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Signal Theory

Signal Theory We build brands that resonate. Signal Theory is a brand development, marketing and design firm with offices in Kansas City and Wichita. We tend to focus on food and animal wellness brands.

Operating as usual

For National Agriculture Day, we’d like to celebrate by sharing a story from one of our remote employees who has a very ...
03/22/2022

For National Agriculture Day, we’d like to celebrate by sharing a story from one of our remote employees who has a very special tie to the agriculture community.

Becki Foster is a Brand Strategist on the Signal Theory Ag and Animal Health team. She grew up on a row crop farm in northwest Missouri, where helping on the farm and participating in FFA shaped her future and career. She now lives on a sheep and goat ranch with her husband in west Texas.

She says about working on the Ag and Animal Health team at Signal Theory, “I get to work in an industry that I love while living on the ranch. It may be the middle of nowhere, but there’s nowhere else I would rather be.”

We are proud of our employees and love to see their passion for agriculture shine through in the work they do inside and outside of Signal Theory.

Signal Theory is hiring for positions in account management, art direction, content strategy, PR, media and more. Here a...
03/10/2022

Signal Theory is hiring for positions in account management, art direction, content strategy, PR, media and more. Here are just a few perks of working at Signal Theory:

• Hybrid work schedule
• Great PTO
• Sabbatical at eight years
• Eight weeks of paid parental leave
• Office dogs and pawternity leave

Learn more about our company culture and all Signal Theory benefits on our Careers page: https://www.signaltheory.com/careers/

As we near the announcement of this year's Resonance Scholarship winner, we wanted to catch up with last year’s winner, ...
03/09/2022
The Journey Begins: Q&A With Dacia Hindsman, 2021 Resonance Scholarship Winner

As we near the announcement of this year's Resonance Scholarship winner, we wanted to catch up with last year’s winner, Dacia Hindsman. To no one’s surprise, she has been busy! From interning to mentoring to serving as an ambassador for her college, Dacia is embracing every opportunity and making waves everywhere she goes.

Keep up the amazing work, Dacia. We can’t wait to see what’s next in your journey.

Signal Theory’s Resonance Scholarship, in partnership with The BrandLab KC, awards $10,000 annually in postsecondary financial support, and recipients are guaranteed a paid summer internship with Signal Theory. Watch out for news about the 2022 Resonance Scholarship winner soon!

As Signal Theory and The Brand Lab prepare to announce their 2022 Resonance Scholarship winner, we wanted to check in with Dacia Hindsman, the Resonance Scholarship’s 2021 recipient.

Signal Theory aims to live out our Signals of Culture in all that we do and to connect people to joy, comfort and meanin...
02/28/2022

Signal Theory aims to live out our Signals of Culture in all that we do and to connect people to joy, comfort and meaning in an ever-changing world.

During Black History Month, we’ve reflected on content from Black voices to support the discussion around celebrating Black joy, supporting Black businesses and learning the history and culture of our local communities. Now, we’re turning our focus to the future to continue advocating for civic causes all year round.

Kelly Birch, senior media manager at Signal Theory, was recognized by the Wichita Business Journal as a woman who leads ...
02/25/2022

Kelly Birch, senior media manager at Signal Theory, was recognized by the Wichita Business Journal as a woman who leads in marketing. The WBJ’s Women Who Lead Series awards female leaders and mentors in media and marketing for their outstanding performance in the field.

Congratulations, Kelly! Your expertise and go-getter attitude make our team better every day. We’re both proud and lucky to work with you.

The latest FoodThink data from Signal Theory takes a closer look at flexitarians – a fast-growing segment of consumers a...
02/25/2022
Are Flexitarians the Next Generation of Foodies?

The latest FoodThink data from Signal Theory takes a closer look at flexitarians – a fast-growing segment of consumers at the forefront of trends and new diet options.

Want to win over the flexitarians online and in the aisle? Our latest blog post outlines the best ways for brands to resonate with these flexible foodies.

Food habits and trends are evolving just as quickly as fashion, exercise and other social movements. In today’s culture, consumers place value in keeping up with these trends, especially if they have a positive impact on their own health or the health of the planet. However, people don’t want to...

Yesterday was National Love Your Pet Day! It’s no secret that pets are family, and we’re so grateful to welcome these fu...
02/21/2022

Yesterday was National Love Your Pet Day! It’s no secret that pets are family, and we’re so grateful to welcome these furry faces into ours.

While we think your pets should be celebrated every day, this holiday calls for extra treats, double the walks and plenty of snuggles. On behalf of Signal Theory, please give your pets some well-deserved TLC today.

Office dogs are just one perk of working at Signal Theory. Learn more about our culture in the Life section of our LinkedIn company page.

We were proud to represent our agriculture and animal health clients at this year’s Best of NAMA Regional Awards (Region...
02/18/2022
Signal Theory Takes Home Multiple "Best of" Regional NAMA Awards - Signal Theory

We were proud to represent our agriculture and animal health clients at this year’s Best of NAMA Regional Awards (Regions II and IV), where we received 13 awards.

Among the honors were two first-place wins – one in the National Multimedia Campaigns category partnering with John Deere for its “Gain Ground” campaign and the other partnering with Merck Animal Health in the New Product Introduction category for its “Bovilis Nasalgen 3/3-PMH Launch.”

We look forward to the National Best of NAMA ceremony in April!

Signal Theory represented its agriculture and animal health clients well, receiving 13 awards at the Best of NAMA Awards, Regions […]

Congratulations to Amanda Shankle, Senior Project Manager, for being recognized by the Wichita Business Journal as a You...
01/28/2022

Congratulations to Amanda Shankle, Senior Project Manager, for being recognized by the Wichita Business Journal as a Young Professional in Professional Services.

This award comes as no surprise – Amanda’s kindness, flexibility and hard work keep us moving forward each day. Cheers to you, Amanda! We so appreciate you.

“Embrace the challenges that put you outside your comfort zone. This is when you grow the most in your life and in your career.”
-Amanda Shankle

Applications for Signal Theory’s 2022 summer internships close THIS coming Monday, January 31. Make sure your resume or ...
01/25/2022

Applications for Signal Theory’s 2022 summer internships close THIS coming Monday, January 31. Make sure your resume or portfolio is in the mix.

With positions available in art direction, copywriting, account management and no-code development in both our Kansas City and Wichita offices, there are several great opportunities to join our team of curious and remarkable people.

Learn more about the open positions and apply at https://www.signaltheory.com/careers/#openings

Deciding between a sabbatical spent doing a little or a lot, Amanda Hembree, Senior Director of Operations, chose to do ...
01/21/2022

Deciding between a sabbatical spent doing a little or a lot, Amanda Hembree, Senior Director of Operations, chose to do a bit of both.

To start her time off, Amanda and her family travelled up to the great Pacific Northwest and Alaska to experience new foods and new places, and to make new memories. For Amanda, it was great getting to explore and see the world through her kids’ eyes on the trip.

And to close out her sabbatical, Amanda took the time to soak in the dog days of summer. She had pool time with her kiddos, enjoyed some self care and got a few house projects checked off the to-do list.

Rumor has it she’s already planning her next sabbatical!

Interested to know more about our Resonance Scholarship program? Join us next Monday evening at 5:30 p.m. for a virtual ...
01/19/2022

Interested to know more about our Resonance Scholarship program? Join us next Monday evening at 5:30 p.m. for a virtual information session where leaders from both Signal Theory and The BrandLab will discuss the scholarship and answer your questions. Students, educators, parents and others in the advertising and communications industry are welcome to attend.

Join the meeting with the link below and make sure to apply by our extended application deadline of Monday, January 31!

Zoom meeting link: https://us02web.zoom.us/j/84010194444

Save event to Google calendar: bit.ly/3qHX6U5
Save event to Apple calendar: bit.ly/3Ko2Avd

Signal Theory is honored to be featured in the 2021 American Graphic Design Awards Showcase for our creative execution o...
01/07/2022

Signal Theory is honored to be featured in the 2021 American Graphic Design Awards Showcase for our creative execution of SONIC Drive-In’s summer packaging and our own FoodThink white paper.

Human-centered design is at the heart of our creative process. Whether it’s creating a line of selfie-worthy summer packaging or illustrating the impact of a pandemic on consumers’ relationship with food – we believe that great design should send signals that resonate.

View the full 2021 GD USA Magazine showcase: https://bit.ly/34t9Ntr
See the SONIC summer packaging: https://bit.ly/3q04tG1
Download the FoodThink white paper: https://bit.ly/3pZc4Vy

At Signal Theory, we’re committed to helping change the face of our industry – literally. We’re working with The BrandLa...
12/14/2021
Resonance Scholarship by Signal Theory

At Signal Theory, we’re committed to helping change the face of our industry – literally. We’re working with The BrandLab to offer our Resonance Scholarship program for 2022. Recipients will receive financial support to further their education, as well as a guaranteed paid summer internship right here at Signal Theory. Click the link to learn more about the program and eligibility. And go spread the word – applications open Wednesday!

Signal Theory has teamed up with The BrandLab KC, a nonprofit organization bringing diverse voices to the advertising industry, to enter into the second year of the Resonance Scholarship.

Jim Vranicar, Chief Operating Officer, had a record-breaking sabbatical. He was able to meditate for 26 consecutive days...
12/09/2021

Jim Vranicar, Chief Operating Officer, had a record-breaking sabbatical. He was able to meditate for 26 consecutive days — his personal best. Guinness World Records, eat your heart out!

For Jim, sabbatical was a time to recharge physically, mentally and spiritually. In addition to meditation, he started riding his bike after a 20-year hiatus, attended yoga classes, read a bit and committed to losing some weight.

Oh, and did we mention he and his wife traveled to our neighbors up north? Yep, Jim was able to enjoy seven days in Canada visiting Montreal and Quebec City.

It’s safe to say Jim’s time off was one for the record books.

As 2021 winds to a close, we’re already looking ahead to summer. Our 2022 summer internship applications are open, with ...
12/07/2021

As 2021 winds to a close, we’re already looking ahead to summer. Our 2022 summer internship applications are open, with positions available in art direction, copywriting and account management in both our Kansas City and Wichita offices.

Experience life in advertising and get a firsthand look at how we find the “why” in human behavior – all while learning from some pretty great humans.

Learn more and apply by Jan. 31 at https://hubs.li/Q010rqBB0

ClusterTruck, an Indianapolis-based technology and food startup that operates delivery-only restaurants, has selected Si...
12/02/2021
ClusterTruck Chooses Signal Theory To Expand Brand Into New Markets - Signal Theory

ClusterTruck, an Indianapolis-based technology and food startup that operates delivery-only restaurants, has selected Signal Theory as its agency of record in a move to grow its consumer base nationwide. With locations in Indianapolis, Indiana; Columbus and Dublin, Ohio; and Kansas City, Missouri, ClusterTruck is revolutionizing prepared food delivery from click, to cook, to curb.

Signal Theory will refresh the ClusterTruck brand and enhance the customer experience through brand positioning, landing pages, social media and advertising.

Click to learn more about ClusterTruck and this new partnership.

America’s First Delivery-Only Kitchen Leads the Way as a Customer-Centric Startup ClusterTruck, an Indianapolis-based technology and food startup that operates […]

Address

4050 Pennsylvania Ave #100
Kansas City, MO
64111-3010

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

(816) 474-1333

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Our Story

Our job is to help people and brands connect in ways that mean something. Our methodology is designed to interpret both the conscious and subconscious signals people send conveying their wants and needs. We use those insights to iterate powerful solutions built on trust. It’s a strategic framework we call Resonance Branding. But more on that later, preferably not over Facebook.

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The deadline to apply for our Annual Career Day/Shadow Day for college students is February 28. Don't wait! Apply for a "day in the life" here https://www.surveymonkey.com/r/shadow2022 Some of our past participants now work at FHLBank Topeka, The University of Kansas, Advisors Excel, Signal Theory and Andax Industries... Don't wait. Apply now for our March 15 event. #YoungTalent #studentshadowday #careerdevelopment
Next in our Experts on Media series, Signal Theory Media Director Cheryl Tulipana shares a word of advice on the power of community in today’s media landscape: “Even in this age of self-service media platforms, it is still so important to stay connected to others in the media community. I learn most about new targeting, new tech and new ways to reach my clients’ audiences from media vendors. Things are rapidly changing and there’s no way to stay on top of all of it by yourself.” Check back next week for more tips and inspiration from Kansas City’s media pros. #KCadClub #whyad2
Words can do so much. They can cut you down, make you feel small, hold you back. But the right ones -- they have the power to heal. Together we can transform the narrative and continue to foster prevention and support for survivors. Graphics by Signal Theory
The official results are in (after some technical glitches): your KC Ad Club Ad Wars champion is ... Signal Theory. Damn. Oh well. HOWEVER, Springboard came in second place. Thanks to the team of Adam Freese, Roya Rostampour, Brendan O'Shaughnessy, Hilda Awad Brown, Michael LaMonica, John Kreicbergs, Laura Lynch, Tim Lynch, Kathy Fullerton and Kevin Fullerton. Congratulations to Fuller-stein's Monsters. (Sorry. We forgot to take a team photo and this was all we had.)
Discover more about the Silver Globey Award won by Signal Theory at the “Best of AMIN Awards” with their "Mount Everest Human Insight AR Filter” for National Geographic, that put Instagram users right in the middle of Mount Everest’s most famous landscapes, with 360-degree views. Click the link to find out more: https://bit.ly/3n4ZGQY #aminworldwide #bestofaminawards
A word of caution on putting your book together from Signal Theory Creative Director Brent Davidson in our Creatives on Creative series: “Be careful of all style and no substance. A good book needs big ideas that deliver on a specific strategy. Great headlines and killer designs can get you in the door, but it’s the why behind it that can get you the job.” Check back next week for more advice and inspiration from the creative suite.
Thank you to our sponsors for Light the Night Kansas City! ACI Boland Architects Rx Savings Solutions The Futures Group Hy-Vee Monarch Build Signal Theory @
Our Wichita office has a new location! We're excited to be in the same building as Signal Theory with this shared office plan. 😊
Signal Theory leasing second floor to McCownGordon Construction, staying in Old Town. Patrick Ahern and Ryan Hubbard represented Signal Theory! #office #sublease #downtownoffice #oldtown https://www.kansas.com/news/business/real-estate-news/article253693558.html
We chatted with the co-CEO's from Signal Theory about FoodThink. FoodThink gives insight to consumer behaviors. Tune in as we dive into the trust between producer and consumer! https://globalagnetwork.com/ag-news-daily/podcast/foodthink
Seth Gunderson, Signal Theory, presents in a PR/marketing session on the Shatto Milk brand.
After a first successful AR experience for Earth Day, Signal Theory teamed up for the second time with National Geographic to take Instagram users to the top of Mount Everest with a new AR filter. The results were as breathtaking as the experience itself... Click the link for more details! https://bit.ly/3u2f1n0 #aminworldwide #signaltheory