12/08/2025
I pay attention to every detail of gamesmanship in our sport. Some seemingly small decisions are important year-round. But no rodeo matters more than this one, with gold buckles on the line at this little $13,501,505 cowboy contest we call the National Finals Rodeo. Shad Mayfield’s won more “Money” than anybody here in a single event—two Ws and big checks in every round to the total tune of $120,201 in just the first four.
Who’s Money Mayfield got in his corner here? Two-time World Team Roping Titlist Junior Nogueira, who won the 2016 World All-Around Cowboy crown with money also won in the tie-down roping. Junior lost his dad at 5, but Lucinei Nunes Nogueira Sr’s roping DNA—those who watched him work say he was like “The Trevor Brazile of Brazil”—runs hot in Junior’s veins.
So, Mr. Money Mayfield, why’d you choose Junior to stand in your corner with you under these scorching-hot spotlights at the Thomas & Mack?
“I want someone who wants to see me win, as well as someone who can pay attention to make sure everything is right with my horse sitting in the corner and that calf in the chute. I pick Junior, because I know he’s on my side, and you can see his reaction when I make a good run. He knows how to be a winner, and he’s got my back in the box.”
Our innermost circle—who we trust with absolute confidence to have our backs—is everything in this life.
Who’s in your corner?
~
Thanks for sharing the ride, Las Tunas Performance Horses and Reliance Ranches. Great shot, Lara St Jacques Photography.