04/29/2025
Hey there,
It’s been a while since I last posted. It’s funny, I run a marketing business and struggle to do my own marketing. Like so many solopreneurs, my time is spent producing, and it’s easy to let things slide. 🛝
As a business owner, focus is crucial to success. I am so easily distracted 🤔 with ideas jumping into my brain day to day for clients, for clients I’d like to have, for clients I don’t even know exist. ⚡🌟🎊 There’s never time to get it all together. That’s why I need a plan to keep me on track.📥 I actually took time away from social media in the past month and a half to figure out what direction I needed to go and take the advice I so often give my clients: spend your time doing what produces results.💲
Social media is important, and to some businesses it’s crucial. For me, it’s not what generates a great return on my time investment. I can also get caught up in networking.👫 Networking is essential for me and does produce a significant return, but I can’t be at everything…even though anyone who knows me personally will tell you that I have tried to do that in the past year. What happened? I got burnt out 😵💫, and I had to decide what’s making the biggest impact.
As I implement the changes I am making to my business in the coming months, I suggest you take time ⏳ to evaluate your business. What produces results? Where do you get the best leads? Who is the sweet spot of your audience? Take time to figure it out. Then put together a plan and get the right people together to implement it. We may be solopreneurs, but we can’t be all things to our businesses. Focus on what your expertise is in and hand off the rest to another expert. It will give you the time you need to grow and blossom.🌷🌼🌸