
18/04/2025
๐ฅ๐๐ป ๐๐ฎ๐ฐ๐ฒ๐ฏ๐ผ๐ผ๐ธ ๐๐ฑ๐ ๐๐ถ๐ธ๐ฒ ๐ฎ ๐ฃ๐ฟ๐ผ โ ๐๐๐ฒ๐ป ๐๐ณ ๐ฌ๐ผ๐โ๐ฟ๐ฒ ๐ฎ ๐๐ฒ๐ด๐ถ๐ป๐ป๐ฒ๐ฟ!
Tired of running ads that drain your wallet with zero results?
This is the ONLY Facebook Ads checklist you need to start converting like a pro!
๐น 1. Define Your Goal
โ๏ธ Awareness, traffic, leads, or conversions?
โ๏ธ Choose the right campaign objective in Ads Manager
๐น 2. Know Your Audience
โ๏ธ Who are you targeting? (Demographics, interests, behaviors)
โ๏ธ Use Custom Audiences (email lists, website visitors, Instagram engagers)
โ๏ธ Set up Lookalike Audiences to find similar users
๐น 3. Install Facebook Pixel (Must-Do!)
โ๏ธ Add Pixel to your website/shop
โ๏ธ Verify with the Meta Pixel Helper
โ๏ธ Track key events like Add to Cart, Purchase, Lead
๐น 4. Create Scroll-Stopping Ad Creatives
โ๏ธ Use high-quality images or videos
โ๏ธ Add bold headlines + clear value (problem/solution)
โ๏ธ Show social proof (testimonials, reviews, stats)
๐น 5. Write a Killer Ad Copy
โ๏ธ HookโGrab attention in first 3 seconds
โ๏ธ ValueโExplain whatโs in it for them
โ๏ธ CTAโTell them exactly what to do (Shop Now, Learn More, etc.)
๐น 6. Set Your Budget Smartly
โ๏ธ Start small: $5โ$10/day per ad set
โ๏ธ Use CBO (Campaign Budget Optimization) for better scaling
โ๏ธ Monitor cost per result (CPR, CPM, CTR)
๐น 7. Test, Test, Test
โ๏ธ Run A/B tests: different audiences, creatives, or copies
โ๏ธ Test only one variable at a time
โ๏ธ Let ads run for at least 3 days before judging
๐น 8. Track Results & Optimize
โ๏ธ Check key metrics: CTR, CPM, ROAS
โ๏ธ Pause poor performers
โ๏ธ Scale winners slowly (no more than 20โ30% budget increase per day)
๐น 9. Retarget Warm Audiences
โ๏ธ Set up retargeting for people who:
โข Viewed your content
โข Added to cart but didnโt buy
โข Engaged with your page
๐น 10. Stay Compliant with Meta Policies
โ๏ธ Avoid restricted content (health claims, before-and-after pics, clickbait)
โ๏ธ Always review Meta's ad policies
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