08/05/2021
👉The funnel - or, inverted pyramid, or tube - is a concept that has been re-branded time and time again - and for good reason. Understanding the basics of guiding your readers through a 'process' - regardless of its accepted, figurative 'shape' - will be immediately useful in your navigation towards the broader horizons of better, branded content.
💁♂️Laws of attraction: Gaining that all-important social "credit" - the likes, hearts or impressions you receive - or leave - on prospective customers.
💁♂️The conversion: Turning customers into those all-important "followers" - think of it like "closing the deal" of your 's acceptance, with your new follower.
💁♂️Closing time: This is where that customer turns into a client or consumer. They might look at that link to your bio that you've been plugging, subscribe to your podcast or your Patreon.
💁♂️Keep 'em coming: Once you figure out how to attract and close your , make sure they come back to you - when they're buying what you're selling.