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Adotas (www.adotas.com) is an online trade publication for the interactive advertising industry, offering the latest news in and smartest commentary on search, display, affiliate, video, social media and mobile marketing. Got tips on a hot new sector? Wanna share your thoughts on the latest developments? Contact us at [email protected]

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New Study Finds Insights-Driven Approach To Cross-Channel Video Leads To Successful Marketing Effortshttp://bit.ly/2NNrW...
07/11/2019
New Study Finds Insights-Driven Approach To Cross-Channel Video Leads To Successful Marketing Efforts - Adotas

New Study Finds Insights-Driven Approach To Cross-Channel Video Leads To Successful Marketing Efforts

http://bit.ly/2NNrWcu

A global survey found those brands that embrace customer-centric video marketing see greater returns. A global data science and marketing technology company, today released a new research study conducted by Forrester Consulting and commissioned by 4C. The Mature Your Video Marketing to Drive Busines...

Social Media: How to secure our data and how secure is ithttp://bit.ly/32jWupB
07/11/2019
Social Media: How to secure our data and how secure is it - Adotas

Social Media: How to secure our data and how secure is it

http://bit.ly/32jWupB

Over the last decade, we have been the witness of the digital age which to some extent has revolutionized our daily lives. The internet itself, since its evolution, has played a humongous part in changing our behaviors. Now, with just one click of a button, people can access information of all kinds...

How to Conduct an Effective Competitive Analysis of Ad Creative: Competitor’s Ads, Competitor’s Best Ads, Ad Spying Tool...
07/03/2019
How to Conduct an Effective Competitive Analysis of Ad Creative: Competitor's Ads, Competitor's Best Ads, Ad Spying Tools - Adotas

How to Conduct an Effective Competitive Analysis of Ad Creative: Competitor’s Ads, Competitor’s Best Ads, Ad Spying Tools

http://bit.ly/2YqVXjq

Competitive analysis is the single most important step to generate better creative for your user acquisition ads. Whenever we start work with a new client, we begin by evaluating the ads of their top competitors. Why? Because creating a winning ad is very hard – and only one in twenty new ads will...

https://bit.ly/2PAZoQ7
10/15/2018
Infolinks Media Embraces Emerging Publishers - Adotas

https://bit.ly/2PAZoQ7

As of 2018, there are an estimated 1.8 Billion web sites on the internet with thousands starting everyday. Many of those web sites are emerging by creating exciting new content, have a growing audience, but struggle to find a solution to make money. Infolinks Media has taken up the mission to embrac...

How Businesses Use Online Advertising https://bit.ly/2nZuIvx
08/22/2018
How Businesses Use Online Advertising - Adotas

How Businesses Use Online Advertising https://bit.ly/2nZuIvx

According to a survey of 500 digital marketers, two-thirds of businesses invest in online advertising. Most businesses use a variety of online advertising channels to influence customers to make a purchase. An astounding 89% of Americans use the internet to browse search engines and social media, sh...

Celebrity Trustworthiness Key To Enhancing Brand Credibility Through Endorsements https://bit.ly/2o0iT8o
08/22/2018
Celebrity Trustworthiness Key To Enhancing Brand Credibility Through Endorsements - Adotas

Celebrity Trustworthiness Key To Enhancing Brand Credibility Through Endorsements https://bit.ly/2o0iT8o

The Journal of Advertising Research recently published the study “Enhancing Brand Credibility via Celebrity Endorsement: Trustworthiness Trumps Attractiveness and Expertise”. One of the researchers, Angeline Close Scheinbaum, Ph.D., Associate Professor at The University of Texas at Austin, break...

4 Actionable Ways to Generate Free Leads from Facebook https://bit.ly/2P9cog5
08/15/2018
4 Actionable Ways to Generate Free Leads from Facebook - Adotas

4 Actionable Ways to Generate Free Leads from Facebook https://bit.ly/2P9cog5

With more than 2 billion active monthly users, Facebook is the largest social media platform today. Marketers across the world have used Facebook for years to attract existing and new audiences, promote their content and establish a brand identity. It is also one of the top places to run pay-per-cli...

3 Keys to Getting the Most Out of Your Video Efforts https://bit.ly/2P4c9Ti
08/13/2018
3 Keys to Getting the Most Out of Your Video Efforts - Adotas

3 Keys to Getting the Most Out of Your Video Efforts https://bit.ly/2P4c9Ti

Video isn’t just a useful tool to help your marketing campaign gain traction, create buzz, and generate leads — it’s also a vital educational resource. Whether it’s providing thought leadership, running visual demos in chat, or providing real-time commentary, video-based content provides imm...

Incorporating Interactivity in Email for Better Engagement https://bit.ly/2Mfpfza
08/13/2018
Incorporating Interactivity in Email for Better Engagement - Adotas

Incorporating Interactivity in Email for Better Engagement https://bit.ly/2Mfpfza

It’s naïve to think that only social media can help you in building a strong interaction with your customers. Email is the king of all marketing channels for a reason and these days, email interactivity has made it even more effective. As said by Logan Baird, design services lead at Emma, “Inte...

Why is Social Media Significant for Mobile App Marketing https://bit.ly/2P5DC7a
08/13/2018
Why is Social Media Significant for Mobile App Marketing - Adotas

Why is Social Media Significant for Mobile App Marketing https://bit.ly/2P5DC7a

With the technology advancement, social media has become one of the useful platforms to promote your business or app. However, their proper utilization is important for the desired outcomes. Image Source Marketing is no easy task. Do you think flexible, appropriate, yet powerful marketing is possibl...

The Most Overlooked Element of Affiliate and Parter Programs https://bit.ly/2vTxPc7
08/09/2018
The Most Overlooked Element of Affiliate and Partner Programs - Adotas

The Most Overlooked Element of Affiliate and Parter Programs https://bit.ly/2vTxPc7

We all know that the partnership and affiliate spaces are evolving at an incredible pace. As new ways of forming and managing partnerships surface, we’re seeing accelerated sales growth. Lots of attention has been paid to the emergence of data-driven partner marketing programs. What’s gotten a b...

Study Reveals Women are More Receptive to Advertising but Expect More from Content https://bit.ly/2Oc36PW
07/23/2018
Study Reveals Women are More Receptive to Advertising, But Expect More from Content - Adotas

Study Reveals Women are More Receptive to Advertising but Expect More from Content https://bit.ly/2Oc36PW

According to Kantar Consulting’s 2017 U.S. MONITOR study, American women are better TV and advertising audiences than men. Fewer women would consider canceling TV than men (24% vs. 32%), less likely to pay to avoid ads (36% vs. 47%), and less likely to use ad blocking software (41% vs. 52%). Howev...

Understanding Customer Data Platforms https://bit.ly/2uabGX2
07/11/2018
Understanding Customer Data Platforms - Adotas

Understanding Customer Data Platforms https://bit.ly/2uabGX2

Currently, there is no industry-wide agreed definition of a Customer Data Platform (CDP), however, David Raab, Founder of the CDP Institute, defines a CDP as: “A marketer managed system that creates a persistent, unified, customer database that is accessible to other systems.” The evolution of C...

Summertime Viewing: Media and Entertainment Surveyhttp://www.adotas.com/2018/07/summertime-viewing-media-entertainment-s...
07/10/2018
Summertime Viewing: Media and Entertainment Survey - Adotas

Summertime Viewing: Media and Entertainment Survey
http://www.adotas.com/2018/07/summertime-viewing-media-entertainment-survey/

Summertime and the Viewing is Easy While watercooler TV shows are on hiatus, networks are still churning out programming for their summer lineups – after all, TV is still a priority for them, no matter the season. But are viewers tuning in during the summer months? Turns out, with people looking t...

Adotas is always looking for guest posts. Want to contribute? Email us at editor@adotas.com
07/09/2018

Adotas is always looking for guest posts. Want to contribute? Email us at [email protected]

Why Email Automation is Critical for the Retail Industry http://www.adotas.com/2018/07/email-automation-critical-retail-...
07/09/2018
Why Email Automation is Critical for the Retail Industry - Adotas

Why Email Automation is Critical for the Retail Industry http://www.adotas.com/2018/07/email-automation-critical-retail-industry/

When it comes to the retail industry, well-executed email marketing strategies can work wonders. It is undoubtedly the ideal medium for advertising and promotions as it brings the best value for money. For the current marketplace, it can be said that subscribers are looking for novelty. You cannot a...

How To Use Social Media for Content Creation https://bit.ly/2KTqRdc
07/06/2018
How To Use Social Media For Content Creation - Adotas

How To Use Social Media for Content Creation https://bit.ly/2KTqRdc

You might know your product or service like the back of your hand. You can talk the talk and say all the right words. You know the process, you know the reasons why it makes sense—you can sell and you can market it. But do you know what your customers are saying, and why? The …

The Secret Marketing Strategy: Listening to the Consumer https://bit.ly/2KwNcBn
07/05/2018
The Secret Marketing Strategy: Listening to the Consumer - Adotas

The Secret Marketing Strategy: Listening to the Consumer https://bit.ly/2KwNcBn

Everyone’s asking the same question – how do brands stay successful in the current competitive landscape? One thing is for certain, if you’re a brand, consumers are your best friend. Adotas presents a Q&A with Dave Carruthers to address these questions. Q: How does the relationship between bra...

How Blockchain Technology will Disrupt Digital Marketing (and why you should care) https://bit.ly/2MPgfwA
07/05/2018
How Blockchain Technology Will Disrupt Digital Marketing (And Why You Should Care) - Adotas

How Blockchain Technology will Disrupt Digital Marketing (and why you should care) https://bit.ly/2MPgfwA

Blockchain technology is set to disrupt digital marketing in unprecedented ways, making it essential for marketers to keep a close eye on blockchain innovations. In a conversation with Ameer Rosic, CEO of Blockgeeks, he stated that the real revolution in cryptocurrency isn’t bitcoin but the potent...

Negotiating a Domain Name Purchasehttps://bit.ly/2lPwz4Y
07/03/2018
Negotiating a Domain Name Purchase - Adotas

Negotiating a Domain Name Purchase
https://bit.ly/2lPwz4Y

Everything in life is negotiable. Children learn this very early on. Here’s an example that might sound very familiar to some of you…   “Shaun, it’s time for bed.” “But Mommy, I want to finish watching Ask the Storybots!” “Now Shaun!” “Please Mommy? It’s just five more minutes...

Mobile App Marketing: Re-engagement vs. Retentionhttps://bit.ly/2Na7fDq
07/02/2018
Mobile App Marketing: Re-engagement vs. Retention - Adotas

Mobile App Marketing: Re-engagement vs. Retention
https://bit.ly/2Na7fDq

As mobile devices become more ubiquitous in modern society, it only makes sense that app usage is also on the rise. By some estimates, mobile users in the U.S. spend more than 2 hours and 15 minutes in apps daily on average. In other areas of the world, this figure is actually higher. This is …

How Businesses Use Mobile Marketing to Their Advantage https://bit.ly/2ILvsfL Infographic by AppGeeks.org
07/02/2018
How Businesses Use Mobile Marketing to Their Advantage - Adotas

How Businesses Use Mobile Marketing to Their Advantage https://bit.ly/2ILvsfL Infographic by AppGeeks.org

A high-quality app presents real value to the users. It is much more than a mobile-friendly website. It can be a place where things happen the way you want them to. To create such an app, you should conceptualize it first and see what its purpose it will serve. With a clear idea in mind, …

New Study: Most Consumers Willing To Share Data About Who They Are, But Not Where They Are https://bit.ly/2tS5fqB
06/29/2018
Most Consumers Willing To Share Data About Who They Are, But Not Where They Are - Adotas

New Study: Most Consumers Willing To Share Data About Who They Are, But Not Where They Are https://bit.ly/2tS5fqB

ARF study shows promise of customization does not significantly alter willingness to share data   Consumers are willing to share a variety of data regarding who they are, but not information that can be used to personally identify them or locate them in the physical world, even if it would enhance ...

How Machines Bring in Revenue for Brands and Advertisers: Q&A with Luis Sanz https://bit.ly/2Mx2vqh
06/28/2018
How Machines Bring in Revenue for Brands and Advertisers: Q&A with Luis Sanz - Adotas

How Machines Bring in Revenue for Brands and Advertisers: Q&A with Luis Sanz https://bit.ly/2Mx2vqh

Adotas presents a Q&A with Luis Sanz, to discuss how machines bring in revenue for big brands and advertisers.   Q: What value can machine learning offer to brand marketers? A: Machine learning can be applied in a wide range of applications to benefit brand marketers. Machine learning can analyze c...

2018's Most Patriotic Brands in America Revealed in Brand Keys Surveyhttp://www.adotas.com/2018/06/2018s-patriotic-brand...
06/27/2018
2018's Most Patriotic Brands in America Revealed in Brand Keys Survey - Adotas

2018's Most Patriotic Brands in America Revealed in Brand Keys Survey
http://www.adotas.com/2018/06/2018s-patriotic-brands-america-revealed-brand-keys-survey/

Jeep, Disney, Coke Lead Patriotism Parade Facebook and the NFL Fall Off 2018 List When it Comes to Being Patriotic, Generational Cohorts Differ The 16th annual Brand Keys survey of iconic American brands in 100+ categories continued again to identify “ shifts in consumer views of “brand patriotism...

Adotas's cover photo
06/24/2018

Adotas's cover photo

Amobee Launches Custom Bid Algorithms for Marketers
03/26/2018
Amobee Launches Custom Bid Algorithms for Marketers - Adotas

Amobee Launches Custom Bid Algorithms for Marketers

Solution Delivers Actionable Audience Insights for Campaign Optimization, Driving Performance Lift Across Verticals Amobee, a global digital marketing technology company serving brands and agencies, announced enhancements to its platform that allow buyers to deploy custom data sets into Amobee’s b...

Anura Case Study: Deep Analytics Reporting
03/25/2018
Anura Case Study: Deep Analytics Reporting - Adotas

Anura Case Study: Deep Analytics Reporting

NewsAnura Case Study: Deep Analytics Reporting By Adotas Editor - March 9, 2018 0 181 TAGSanalyiticscampaign datasessionssources SHARE Facebook Twitter tweet Previous articlePreetham Mallikarjuna Rejoins Simulmedia, Inc. as CPO; Aprimo Doubles New Customer Base in 2017; Nielsen Launches Audience-Bas...

Rockerbox Introduces Marketing Platform To Help Marketers Develop Insights from Most Recent Online Activity
03/24/2018
Rockerbox Introduces Marketing Platform To Help Marketers Develop Insights from Most Recent Online Activity - Adotas

Rockerbox Introduces Marketing Platform To Help Marketers Develop Insights from Most Recent Online Activity

Rockerbox has launched its Recency Marketing Platform, a technology solution that enables companies to leverage recent user behaviors to improve their customer acquisition and marketing analytics. Rockerbox’s platform focuses on the last 60 minutes of a prospect’s online activity across all chan...

Rubicon Project Opens Up Its Guaranteed Private Marketplaces to Third-Party DSPs
03/23/2018
Rubicon Project Opens Up Its Guaranteed Private Marketplaces to Third-Party DSPs - Adotas

Rubicon Project Opens Up Its Guaranteed Private Marketplaces to Third-Party DSPs

Google’s DoubleClick Bid Manager Integrates with Rubicon Project for Programmatic Guaranteed Buying Rubicon Project announced it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces. Google’s DoubleClick Bid Manager is the first DSP to integrate with Rubi...

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