Conveyance Marketing Group

12/31/2022

We wish you all a safe and happy new year! Cheers to 2023!

12/29/2022

3 Inbound Marketing Myths You Can't Afford to Overlook

Inbound marketing allows you to attract customers through content and experience compared to advertising and sales. Getting in front of your target audience is key to inbound marketing success. This article details the actions a business owner can take to combat common inbound marketing myths.

These common myths can stifle your business before you even get started. But don't fear — there are solutions!

12/27/2022

In today’s business climate the ability to staff a full marketing team with content, graphic, web, digital, and analytics experts is unattainable for many. Here are 6 clear signs that you may need an extra set of hands to support your marketing efforts:

In today’s business climate the ability to staff a full marketing team with content, graphic, web, digital, and analytics experts is unattainable for many. Here are 6 clear signs that you may need an extra set of hands to support your marketing efforts: https://hubs.ly/Q01vRQtd0

12/25/2022

Merry Christmas from all of us at Conveyance!

12/23/2022

With only two shopping days left until Christmas, we have the perfect gift idea for all marketers - clearly defined metrics and KPIs. KPIs help marketers make informed decisions and validate returns on marketing spend. Additionally, having clearly defined performance metrics helps marketers know how to best optimize campaigns.

12/20/2022

Council Post: B2B Full-Funnel Marketing, Part Three: Emotional Marketing

"As B2B marketers, we rely heavily on data. Information like website traffic, device, age, location, session duration, bounce rate all factor into our decisions. This is good information and will tell you how your campaigns are doing after the fact. However, this is not a good starting point nor an accurate snapshot of who your actual customer is." This article by Forbes shares some excellent insight into the importance of addressing emotional drivers behind customer decision-making.

In all marketing, your target audience is another human being, and regardless of what the decision is, there is an emotional trigger that gets it started.

12/19/2022

When thinking of what it means to be an ally, we think of individuals or groups banding together to achieve a common objective, outsmart the competition, and establish oneself as a driving force within an industry. At Conveyance, we act as a marketing and business ally to our clients, gaining an in-depth knowledge of your solutions, audience, competitors, and industry. We use this research to create and deliver innovative marketing campaigns that meets your goals and drive your business forward. Learn more: https://hubs.ly/Q01v7vvG0

12/16/2022

Where is your favorite spot? Our talented Graphic Designer, Becca Mitchell set up shop at The Lazy Labrador Coffee House in Kennshaw, Georgia

12/15/2022

LinkedIn CEO Ryan Roslansky: Skills, Not Degrees, Matter Most in Hiring

Recently, our very own Heather Breithaupt ran a poll on LinkedIn to learn how much the average LinkedIn user feels they utilize their degree in their daily workload. The final results show that over 65% of respondents do not think their degree helps them with their day to day. This article by Harvard Business Review provides some observations from Roslansky, the CEO of LinkedIn on the importance of skills vs. degrees in recruiting talent.

Ryan Roslansky, the CEO of LinkedIn, thinks the site should be a place where its members’ billions of years of collective work experience should be freed to upskill anyone, anywhere, any time. Skills, more than degrees or pedigrees, are the true measure of what makes a great new hire, he argues, e...

12/15/2022

In today’s business climate the ability to staff a full marketing team with content, graphic, web, digital, and analytics experts is unattainable for many. Here are 6 signs that you may need an extra set of hands to support your marketing efforts:

#1 - Your business needs help staying on top of trends and effective marketing solutions

#2 - You’re not getting enough visibility across digital channels

#3 - You’re having a hard time getting new prospects to convert

#4 - Your website needs some love

#5 - Your one-man marketing team is experiencing burnout and it’s effecting their creativity

#6 - You need a marketing plan in place that aligns with your business goals helps to focus your messaging, guide your campaign strategy, nurture customers, and fills your pipeline

Learn more here: https://hubs.ly/Q01v7RlR0

12/14/2022

Marketing automation maximizes the reach of your marketing content while improving the overall efficiency of your team. An effective automation strategy helps businesses provide customized experiences by delivering tailored and personalized messages to targeted audiences.

12/12/2022

At Conveyance, we believe our core values are what shape our company culture. Our values also significantly impact our overall business strategy by creating team cohesion and commitment to a shared vision. Jamila (also lovingly known as Jay) demonstrates all of our core values regularly. From day one at Conveyance, Jay has been a self-starter by teaching herself new skills, researching industry influencers, and going above and beyond to make connections and create opportunities for clients.

12/09/2022

If you're wondering what the marketers in your life may want for Christmas this year, we wear a size "employee advocacy". Employee advocacy is one of the most effective ways to boost your public image and employee engagement on social media. Research from LinkedIn shows users who share advocacy content receive 600% more profile views and grow their networks three times faster.

12/09/2022

People don’t use social networks for a one-way experience. They’re seeking connections, a direct link — with people and with brands. Having this direct link enables businesses to build relationships, and develop better products for their target audience.

12/08/2022

Council Post: 16 Careful Actions To Take With The Language In Marketing Messaging

Figuring out which types of language will best resonate with your target audience and help you meet marketing goals is a challenge. In this article, members share careful actions to take with the language in marketing messaging. Check it out here:

Learning which types of language will work best to meet specific marketing goals with certain audiences—as well as what kinds of messages are likely to flop, or worse, offend—is the key to finding lasting success.

12/08/2022

In today’s business climate the ability to staff a full marketing team with content, graphic, web, digital, and analytics experts is unattainable for many. Here are 6 signs that you may need an extra set of hands to support your marketing efforts:

#1 - Your business needs help staying on top of trends and effective marketing solutions

#2 - You’re not getting enough visibility across digital channels

#3 - You’re having a hard time getting new prospects to convert

#4 - Your website needs some love

#5 - Your one-man marketing team is experiencing burnout and it’s effecting their creativity

#6 - You need a marketing plan in place that aligns with your business goals helps to focus your messaging, guide your campaign strategy, nurture customers, and fills your pipeline

Learn more here: https://hubs.ly/Q01v7qp40

12/02/2022

CMG graphic designer, Becca bringing Christmas cheer to her husband and his work buddies.

11/29/2022

Today we celebrate generosity and encourage everyone who is able to give back to their communities and nonprofit organizations. Giving back is a large focus in the Conveyance culture. We provide employees weekly paid time off to volunteer, match donations, and select one nonprofit every year to receive marketing services for free.

11/28/2022

Why B2B Companies Can't Ignore the 5th P of Marketing — Payments

Customers have made it clear that they want to transact on their own terms. Over 51% of B2B buyers enjoy the B2C user experience. This translates to B2B businesses modernizing their payment methods to stay relevant. Read more in this piece by Entrepreneur: https://hubs.ly/Q01sdN2K0

Here's why the fifth P (payments) has proven to be an essential part of the marketing mix in 2022.

11/24/2022

Happy Thanksgiving, we hope everyone enjoys this time with friends and family!

11/23/2022

Council Post: Giving Consumers More Control: How B2B Brands Can Engage Their Audiences

Many B2B brands still consider their audience to be companies instead of real people with the power to make decisions. In this article by Forbes, we learn that leveraging alternative forms of content keeps brands from missing out on a potential audience. "Experimenting with innovative content types like video and podcasts doesn’t mean that your brand should abandon tried-and-true formats, but don’t be afraid to jump right into where your audience already is." Read more: https://hubs.ly/Q01sdMtg0

Here’s some advice on how your B2B brand can diversify its content mix and distribution to keep from missing out on a big fraction of its potential audience.

11/16/2022

Council Post: How To Shorten The Sales Cycle Through Effective B2B Content

The majority of B2B companies take four months or longer to close a sale with a new customer so maintaining customers' attention throughout the sales journey is critical. The best way to do that is by providing content that is relevant, timely, and readily available to the sales team. Read more in this Forbes article about how to develop powerful content that could shorten the sales cycle. https://hubs.ly/Q01sdLCc0

Here are four steps you can take to develop powerful content that could shorten the sales cycle and blow away the competition.

11/15/2022

In today’s business climate, the ability to staff a full marketing team with content, graphic, web, digital and analytics experts is unattainable for many. Here are 6 signs that you may need an extra set of hands to support your marketing efforts:

#1 - Your business needs help staying on top of trends and effective marketing solutions

#2 - You’re not getting enough visibility across digital channels

#3 - You’re having a hard time getting new prospects to convert

#4 - Your website needs some love

#5 - Your one-man marketing team is experiencing burnout and it’s affecting their creativity

#6 - You need a marketing plan in place that aligns with your business goals to help focus your messaging, guide your campaign strategy, nurture customers, and fill your pipeline.

Learn more here: https://hubs.ly/Q01sdP4G0

11/14/2022

Nobody likes to see a large block of text in their inbox. The average person doesn't spend a lot of time scrolling their inbox, they skim individual emails and only spend time on the ones they deem valuable. Break up your copy with lots of white space, and use bulleted lists and short sentences to get your point across quickly.

11/11/2022

To all who have served, we thank you!

11/10/2022

We are excited to welcome Raine Willcox to our team at Conveyance Marketing Group. Raine is our new Director of Marketing Operations. We have crowned her "Queen of Hubspot"!

11/09/2022

A Big Threat for SMBs: Why Cybersecurity is Everyone’s Responsibility |

Over 61% of small-to-medium-sized businesses admitted to experiencing a cyberattack last year. The fact remains, all employees must be properly trained and educated on cybersecurity. Read on for four ways to ensure that everyone in your organization understands that cybersecurity is a team effort. https://hubs.ly/Q01rSsJr0

Denise Schroeder, VP of product innovation at Carbide, shares why cybersecurity is everyone’s responsibility and how SMBs can protect themselves better.

11/08/2022

Curious to know what your competitors are utilizing? Leverage the data points and insights from this competitive analysis to better brainstorm compelling and competitive marketing campaigns for 2023! Learn more and get your FREE comp

Curious to know what your competitors are utilizing? Leverage the data points and insights from this competitive analysis to better brainstorm compelling and competitive marketing campaigns for 2023! Learn more and get your FREE competitive analysis: https://hubs.ly/Q01rJKKt0

11/01/2022

At Conveyance we believe our core values are what shape our company culture. Our values also significantly impact our overall business strategy by creating team cohesion and commitment to a shared vision. Shelby has received several shout outs in her first few months at Conveyance, she is an excellent team collaborator and really goes above and beyond for client success.

10/31/2022

Identifying Unmet Needs in a Digital Age

To increase your chances of accurately spotting customers’ problems and aspirations, diversify how and where you look. This article outlines a four-part framework that can help you do just that. It describes how successful innovators have used each of its elements and how digital technologies can augment more-traditional methods of looking. Learn more here:

Innovation is all about finding and filling people’s unmet needs. But even innovators and organizations renowned for their scanning capabilities often have trouble perceiving and correctly interpreting those needs. Drawing on their work as researchers, teachers, and consultants, the authors outlin...

10/31/2022

Video marketing is an excellent tactic to help promote and market your product or service, increase engagement on your digital and social channels, educate your target audience.

Video marketing is an excellent tactic to help promote and market your product or service, increase engagement on your digital and social channels, educate your target audience.

10/28/2022

One of the first steps toward small business success involves recognizing that you have a target market. Marketing to anyone and everyone wastes valuable resources. By segmenting the market and knowing who is most likely to purchase your product or servi

One of the first steps toward small business success involves recognizing that you have a target market. Marketing to anyone and everyone wastes valuable resources. By segmenting the market and knowing who is most likely to purchase your product or service, you can strategically invest your time, energy, and marketing dollars. Use this marketing assessment checklist to get started! https://hubs.ly/Q01pc-Ny0

10/26/2022

Enhance your own marketing and business strategy with an in depth competitor analysis. Our complimentary analysis will analyze your direct competitors to learn what they are doing and where there are gaps in the market. Get started - https://hubs.ly/Q01pcmVb0

10/21/2022

ServiceNow BrandVoice: Digital Transformation Is 80% EQ And 20% IQ

We couldn't agree more with the premise of this article on digital transformation. We recently went through our own digital transformation at Conveyance Marketing Group and what made it a success was that we had buy-in from the team up front and we took the time up front to think through new workflows. The result was improved collaboration and efficiency. Read the full article here for tips on investing in change management at your organization:

When it comes to digitizing your organization, technology is only part of the story.

10/21/2022

Marketing is a continuous effort. It takes time and resources to ensure your business is effectively reaching the right audience at the right time. Hiring an in-house team of digital marketing experts can be very costly and difficult to find quality talent. Take your business to the next level at a lower cost with Conveyance Marketing Group. Learn more here: https://hubs.ly/Q01pckyv0

10/21/2022

CMG is now accepting applications for our Non-Profit of the Year Grant! We choose one non-profit to provide a full 365 days of free marketing annually. https://hubs.ly/Q01nXbq00

10/19/2022

Better understand what types of content your should be using based on where your prospect is in the marketing funnel, view our guide here: https://blog.conveyancemarketinggroup.com/resource-2021/marketing-funnel-cheatsheet

Better understand what types of content your should be using based on where your prospect is in the marketing funnel, view our guide here: https://hubs.ly/Q01pd3kG0

10/18/2022

Experts predict that 25% of professional jobs in the U.S will be remote by the end of 2022. Remote employees can unknowingly amplify cyber threats to your organizations. Make sure you train employees to protect their personal electronics and use secure authentication mechanisms for login access. Read our full eGuide here: https://hubs.ly/Q01p8PPC0

10/11/2022

In 2021, 83% of organizations said they experienced an email-based phishing attack. These attacks are some of the most dangerous cyberattacks to occur within an organization but also are one of the simplest to avoid! Train your employees on how to identify signs of fake domains and malicious links. Read our full eGuide here: https://hubs.ly/Q01p8pBW0