimates, mobile users in the U.S. spend more than 2 hours and 15 minutes in apps daily on average. In other areas of the world, this figure is actually higher. This is …

07/02/2018

How Businesses Use Mobile Marketing to Their Advantage - Adotas

How Businesses Use Mobile Marketing to Their Advantage https://bit.ly/2ILvsfL Infographic by AppGeeks.org

A high-quality app presents real value to the users. It is much more than a mobile-friendly website. It can be a place where things happen the way you want them to. To create such an app, you should conceptualize it first and see what its purpose it will serve. With a clear idea in mind, …

06/29/2018

Most Consumers Willing To Share Data About Who They Are, But Not Where They Are - Adotas

New Study: Most Consumers Willing To Share Data About Who They Are, But Not Where They Are https://bit.ly/2tS5fqB

ARF study shows promise of customization does not significantly alter willingness to share data   Consumers are willing to share a variety of data regarding who they are, but not information that can be used to personally identify them or locate them in the physical world, even if it would enhance ...

06/28/2018

How Machines Bring in Revenue for Brands and Advertisers: Q&A with Luis Sanz - Adotas

How Machines Bring in Revenue for Brands and Advertisers: Q&A with Luis Sanz https://bit.ly/2Mx2vqh

Adotas presents a Q&A with Luis Sanz, to discuss how machines bring in revenue for big brands and advertisers.   Q: What value can machine learning offer to brand marketers? A: Machine learning can be applied in a wide range of applications to benefit brand marketers. Machine learning can analyze c...

06/27/2018

2018's Most Patriotic Brands in America Revealed in Brand Keys Survey - Adotas

2018's Most Patriotic Brands in America Revealed in Brand Keys Survey
http://www.adotas.com/2018/06/2018s-patriotic-brands-america-revealed-brand-keys-survey/

Jeep, Disney, Coke Lead Patriotism Parade Facebook and the NFL Fall Off 2018 List When it Comes to Being Patriotic, Generational Cohorts Differ The 16th annual Brand Keys survey of iconic American brands in 100+ categories continued again to identify “ shifts in consumer views of “brand patriotism...

03/26/2018

Amobee Launches Custom Bid Algorithms for Marketers - Adotas

Amobee Launches Custom Bid Algorithms for Marketers

Solution Delivers Actionable Audience Insights for Campaign Optimization, Driving Performance Lift Across Verticals Amobee, a global digital marketing technology company serving brands and agencies, announced enhancements to its platform that allow buyers to deploy custom data sets into Amobee’s b...

03/25/2018

Anura Case Study: Deep Analytics Reporting - Adotas

Anura Case Study: Deep Analytics Reporting

NewsAnura Case Study: Deep Analytics Reporting By Adotas Editor - March 9, 2018 0 181 TAGSanalyiticscampaign datasessionssources SHARE Facebook Twitter tweet Previous articlePreetham Mallikarjuna Rejoins Simulmedia, Inc. as CPO; Aprimo Doubles New Customer Base in 2017; Nielsen Launches Audience-Bas...

03/24/2018

Rockerbox Introduces Marketing Platform To Help Marketers Develop Insights from Most Recent Online Activity - Adotas

Rockerbox Introduces Marketing Platform To Help Marketers Develop Insights from Most Recent Online Activity

Rockerbox has launched its Recency Marketing Platform, a technology solution that enables companies to leverage recent user behaviors to improve their customer acquisition and marketing analytics. Rockerbox’s platform focuses on the last 60 minutes of a prospect’s online activity across all chan...

03/23/2018

Rubicon Project Opens Up Its Guaranteed Private Marketplaces to Third-Party DSPs - Adotas

Rubicon Project Opens Up Its Guaranteed Private Marketplaces to Third-Party DSPs

Google’s DoubleClick Bid Manager Integrates with Rubicon Project for Programmatic Guaranteed Buying Rubicon Project announced it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces. Google’s DoubleClick Bid Manager is the first DSP to integrate with Rubi...

03/22/2018

Datagran Declares Ad and Media Agencies Are Obsolete. They may actually have a point. - Adotas

Datagran Declares Ad and Media Agencies Are Obsolete. They may actually have a point.

Datagran stakes $17,000 in Cryptocurrency and Prizes on its Claim that No One Can Deliver a More Effective Marketing Campaign Than Datagran’s Platform Today, Datagran, a company that claims to be reinventing the digital advertising model worldwide through a combination of artificial intelligence a...

03/22/2018

Sublime Skinz Launches High-Performing Mobile Ad Formats - Adotas

Sublime Skinz Launches High-Performing Mobile Ad Formats

Sublime Skinz, a company devoted to high-impact, non-intrusive digital advertising, has announced it will launch two new interactive mobile ad formats – The Capsule and The Video – at this year’s Mobile World Congress. These innovative, premium formats provide a variety of features to enhan....

03/20/2018

IPG Mediabrands and Nielsen Expand Data Relationship to Enhance Buyer-Based Marketplace - Adotas

IPG Mediabrands and Nielsen Expand Data Relationship to Enhance Buyer-Based Marketplace

Nielsen has announced a first-of-its-kind data and technology agreement with IPG Mediabrands, the media management and data arm of Interpublic Group, that will greatly enhance the company’s audience discovery, activation and measurement abilities. The integration will match millions of IPG Mediabr...

03/19/2018

Fyber Partners with AdColony & Tapjoy to Launch Fyber FairBid-New In-App Header Bidding Technology - Adotas

Fyber Partners with AdColony & Tapjoy to Launch Fyber FairBid–New In-App Header Bidding Technology

Fyber FairBid is first product launched under Fyber’s new branding, following the merging and sunsetting of Inneractive and Heyzap brands Fyber, a technology company creating solutions for smarter ad monetization, announced the launch of Fyber FairBid, the world’s first and only mechanism to ach...

03/18/2018

Eyeview Announces Guaranteed Brand Safety Solution - Adotas

Eyeview Announces Guaranteed Brand Safety Solution

Eyeview, an outcome-based video marketing company, announced a guaranteed brand safety solution that specifically addresses the environments in which they run their personalized video marketing campaigns. This comes on the heels of its late 2017 announcement of a 100% guaranteed verification solutio...