Karman Line Marketing

Karman Line Marketing Karman Line Marketing specializes in providing the most robust, full service mobile marketing programs available today. Mobile Websites, Mobile Wallet Loyalty, iBeacon Proximity, Wi-Fi Marketing, NFC Tags, QR Codes & SMS Marketing

09/01/2020

First, a quick definition: Mobile marketing is the art of marketing your business to appeal to mobile device users. When done right, mobile marketing provides customers or potential customers using smartphones with personalized, time- and location-sensitive information so that they can get what they need exactly when they need it, even if they're on the go.

11/23/2019
07/04/2019

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

09/08/2018

Compared to millennials, the demographic preceding Gen Z, the post-millennials will be more valuable to organizations.

From a young age, Gen Zers have used, and are comfortable with the internet, technology, and social media.

They, like most people, spend a lot of their social media time on smartphones.

They have a unique relationship with social media. They spend hours a day using their devices and from 2015 composed the largest portion of the US population.

They like to use the internet to get information and interact with others. This generation also has an amazing buying potential according to the study. They have short attention spans (of 8 seconds) and like video content best.

09/03/2018

More Mobile Device Usage by Generation Z
According to a study by Goldman Sachs, Gen Zers, whose starting birth years is the mid-1990s to mid-2000s, according to many researchers, will represent $44 billion in annual purchasing power in the US alone.

08/30/2018

Social media marketing 2018 is going to be huge for businesses, brands, individuals, and marketers. 71% of small business owners plan to use social media content to acquire customers.

Facebook is overwhelmingly the platform of choice for many.

This is according to a survey conducted by Infusionsoft, highlighting the top social media marketing trends businesses should pay attention to in 2018.

top most popular social networking sites
Top 15 Most Popular Social Networking Sites and Apps [May 2018]

So, what should you be paying more attention to? Call us to find out.

Karman Line Marketing's cover photo
08/30/2018

Karman Line Marketing's cover photo

08/17/2018

The 5Ds of digital marketing
To understand the importance of digital marketing to the future of marketing in any business, it’s helpful to think about what audience interactions we need to understand and manage. Digital marketing today is about many more types of audience interaction than website or email... It involves managing and harnessing these ‘5Ds of Digital’ that I have defined in the introduction to the latest update to my Digital Marketing: Strategy, Planning and Implementation book. The 5Ds define the opportunities for consumers to interact with brands and for businesses to reach and learn from their audiences in different ways:

Digital devices – audiences experience brands as they interact with business websites and mobile apps typically through a combination of connected devices including smartphones, tablets, desktop computers, TVs and gaming devices.
Digital platforms – most interactions on these devices are through a browser or apps from the major platforms or services, that’s Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn.
Digital media – different paid, owned and earned communications channels for reaching and engaging audiences including advertising, email and messaging, search engines and social networks.
Digital data – the insight businesses collect about their audience profiles and their interactions with businesses, which now needs to be protected by law in most countries.
Digital technology – the marketing technology or martech stack that businesses use to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns.

07/14/2018

Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.

11/03/2017

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now avaialable on a mobile device. From opening an email to visiting your website to reading your content, it's all accessible through a small mobile screen. Consider:

80% of internet users own a smartphone.Mobile platforms, such as smartphones and tablets, host up to 60% of digital media timefor users in the U.S.Google anticipates search queries on mobile devices to surpass desktop searches by the end of 2015.

Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps.

Call us today.

07/30/2017

Businesses need to start adapting their marketing efforts to keep up with the advances in technology. Mobile device adoption rates are increasing at an incredible rate, surpassing 80% in 2016 alone. Even more importantly, average smartphone conversion rates are up 64% compared to the average desktop conversion rates for e-commerce alone. In today’s digital and interconnected world, the importance of tailoring marketing efforts so they are mobile-friendly cannot be overstated.

Karman Line Marketing's cover photo
08/27/2016

Karman Line Marketing's cover photo

08/18/2016

Do you think it's expensive to hire a Mobile Marketing Expert to help with your digital marketing? Wait until you hire an amateur!

Karman Line Marketing's cover photo
06/27/2016

Karman Line Marketing's cover photo

It's time to do something about your business. Please call for details.
05/20/2016

It's time to do something about your business. Please call for details.

03/01/2016

Dont limit your business to the choices that only seem possible or reasonable you will disconnect yourself from what you truly want and all that is left is a compromise.

Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activi...
02/10/2016
45 Phenomenal Email and Mobile Marketing Stats

Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift.

Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources.


Read more at http://www.business2community.com/marketing/45-phenomenal-email-mobile-marketing-stats-01451352#OkT0wii3MTxo0GIs.99

Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively ad…

Are you looking to increase your business.
12/03/2015

Are you looking to increase your business.

Mobile looking business card
11/25/2015

Mobile looking business card

With more emails being read on mobile devices and people rapidly spending more and more time surfing the internet there ...
11/13/2015
The 2014 Definition of Mobile Marketing: Explained #Mobile

With more emails being read on mobile devices and people rapidly spending more and more time surfing the internet there – 2016 is the year of mobile campaign investment.
Traditionally mobile marketing covers several key areas:
• Advertising
• SMS marketing
• Email marketing
• App marketing
Lately, there has been a move to more exciting media – like real-time augmented reality, and payment systems that work directly from your phone. Even SMS marketing has stepped up, integrating with social media in unique ways to leverage sales, traffic and visibility for brands.
The definition of mobile marketing has changed from ‘novelty’ to ‘must-have.’ Innovative social campaigns that use SMS geo-fencing or QR coupons on your social media pages are now core components of any competent social media manager’s bag of conversion tricks.

Call the Mobile Marketing Experts 7175380622

11/10/2015

Macy's is an old hand at desktop but when it comes to mobile, it's still learning on the fly.
Macy's is an old hand at desktop but when it comes to mobile, it's still learning on the fly.

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Serena Potter, a marketing executive with Macy's, has been watching customers migrate from desktop to mobile for about five years. The shift prompted the largest department store in the nation to double down on mobile, Ms. Potter said, even though it initially didn't have the space figured out.
"It wasn't an obstacle for us as much as it was a steep learning curve," said Ms. Potter, group VP at Macy's. "You didn't know what you didn't know."
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Beyond creating mobile technology, there are myriad issues for traditional retailers to sort out, such as apps, loyalty programs, data collection and anticipating what's next after mobile. Retailers born with a mobile-first mentality don't face the same problems that more established ones do, Ms. Potter said. "Macy's was optimizing and doing desktop for years. And we became really good at it; desktop became predictable. But with this mobile transformation, you have customers accessing different information, with different intent. A lot of research and a lot of discovery is happening and it's all on the go."
For a $16.5 billion retailer that first opened its doors in 1858, quickly focusing on mobile isn't simple.
But mobile is only part of the equation, said Vicki Cantrell, senior VP-communities at the National Retail Federation. "There are so many places and so many ways for the consumer to interact with a retailer," she said. "It isn't a single laser focus."
About 95% of retailers the NRF surveyed last month have mobile-optimized sites, and eight out of 10 give customers who are logged in the ability to save their cart between platforms. Consumers who use a retailer's app are more likely to become loyal customers, Ms. Cantrell said, but nearly half the retailers surveyed don't offer a loyalty program across web and mobile. "The consumer always expects every experience to be the best one they have had. Whenever they have a great experience with a great mobile app, then they do not understand why every retail mobile app doesn't look like that," she said.
When it comes to time spent on a device, mobile dominates desktop at a ratio of nearly 60-40, according to ComScore. To further complicate the matter, 88% of a user's time is spent in apps when using a smartphone, and getting customers to download—and use—an app isn't easy.

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"From talking to larger, more established retailers, I think the challenge a lot of them did have was they were created in a different world," said Craig Miller, chief marketing officer at Shopify. "A lot of them were struggling to just basically keep up. They were created in a time when people didn't spend most of their lives on the internet, didn't spend most of their lives on the phone, and so they are set up with legacy systems. They were set up with old ideas and a lot of them were just struggling to keep up and not even innovate. They were not even thinking of the next thing, which is mobile."
Mr. Miller said it's very possible that the future of e-commerce will completely take place within apps. Shopify has been aggressively rolling out e-commerce stores within apps from Pinterest, Facebook and Twitter. And many merchants are seeing a lot of success on those platforms, Mr. Miller said.
"There are two types of apps out there," Mr. Miller said. "The first type is a very boring app that looks like a website, but shrunk down with a checkout page. Some of these legacy retailers make an app, and when they're done put a checkmark next to it. Then there are advanced companies that look at mobile and look at all the features that mobile has, like being able to scan barcodes or use geolocation."
Neil Blumenthal, co-founder and co-CEO of Warby Parker, started his business online before opening a physical store. "When we started Warby Parker, all the talk was about desktop," he said. "And now all everyone talks about, us included, is mobile. I know 10 years from now, I don't know what it will be [we are talking about], but I'm absolutely certain it will not be mobile."

Good news
11/09/2015
Millennials Infographic

Good news

INFOGRAPHIC: How the millennial generation will transform the economy – based on research from Goldman Sachs

10/01/2015

Now is the time to get your mobile business card. Call us for details

09/25/2015

With the exponential growth of mobile device usage and the surge in mobile search queries, it is evidently not a question of whether to develop a mobile strategy, but rather when.

08/24/2015

Businesses today are either digital or becoming digital. With the massive reach and use of the world wide web in social media, content marketing and SEO today, pitching a strong and long time presence for your business with digital marketing has become essential. A strong online presence and using social media is considered a valuable asset for almost any business. However, for your business you need to make sure that it delivers a reasonable ROI on your time and resources. Women today are making their mark and presence felt in almost every field. They have realised the importance of marketing and how it could contribute to making their venture successful. Its time to get results

08/24/2015

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. If you want more business then call us 717-538-0622

07/24/2015

Your Online Reputation is everything. It takes a long time to attract a new customer. But it only takes a second to lose them.

07/08/2015

Thanks to exponential mobile growth, the number of devices hit 7.7 billion last year, out numbering the world’s population of 7.1 billion. Incorporating mobile into your marketing program mix is no longer a nice-to-have, but rather an essential component for any integrated cross-channel marketing strategy

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06/30/2015

Karman Line Marketing's cover photo

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06/30/2015

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Address

342 N Queen St
Lancaster, PA
17603

Telephone

(717) 538-0622

Products

Mobile Websites, Mobile Wallet Loyalty, iBeacon Proximity, Wi-Fi Marketing, NFC Tags, QR Codes and SMS Marketing

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