Digital Candy PR

Digital Candy PR A boutique social media and digital PR company dedicated to supporting visual artists, designers & fashion, lifestyle, entertainment brands.

Digital Candy PR is a Social Media Consulting and Digital PR group specializing in Social Strategy, and PR for Fashion, Lifestyle, and Entertainment brands worldwide. With over nine years of experience in Social Media and PR, we tell your brand's story and successfully develop and execute campaigns designed to drive awareness and build conversations and communities.

Welcome to the squad! 🥳Youtube fashion powerhouse @bestdressed has signed with @rareglobal, along with creators Kayla Ko...
10/22/2020
Boutique Talent Management Firm Rare Global Signs Fashion Creator 'BestDressed' - Tubefilter

Welcome to the squad! 🥳Youtube fashion powerhouse @bestdressed has signed with @rareglobal, along with creators Kayla Kosuga, Janette Ok, Ana Coltrane, and Bria Jones. The @rareglobal family has also expanded with the addition of Amber Kai as Manager of Talent Development. More on @tubefilter. #dcprpress

Boutique digital talent management company Rare Global has added to its roster at the same time as announcing a key new hire. The firm has signed fashion YouTuber BestDressed, who counts 3.6 million subscribers on her channel and also generates high-level engagement, Rare notes, with roughly 1 milli...

Digital Candy PR's cover photo
05/27/2020

Digital Candy PR's cover photo

Our very own influencer scientist, @rachelsrx is featured in Authority Magazine this month! Rachel, a former NFL cheerle...
05/22/2020
Influencer Rachel Swanson Shares Her Top Selfcare, Wellness, and Beauty Tips

Our very own influencer scientist, @rachelsrx is featured in Authority Magazine this month! Rachel, a former NFL cheerleader traded in her gold pom moms for a white coat to complete morning rounds in the ICU.
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During her tenure as a professional cheerleader, she simultaneously led research efforts in sports performance recovery for Harvard Orthopedics, diet oncology research for Harvard physicians, and produced nutrition education and meal plans for professional NFL players. Can we say #girlboss??
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Shortly thereafter she pursued one of the most coveted clinical nutrition graduate degrees in the nation; at NYU, completed clinical rotations at Mt. Sinai Hospital in NYC, and obtained credentials as a Registered Dietitian.
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Check out her piece in Authority Magazine to find out her top selfcare, wellness, and beauty tips! #dcpr

Not everything in life has to be serious. Be funny, light-hearted, and easy-going. This radiates beauty — and people naturally gravitate…

10/01/2019

Our girl Jenn Im shared her go-to fall transitional outfit in the latest episode of @harpersbazaarus #ThisLookIsMoney on @youtube. Check out the video (http://youtu.be/mAr0syzuc8E) to see the fun and flowy dress she designed for her clothing line @eggieshop and see if you can guess how much it all costs!🤑 #rareglobal #dcprpress

The first inaugural Rare Women Luncheon honored Raissa Gerona, Chief Brand Officer of REVOLVE for her extraordinary acco...
09/23/2019

The first inaugural Rare Women Luncheon honored Raissa Gerona, Chief Brand Officer of REVOLVE for her extraordinary accomplishments in her field and the winners of Rare Global’s 'FEMALE-FORWARD' Grant — Ladies of Sound who received $10,000 in project funding. Cheers to female foundations and trailblazers in our industry!

Do you hear that? Yup, that’s Jackie Aina on Glossy's podcast! Head over to hear about her transition from the military ...
08/22/2019
Beauty influencer Jackie Aina: 'I'm now being praised for things people used to criticize me for' – Glossy

Do you hear that? Yup, that’s Jackie Aina on Glossy's podcast! Head over to hear about her transition from the military to beauty and challenging beauty norms.

🔗: https://www.glossy.co/podcasts/beauty-influencer-jackie-aina-im-now-being-praised-for-things-people-used-to-criticize-me-for

On this week's episode of The Glossy Beauty Podcast, Aina sits down with Glossy's Priya Rao to discuss developing her social voice, the business of being an influencer and yes, the Kardashians.

Just when you feel like everything has gone wrong and it’s better to just quit, don’t. Never surrender to your mistakes ...
08/22/2019

Just when you feel like everything has gone wrong and it’s better to just quit, don’t. Never surrender to your mistakes or failures. Learn from it, keep going, keep networking and continue to create new opportunities for yourself. 🙌

#dcprpicks | We’re thinking of travel and meals by the ocean…So check out Weho’s The Kassi Club to be transported from L...
08/09/2019

#dcprpicks | We’re thinking of travel and meals by the ocean…So check out Weho’s The Kassi Club to be transported from LA to Greece with their delicious mediterranean food and popping bar 🍸And if you love brunch like we do, head there this Sunday from 1-2pm for a free Aperol Spritz 😉

Our girl Stephanie Villa is not afraid to talk about s*x 🙌🙌 check out this article where @soothingsista tells you all ab...
08/09/2019
Social Good Creators: Stephanie Villa Starts Conversations To Help Women Better Understand Their Bodies -- And Be More Confident - Tubefilter

Our girl Stephanie Villa is not afraid to talk about s*x 🙌🙌 check out this article where @soothingsista tells you all about her new youtube special series “Sex Smarts” where she openly discusses female s*xual health and helping other women love their bodies. #dcprpress

link: https://www.tubefilter.com/2019/07/30/social-good-creators-stephanie-villa/

As virtually any parent or child knows, The Talk is an always awkward, largely uncomfortable, and ultimately necessary part of growing up and learning about our bodies. But Stephanie Villa’s parents never gave her that talk. Instead, she was left to navigate the tricky waters of things like pubert...

Only 2 more days until Beautycon. With great power comes great responsibility and we're glad to see leaders like Priyank...
08/08/2019

Only 2 more days until Beautycon. With great power comes great responsibility and we're glad to see leaders like Priyanka_Chopra, @arianasoare, @Huda and more coming together to share their industry insights. We also love the bold looks 💃 that have graced Beautycon. Check out some of our past favorites 😍!

Social media platforms are important for promoting our services and brand, but don’t neglect email newsletters! They're ...
08/07/2019

Social media platforms are important for promoting our services and brand, but don’t neglect email newsletters! They're a great way to maintain web traffic and increase engagement. Here are our top tips for writing 📝 a newsletter. #dcprtips

1. Identify your main goal.👊🏼 Is it to increase engagement, build community or educate subscribers?
2. Curate a mixture of sales boosting announcements, company news and educational stories that align with your brand's values.
3. Make it easy to subscribe. Write a strong call to action and place the sign up in a prominent location!

Nothing says summer time fine like beachy waves 🌊 Check out ELLE Magazine (US)'s latest August issue online and in stand...
07/25/2019

Nothing says summer time fine like beachy waves 🌊 Check out ELLE Magazine (US)'s latest August issue online and in stands to see Clothes Encounters dish on her go to beach wave hair spray brand and technique #dcprpress

Tubefilter partnered up with Rare Global  to launch Creators for Good, an interview series featuring Youtubers that are ...
07/24/2019
Creators For Social Good: Jackie Aina Is Pushing The Beauty World To Be Better For People Of Color, One Video At A Time - Tubefilter

Tubefilter partnered up with Rare Global to launch Creators for Good, an interview series featuring Youtubers that are using their platform to enact positive change. The first interview of the series is with the one and only, Jackie Aina ! Head over to read about Jackie’s journey as an influencer, why she creates content, her collaboration with Too Faced Cosmetics and about her future goals. #dcprpress

🔗: https://www.tubefilter.com/2019/07/23/creators-for-social-good-jackie-aina/

For years, Jackie Aina was too shy to wear even foundation in public. As a child, she cultivated a private interest in makeup, but the idea of wearing anything around other people, from skin tone foundation to bold, bright colors, was intimidating. It wasn’t until Aina was 17 that she found the co...

Social media - we spend hours on it to make meaningful connections and build communities. BUT Fullscreen says 51% GenZ, ...
07/24/2019

Social media - we spend hours on it to make meaningful connections and build communities. BUT Fullscreen says 51% GenZ, one of the larger demographics, is daydreaming about life SANS social media. Have you done a digital detox recently and how was it? Swipe to see more on social media insights and check out the article: http://bit.ly/2K4xMRX

Panels, skincare and a makeup masterclass? Count us in! 💆‍♀️We're marking our calendars for Boxycharm's BC in Session on...
07/23/2019

Panels, skincare and a makeup masterclass? Count us in! 💆‍♀️We're marking our calendars for Boxycharm's BC in Session on October 12th, 2019 for LA - it's going to be filled with absolute #bossbabes like @ashleyrachel speaking about the power of beauty in your everyday life and business. Head to the link for tickets: https://bcinsession.boxycharm.com/.

Yeah, influencers like Jenn Im (Clothes Encounters) are THE experts when it comes to social, but finances are a differen...
07/18/2019
Influencers Seek Wall Street's Help to Manage Newfound Wealth

Yeah, influencers like Jenn Im (Clothes Encounters) are THE experts when it comes to social, but finances are a different story. Head to Jenn’s interview with Bloomberg to see how she’s doing more than just saving 💰#dcprpress

Link: https://bloom.bg/30GtfMc

Jenn Im started making YouTube videos as a hobby nine years ago, a way to express her love for turning thrift-store finds into stylish outfits.

Taking you behind the scenes from Cydnee Black’s shoot! You know what they say, on Wednesdays we sip pink 🥂😉 Rare Global
07/17/2019

Taking you behind the scenes from Cydnee Black’s shoot! You know what they say, on Wednesdays we sip pink 🥂😉 Rare Global

#dcprtips | For PR professionals, it can be tough to get the attention of the right journalist at the right time. Here a...
07/11/2019

#dcprtips | For PR professionals, it can be tough to get the attention of the right journalist at the right time. Here are some tips to help you get noticed in a saturated news cycle

There are 6 months left until 2020, which means 6 more months to reach your goals for the year. Keep pushing yourself ou...
07/10/2019

There are 6 months left until 2020, which means 6 more months to reach your goals for the year. Keep pushing yourself out of your comfort zone to get to where you want 👊🏼 #7habitsofhighlyeffectivepeople

If you haven’t met the founder of Rare Global Ashley Rachel Villa, Esq., check out her interview in @herstartupstory and...
07/08/2019
Lawyer Turned CEO Shares How She Created The Job Of Her Dreams While Working Her 9-5

If you haven’t met the founder of Rare Global Ashley Rachel Villa, Esq., check out her interview in @herstartupstory and learn how she transformed from a 9-5 attorney to a business owner. Find out Ashley's typical day-to-day tasks and tips on how to overcome setbacks and go beyond and above your work!

Head to the link here: https://www.herstartupstory.com/blog/lawyer-turned-ceo-shares-how-she-created-the-job-of-her-dreams-while-working-her-9-5

Ashley Rachel Villa, Esq. is manager and attorney to digital content creators and Youtube stars to help them grow their platforms and career.

It's vacation time ☀️  aka. time for a social media detox. Spend time doing things this summer that make you forget to c...
07/03/2019

It's vacation time ☀️ aka. time for a social media detox. Spend time doing things this summer that make you forget to check your phone

#dcprtips | Gen who? According to eMarketer, Gen X (1965-1980)  is the forgotten generation in media and advertising. Yo...
07/02/2019

#dcprtips | Gen who? According to eMarketer, Gen X (1965-1980) is the forgotten generation in media and advertising. You don't want to forget them, they’re actually one of the larger demographics with spending power💸 To connect with this group on social media, your best bet is using Facebook

Huge congrats to Sophia Amoruso for a successful Girlboss Rally this weekend 🎉 It was a weekend full of inspiring worksh...
07/01/2019

Huge congrats to Sophia Amoruso for a successful Girlboss Rally this weekend 🎉 It was a weekend full of inspiring workshops, panels and talks from absolute fire-starting girl bosses.

📸: Maria Menounos

#dcprtips | It’s not as easy as it looks when it comes to curating content for a quality, aesthetic feed. Make it easier...
06/29/2019

#dcprtips | It’s not as easy as it looks when it comes to curating content for a quality, aesthetic feed. Make it easier on yourself and create filter presets to use on your photos so that you don’t have to hunt for that perfect photo 📸 To create a custom preset on Adobe Lightroom, just go to their develop module, click the “+” button, adjust settings and save! It’s easy to make and easier to use 💪🏼

Late summer sunsets mean beaches, barbecues and me time 😎 Go do that thing you’ve always wanted to try and make memories...
06/28/2019

Late summer sunsets mean beaches, barbecues and me time 😎 Go do that thing you’ve always wanted to try and make memories ☀️ #dcpr #summer

📸: Malibu Farm Restaurant & Bar

It’s officially summer! Can we get a Fri-yay? 😏 #summer #weekend📸: Chloe Jordan Design
06/21/2019

It’s officially summer! Can we get a Fri-yay? 😏 #summer #weekend

📸: Chloe Jordan Design

Cheers 🥂 to when our girl Jenn Im (Clothes Encounters) was named one of Forbes 2017 top Fashion Influencers! 🙌😍
06/21/2019

Cheers 🥂 to when our girl Jenn Im (Clothes Encounters) was named one of Forbes 2017 top Fashion Influencers! 🙌😍

Digital Candy PR's cover photo
06/20/2019

Digital Candy PR's cover photo

Each culture holds unique values regarding hair, and with the rise of digital media, the #naturalhair landscape has evol...
06/20/2019
The YouTubers Who Changed the Landscape for #NaturalHair

Each culture holds unique values regarding hair, and with the rise of digital media, the #naturalhair landscape has evolved drastically. @foreverflawlyss states, "I want all people to watch, not just people with certain hair textures as me. Makeup and beauty is so diverse." Head over to WIRED for more on diversity from @foreverflawlyss and other vloggers of color: https://bit.ly/2L04PIR #dcprpress

“It’s just hair, but it’s more than that. Every culture has held meaning in hair."

#dcprpick | Splash into summer with Alfred  Tea room! With their cute aesthetics and this summer heat, we can’t wait to ...
06/19/2019

#dcprpick | Splash into summer with Alfred Tea room! With their cute aesthetics and this summer heat, we can’t wait to grab a cool drink from them 🤤 #summer #teatime

Soothing Sista is glowing✨on her IG story takeover with PopSugar Beauty today! Head over to their IG story for an easy e...
05/30/2019

Soothing Sista is glowing✨on her IG story takeover with PopSugar Beauty today! Head over to their IG story for an easy eye shimmer look for the summer ☀️ using some cult favorites 💕

#dcprpress #dcpr

Rare Global’s Cydnee Black (@cydbee), a Denver native who currently resides in L.A., started her YouTube channel in 2013...
05/30/2019
Meet Cydnee Black: An Influencer to Keep an Eye On | The Sunday Edit

Rare Global’s Cydnee Black (@cydbee), a Denver native who currently resides in L.A., started her YouTube channel in 2013 to share makeup and hair hacks. Six years later, she now has more than 740,000 YouTube subscribers with over 26,000,000 views, and an Instagram follower count of more than 320,000 💯 Find out in @sundayedit how @cydbee’s life has evolved since launching her channel and the new ways she learned to connect with her subscribers✨
Link below! #dcprpress

https://edit.sundayriley.com/cydnee-black-youtube/

With the constant influx of influencers , finding inspiration and a voice to follow can feel impossible. Meet Cydnee Black.

In a highlight reel world, we find ourselves wishing we were more like someone else or that we were further along in our...
05/24/2019

In a highlight reel world, we find ourselves wishing we were more like someone else or that we were further along in our career, especially with social media. Focus on being grateful for what you already have, making the most of it and creating opportunities for yourself. ✨#dcpr

#dcprpicks | If you're looking to celebrate Memorial Day Weekend with drinks🍸and a view 👀, swing by Weho’s Harriet's Roo...
05/22/2019

#dcprpicks | If you're looking to celebrate Memorial Day Weekend with drinks🍸and a view 👀, swing by Weho’s Harriet's Rooftop & Lounge! With 3 Memorial Day events prepared, this elevated rooftop bar sits atop the Jeremy Hotel with a panoramic view of LA and modern Hollywood vibes 🎬

#rooftopbar #laspots

Happy Monday! Last week was #nationalsmallbusinessweek and in celebration, Facebook rolled out an appointment booking fe...
05/14/2019

Happy Monday! Last week was #nationalsmallbusinessweek and in celebration, Facebook rolled out an appointment booking feature. It's easy - just go to the Business' FB page and click on the "Book Now" button. The best part? It's free for any business account to use. Say goodbye to googling information and phone calls to the salon!

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Los Angeles, CA
90069

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Services:

•Digital Publicity (Blogger & Influencer Outreach)
•Social Media Activation & Consulting
•Community Management (Facebook, Twitter, Blog)
•Event Planning / Marketing
•Email Newsletters (Constant Contact, Mail Chimp)
•Website Development

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DCPR is a social media and pr agency, representing a portfolio of diverse social media-oriented personalities, creators, and brands. Founded in 2011, DCPR brings decades of experience in social strategy, media relations, and influencers. In an increasingly digital forward culture, DCPR helps clients tell their story in the social space and successfully develops and executes bespoke social and pr strategies designed to drive awareness and build conversations and communities.

DCPR has worked with over 100 brands spanning across all verticals including consumer packaged goods, fashion labels, entertainment production companies, hospitality brands, digital influencers, female entrepreneurs, and Hollywood celebrities. Not your traditional marketing agency, DCPR works with clients and partners both big and small, start-up or established, and both in-house or remotely. From developing social strategy to re-energize programs to securing top tier media coverage on behalf of clients, DCPR helps brands develop a social media roadmap to get to where they want to be.

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