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Alternative Rentals Digital Cinema

Alternative Rentals Digital Cinema Alternative Rentals Digital Cinema is a camera rental facility dedicated to providing 5-Star Service to its clients. We have locations in Los Angeles and Atlanta.

Alternative Rentals Digital Cinema is a camera rental facility dedicated to providing 5-star service to film, television, and commercial productions.

Operating as usual

New baby pics!!  Venice 2’s have arrived.  #sonyvenice2 #sonycine #sonycinealta
03/31/2022

New baby pics!! Venice 2’s have arrived. #sonyvenice2 #sonycine #sonycinealta

In Umma (Korean for “mother”), Sandra Oh plays Amanda, a single mom raising her teenage daughter on a rural farm. Upon u...
03/17/2022

In Umma (Korean for “mother”), Sandra Oh plays Amanda, a single mom raising her teenage daughter on a rural farm. Upon unexpectedly receiving the remains of her deceased mother from Korea, Amanda’s psyche - as well as her own mother-daughter relationship - begin to rapidly unravel as she grapples to heal lingering generational trauma and resist the hostile spirit that haunts her.

Shot by DP Matt Flannery (@mattflannerydp) on RED Gemini with Zeiss Ultra Primes and Angenieux zooms, Umma releases in theaters TOMORROW, March 18!!

@ummamovie @sonypictures @raimiproductions @reddigitalcinema @zeisscinematography @angenieuxlenses #REDGemini #UltraPrimes #Angenieux #ARDigitalCinema #cinematography

Repost @ablackladysketchshow: “April 8 can’t come soon enough! Season 3 is serving LOOKS 👀 #ABLSS” Shot by DP @kevinatki...
03/15/2022

Repost @ablackladysketchshow:
“April 8 can’t come soon enough! Season 3 is serving LOOKS 👀 #ABLSS”

Shot by DP @kevinatkinsondp on Alexa Mini with Cooke 5/i primes and Angenieux zooms, A Black Lady Sketch Show S3 releases on @hbomax April 8th!

@arri @cookeoptics @angenieuxlenses #ABLSS #ABlackLadySketchShow #cinematography #ARDigitalCinema

A modern reimagining of the 1994 feature of the same title, Swimming with Sharks illustrates the volatile relationship b...
03/15/2022

A modern reimagining of the 1994 feature of the same title, Swimming with Sharks illustrates the volatile relationship between ambitious intern Lou (@kiernanshipka) and her superior Joyce (@dianekruger), as Lou ventures to advance her role to the top of the company by any means necessary.

Shot by DP Brian Burgoyne (@brianburgoyne) on Sony Venice with Canon K-35 primes and Angenieux zooms, this limited series premieres on the Roku Channel April 15th!

#SwimmingWithSharks @therokuchannel @sonycine @canonUSA @angenieuxlenses #SonyVenice #CanonK35 #FullFrame #Angenieux #cinematography #ARDigitalCinema

Cheers to a new week! 🥂✨Thanks to @igorkovacevich1, @sunnydoench and @amys_tasting_room_diaries for sharing these photos...
03/14/2022

Cheers to a new week! 🥂✨
Thanks to @igorkovacevich1, @sunnydoench and @amys_tasting_room_diaries for sharing these photos from the production of their upcoming comedy pilot about wine tasting in beautiful Los Olivos, CA! Shot on @canonusa C300ii cameras with @angenieuxlenses zooms. We can’t wait for a taste of this fun new series! 🍷🍾

This eerie new poster for Umma, starring Sandra Oh, has us amped for its theatrical release on March 18! Shot by DP Matt...
03/08/2022

This eerie new poster for Umma, starring Sandra Oh, has us amped for its theatrical release on March 18! Shot by DP Matt Flannery (@mattflannerydp) on RED Gemini with Zeiss Ultra Primes and Angenieux zooms, this film is one you won’t want to miss! 🐝

@ummamovie @sonypictures @raimiproductions @reddigitalcinema @zeisscinematography @angenieuxlenses #REDGemini #UltraPrimes #Angenieux #ARDigitalCinema #cinematography

03/04/2022

We’re almost there!! Starring @courteneycoxofficial, @mirasorvino and #GregKinnear, the first two episodes of Shining Vale release on @starz this Sunday, March 6. Brilliantly shot by Suki Medencevic, ASC (@sukimedeni) on Sony Venice with Hawk Vantage MiniHawk primes and Angenieux zooms.

@shiningvalestarz @sonycine @hawkanamorphic @angenieuxlenses #SonyVenice #MiniHawk #HawkLenses #Angenieux #FullFrame #ARDigitalCinema #cinematography

Swipe to rack focus! 😜Shot by Michael Negrin, ASC (@mnasc123) on Sony Venice with Gecko Vintage ’66 primes, Kingdom Busi...
03/02/2022

Swipe to rack focus! 😜

Shot by Michael Negrin, ASC (@mnasc123) on Sony Venice with Gecko Vintage ’66 primes, Kingdom Business is coming soon to BET+!

@betplus @sonycine @gecko_cam_filmequipment @angenieuxlenses #KingdomBusiness #cinematography #FullFrame #Vintage66 #GeckoLenses #SonyVenice #ARDigitalCinema

Special thanks to Suki Medencevic, ASC @sukimedeni for sharing these photos from Monday evening’s Shining Vale world pre...
03/02/2022

Special thanks to Suki Medencevic, ASC @sukimedeni for sharing these photos from Monday evening’s Shining Vale world premiere at the Chinese Theater in Los Angeles. We can’t wait to check out Suki’s and the whole crew’s outstanding work when it airs this Sunday, March 6th, on @starz!

@shiningvalestarz @sonycine @hawkanamorphic @angenieuxlenses #ShiningVale #ShiningValeStarz #SonyVenice #MiniHawk #HawkLenses #Angenieux #FullFrame #ARDigitalCinema #cinematography

Shining Vale, starring @courteneycoxofficial, @mirasorvino and Greg Kinnear, premieres Sunday, March 6, 2022 on @starz. ...
03/01/2022

Shining Vale, starring @courteneycoxofficial, @mirasorvino and Greg Kinnear, premieres Sunday, March 6, 2022 on @starz. Shot by Suki Medencevic, ASC (@sukimedeni) on Sony Venice with Hawk Vantage MiniHawk primes and Angenieux zooms.

@shiningvalestarz @sonycine @hawkanamorphic @angenieuxlenses #SonyVenice #MiniHawk #HawkLenses #Angenieux #FullFrame #ARDigitalCinema #cinematography

Repost Paramount+]: “Coming to #ParamountPlus in 2022 from @cbstvstudios, @funnyordie, and @riotgames, Players is a come...
02/21/2022

Repost Paramount+]:

“Coming to #ParamountPlus in 2022 from @cbstvstudios, @funnyordie, and @riotgames, Players is a comedic docu-style series exploring the world of Esports through a fictional #LeagueOfLegends team’s championship pursuit.”

Shot by DP Alan Gwizdowski (@alangwiz) on RED Helium cameras with Zeiss Ultra Primes, Fujinon Cabrios and Sony FE zooms.

Paramount+] @reddigitalcinema @zeisscameralenses @angenieuxlenses #REDHelium #UltraPrime #SonyFE #Angenieux #ARDigitalCinema #cinematography

Just over two weeks to go until the premiere of Shining Vale on @starz! Shot by Suki Medencevic, ASC @sukimedeni on @son...
02/17/2022

Just over two weeks to go until the premiere of Shining Vale on @starz! Shot by Suki Medencevic, ASC @sukimedeni on @sonycine Venice cameras with @hawkanamorphic MiniHawk primes and @angenieuxlenses Optimo zooms. We can’t wait to tune in!

[Image Description: a self-taken photo of DP @sukimedeni posed in front of an enormous Shining Vale billboard in Los Angeles.]

It is with a heavy heart that we are announcing the tragic loss of Bryon Towers. Bryon Towers, known as "BT," passed awa...
02/10/2022

It is with a heavy heart that we are announcing the tragic loss of Bryon Towers. Bryon Towers, known as "BT," passed away on February 5th, 2022. There are no words that can describe what Bryon meant to the entire Alternative Rentals family.

Bryon was one of the first employees at Alternative Rentals when we opened in 2005. He was a mentor, a friend, a teacher, a confidant, a leader, and always someone you could depend on. Bryon started his career working at Bexel. He then worked at Plus 8 Digital before joining Alternative Rentals.

While at Bexel, Bryon met and fell in love with Sandy Scott whom he spent his life with until his untimely passing. As the Vice President of Engineering, Bryon excelled in his knowledge of cameras, lenses, and ability to fix just about everything. BT has mentored countless ACs, DITs and AR employees. He was always incredibly generous with his time and knowledge. AR would not be where it is today if it wasn't for BT's relentless efforts and unwavering dedication to AR.

Bryon, you will be tremendously missed, always loved and never forgotten.

Bryon is survived by his partner, Sandy Scott, whom he adored, and his brother Jason Towers.

Repost from @zackeryrt “First time using the Preston FIZ 3 with the Light Ranger 2 on the Alexa Mini LF. 📷 @jaredpock”[I...
10/18/2021

Repost from @zackeryrt

“First time using the Preston FIZ 3 with the Light Ranger 2 on the Alexa Mini LF.
📷 @jaredpock”

[Image Description: @zackeryrt stands smiling with a handheld Alexa Mini LF hoisted onto his right shoulder and his Preston handset at his side. The room is illuminated in bright pink, purple and blue light, creating a vibrant background with striking contrast against Zack’s silhouette.]

Repost from @carlsonyoungYou absolutely won’t want to miss The Blazing World when it hits theaters and on-demand October...
09/22/2021

Repost from @carlsonyoung

You absolutely won’t want to miss The Blazing World when it hits theaters and on-demand October 15th! From writer/director @carlsonyoung, this visually-stunning feature chronicles the journey of a woman named Margaret (portrayed by Young) as she forays into a mesmerizing Carroll-esque dimension to battle demons of a past life.

Shot by DP Shane Kelly @cinemat0graphy on Sony Venice with Gecko-Cam Vintage ‘66 primes. Check out the official trailer on YouTube now!

[Image Description: a poster from the upcoming feature, “The Blazing World.” A woman is pictured underwater, swimming towards a large keyhole centered as the pupil inside of an enormous blue eye. The title is splashed across the bottom in red letters, and a glowing review of the film embellishes the top of the image.]

Capturing the natural beauty of the the outdoors, Ride the Eagle follows its protagonist on a journey to inherit his mot...
08/10/2021

Capturing the natural beauty of the the outdoors, Ride the Eagle follows its protagonist on a journey to inherit his mothers cabin in Yosemite. Emphasizing of the yellowy amber hues of autumn, DP @Juddovertondp used @gecko_cam_filmequipment G35 Vintage ‘66 primes with the @Arri Alexa Mini LF, perfect for showcasing the American countryside in all its glory. This upbeat indie comedy is in limited theatre release and also available to stream on VOD. Check it out today! #RideTheEagle #cinematography #DigitalCinematography #AlexaMiniLF #Vintage66 #ARDigitalCinema

[Image description: Actor @mrjakejohnson stands center frame aside a riverbed in a wide daytime exterior shot, with colorful autumnal foliage adorning the background. He wears a red checkered flannel under a brown jacket, and holds a small orange box in his left hand and a letter in his right. His facial expression betrays a sense of bewilderment at the letter’s contents.]

#whereARyounowDay Shift: DP Toby Oliver, ACS; A Cam 1st AC Sean Moe [Image Description: Pictured is a black baseball cap...
07/09/2021

#whereARyounow
Day Shift: DP Toby Oliver, ACS; A Cam 1st AC Sean Moe

[Image Description: Pictured is a black baseball cap embroidered with the Alternative Rentals insignia, perched atop a focus monitor on the dashboard of a camera car. Through the windshield is a Los Angeles street in daylight; the camera is rigged to a large Russian arm in center frame.]

03/25/2021

Director can’t be at the location scout? No problem! The Artemis Pro digital viewfinder allows a wireless feed to be transmitted to the DIT station, which can then be accessed remotely through Zoom, enabling off-site crew to participate in real time. @chemicalwedding.tv @nic.sadler #ArtemisPrime #ArtmisPro #ArriMasterPrime #ARDigitalCinema #DigitalCinematography

[Image description: A brief video taking place on Venice Beach, as a handful of masked-up production crew members including DP @tymezuk location scout for an upcoming commercial. They are using the Artemis Pro digital viewfinder in conjunction with Arri Master Primes. An adorable golden-coated dog accompanies.]

Toby Oliver, ACS and his team did an excellent job on Barb & Star Go to Vista Del Mar! It’s always a pleasure to collabo...
02/12/2021

Toby Oliver, ACS and his team did an excellent job on Barb & Star Go to Vista Del Mar! It’s always a pleasure to collaborate with Toby and his crew! Check out their brilliant work this weekend: Barb & Star is now available to screen anywhere you rent movies!

[Image Description: A series of candid photographs from on set of Barb & Star, featuring DP Toby Oliver setting up shots with the help of his camera assistants and operators. Several of the snapshots feature the Sony Venice camera expertly rigged with accessories and Cooke Anamorphic/i lenses. The snapshots take place in various locations: on the beach as Toby looks through the viewfinder, inside of a bar as he directs camera placement with his team, on a neighborhood street with the camera rigged to a bicycle process trailer, and in front of a blue screen with the actresses suspended in harnesses.]

#TakeTheTrip
#BarbAndStar
#SonyVenice
#SonyCine
#CookeAnamorphic
#DigitalCinematography
#ARDigitalCinema

It’s time to grab your party culottes and a fishbowl of liquor and let loose, because Barb & Star Go to Vista Del Mar is...
02/12/2021

It’s time to grab your party culottes and a fishbowl of liquor and let loose, because Barb & Star Go to Vista Del Mar is streaming on all platforms TODAY! Shot by Toby Oliver, ACS on Sony Venice with Cooke Special Flare Anamorphic/i lenses to illustrate a vibrant glimpse of the getaway we’ve all been dreaming of. Available now anywhere you rent movies! 🌴🍹🦀🐬

[Image Description: An intensely colorful illustrated poster featuring Kristen Wiig and Annie Mumolo beaming in bright pink and yellow outfits. They are riding on a large, jubilant prawn in the ocean against a bright blue sky. Various types of marine life including sharks, dolphins, turtles and crabs smile up at them from the ocean floor. Multicolored text reads: “This Valentine’s Day Weekend, Fall in Love. Barb & Star Go to Vista Del Mar. Everywhere you rent movies February 12, 2021.”]

#TakeTheTrip
#BarbAndStar
#SonyVenice
#SonyCine
#CookeAnamorphic
#DigitalCinematography
#ARDigitalCinema

Happy Holidays from AR to our extended family and community! Without challenges there can’t be progress and we can’t THA...
12/23/2020

Happy Holidays from AR to our extended family and community! Without challenges there can’t be progress and we can’t THANK YOU enough for all of your support. Your creativity and passion have continuously inspired us. It’s that inspiration which has allowed us to grow despite all the obstacles. We value and appreciate you so much. Stay safe, stay healthy, stay kind, stay compassionate, and stay creative!

Address

5805 W Jefferson Blvd
Los Angeles, CA
90016

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

(310) 204-3388

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