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Last week, Los Angeles drivers saw a wave of eyebrow-raising billboards with URLs like suck-it-sea-otters.org and please...
09/29/2025

Last week, Los Angeles drivers saw a wave of eyebrow-raising billboards with URLs like suck-it-sea-otters.org and please-poison-us-with-microplastics.org. The fake caused a darkly comic “vision” for local beaches, suggesting indifference to sea life and pollution. Now, the Surfrider Foundation has revealed that it seeded the stunt. Street-level stickers have since “hijacked” the out-of-home to redirect viewers to Surfrider’s real message: If you are not a friend of the ocean, what are you really supporting?...

https://reel360.com/article/surfrider-flips-shocking-la-billboards-into-a-call-to-action/

REEL LA: The latest campaign from Surfrider 'The Ocean Needs More Friends' platform, was created in collaboration with 72andSunny.

President Donald Trump has announced plans to impose a 100 percent tariff on movies produced outside the United States, ...
09/29/2025

President Donald Trump has announced plans to impose a 100 percent tariff on movies produced outside the United States, a move he says will protect the American film industry. In a post on Truth Social, Trump claimed that film production “has been stolen” from America and vowed, “I will be imposing a 100% tariff on any movies that are made outside of the United States.”...

PRODUCTION CENTRAL: President Donald Trump has announced plans to impose a 100 percent tariff on movies produced outside the United States

The NFL is rolling out a global marketing campaign that treats fans like part of the team. “Fan Like A Pro,” developed b...
09/29/2025

The NFL is rolling out a global marketing campaign that treats fans like part of the team. “Fan Like A Pro,” developed by YARD NYC, features seven individual spots that pair NFL players — and a standout athlete from the U.S. Women’s Flag National Team — with real-life fans celebrating together on and off the field. Shot by Brooklyn-based director…...

SPORTS: The NFL is rolling out a global marketing campaign that treats fans like part of the team. “Fan Like A Pro,” developed by YARD NYC

Meet Tilly Norwood. She is the "IT" girl. She is as talented and pretty as they come. Has a fabulous camera presence. Th...
09/29/2025

Meet Tilly Norwood. She is the "IT" girl. She is as talented and pretty as they come. Has a fabulous camera presence. The only issue is that Tilly isn't human. She is a hyperreal, AI-generated performer created by Xicoia, an AI talent studio founded by actor and producer Eline Van der Velden. The company introduced Tilly during an emerging technology panel at the Zurich Summit and said agencies are already showing interest, according to…...

FILM: Tilly Norwood is a hyperreal, AI-generated performer created by Xicoia, an AI talent studio founded by Eline Van der Velden.

Warner Bros. scored another unprecedented win at the domestic B.O. as Paul Thomas Anderson’s One Battle After Another st...
09/29/2025

Warner Bros. scored another unprecedented win at the domestic B.O. as Paul Thomas Anderson’s One Battle After Another stormed into first place with a $22.4 million debut. The critically acclaimed drama, adapted loosely from Thomas Pynchon’s novel Vineland, opened in 3,634 theaters and delivered the strongest domestic launch of Anderson’s career. The film also grossed $48.6 million globally, marking Warner Bros.' ninth No....

BOX OFFICE: Warner Bros. scored another unprecedented win at the domestic B.O. as Paul Thomas Anderson’s One Battle After Another.

Tonight, The Victor Orlando Hope Foundation will spotlight “The Word Up Story” featuring the legendary original members ...
09/27/2025

Tonight, The Victor Orlando Hope Foundation will spotlight “The Word Up Story” featuring the legendary original members formerly of Cameo — Tomi Jenkins, Nathan Leftenant, Arnett Leftenant, Greg Johnson and Aaron Mills — at its Prostate Cancer Awareness Concert benefiting uninsured musicians. The event is Saturday, Sept. 27, from 6 to 10 p.m., with doors at 5 p.m., at the Saban Theatre in Beverly Hills....

MUSIC: The Word Up Story — Tomi Jenkins, Nathan Leftenant, Arnett Leftenant, Greg Johnson and Aaron Mills — will headline benefit concert.

The American Optometric Association (AOA) has tapped professional baseball player K**e Hernández as the face of its new ...
09/26/2025

The American Optometric Association (AOA) has tapped professional baseball player K**e Hernández as the face of its new “Eye Deserve More” campaign, underscoring how in-person eye exams can be a game-changer both on and off the field. Hernández’s story is personal. Last season, when his batting average began to slip, he assumed it was a slump. After finally seeing an optometrist in person, he was diagnosed with astigmatism — a common but often overlooked condition caused by an irregular cornea....

REEL ST. LOUIS: The American Optometric Association (AOA) teams with K**e Hernández to champion eye health in national campaign.

Hyundai leans into culture-forward storytelling with “Elevating What’s Next,” a new bilingual campaign launching the 202...
09/26/2025

Hyundai leans into culture-forward storytelling with “Elevating What’s Next,” a new bilingual campaign launching the 2026 Palisade Hybrid and targeting modern Latino families. Created in collaboration with Lopez Negrete Communications, the work debuts today across linear and digital platforms, framing Hyundai’s most advanced midsize SUV as a catalyst for progress—supporting ambition at home, at work, and on the road. Instead of treating the vehicle as a product demo, the campaign centers on a simple human truth: the drive to do more and be more without losing sight of your values....

REEL LA: Created with Lopez Negrete Communications, the work debuted across various platforms, framing Hyundai’s most advanced midsize SUV

Kia America is keeping the road trip vibes alive with the second installment of its two-part creative campaign for the 2...
09/26/2025

Kia America is keeping the road trip vibes alive with the second installment of its two-part creative campaign for the 2026 Sportage, this time spotlighting the powerful Sportage Hybrid SUV. And we love this spot. Produced by Kia’s longtime agency partner David&Goliath, the new spot—titled “Relationship Tripping”—builds on the story introduced in “T-Shirt Tripping” and continues the journey of a young couple whose cross-country drive evolves into a celebration of life’s milestones....

REEL/LA: Kia America is keeping the road trip vibes alive with the second installment of its two-part creative campaign for the 2026 Sportage

Tomorrow has added director Ben Nakamura Whitehouse to its U.S. commercial roster, bringing a sharp blend of comedy-firs...
09/26/2025

Tomorrow has added director Ben Nakamura Whitehouse to its U.S. commercial roster, bringing a sharp blend of comedy-first storytelling and lavish visual craft to the production company’s lineup. Whitehouse, whose recent work includes campaigns for MasterClass, Amazon, Pinterest, Google, Crea, and Weetabix, is known for building rich cinematic worlds and then puncturing them with precisely underplayed performances. “We are beyond excited to be working with Ben....

REEL MOVES/LA: Ben Nakamura Whitehouse brings a sharp blend of comedy-first storytelling and lavish visual craft to Tomorrow.

Fans of Star Trek icon William Shatner were rattled this week when TMZ reported that the 94-year-old actor had been rush...
09/25/2025

Fans of Star Trek icon William Shatner were rattled this week when TMZ reported that the 94-year-old actor had been rushed to the hospital after suffering what was described as a “medical emergency.” The report claimed Shatner experienced a blood sugar issue at his Los Angeles home on Wednesday afternoon. Shatner quickly set the record straight himself. Posting to Instagram on Thursday, he reassured fans he’s “perfectly fine,” chalking the scare up to simple overindulgence....

CELEBRITY: A report claimed William Shatner experienced a blood sugar issue at his Los Angeles home on Wednesday.

James Gunn is officially bringing one of Superman’s most iconic adversaries to the big screen. YES! The DC Studios co-he...
09/25/2025

James Gunn is officially bringing one of Superman’s most iconic adversaries to the big screen. YES! The DC Studios co-head revealed on social media that Brainiac will be the villain in Superman: Man of Tomorrow, slated for theatrical release on July 9, 2027. Gunn posted an image of the script’s second draft, its cover featuring an X-ray of a head with an oversized brain, a nod to the hyper-intelligent alien android who has long menaced Superman in the comics but has never been realized in a live-action feature....

PRODUCTION CENTRAL: The DC Studios co-head revealed on social media that Brainiac will be the villain in Superman: Man of Tomorrow.

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