10/17/2025
I’m excited to announce the formation of the Ruffini group.
After spending the first 30 years of my life inside my parent’s restaurant business, I branched out and spent the past 15 years in media.
The reality is, the content world is shifting, and I came to the realization that I no longer want to focus my time creating content that keeps people addicted to their phones. To be clear, I love storytelling, documenting and creating and will continue to do so through Good Day Film. But endlessly trying to feed the algorithm is not something I care to do.
What drives me is human connection and shared experiences like live music, meals, and the joy of being together with other humans.
In today’s world of AI and automation I believe the best businesses in the world will be the ones who focus on the human element, scaling the unscalable and making customers feel seen, heard and understood.
That’s why I started The Ruffini Group: to help talent and brands design and operate more human-centric businesses that connect with people in the real world.
Whether it’s helping talent bring their business idea to life or crafting how a resort tells its story online and translates that into the in-person experience, I believe the details make the difference.
I know we’ll refine this company as we go, but I’m excited about the possibilities of working with amazing brands and talent to bring people together and restore some humanity to business.
If this resonates with you, shoot me a message. I’d love to talk!