General Population

General Population A multi-platform content creation studio focused on culture, film, motion, art and technology for a perpetually connected audience.

06/05/2019
Donut Media

Super fun working with Tanner “One of the top ten coolest guys in the Western Hemisphere” Foust, legendary stunt coordinator Robert Nagle (Ford v Ferrari, Baby Driver, Drive) and dop Tobia Sempi on this new series with Donut where we break down the craft of making film stunts.

James and Tanner Foust break down how to do one of the coolest stunts in cinema: Sliding a car, BACKWARDS, under a semi truck!

05/14/2019
Traeger Grills

New campaign for Traeger

Stop cooking food that tastes like gas. Try wood-fired flavor on a Traeger and experience perfect results, every time. Traeger has been infusing food with superior hardwood taste for over 30 years with our true Set-it & Forget-it® nature. No flipping, no poking, no guessing. Just load up your hopper with 100% natural hardwood, set your desired temperature and let Traeger’s signature heat and smoke do the rest.

TAG a friend who needs wood-fired flavor in the comments below.

03/08/2019
The Reel Godfather

Trailer for Framing John Delorean.

FRAMING JOHN DELOREAN recounts the extraordinary life and legend of the controversial automaker and his shocking fall from grace on charges of cocaine trafficking. In theaters and On Demand June 7.
#FramingJohnDelorean #ReelTrailer

Easier than Easy.
01/22/2019

Easier than Easy.

01/22/2019
Fair - Get a Car On Your Phone

Created a campaign for Fair.com a company with a new vision of car ownership.

It’s easy to get a car with Fair. There’s no long-term commitment, no loans and you can choose from over 40 different brands. To get started – download the F...

Pieter Henket in the New York Times!
12/04/2018
The People of Mbomo Tell Their Stories

Pieter Henket in the New York Times!

In “Congo Tales,” a new book about the second-largest tropical forest in the world, the story of a people and their home comes alive.

Check out Venom this weekend and see the Main on End title sequence we created for the film.  #venommovie
10/05/2018

Check out Venom this weekend and see the Main on End title sequence we created for the film. #venommovie

08/24/2018
The Hollywood Reporter

The Kindergarten Teacher is probably the only movie about poetry with an ending as tense as any thriller. - The Guardian

Another film from the General Population | Public House finishing fund.

Maggie Gyllenhaal grows a dark obsession with poetry in the official trailer for the Netflix drama 'The Kindergarten Teacher.' Watch:

08/10/2018
Oscilloscope Laboratories

Oscilloscope Laboratories

Miranda July is in person for audience Q&As opening weekend of Madeline's Madeline at the Landmark Nuart! A limited number of tickets are available now.

Excited for this upcoming film by Patrick Brice!
05/09/2018
Deadline Hollywood

Excited for this upcoming film by Patrick Brice!

Sharon Stone will star as the egotistical CEO of an edible cutlery company in Patrick Brice’s comedy 'Corporate Animals'.

GenPop is proud to have brought Dove's #HourWithHer spot to life with an incredible all-women crew, headed by Shonda Rhi...
05/02/2018
Chelsea & Caralyn | #HourWithHer

GenPop is proud to have brought Dove's #HourWithHer spot to life with an incredible all-women crew, headed by Shonda Rhimes and directed by Debbie Allen. Check out the film below, production by GenPop.

In an #HourWithHer film, Chelsea shares how she overcame bullying, embraced her natural beauty, and became a successful actress - inspiring Caralyn to step into the spotlight.

03/28/2018

The Big Bang

03/27/2018
Pete Lee

Pete Lee's short film "Don't Be A Hero" about a middle-aged woman battling loneliness by robbing banks on her lunch break recently played in the Sundance 2018 Narrative Shorts program. Currently, Lee is developing his first feature while prepping for a cookbook project with restaurant, Mister Jiu’s - both set in the San Francisco's Chinatown.

03/26/2018
Matthew Palmer

Matthew Palmer, a director recently featured in the 2017 Saatchi & Saatchi New Directors Showcase has created a significant body of work in non-fiction, picking up four Staff Picks and numerous awards. More at genpop.tv

03/26/2018
Fons Schiedon

Fons Schiedon is a director and artist whose work has appeared in The New York Times, Vice, BBC, Arte, no name a few. Together we created work for Beyonce's Formation World Tour and an animated commercial for Benjamin Moore. More info at genpop.tv

03/26/2018
Mike Roberts

Looking forward to working on projects with Director and Animator Mike Roberts. Creator of the Bojack Horseman opening sequence and recently a contributing director on Final Space.

03/16/2018
Hell Rider

Riding into the weekend like...

03/15/2018
EaseOut - Your Time, Your Terms

We wouldn't buy that for a dollar! An ode to Paul Verhoeven's darkly satirical commercials from RocoCop & Starship Troopers.

03/09/2018
Web of Flesh

"Web of Flesh" from our imagined animated VHS covers series. #vhsart

Congrats @brunomars for taking 6 Grammys home last night out of 6 nominations! You're one of the hardest-working men in ...
01/29/2018

Congrats @brunomars for taking 6 Grammys home last night out of 6 nominations! You're one of the hardest-working men in showbiz and you deserve it 1,000,000 times!!! Working with you on the song of the year #thatswhatilike was pure awesomeness! #puretalent #songoftheyear #grammys2018

01/29/2018
Sundance 2018: The 12 Best Movies of This Year’s Festival

Indiewire calls Madeline’s Madeline “One of the boldest and most invigorating American films of the 21st century...”

From impressive first-timers to reliable talent delivering on expectations, here are the highlights from this year's festival.

General Population is at Sundance 2018 with two films.  The Kindergarten Teacher starring Maggie Gyllenhaal, directed by...
01/23/2018
The Kindergarten Teacher review - brilliantly observed ethical pretzel about a poetically gifted kid

General Population is at Sundance 2018 with two films. The Kindergarten Teacher starring Maggie Gyllenhaal, directed by Sara Colangelo, and Madeline's Madeline starring Miranda July and directed by Josephine Decker. Check them out if you are there!

A precociously five-year-old is discovered by pre-school teacher Maggie Gyllenhaal in a wonderfully sensitive American remake of an Israeli original

01/17/2018
ATM

Waiting in the ATM line.

12/21/2017
Apocalypse How: Ragnarok

What happens to Asgard when Loki escapes from his underworld prison? A kick-ass musical number...and Ragnarok.

Music by: Mark Mallman
Narration by: TayZonday

12/14/2017
Happy Birthday Nostradamus

Happy Birthday, Nostradamus! He was born on this day in 1503, and we're still talking about him 514 years later.
Here's our interpretation of our favorite Nostradamus prophecies!

11/15/2017
Apocalypse How: Nostradamus

Feeling down about the state of things? Don’t worry! According to Nostradamus, the world will end in 2242 anyways.

11/13/2017
No Nukes

We teamed up with Congressman Keith Ellison, The Minnesota Peace Project, and Challenge Maker for the No Nukes challenge.

11/10/2017
Googie

Design great John Lautner’s “Googie” architecture has left an indelible mark on LA.

11/10/2017
Shorts to Features

From "Boogie Nights" to "Saw", here are some of our favorite movies that began as as short film projects before making it to the "Big Screen."

What are some of yours? Let us know in the comments below!

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