Cultivating Culver

08/29/2025

Lesson No. 4 | When YOU are the Brand: Mindset + Confidence Shift

Did you know that how you show up in your business directly impacts how people see your brand?
If you’re showing up unsure, hiding your face, downplaying your work…how can we expect customers to feel confident investing in you?

Think of it like this:
Would you trust a chef who looked unsure about their own recipe? Probably not. You’d question the dish before the first bite.

It’s the same for your business. If you’re the face of your brand, then YOU set the tone. Your confidence makes people believe in your product, your service, and your story.

Here’s the truth:
- You don’t need to be the loudest person in the room
- You do need to believe in your brand and show up like it matters

So wear your logo tee with pride. Talk about your offers like you KNOW they help people. Stand behind your process, your visuals, your client experience because no one else can do it the way you do. This is your permission to stop shrinking and start standing tall. When YOU are the brand, confidence isn’t optional, it’s your superpower.

What’s one way you can show up more confidently in your brand this week? Drop a 💥 if this was the reminder you needed.

08/28/2025

A.I.M Wellness’s brand is one of my favorites we’ve designed! 💙

LIKE and SHARE this post to win TWO FREE FAIR TICKETS in Grayson County! Winner announced Friday, 8/29 and we will send you the tickets virtually! 🌳💚

*Must be following A.I.M Wellness FB page to win!

Congrats to our winner: Elizabeth Ford! Tickets will be sent to you virtually!

08/28/2025

Lesson No. 3 | Booth + Pop Up Branding Tips

You’ve got three seconds to catch someone’s eye at a market or event…and your booth setup? It’s either pulling people in or letting them walk right by.

Here are 4 simple ways to make your booth stand out and stay on-brand…
1. Stick to Your Brand Colors | Use your color palette in your tablecloths, signs, displays, and even your outfit. When your space feels cohesive, people instantly get the vibe of your biz and remember you for it.

2. Signage That Speaks | Don’t make people guess what you sell! Use clear, bold signage that says your business name and what you offer. Add small signs for prices, payment options, or a friendly message like “Let’s Chat” to spark conversations.

3. Create Visual Flow | Think of your table or booth like a mini store. Use levels (risers, crates, or stands) to guide the eye naturally from item to item. Place your most popular or eye-catching products front and center, don’t bury your best sellers!

4. Include a Photo-Worthy Spot | Whether it’s a branded backdrop, a fun prop, or a sign with your social handle—give visitors a reason to snap a photo. It boosts your brand AND your visibility when they share it!

A well-branded booth isn’t about being fancy or over-the-top. It’s about being clear, consistent, and confident. Your setup should make people stop, smile, and say: “Ooh! I have to check them out.”

What’s one thing you always bring to your booth setup? Let’s trade tips below! ⬇️

08/27/2025

Lesson No. 2 | Branded Print Materials that Work for YOU

Business cards? Still powerful.
Thank you notes? Memorable.
Custom order forms + flyers? Game changers.

Printed materials aren’t dead, they’re underrated. And for small business owners, they can be the secret weapon to showing up polished, professional, and branded in real life. Let’s break it down…

Business Cards | You can’t always count on someone to follow you on Instagram, but you can hand them a card that keeps your name and info in their hands (and on their fridge).

Thank You Notes | Handwritten or printed, these add a personal touch that builds emotional connection and customer loyalty. It says: “I see you and appreciate your support.”

Flyers | Whether it’s for a pop-up event, promo, or services list, flyers give you room to tell your story and showcase your offer in a tangible way.

Custom Order Forms | These aren’t just about logistics. They show you’ve got your stuff together. They streamline your process and leave clients thinking, “Wow! They’re legit.”

The best part? These pieces create continuity. When your fonts, colors, and tone show up across your cards, notes, and forms, people trust that you’re the real deal. It builds credibility before you even speak.
You're not just a small biz. You’re a branded experience. And print materials help you leave that experience behind, long after the conversation ends.

Which of these do you already use? Or which one do you want to create next? Drop a 🖨️ if it’s time to upgrade your printed presence!

08/27/2025

It’s Template Tuesday!

And today, I’m giving you a FREE Canva template you can use to show off those glowing reviews. Because let’s be honest, your customers are saying amazing things… now let’s put that social proof to work.

Use this template to:
- Share client testimonials
- Highlight customer shoutouts from DMs or emails
- Build trust + credibility with your audience

MAKE SURE TO DO THIS: Just plug in your brand colors, fonts, and logo and you’re good to go!

Canva Template: https://www.canva.com/design/DAGxIth3nq8/skg4HU0-tMJqi3vO1jrVIA/view?utm_content=DAGxIth3nq8&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview

Save this for next time you want to post a review without starting from scratch 🙌 Tag a biz owner who needs this too!

08/26/2025

Lesson No. 1 | Your Outfit is a Brand Touchpoint

You may not realize it… but your outfit is part of your brand identity. Your colors. Your style. Your accessories. Your energy. They all tell your audience something, before you ever speak.

Did you know that wearing your brand colors out in public, to meetings, and in your photos/videos is a powerful way to brand yourself?
- It creates consistency
- It makes you recognizable
- It builds trust

Need help finding your style? Try this:
1. Look at your personal Pinterest board or camera roll, what are you drawn to over and over?
2. Think about how you want people to feel when they meet you. Confident? Approachable? Bold? Calm?

And don’t skip the details!
- Got a branded ball cap?
- A name tag?
- A T-shirt with your logo?
- A tote that matches your brand palette?

Those small touches = BIG impression.

You’re a free walking, talking billboard...use it! Showing up consistently in your brand style makes people stop in their tracks. They recognize you. They trust you. They’re already warmed up before you even pitch.

Real-life example: If your brand is bright, fun, and humorous…your in-person presence should reflect that! But if you're out in public, dressed poorly, talking negatively, or giving off down-in-the-dumps vibes… it creates a disconnect. It makes people question: Are they really who they say they are online? Branding isn’t just fonts and colors. It’s you.

What’s your go-to branded piece? A hat? A tee? A pop of color in your makeup or accessories? Tell me below 👇 Let's brand YOU from the inside out.

08/26/2025

Mini Series #2: Show Up In Person, Branding Beyond the Screen ✨

Your brand doesn’t stop at your logo or your Instagram feed it walks into the room with you. This week, we’re diving into how your brand shows up face-to-face: from the way you present yourself to the marketing materials you hand out.

These are bite-sized lessons made to spark ideas (not overwhelm you!) so you can start strengthening your in-person brand presence today.

Come back tomorrow at 11:00 a.m. CST for Lesson 1!

08/25/2025

Dont forget to RSVP for this week’s meeting!!!

Thursday, August 28, 2025
5:30 p.m. – 8:00 p.m. CST
522 West Main Street, Leitchfield, KY 42754
Open to all female business owners; new and seasoned

Whether you're just getting started or have been in the game for years, this group is for YOU. We'll have snacks, worksheets, and open conversation to help you build community and confidence in business.

RSVP by TODAY, August 25th by texting Paloma at (270) 605–8957

Let’s kick off fall with purpose, together.

08/15/2025

School’s In, Dirt’s Out! ✨

Start the school year fresh with $25 OFF any cleaning service!* Whether it’s carpets, upholstery, tile, or hardwood, let’s get your home looking A+ ready for fall. 🍎📚

📅 Offer valid now through August 31, 2025

Call 1-800-STEEMER or visit stanleysteemer.com to schedule.
*Minimum booking of $200 required.

08/13/2025

Such a cool marketing opportunity for businesses 🪩

We love seeing our business partners name up in lights 💡👀

Thank you Bluegrass Beauty and Wellness for sponsoring The Alice Theatre

08/10/2025

LESSON 4: Share What You Know, Not Just What You Sell

Let’s be honest if all you ever do is sell, people start to scroll. But if you teach, share, and show up with value? People start to trust you and that’s where the real magic happens.

Think about it: You trust your friend’s Mexican food recommendation, right? They didn’t charge you for that. They shared what they knew, and it made your next taco night better.

- That’s the kind of brand energy you want.
- That’s how you position yourself as the go-to expert.
- That’s how you build value before the sale.

So ask yourself: “What can my clients learn from me that costs them nothing?” Then go share that.

Here are 3 value post ideas across 3 different businesses:

🌸 Florist:
• “3 flowers that last the longest after delivery”
• “How to revive droopy roses in your bouquet”
• “What your wedding florist really wants you to know before you inquire”

🍽 Restaurant:
• “What makes our hot sauce actually homemade”
• “3 kid-friendly meals even picky eaters love”
• “How to reheat leftovers to taste just as good as fresh”

🎉 Party Supply Store:
• “Our top 5 balloon colors for trending birthday themes in 2025”
• “How to DIY your party table setup on a budget”
• “3 party items you always forget—but make a huge impact”

The goal isn’t to give away the whole service. It’s to give a taste of what it’s like to work with you. People remember the brand that helps them, not just the one that sells to them.

Drop a 💡 if you want to start showing up with more value this month and tag a biz owner who needs to hear this!