Brandit.B

03/15/2022

Branding work for
Swipe to see the brand design reflected on business card, menu and their storefront! ⚡️

Brazilian Beauty Spa's mission is to improve customers outer beauty using research-based knowledge and hands on experience to treat various skin and body conditions. With skincare and body contouring protocols designed based on ongoing esthetics education, innovative technology, and proficiency results.

In their branding process we focused on the innovative technology and knowledge they offer. A space that is both relaxing and purpose-driven.
Branding colors were chosen with purpose. Gray the color of intellect and of compromise is made out of black and white. White in its calmness, black in its strength. This combination is brought to representing expertise and knowledge in treatments along with the commitment to a high standard level of care and clients results.

Check out the next few posts for more info on the development of their brand. DM us to get more info on brand strategy and design!

03/03/2022

"Why should anyone choose to work with you or buy from you?"

When I ask clients this, they are a bit uncomfortable. I get it. It's hard to say "I AM THE BEST AT WHAT I DO" but being the "best" isn't the goal.

What is the difference you can make? What problem do you solve? What solutions do your products or services offer?

When you look around, there are a lot of people who do what you do. Choose to build a brand that focuses on serving their audience, on providing value, on being what your ideal client needs.

How do you do that? by establishing a strong personal brand!! There are a lot of businesses like yours, but there are no businesses that can do what you do, the way you do it!

Schedule a discovery call with me to find out how I can help you position your brand and establish your personal brand.

02/25/2022

Some may think that branding is only used by big corporations and and isn't something small businesses should worry about. Not only do I disagree but I also see it as one of the survival factors for small brands!

💣 It adds value to your brand. Strategic branding allows you to no longer be a victim of price shoppers, and people who do not value you.

💣 It brings brand recognition. Which gives you confidence and security, your potential audience will understand why they should work with you.

💣 Allows you to reach your target audience: people who really want and need to buy from you.

Feel like this could help you? Schedule a discovery call and let us help you with your brand strategy.

02/25/2022

You need branding because the market is increasingly competitive, there has never been a time where it was this easy to have an "online business". Which is why you feel like the market is saturated.

If you feel like you're attracting customers, but dont understand the lack of conversion, YOU NEED STRATEGIC BRANDING! You need to eliminate your sales objections, work on brand positioning before you do ANYTHING else.

✷ Branding brings you closer to your target audience.

✷ Makes you the go-to in your market.

✷ Raises your brand's perceived value... meaning you'll never have to compete on price again

Its no longer optional if you want to build a brand that still stands over time and competition!

How can I help?
Strategy call 💥 let’s talk over your goals, strategy, where you’re at right now and what you need to do to get where you want to!

📲 link in bio!

02/24/2022

My favorite "free" social media tools! These are a few apps I use every day!

02/23/2022

💥Branding is not visual identity
💥 Branding is not marketing
💥 Branding is not an attribute that should be used to enhance your offer (which is empty)

What's your internet nightmare? 💥
I'll start: people who sell logos as branding 🤡 and people who think they don't need branding if they have marketing.

02/22/2022

Its a trend to always look at numbers as a way to measure success. It's normal like that in the real world. So, why not put it into perspective.

You complain about only having 50 or 100 or 2000 followers. But have you stopped to think that if those 50 people are buying for you, you're probably selling out?

Start looking at your current followers as potential buyers and target that audience, instead of continuously worrying about increasing your numbers.

02/19/2022

Cheers to enjoying your weekend and not creating stressing over content creation 💃🏻

& if you find yourself in that place, start thinking about either outsourcing your social media or developing a content strategy that'll give you clarity and direction when its time to create your content🤔

02/18/2022

Highlighting our boss babe client 🔥
Gorgeous work deserves a gorgeous feed! 😍

Services: Social Media Management, Marketing and branding!

02/17/2022

Everything communicates ⚡️ Learn to eliminate sales objection.
Yes, the market is saturated but its full of businesses trying to do the same thing, trying to hop on every trend that pops up on their feed.

Standing out is easier than you think, the problem is you've been following generalized trends and tips. To stand out you need to start standing up for your values, your story and your brand.

How do you do that? STRATEGIZE!

02/15/2022

To all entrepreneurs: Use social media as a tool to attract new customers and to position your brand… if you’re using it for anything else, you’re using it as a hobby 💥

If you’re a business owner/entrepreneur , you NEED to be on social media, but worry about things that actually matter! Like?

1. Can your customer find you? If they search for what you offer, are you positioned at the top of search ranking?

2. Worry about adding value. Provide the solution for your customer’s problem. Use your posts to sell, but give value too.

3. Treat your feed as your business card annnnnd your portfolio. Show them what they can expect from you, show what previous customers have experienced.

4. Be present. It doesn’t matter if they aren’t following, they’re watching. Ask your self, out of all the businesses you buy from, how many of them do you follow?

5. Check these metrics instead…
Website taps, profile visits, saves and shares!

Point is sis, keep going! There’s so much more to growing a business than getting likes and follows… give it everything you got and stay consistent! It will be worth it!

02/10/2022

Everything you decide to do with your brand must be connected to a why. Not a purpose - just a why.

Everything we do in life from daily tasks like drinking coffee or tea, to how you position and present yourself must have a reason, a why.

Even if you are not aware of it, there is a reason behind it. A motivation. If I choose to have coffee instead of tea for instance, I know the reason. The motivation.

The same goes for Brand Positioning: the decisions you make need to contribute to the goals you want to achieve.

When your brand positioning is built based on your goals, the chances of making mistakes are much smaller - it doesn't exempt you from them, but it optimizes - because you have the most important thing: CLARITY! Clarity of the steps you will take, when you will take it and how you will take it. With clarity you leave no room for noise and external opinions.

Have you taken the time to figure out and define your why? Your motivation? What your intention is with what you do?

02/09/2022

You hear someone say that in order to grow on instagram you have to do both - but do you?

Ask yourself what you want to accomplish first, how is this going to help you accomplish it?

When I tell clients they need to "show their face", a lot of times they think it's one or the other: Reels or stories. But, the truth is that they are different tools and do not have serve the same purpose! Swipe to see what I mean!

Which do you use the most?

02/08/2022

Let me tell you something most people won’t 💥

You may not need:
💥 A “pretty” feed.
💥 Posts 7 days a week
💥 One reel a day
💥 Share your life in stories
💥 Expensive paid ads bills

See, it’s not that those things don’t help. It’s that they may not be helpful for YOU💥

Success doesn’t come with a recipe. It has never been a one size fits all. So, why treat social media like it?
Your business needs a specific strategy, not a trend or a secret to beat the algorithm.

What’s included in a strategy?
- which platforms your target audience uses most
- how you should position your brand in the market
- which content tools you should use
- which marketing approach works for you ie. influencer marketing, paid ads, social media management, content creation… etc.
you may need all, some, one or none of these!

But you will not know unless you’re hiring an EXPERT in what you want to accomplish.

Sign up for a FREE discovery call and let me tell you how we can help you sell your product or service, and position your brand as the go-to authority in your niche! Click the link in bio!

01/28/2022

I can say it a million times and it still won't be enough: POSTING EVERYDAY ISN'T A STRATEGY
Does it help? Yes! As long as it's used as part of a clear STRATEGY. But it cannot be your entire STRATEGY.

Time and time again I get clients who are always shocked at how valuable it is to have a marketing consultant on their team. CLARITY is one of the most important things when it comes to achieving your goals & that is exactly what I am here for.

To give you the clarity you need. It's not about posting everyday, or dancing to a million reels hoping to go viral or sharing your everyday life or paying tons in advertisement. Its about having a CLEAR and STRATEGIC plan of ACTION!

Click the link in bio to schedule a FREE discovery call and find out how we can help you achieve your goals! There is no secret recipe, no miracle, no hack. But I guarantee you one thing and that is CLARITY... its like finding a light at the end of the tunnel!

Have a great weekend!

01/26/2022

01/15/2022

Happy Saturday!! It’s not the BranditB book club 😜 but I wanted to share some helpful “resources” with you!

I love reading. I love educating myself. I love knowledge and believe it is so powerful!

So, i thought I'd start sharing some of my favorites, current reads, and books that may help you as a business owner or marketing professional!

Neuromarketing is the basis of everything we do here. My focus has always been in combining psychology and marketing. Hence why i got a degree in PR & Psychology.

Brainfluence is a GREAT book if you want to start dipping your toes in the science of neuromarketing! It gives you very practical techniques to start applying tactics and understand you consumer better!

Roger Dooley explains very complex concepts in extremely practical and simple ways!!

Definitely a must read for anyone in business and marketing.

Leave one your favorite books in the comments! Let’s learn and grow together ❤️

01/10/2022

There is no secret recipe
However, when you work on specific strategy, consistent, brand positioning and are patient....IT WORKS!

💥 Having a strategy will help you understand what works best for you, your goals and the best tactics to achieve those.

💥 Once you have a strategy, make sure your branding is cohesive and the message you are speaking is true to what you want to achieve. Make sure to position your brand according to what you want to achieve.

💥After having a strategy and positioning your brand correctly, be consistent. It takes time, but stick yo your strategy and make sure you are analyzing it and making sure it's working.
However, be patient. Even when you are consistent, it still takes time. But remember, if you don't start... you will never get anywhere!

💥💥The Magnetic Method masterclass will help you in achieving these 4 things! 💥💥

Sign up for the FREE intro class this Wednesday the 13th, to get a better understanding on how to plan for your success this year!

Click the Link in BIO for more info!

01/07/2022

The best marketing is the one that ATTRACTS, not interrupts 💥

& that is what content marketing can do!

• It’s not about posting more
• It’s not posting ONLY product photos
• It’s no use being the best at what you do and not knowing how to show it.

We see many of business owners struggling to create content,
but the thing is… without strategy it ends up being just another post in an endless sea of content.

Strategy is simply about being INTENTIONAL💥

Want to learn how to create content and attract your target audience?
sign up for the FREE Magnetic Method intro class!

It's your chance to learn how to stop being just another account on Instagram, creating endless posts without making any sales!

Tell me, are you or have you been frustrated content creation in the past?

01/06/2022

The Branding process isn't as simple as it may seem 💥

When we start the branding process with any client, we focus on in depth research into what they want their brand to represent. One of the items in branding packages is a pdf containing your brand guidelines.

Brand guidelines will give you the utmost clarity on what and who your brand represents and how to show that through specific brand elements!

So, when you start a branding process, ask yourself this:
1. What emotions do you want to "provoke"? (how will your audience feel when they see your brand)
2. How do you want them to see you?
3. What is important to you and your brand?

There are many other questions we'll find he answers to, but when we were going through our rebrand process, these were the most important ones for us!

What did you think of our rebrand? 😍

01/05/2022

Here are 3 things about being RELEVANT that you should understand🔥

1️⃣ Becoming someone who is "RELEVANT" is a LONG-term process: building a strong online brand, being recognized, sought after and taking up any space in someone's mind or life takes time. Be intentional in the process and BE PATIENT!

2️⃣ Relevance and Engagement are NOT the same thing: there are people with thousands of followers and a high engagement rate, who barely make any revenue from it; and other people, with only a few followers, making millions. Don't confuse the two! Relevant people have a long lasting impactin.

3️⃣ Relevant people will always play to EMOTIONS: the purely technical ones, the cold and dry, scripted and “molded” ones do not have the same impact on others, they will not awaken smiles, tears, fear, desires...or make your name one to remember!

The magnetic method masterclass will teach you this. How to be relevant enough to your audience in order to attract and retain your dream clients, AND help you build a long lasting brand!

❤️‍🔥 The link is already in bio. sign up asap!

01/03/2022

Starting the New Year with our official rebrand!💥

It’s been a LONG process! Took me almost a year to finally nail down on the perfect branding and logo to represent our company.

People think branding is simply about drawing a logo and it’s so much more than that. Trust me. I had over 5 logos in the course of a year before finding the perfect one.

Because of this, I wanted to share the process with you. Don’t get discouraged when you have a logo you don’t love, or struggle to find the perfect one, it takes time.

As much as I loved the other logos I had, I just never felt like they represented ME, my brand values and my company values.

As I share bits and pieces, I want to share with you a lot of the branding process we do for our clients. Brand guidelines, brand pillars, the “why” behind every detail! ✨

01/02/2022

There is nothing more foolish that we can do as entrepreneurs than to leave things to chance. 💥

When you are not sure of what you want to achieve, when you don't set goals for your day, week, month or just life in general... everything you do will always seem like it is not enough.

Planning is what will help you follow in the right path so that you can achieve what you want without the stress of living each day aimlessly. Figure out what kind of life you want to live, then figure out how to achieve that! Make a plan, make a strategy, figure out the how (tactics), then start! But how will you achieve the results you want without knowing what you want?

Are you a planner? What's the biggest benefit you've found in taking the time to plan for the year ahead?

01/01/2022

It's time to welcome the New Year with joy and hope in our hearts. To leave the bad behind, and embrace the future with optimism.

Let's make this New Year a restart of all that is good. A renewal of positive feelings, and a rebirth of old dreams.

To our clients,

We thank you from the bottom of our hearts. We are so grateful that you’ve trusted us with helping you achieve your dreams, build your business and allowed us to be a part of your life. We hope that in this New Year, we are able to deliver beyond your expectations. Because truly, our number one priority is YOU❤️✨

To everyone,
May this new year bring you the perfect opportunities to step into a journey of growth and success in every area of your life. May you push through all adversities and barriers.

This year:
believe in yourself.
Trust in your potential.
Make no excuses.
Take accountability for your actions.
Take control of your life.

The life of your dreams is in YOUR hands!

You’ve got this!! ✨

Happy 2021 ✨🎉

12/30/2021

Save this post so you don't forget to do it ✅ seriously!
It’s like the old saying goes “If you fail to plan, you plan to fail”💥

Learn to be intentional in your life. Whether if it’s in your personal life or professional life.
Since I started doing this in my personal life and as an entrepreneur, the entire game has changed for me!

Accountability is the key to success 🔑

Do you have the habit to evaluate the past year before setting new plans for the following year?

12/26/2021

Merry Christmas 🎄
May you have the gift of faith, the blessing of hope and the peace of His love at Christmas and always!

Wishing our clients, friends, followers and loved ones a Merry merry Christmas ❤️

12/20/2021

Client highlights ✨
Permanent Makeup Artist ✨

Since the year is almost over, we wanted to share some of the work we’ve done this year.

One of our oldest clients, she has now started another Instagram to focus on a different target audience. We did a full rebranding and have been working on marketing and social media management based on the new Target audience and objectives!

Her feed is proof that you can have a cohesive feed without having a “GRID” feed. 😍

Take time to analyze who you want to reach. What kind of people do you want to work with, service or buy from you. Find out their struggles, their needs. When you do. Start talking to them. Give them a reason to talk to you. Focus on building a brand not just promoting ads, and you’ll be able to see a long lasting ROI!

We are still taking Social Media Management and Branding clients for 2022 ✨

Marketing Consulting waitlist is available on the website!

12/10/2021

In a sea of posts, strategy wins. 🎯It is no longer enough to have an internet connection, make daily posts, film reels and hop on every trend. You NEED strategies! Market research, strategies and experts who can develop a plan and creating a strategy for your goals!

Companies that believe they only need to 'create posts' for social media, are unlikely to have ANY results at all!

Here are 10 elements we use:
1. Business objectives with the content
2. Market Research
3. Identify your contents "DNA"
4. A detailed description of your target audience's behavioral and psychological profile when it comes to buying.
5. Research on buyer's journey .
6. Identify the channels needed and how much content should be created.
7. Editorial line
8. Apply content DNA to photos, tone, voice and elements.
9. Content Calendar
10. Establish methods for monthly analysis.

Have you stopped to think about any of these elements before posting?
If not, thats probably the reason why you post "consistently" but aren't getting results!

If you're ready to be INTENTIONAL with your business, dreams, goals and RESULTS this next year, send us a message to know how we can help!

Get a quote on www.BranditB.com