IDR Productions

IDR Productions Our Experience Brings Your Vision to Life! Production gurus. Marketing wizards. Happy Humans. We are storytellers, media experts, cinematographers, artists, and creators.
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We cleverly mix art and logic, which really shouldn’t make sense, but As a new type of creative agency, we’ve spearheaded the integration of content marketing, creative ideation, media buying and end-to-end video production with one team, under one roof, to produce strategically driven video content which fosters innovation, generates conversions and appeals to the imaginative mind. Oh, and that’s just for starters.

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Operating as usual

07/23/2018
Start Strong. Finish Stronger.

Strong product benefits will always be the piece that sells your product for you. In this social media clip for BBGK Cosmetics, we showcased the best features of their Finish setting spray to show consumers just what they were missing out on.

07/16/2018
BBGK Cosmetics: The Finishing Touch

When putting together your brand image, your brand vibe is just as important as your best product benefits. For BBGK Cosmetics' social media teaser, we brought together the best of both to promote their natural setting spray Finish!

07/10/2018
Finish Setting Spray by Beauty By GK

The best selling point? Having a truly amazing product. For this social media clip for BBGK Cosmetics, we entice consumers with the best benefits their Finish setting spray has to offer. (And there's a lot of them!)

So, you’ve created the greatest marketing video of all time. But how can you tell if it’s actually serving the purpose y...
07/09/2018
How to A/B Test Your Marketing Videos for Increased Results

So, you’ve created the greatest marketing video of all time. But how can you tell if it’s actually serving the purpose you want it to? We’ve got your guide to how to use the A/B test method to improve your video marketing effectiveness: http://ht.ly/F47930kPLHg

Wondering if your marketing video's working? We’ve got your guide to how to use the A/B test method to improve your video marketing effectiveness.

Finding the perfect niche for your business is daunting; we admit it. But without it, your brand has no chance of making...
07/02/2018
How to Find Your Niche Market for Better Sales and Success in 4 Steps

Finding the perfect niche for your business is daunting; we admit it. But without it, your brand has no chance of making a name for itself in the complex scheme of businesses today. Read on for our how-to guide on finding your niche market: http://ht.ly/5gXr30kIqaL

Finding the perfect niche for your business is daunting; we admit it. Read on for our how-to guide on finding your niche market.

07/02/2018
#HelpSaveTheSeals

What's better than a production for a cause? Today, we help three young girls follow their ambitions to #HelpSaveTheSeals and to aid the Pacific Marine Mammal Center in Laguna Beach, CA.

What if we told you that you could use the power of psychology to sell consumers on your brand? It turns out basic psych...
06/26/2018
3 Tips on Using Psychology to Sell – Inside the Consumer Mind

What if we told you that you could use the power of psychology to sell consumers on your brand? It turns out basic psychology holds the key to gaining consumer trust and making sales. Read on for our tips on how to use psychology to sell. http://ht.ly/v9Rl30kCF7g

What if we told you that you could use the power of psychology to sell consumers on your brand? Read on for our tips on how to use psychology to sell.

06/25/2018
BBGK Cosmetics: Prime. Set. Finish.

A product spot is only as good as your product's best benefits. For this short social clip for BBGK Cosmetics, we showed off their new setting spray Finish by showcasing the amazing benefits behind a product that is natural, vegan, and cruelty-free!

A video marketing strategy is essential to creating video content that serves a purpose. But how do you develop a workin...
06/18/2018
How to Create An Effective Video Marketing Strategy in 2018

A video marketing strategy is essential to creating video content that serves a purpose. But how do you develop a working, flexible video strategy? Here’s everything you need to create a video marketing strategy that’ll make your company proud. http://ht.ly/ZL2C30kozBM

A video marketing strategy is vital to creating video content that serves a purpose. Here’s your guide to creating an effective video marketing strategy.

06/18/2018
Beauty By GK: Dreaming in Ivory

Putting a face to your brand makes your company enticing and engaging to consumers. For this short lifestyle video for BBGK Cosmetics, we pulled in BBGK Bombshell Sheryl Bon to show off just what it means to live the iconic BBGK life.

06/18/2018
BBGK Comsetics: Stylish Sienna

To sell the lifestyle behind your brand, you need to find the right way to set the mood. For this social media video for BBGK Cosmetics, we brought in model Shannon Foster to show off the glitz and glamour of being a BBGK Bombshell.

Sales funnels are integral to growing your brand from a small startup to a multi-million dollar company. Read on for our...
06/18/2018
How to Create an Effective Sales Funnel for Your Business

Sales funnels are integral to growing your brand from a small startup to a multi-million dollar company. Read on for our guide to creating a sales funnel for your business: http://ht.ly/IlrC30kvohS

Sales funnels are integral to growing your brand from a startup to a multi-million dollar company. Read guide to creating a sales funnel for your business.

Creating buyer personas is more than just a fun marketing exercise; it’s an essential practice to creating marketing and...
06/04/2018
How to Create Buyer Personas for Your Marketing Strategy

Creating buyer personas is more than just a fun marketing exercise; it’s an essential practice to creating marketing and video collateral that works. Here’s everything you need to know about creating buyer personas for your marketing strategy: http://ht.ly/pUP630khoa9

Creating buyer personas is an essential practice to creating marketing content that works. Here’s everything you need to know about creating buyer personas.

05/29/2018
Beauty By GK: Pacific City Adventures

Video production needs two key essentials: a beautiful location and talent who bring their A-game. For this lifestyle shoot for BBGK Cosmetics in Huntington Beach, CA, we had no problem getting both!

We all know that Facebook video ads are the way of the marketing future. By 2020, it’s estimated that 75% of mobile traf...
05/28/2018
Facebook Video Ads – How to Create a Marketing Video That Sells

We all know that Facebook video ads are the way of the marketing future. By 2020, it’s estimated that 75% of mobile traffic will be video-based. Want to get in on the action? Here’s everything you need to know about creating a Facebook video ad that sells: http://ht.ly/xbox30kaBU5

We all know that Facebook video ads are the way of the marketing future. Here’s everything you need to know about creating a Facebook video ad that sells.

We have a secret for you: most products in the world aren’t that glamorous. Some products just aren’t that exciting, but...
05/21/2018
How to Sell a Boring Product with Effective and Exciting Marketing

We have a secret for you: most products in the world aren’t that glamorous. Some products just aren’t that exciting, but serve an important need or service. So how do you market a “boring” product? We’ve got all the tips you need on how to sell a boring product here: http://ht.ly/MuGm30k3wps

Some products aren’t that exciting, but serve an important need. So how do you market it? We’ve got your tips on how to sell a boring product below.

In an increasingly intense and divisive social climate, one question has stood out: Should brands take a stand on politi...
05/14/2018
Should Brands Take a Stand: Talking Political Issues in Brand Image

In an increasingly intense and divisive social climate, one question has stood out: Should brands take a stand on political and social issues? We’ve taken a look at whether your next advertising video should include your brand taking a stand: http://ht.ly/3q3D30jWfBy

In an increasingly intense and divisive social climate, one question has stood out: Should brands take a stand on political and social issues?

04/25/2018
Life at BBGK: Sippin’ On Cognac

In 2018, you're not just selling a product; you're selling a lifestyle. For this social media clip for BBGK Cosmetics, we wanted to capture how effortless and glamorous their high-end beach vibe could be. Take a look at where quality video production can take your brand at idrproductions.com!

04/23/2018
Life in BBGK: Café Au Lait All Day

For this lifestyle clip, we took a little inspiration from our friends across the pond in Paris! Step in front of the lens with model Alina Smolyar as we show off just how chic life wearing BBGK Cosmetics can be.

04/16/2018
Beauty by GK: That Soft Beige Life

Talented models make our job so much easier! Step behind the scenes with Allie Meixner on our set with BBGK Cosmetics in beautiful Laguna Beach, CA for their website photoshoot.

02/07/2018

It's always the perfect time for a wedding with BBGK! Check out this behind the scenes we captured from a wedding shoot in picturesque Rancho Las Lomas!

A job that literally doesn't require you to get out of bed? And they say the perfect career doesn't exist! (Not to menti...
12/18/2017

A job that literally doesn't require you to get out of bed? And they say the perfect career doesn't exist! (Not to mention the sweet set we're working on!)

From all of us at IDR Productions to you, have a fantastic Thanksgiving! May your holiday be filled with good food and g...
11/23/2017

From all of us at IDR Productions to you, have a fantastic Thanksgiving! May your holiday be filled with good food and good company!

11/16/2017

Here at IDR, we like to aim high (literally). Check out some drone footage from our various shoots over the past couple months to see what we've been up to!

Address

384 Forest Avenue,, Suite 28,
Laguna Beach, CA
92651

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Our Story

Brand Building. Storytelling. Product Selling. Lead Generating. Media Buying. IDR Productions is a premier Orange County based video production company. We're a pack of creatives who produce things that sell--from TV and business commercials to infomercials and social media ads. We do video editing, digital marketing, script writing, animation, audio and create digital video content all under one roof!

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