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Delta Online Delta Digital Strategies offers insights into the information business, helping publishers achieve success in a changing information environment.

Traditional Advertising Isn't Dead ... Yet
11/11/2017
Traditional Advertising Isn't Dead ... Yet

Traditional Advertising Isn't Dead ... Yet

An approach that combines digital and traditional advertising into a cohesive, well-thought-out campaign is likely to be most effective.

USA TODAY: "WE'RE ALMOST GONE!" http://conta.cc/1KJ1jJu
06/05/2015
USA TODAY: "WE\'RE ALMOST GONE!"

USA TODAY: "WE'RE ALMOST GONE!" http://conta.cc/1KJ1jJu

  Yesterday, as part of an Internet Week New York panel entitled, "The Future of Media", USA TODAY's editor-in-chief, David Callaway, was quoted as saying that the newspaper could stop publishing as a daily print product in the next "five or six years".  I guess it's not surprising. And it's not sur…

Don't Cue Print's Swan Song Yet http://conta.cc/1JOXQsc
05/16/2015
Don\'t Cue Print\'s Swan Song Yet

Don't Cue Print's Swan Song Yet http://conta.cc/1JOXQsc

  Why print still matters in a digital world.  In Words Onscreen: The Fate of Reading in a Digital World, American University linguist Naomi S. Baron describes a phenomenon I've noted  for some time-that younger readers, in Baron's case university students, increasingly prefer print.  While we all c…

Don't Cue Print's Swan Song Yet http://conta.cc/1JOXQsc
05/16/2015
Don\'t Cue Print\'s Swan Song Yet

Don't Cue Print's Swan Song Yet http://conta.cc/1JOXQsc

  Why print still matters in a digital world.  In Words Onscreen: The Fate of Reading in a Digital World, American University linguist Naomi S. Baron describes a phenomenon I've noted  for some time-that younger readers, in Baron's case university students, increasingly prefer print.  While we all c…

Why American Newspapers Are Still Profitable http://conta.cc/1OiMjV7
04/10/2015
Why American Newspapers Are Still Profitable

Why American Newspapers Are Still Profitable http://conta.cc/1OiMjV7

  Much attention has been given to the newspaper industry's plight as advertising plummets and circulation steadily declines. But largely missed among all the dire predictions is a surprising finding: metro dailies in the United States and Canada are remarkably adaptable, viable and profitable.  "Th…

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