06/05/2025
Spitfire CEO & Founder Jamie here! Checking in with a few thoughts. ✨💭
We're stepping into the summer months, and it’s natural for businesses to experience fewer feet in the door or a drop in online sales. People are on vacation and routines change. But here’s the truth:
☀️ Summer is an opportunity, because social media doesn’t take a vacation.
💪 Your competitors might pause marketing— now’s the time to capture an audience that’s still scrolling, engaging and making decisions.
🙌 Your consistency will set you apart from competitors that pull back on marketing efforts.
Here are a few tips for making the summer months count!
✅ Create a contest (choose a prize that aligns with your social media and business strategy)
✅ Offer a summer promotion (consider your margins)
✅ Solicit UGC with IG photo-ops onsite (or create a cute spot!)
✅ Increase your ad budget (cost per result may be lower with fewer competitors)
We’re here if you’re looking to connect on all things social media marketing— thanks for tuning in! 🚀
