
08/09/2025
Then and Now, Pacific Beach, San Diego, California (1927 and 2025)
2025 photo by / 1927 photo by San Diego History Center - Photo ID: 1724-B
From a quiet seaside neighborhood to a lively coastal destination, Pacific Beach has transformed dramatically over the past century. In 1927, its shoreline was dotted with modest cottages and undeveloped sand dunes. The 2025 view, however, shows a thriving beach town packed with restaurants, nightlife, and surfers riding the breaks. While the built environment has evolved, the Pacific’s rolling waves and PB’s laid-back surf culture continue to draw people from around the world.