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Not everyone is happy about Spotify's latest acquisitions. “Regardless, right now, unlike nearly everywhere else in the ...
05/29/2020
The Death of Independent Podcasting: What Spotify Is Trying to Do With the Joe Rogan Deal - Pro Market

Not everyone is happy about Spotify's latest acquisitions.

“Regardless, right now, unlike nearly everywhere else in the media space, podcasting is a good open space with a lot of competition and authentic voices. Regulators and policymakers can step in to protect it. They can still undo the merger of Spotify and The Ringer, and they can certainly initiate an investigation of Spotify’s exclusive strategy as a possible set of attempts to monopolize an industry. Hopefully members of Congress will start asking questions.”

Spotify is gaining power over podcast distribution by either buying production directly or striking exclusive deals, as it did with Rogan.

"Listening hours are on the rise as users integrate podcasts into weekday routines. The biggest spike in listening hours...
05/29/2020
'Stitcher Podcasting Report' reveals a decade of growth and diverse listener habits

"Listening hours are on the rise as users integrate podcasts into weekday routines. The biggest spike in listening hours started in 2017 as bigger publishers and celebrities from other media jumped on board. Nearly 60% of listening hours are driven by 10% of dedicated "power listeners." "

NEW YORK, May 28, 2020 /PRNewswire/ -- Stitcher, the leading company dedicated to listening to, producing and monetizing podcasts, today released the "Stitcher Podcasting Report," a first-of-its-kind look at the

It seems each week Spotify takes another leap towards podcasting domination. Listen in as the Business Casual podcast di...
05/28/2020
How Spotify is Taking Over Podcasting: Business Casual | MarketScale

It seems each week Spotify takes another leap towards podcasting domination. Listen in as the Business Casual podcast discuss the impacts of all these acquisitions.

With key acquisitions in its rearview mirror, such as “The Joe Rogan Experience,” is Spotify the undisputed ruler of the podcast realm?

"Whether being used for B2C, B2B or as a tool for internal communications, podcasts remain a valuable medium that will t...
05/28/2020
The Value of Podcasts in an Era of Zoom Fatigue

"Whether being used for B2C, B2B or as a tool for internal communications, podcasts remain a valuable medium that will transcend the Covid-19 era. We're hoping more brands can open up their traditional channels and take a chance on something new. After all, there's no better time than now to experiment with new forms of communication."

Engaging your customers and internal teams

"Business to consumer marketing involves social media posts both with and without video about 96% of the time, but video...
05/27/2020
30+ Essential Video Marketing Stats That Content Marketers Should Know (infographic)

"Business to consumer marketing involves social media posts both with and without video about 96% of the time, but video marketing itself comes in second with 76%, something that shows just how vital something like this can be for you and it just goes to show why so many people are starting their careers in this field at this current point in time."

Did you know that by 2022, 82 percent of all consumer internet traffic will be made up of videos.

"Now more than ever is time to be building trust and affinity with current customers, she explains. With so much uncerta...
05/26/2020
MultiBrief: Get personal with your brand marketing

"Now more than ever is time to be building trust and affinity with current customers, she explains. With so much uncertainty and people stretched to their limits, there's a great need for reassurance, compassion and empathy. It’s no time for impersonal “brand to target” marketing."

Uncut, vulnerable and camaraderie were words that Ann Handley, Wall Street Journal bestselling author and chief content officer of MarketingProfs, linked to successful brand messaging during these times of COVID-19 and sheltering-in-place. Handley's keynote at this year's Content Marketing Conferenc...

"Measuring KPIs can help you optimize your spend and analyze what’s working and what’s not. You can use these insights t...
05/26/2020
Important Content Marketing KPIs You Need to Know About

"Measuring KPIs can help you optimize your spend and analyze what’s working and what’s not. You can use these insights to make changes and optimize your efforts for better ROI."

Can you measure your content marketing ROI?

A great read in understanding the impact of the Rogan purchase by Spotify and what it could mean for the future of podca...
05/25/2020
Why Did Spotify Pay So Much for Joe Rogan’s Podcast?

A great read in understanding the impact of the Rogan purchase by Spotify and what it could mean for the future of podcasting.

Kara Swisher and Scott Galloway discuss the big money to be found in a relatively niche medium.

"The most important thing to remember with regards to productivity when working from home is that you need to write what...
05/25/2020
7 Things That Are Killing Content Marketing Productivity

"The most important thing to remember with regards to productivity when working from home is that you need to write what’s in your head.

Get it out in a document and you can work on revising, taking on new projects, and other distractions later.

Take the breaks you need for your health and wellbeing so that you can be prolific and efficient."

With the coronavirus leading to more content creators working from home, productivity is becoming a struggle. There is so much…

"Looking at the trend, it seems clear why this is happening: people are unable to travel right now and are confined to t...
05/24/2020
Making Money During The Pandemic: How COVID-19 Is Leading A New Wave Of Creativity

"Looking at the trend, it seems clear why this is happening: people are unable to travel right now and are confined to their homes and local communities. With time saved from not having to commute and remote work schedules, people are leveraging this time to advance their personal brands and projects. In many cases, this creative wave is being utilized to help assist COVID-19 efforts."

From creating VR travel businesses to new YouTube-famous influencers, here are some inspiring ways people are creating income during coronavirus.

"The basic idea is for the podcast host to have a casual discussion with the author of the book. This conversational for...
05/24/2020
Where Are All the Women Philosophers? - CU Denver News

"The basic idea is for the podcast host to have a casual discussion with the author of the book. This conversational format eventually inspired Tyson to say yes when one of her former professors asked her to become a host for New Books in Philosophy. At first, Tyson was concerned. “Interviewing people is a skill, and I thought I could be really bad at it,” she said. Once she realized the podcast was just a conversation between two colleagues, she got excited by the idea that she could bring philosophy to a broader audience."

Podcasts are democratizing information—and that’s a good thing. Even academics are enjoying the genre, listening to podcasts, as well as writing and

Kung Fu or the most intense hand-clapping this side of the Mississippi?😂😂We always have a good time when AB Photography ...
05/22/2020

Kung Fu or the most intense hand-clapping this side of the Mississippi?😂😂

We always have a good time when AB Photography LLC is around!

"What I love about podcasting is the freedom to talk about whatever we want and to be mobile. For example, after Anthony...
05/21/2020
Women Who Own It Podcast — WBENC

"What I love about podcasting is the freedom to talk about whatever we want and to be mobile. For example, after Anthony Bourdain passed away, we did a restaurant and pub crawl and went to all the places that he ever covered in San Francisco."

Today’s leading women-owned businesses are pioneers in their field, setting trends, blazing trails, and bringing forth game-changing innovations. Women Who Own It, a new WBENC Podcast for and by women entrepreneurs and their supporters, is your key to the insights of these incredible female founde...

"What I love about podcasting is the freedom to talk about whatever we want and to be mobile. For example, after Anthony...
05/21/2020
Forget the 'pale male' podcast scene, here's Bitch Talk | 48 hills

"What I love about podcasting is the freedom to talk about whatever we want and to be mobile. For example, after Anthony Bourdain passed away, we did a restaurant and pub crawl and went to all the places that he ever covered in San Francisco."

450 episodes in and celebrating Asian and Pacific Islander Heritage Month, the popular 'cast features activism, arts, and a little drinking.

"Joe Rogan has effectively made the water safe for podcast licensing. Just as musical artists and TV shows do all the ti...
05/21/2020
Spotify’s Deal With Joe Rogan Accelerates A New Era For Podcasting

"Joe Rogan has effectively made the water safe for podcast licensing. Just as musical artists and TV shows do all the time, more and more podcasters will license their material to their choice of platforms on appropriate terms, and more service platforms will have their own sets of licensed podcast content."

Comedy superstar Joe Rogan's deal with Spotify will hasten podcasting's transition beyond ads and crowdfunding into content licensing and platform exclusivity.

Everything from the mic to online courses, in one box.
05/16/2020
AKG Puts Everything You Need To Make A Podcast… In A Box

Everything from the mic to online courses, in one box.

Recording a podcast is a great way of getting a message across or talking about a subject that really matters to you. This new Podcaster Essentials bundle from AKG has what you need to record and edit a podcast.

05/15/2020
Boss Bitch Fight Challenge

Much needed laugh and fun! Though the quarantine and halt of everyday life is tough, the amount of creative endeavors that have come out of it are amazing!

#BossBitchFightChallenge Here it is......! Kicking lockdown boredom with some of the coolest! Ladies, you are all my hero’s. ❤️👊❤️ #BossBitchFightChallenge #...

“Hip-hop as a genre is willing to take risks,” said Fadia Kader, Instagram’s music partnerships manager. “It’s the influ...
05/08/2020
How Hip-Hop Royalty Found a New Home on Instagram Live

“Hip-hop as a genre is willing to take risks,” said Fadia Kader, Instagram’s music partnerships manager. “It’s the influencer that influences influencers.”

The pandemic halted in-person gatherings, but a new type of party was born on social media, with rap stars leading the charge.

05/07/2020
Promoting Your Podcast

If you're creating audio content you probably want to promote it? The problem with audio-only content is it can get lost in our video-heavy society.

Video is a great way to promote your audio projects, grow your audience, and share your content on even more platforms. Here are a few ideas -

1. 🎙️Create a teaser for an upcoming episode podcast episode.

2. 🎛️Mine old podcasts for relevant content and repurpose it on visual platforms.

3. 📰Share your flash briefings and other voice alerts with a new audience.

4. 🗨️Pre-record sections of an upcoming presentation as a promotion tool.

*5. 📷 Photographers - Narrate the story behind a photo.


Using headliner.app, we show you a simple way to create visuals that will help promote your awesome content!

Music: Elevate from Bensound.com

Four great STEM podcast, one in each area, to help keep students motivated and learning.
05/04/2020
Science podcasts every STEM student should check out

Four great STEM podcast, one in each area, to help keep students motivated and learning.

These four science podcasts for science, technology, engineering or mathematics (STEM) students or anyone to spend some time productively.

04/29/2020
Greater Wilkes-Barre Chamber of Commerce

Here's the Wednesday Wisdom from the Greater Wilkes-Barre Chamber of Commerce that we participated in today along with Coal Creative, Pepperjam, and ENX2 Marketing.

A lot of great information from the technical aspect of getting your website set up to designing it, marketing it, and understanding SEO and PPC to help drive traffic to it.

ICYMI: Our next session of the Wednesday Wisdom series, Bricks and Mortar to Clicks and Order! In this panel discussion, industry experts (Park MultiMedia, Coal Creative, Pepperjam, & ENX2 Marketing) covered topics on getting your business online, whether it is building an e-commerce site or setting up your current site for e-commerce sales.

Anchor (owned by Spotify) can now take your web meetings and create podcasts. This is an amazing feature for those worri...
04/29/2020
Spotify-owned Anchor can now turn your video chats into podcasts – TechCrunch

Anchor (owned by Spotify) can now take your web meetings and create podcasts. This is an amazing feature for those worried about the tech side of podcasting but looking for away to get started.

Spotify is tapping into the increased usage of video conferencing during the coronavirus quarantine to grow its own podcast business. The company’s podcast creation platform Anchor, acquired for an estimated $140 million in 2019, is today introducing a new feature that will allow podcasters t…

"Dave Lewins and his partner, Zoe Costelloe, were in Cheltenham the weekend of the Cheltenham festival, which took place...
04/27/2020
Surviving ICU: a story of recovery – podcast

"Dave Lewins and his partner, Zoe Costelloe, were in Cheltenham the weekend of the Cheltenham festival, which took place on 10-13 March. It was here he suspects he contracted Covid-19. Within two weeks he was in an intensive care unit, being told by a doctor that he had a 50% chance of survival."

Dave Lewins is a healthy, 60-year old helicopter pilot, who in March found himself in intensive care with Covid-19. He describes the experience and how it has changed his life

“Millions and millions of people’s routines were broken,” said Michael. “A lot of people are finding new routines in the...
04/27/2020
Podcast Networks See Shift In Listening Habits, Provide Much-Needed Comfort During Pandemic

“Millions and millions of people’s routines were broken,” said Michael. “A lot of people are finding new routines in their daily life. I know just personally I feel like I’m finally getting into a groove so I’m finding where my podcast digestion fits back into my new routine. I’m expecting that we’ll see a rebound this month, if not growth.”

As the world continues to navigate the coronavirus pandemic, audiences are binging many forms of entertainment, primarily TV and films. But there is another binge-worthy medium that is providing a …

"Spotify’s officially trying to solve the podcast discovery problem while also trying to help podcasters reach new audie...
04/26/2020
Spotify launches curated podcast playlists in a bid to make the platform a podcast tastemaker

"Spotify’s officially trying to solve the podcast discovery problem while also trying to help podcasters reach new audiences. The company announced today that it’s rolling out three human-curated podcast playlists in six countries: the US, Germany, Sweden, the UK, Mexico, and Brazil. The three weekly playlists are called Best Podcasts of the Week, Brain Snacks, and Crime Scene. "

Weekly playlists in six countries.

"While there's not much we can change about our environment during these stay-at-home days, brands are offering a wide v...
04/26/2020
Clever Zoom Backgrounds For Your Next Meeting

"While there's not much we can change about our environment during these stay-at-home days, brands are offering a wide variety of Zoom backgrounds to transport you almost anywhere else."

Brands are giving us Zoom backgrounds that can place us anywhere from a Paris chateau to the Iron Throne. These are among some of the top looks out there.

"Take the time NOW to increase your marketing efforts to remain positioned in the mind of your buyers so they see no sub...
04/26/2020
TIPS FROM SCORE: Marketing during the COVID-19 pandemic

"Take the time NOW to increase your marketing efforts to remain positioned in the mind of your buyers so they see no substitute. When this is over, they will reach out to you and buy."

Question: Are there some marketing initiatives that I should be undertaking during the shutdown of my small business during the COVID19 pandemic? Answer:

"Another reason why many people create their own podcasts is simply that it gives them the platform and opportunity to t...
04/15/2020
Podcasts are booming, and these courses can help you start your own

"Another reason why many people create their own podcasts is simply that it gives them the platform and opportunity to talk about something they are truly passionate about. It can be baking, finance, animals – literally anything you can think of."

Since many people are still stuck at home, craving connection and entertainment, there’s really never been a better time for podcasting.

"The best part about honing your focus is that it frees your team up to spend more energy on bringing ideas to life in c...
04/14/2020
How to Create Content That's Relevant, not Opportunistic: The 3 Rs for Marketers

"The best part about honing your focus is that it frees your team up to spend more energy on bringing ideas to life in creative, inspiring, and entertaining ways."

The mantra, "If you build it, they will come" doesn't apply to content marketing. Learn how research, refinement, and reflection drives relevant content.

Content is King and now is the time to start using it to help you keep engaged with your audience and customers. If you'...
04/13/2020
NOW IS THE TIME ENGAGE - Content Marketing From Home

Content is King and now is the time to start using it to help you keep engaged with your audience and customers. If you're new to creating online content, this is the perfect opportunity to learn. This is a long post but includes a lot of resources to help you get creating and engaging.

Content Marketing won't be the magic bullet that gets your business through troubling times, but it can help you keep engaged with your audience.

"It’s tough to differentiate because everyone is putting out content that speaks about the impact of the virus to their ...
04/12/2020
Content and coronavirus: How you can differentiate from the masses - Search Engine Land

"It’s tough to differentiate because everyone is putting out content that speaks about the impact of the virus to their business and in their industry. We did that at Conductor so we are no different. What I think businesses should consider is having a “next step” that complements their research or content."

How to think about content, SEO and your customers during the crisis -- and prepare for the future.

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