The station is owned by Green Bay-based Starboard Broadcasting and airs Starboard's Relevant Radio network.The station originally signed on as WKAU-AM in a Top 40 format. In 1984, the station was sold to Quinn Martin of Milwaukee who changed the call letters to his initials, WQWM-AM, and made it an oldies music format. The station changed hands again in 1993 to a new ownership who changed the call
The station is owned by Green Bay-based Starboard Broadcasting and airs Starboard's Relevant Radio network.The station originally signed on as WKAU-AM in a Top 40 format. In 1984, the station was sold to Quinn Martin of Milwaukee who changed the call letters to his initials, WQWM-AM, and made it an oldies music format. The station changed hands again in 1993 to a new ownership who changed the call
