The Death of Independent Podcasting: What Spotify Is Trying to Do With the Joe Rogan Deal - Pro Market
Not everyone is happy about Spotify's latest acquisitions.
“Regardless, right now, unlike nearly everywhere else in the media space, podcasting is a good open space with a lot of competition and authentic voices. Regulators and policymakers can step in to protect it. They can still undo the merger of Spotify and The Ringer, and they can certainly initiate an investigation of Spotify’s exclusive strategy as a possible set of attempts to monopolize an industry. Hopefully members of Congress will start asking questions.”
Spotify is gaining power over podcast distribution by either buying production directly or striking exclusive deals, as it did with Rogan.