Blue Biscuit Digital

08/31/2021

The average person is 37... so is Facebook really dead?

08/20/2021

Hey you! Stop being so dang precious with what goes on your socials. This may be surprising coming from a digital marketing expert, but micromanaging and making sure every little thing that goes out is perfect could actually be hurting you. Read more in our latest blog:

Stop Being Precious About Your Socials Ever had a SUPER cute/smart/hilarious idea for a series of posts on social media that just fell flat when you executed it? Like, maybe you heard crickets and saw a metaphorical tumbleweed roll by? Or, worse, maybe you were shocked to wake up to a bunch of snide...

07/30/2021

I love this quote because it reminds me of MY favorite thing to say: You should be posting what humans in your audience want to see, not what you WANT them to see. Let's be clear, you can absolutely market yourself or pump up your products, but it should always be done in an engaging way that THEY enjoy.

05/14/2021

Have you ever asked someone how to go viral? We have the answer and it may not be what you think.

Okay, guys, I’m not gonna bury the lead here. The number one way to go viral is… You can’t. And…I can’t either. Disappointing, I know. But, just think about it. If there were a tried and true method for going viral, everything would go viral. And if everything went viral, then going viral ...

04/22/2021

Social media is called just that for a reason. Your brand (and your page!) should be human and interactive or you miss connecting with your audience on a deeper level. Hint: That connection is what makes people convert!

04/16/2021

Providing value on your social media can sound really daunting, especially if you don't provide a direct service or product. We're breaking down the *actual* meaning of value and the four "value buckets" you can use to easily shift your strategy... and feel a little less overwhelmed!

Only 10-20% of your posts should consist of marketing. The rest should provide value in some way. Here's how to do that.

04/16/2021

Do you know your Facebook ad acronyms? These aren't even all of the C's!

04/14/2021

The internet is great for stalking, so why aren't you "stalking" your fans? If all you know about your audience is age, gender, and location, you're missing the whole picture of who your followers truly are. If you want to know what data to look for and some free tools on how to find it, read our latest blog below!

One of the very first things you should do when creating a social media plan or strategy is audience research. Here's how to do it for free.

04/07/2021

"Providing value" is something you hear over and over again in reference to marketing. What I often have to explain though, is that value doesn't solely mean "I learned this from this post." Sometimes, the value is that you made them laugh or showed them beautiful art. As long as at the end of the day, you're giving your audience something they want, you're winning 🏆

04/02/2021

Any brand or business can incorporate testing into their social media strategy! Not sure where to start? From colors to copy length, we broke down key parts of any social media plan that you begin testing right now.

Social media is in a constant state of change. While a quick google search will yield plenty of generic best practices, what works for one does not always work for all. This is where testing comes in. Your page should be in a constant state of testing. Things like different formats of content, itera...

03/31/2021

Using the boost post button is pretty much the equivalent of throwing cash at the wall like some old spaghetti and seeing if it sticks. You aren't offered the same granular targeting options when you "boost," so if you've tried and failed at ads this way, give it a shot in ads manager!

03/26/2021

"How much money should I budget for Facebook/Instagram ads?"
Raise your hand if you've asked this question before ✋

You're not alone. We're breaking down what you should look at to determine your spend on this week's blog:

Determining how much money you should spend on ads will depend on your industry, objective, and even time of year. We break it down for you.