42DM

02/22/2024

One of the best ways to improve your B2B customer experience is through . Especially in the enterprise game, where customer journeys may be lengthy and complicated.

And building a map is only half the task. You need some fundamental ideas to support it.

𝐒𝐭𝐞𝐚𝐥 𝐭𝐡𝐞𝐬𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬—make Customer Journey Mapping work in the game:

1. First off, CJM needs to be woven into the fabric of your organization. That means 𝐮𝐬𝐢𝐧𝐠 𝐂𝐉𝐌 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐭𝐨 𝐬𝐡𝐚𝐩𝐞 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠, from your products to your marketing efforts.

2. Next up, it's not just about what you sell, but 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐦𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐟𝐞𝐞𝐥. Customer Experience is what keeps them, say, renewing that subscription.

3. We should deliver seamless experiences at every touchpoint. 𝐄𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡 𝐭𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐭 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐜𝐡𝐚𝐧𝐧𝐞𝐥𝐬 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐭𝐞𝐚𝐦𝐬 and stakeholders and foster a culture of shared objectives.

4. And to stay flexible, implement 𝐚 𝐬𝐲𝐬𝐭𝐞𝐦 𝐟𝐨𝐫 𝐪𝐮𝐢𝐜𝐤 𝐜𝐡𝐚𝐧𝐠𝐞 𝐢𝐭𝐞𝐫𝐚𝐭𝐢𝐨𝐧 on products or services based on customer feedback.

5. Finishing, keep in mind that CJM isn't just guesswork. Integrate 𝐝𝐚𝐭𝐚 𝐟𝐫𝐨𝐦 𝐯𝐚𝐫𝐢𝐨𝐮𝐬 𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐭𝐨 𝐬𝐞𝐞 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐩𝐫𝐨𝐟𝐢𝐥𝐞𝐬. Dive into customer behavior and preferences. And use that info to fix any pain points along the way.

We see that thoughtful can be transformative for enterprises. It gives you a comprehensive understanding of customer interactions, pain points, and preferences, which opens new doors to enhancing effectively.

💭 Have you integrated CJM with internal or external teams? What tools have you used for mapping out customer journeys? Share in the comments!

02/14/2024

Roses are red, violets are blue,
At 42dm, we've got love for you!
Not just leads, we'll send support your way,
With strategies that make hearts sway.

Happy Valentine's Day from your B2B marketing crew! ❤️

06/06/2023

📌 Your ultimate guide to ABM is here!

During times of uncertainty, it’s essential for businesses to remain agile and concentrated.

Adopting an Account-Based Marketing (ABM) approach can be a deliberate and economical way of conducting sales and marketing activities, allowing you to effectively target specific accounts with enhanced efficiency and effectiveness.

By utilizing MarTech data and insights, an ABM strategy can help you allocate your resources towards the most important accounts, design tailored engagement plans, and continuously measure and improve your outcomes in real-time, while also being mindful of your budget and maximizing your return on investment (ROI).

Read more at: https://lnkd.in/e2YzY9JC

06/06/2023

How can address the biggest challenges?

Account-based marketing is a working strategy for B2B companies to
reach leads that are ready to buy your spefici product and have high chance of success with your business.

Yet, ABM can be difficult and costly to implement. This is where AI could be of significant use to:

- identify the right accounts to target by analyzing data like website behavior, firmographics, and intent signals.

- Personalize marketing efforts by analyzing customer behaviors

- Measure ROI by tracking and analyzing all the many data from ABM campaigns

Read in full at https://lnkd.in/ddwm2r_C

Learn how to leverage AI to target your desired accounts effectively, on scale.

02/06/2023

🚀How to create 10x organic growth for an Adtech SaaS tool?

Once upon a time, our client from a galaxy wanted to increase their brand awareness and drive more organic traffic through commercial keywords.

To do so, they needed to navigate a highly competitive niche, deal with a limited budget and re-brand the product while switching domains.

42DM proposed to create new brand positioning, operate smooth domain change and create a comprehensive SEO strategy to drive organic traffic.

Our Results after the domain change?

⚡️900% organic clicks growth in 1 year
⚡️492% user growth in 1 year
⚡️1408% impressions growth
⚡️16.1 points average position increase

Want to grow like that too?
🔥 Get the full case study at https://lnkd.in/eHSS8FDw

02/06/2023

Are you a or startup looking to leverage data and technology to improve your and efforts? 🤖💻

The adtech and martech industries offer numerous business opportunities for companies looking to innovate and stay ahead of the game. From developing and selling marketing automation software, personalization tools, and data analytics platforms to providing consulting and implementation services, the possibilities are endless. 🚀

According to a recent study by Gartner, 71% of the companies surveyed reported they use marketing automation software. Additionally, the use of and in adtech and martech is on the rise, with almost 60% of the companies surveyed having adopted these technologies and another 20% planning to do so in the near future.📈

But it's not all sunshine and rainbows, the adtech and martech industries also poses challenges such as keeping up with the latest technology, integration with existing systems, data privacy and security, proving ROI, and managing customer expectations.🌥

Stay tuned for our upcoming blog post, where we will dive deeper into the business and marketing opportunities and challenges of the adtech and martech market📅📝

🔥Don't miss out on the latest trends in the adtech and martech industries! Scroll our carousel for more information and insights.🔥

02/06/2023

Do you know that your company needs a marketing plan but not sure where to start or how to make it most efficient?

Then we are here to help with our new step-by-step guide on how to create an effective and successful marketing plan.

We believe that this guide can help CEOs to develop a holistic approach to their marketing strategy, ensuring they have a well-thought-out plan to achieve their goals. We included key funding strategies, tips on how to create a budget and timeline and more.

Read the full blog now and get started on creating your perfect marketing plan at

Learn that best practices that will help you create your first marketing plan efficiently

05/09/2022

It's been more than a week since ElonMusk bought and the hype around one of the biggest private buyouts in history is calming down.

🤔It's time to think deeper about how will it impact the crypto market. Twitter has gathered the biggest crypto community and definitely became the top communication channel for crypto projects.

Elon is known for his strong will to drive the mass adoption of crypto, as well as his strong power to impact the cryptocurrency with a single twit.

Musk’s Top 3 most impactful tweets:

💪On Feb. 4 he sent a string of tweets professing his love for , sending the price flying nearly 10% within the hour and over 50% within a day.

💪“You can now buy a Tesla with bitcoin." One of the largest companies in the world accepting BTC as payment helped push the asset to new highs; BTC would reach nearly $65,000 within a month of the tweet.

💪 On Dec. 14, Musk announced would trial run accepting DOGE for merchandise and the price subsequently jumped 43% over the next two hours.

💪 was also fortunate to get on radar of Elon Musk. He even tweeted about getting a Shiba Inu dog, which gave the first major push to the token, driving it up by close to 300%.

If Musk's impact was so strong while he was only an influencer, can you imagine how this impact can be empowered with the power of the ownership of the algorithm behind Twitter?

Musk can become the most powerful persona in the crypto world, but also the biggest manipulator of the market as well. With this much power, he can actually ruin the whole idea behind decentralized currencies & finances.

But for us as marketers, there are more questions to ask, and that relates to the efficiency of the channel as a communication tool for crypto projects.