11/11/2021
We live in the land of the free, because it’s home to the brave. We proudly honor and salute our courageous veterans. #veteransday
Hawthorne Advertising
- Home
- United States
- Los Angeles, CA
- Hawthorne Advertising
We make smart brands smarter. Smarter brands make better decisions. Better decisions drive measurable results. With creative, media, and analytics all under one roof, we uncover insights that enrich your campaign and empower your brand.
Operating as usual
08/26/2021
It’s officially National Dog Day. And bow wow, we’re celebrating. Meet the loveable and huggable hounds of Hawthorne. These precious pups entertain us and inspire us every day with their wagging tails and wet kisses. They say that “every dog has its day”, and today is that day!
08/05/2021
Go behind the scenes and discover how Hawthorne Direct evolved into Hawthorne Advertising. Meet the founding father and the groundbreaking daughter who transformed the agency into the powerhouse it is today. For 35 years, Hawthorne has led the industry with our proprietary attribution technology, unsurpassed media buying and award-winning creative. And that’s only the beginning.
08/03/2021
Hawthorne Advertising Celebrates 35 Years of Accountable Advertising
Happy 35th Anniversary to us!
https://www.prnewswire.com/news-releases/hawthorne-advertising-celebrates-35-years-of-accountable-advertising-301346874.html?tc=eml_cleartime
/PRNewswire/ -- Hawthorne Advertising, a full-service independent advertising agency, is celebrating its 35th Anniversary. Performance and accountability have...
07/28/2021
Congrats, Jessica!
Phonexa will be serving as a title sponsor for the 2021 Los Angeles Times & L.A. Times B2B Publishing Awards.
The CFO & CEO Leadership Awards will recognize C-Suite executives for their contributions and leadership within their organizations, the business world, and the community at large.
The awards will take place on August 5, 2021. Good luck to all of the CEO and CFO finalists!
Teresa Campbell, San Diego County Credit Union
Greg Seibly, Union Bank
Rodric D., Thunder Studios
Bonnie Lee, Hanmi Bank
Ed Bagdasarian, Intrepid Investment Bankers
Jason Nazar, Comparably
Jessica Hawthorne-Castro, Hawthorne Advertising
Ashley Merrill, Lunya
07/04/2021
06/24/2021
Say hello to the furry and fluffy pets of our media team. While we’re on our laptops, these cozy cuddlers snuggle in our laps and curl up at our feet. What a treat for us humans!
06/20/2021
Celebrating our awesome employees who are dads and the awesome dads of our employees. Happy and healthy Father’s Day with love from everyone at Hawthorne!
06/15/2021
Lights. Camera. Back in Action. As COVID winds down, our productions are cranking up. Here’s a “Behind the Scenes” look at our latest shoot.
06/11/2021
35th Anniversary
We’re honored to celebrate our 35th anniversary as a proven leader! Long before accountable advertising became standard in the industry, Hawthorne was a pioneer in response attribution. Thirty five years later, we’re still at the forefront of data science employing cutting-edge proprietary tools and technology that drive our creative, media and analytics. Follow the leader!
05/31/2021
Please join us as we proudly salute and honor the many veterans who courageously and selflessly sacrificed their lives for our freedom. We live in the land of the free, because of the brave.
#ThankYou #MemorialDay
05/16/2021
We’re proud to celebrate Wear Purple for Peace Day!
Many thanks to our photographer Paulina for sharing her purplish pics!
Whether it’s plum, periwinkle, lilac or lavender, purple is all about passion. And we’re passionate about world peace.
05/09/2021
Celebrating our amazing employees who are moms and the amazing moms of our employees! Happy and healthy Mother’s Day with love from everyone at Hawthorne!
05/06/2021
Join us today as we celebrate the true heroes of reading, writing and arithmetic.
We are forever grateful for the lifelong lessons we’ve learned from our teachers.
You get an “A” for AWESOME!
05/05/2021
Wishing everyone a great Cinco de Mayo from the Hawthorne team!
03/20/2021
Spring is in the air and the signs are everywhere.🌷Many thanks to our talented photographer
@p4ulin4e for capturing the splendor of the season. Here’s to warmer weather and brighter days ahead. ☀️
03/17/2021
Greener Days Ahead. Legend tells us that the leaves of the four-leaf clover stand for faith, hope, love and luck. Wishing you all four — all year long. 🍀
03/08/2021
We are so honored to celebrate the amazing women of Hawthorne on International Women’s Day. You inspire us each and every day with your talent, your passion and your commitment to excellence. #ChooseToChallenge #IWD2021
02/23/2021
Two hemispheres are better than one. 🧠
How does our Executive Creative Director Julian stay creative at all times? On the days he needs to rely more on his right brain, Julian keeps his left brain active by creating original graphic art. He’ll tri-angle anything that comes to mind. Check out some his designs here.
02/18/2021
Whether it’s red, white or rose, a glass of wine is a great way to chill this winter. ❄️
Many thanks to our expert photographer @p4ulin4e for capturing the essence and effervescence of this celebratory day. #NationalDrinkWineDay 🍷
02/14/2021
From our hearts to yours. Wishing everyone the happiest and healthiest Valentine’s Day 💐
02/04/2021
He’s Got Game. Our new Marketing Manager, Nicholas Luberger, brings a wealth of experience to our agency and to our clients. Nick’s extensive sports marketing background gives him a competitive edge when it comes to executing winning strategies. Discover what drives Nick in this one-on-one interview.
What’s the one thing you like most about working at Hawthorne?
Hands down it’s the people. This group is so passionate about their work, their clients, this company, and the people around them. When you have a great culture and team around you working towards a common goal, the possibilities are endless.
How do you personally stay focused and motivated during these turbulent times?
Balance is so important especially working through this drastic shift in our everyday lives. With our offices now in our homes, work is literally closer to home now more than ever. It is critical to respect my own schedule and set aside time to rest and unwind during evening hours and on weekends so that I can bring the best, most productive version of myself to work every day.
You previously worked with the Cleveland Cavaliers, Sacramento Kings, D.C. United, and the Cleveland Browns. Can you tell us a little about those experiences?
I was extremely fortunate to get the chance to work in pro sports for eight seasons. I’ll forever be immensely proud of the teams I was a part of for making the impossible happen on a day-to-day basis due to our ingenuity and work ethic. Opening the Golden1 Center for the Sacramento Kings and selling out FirstEnergy Stadium after a winless Cleveland Browns season will always be some of my proudest accomplishments in my career.
What’s the biggest challenge facing brands and marketers in 2021?
The biggest challenge will be anticipating consumer trends. The landscape continues to shift at an accelerated rate based on new technology and behavioral patterns. Brands must look to create and market the best customer experience to retain and attract new customers or risk missing an enormous opportunity.
01/29/2021
Paulina from our Iowa office captures the splendor of winter with these majestic pics. It may be a cold spell, but it’s the perfect time to grab a hot cocoa and enjoy the virtual view. ❄️☕️
01/27/2021
Although we worked remotely for most of 2020, it didn’t stop us from making renovations and progress for when we look forward to welcoming employees back in person. Here’s a sneak peek into some of the newest additions. We are so excited to share the progress, more to come!
01/18/2021
Today we honor Martin Luther King Jr. and the monumental work he did during his lifetime that has transcended to our country today and forevermore.
12/23/2020
A sneak peek into the week to come. What holiday tradition are you looking forward to? 🎄
12/22/2020
As the New Year grows closer, the light shines brighter. Wishing you and your family a very healthy, hopeful and peaceful New Year.
—From all of us at Hawthorne ✨
12/18/2020
Winter is officially upon us! Check out these icy photos from @p4ulin4e around the town in Fairfield, Iowa. And say hello to Chonky the Squirrel! 🐿❄️
12/16/2020
Meet James Ruiz. Passionate DevOps Engineer. Insatiable explorer of life. His natural curiosity and innate talent led him from a degree in criminal justice to a successful career in JavaScript and AWS technologies. Whether he’s architecting a cloud infrastructure or ziplining through California, James develops big and dreams big. Get to know him from his answers below and epic photos above.
What’s the one thing you like most about working at Hawthorne?
I really enjoy the environment that is very collaborative, communicative, and friendly which makes it very easy to get to know many people from other teams. It brings a feeling of a workplace that is family oriented with people who genuinely care for not only each other but for the common goal.
How do you personally stay focused and motivated during these turbulent times?
Staying mindful that being productive will leave me feeling great and accomplished at the end of the day.
What advice would you offer to new grads looking to start a career as a DevOps Engineer?
Study the trends and master one: currently with the switch to work from home, cloud infrastructure is booming. Pick one of the most popular cloud platforms and master the fundamental DevOps concepts with it.
We know you love to travel. Where are you headed next?
Driving through the entirety of Iceland’s Ring Road!
11/26/2020
Wishing everyone the healthiest and happiest Thanksgiving! #grateful #gobblegobble 🍂🦃
10/26/2020
Art from the Heart: Today we celebrate National Art Day — the birthday of Spanish Artist Pablo Picasso.
It’s the perfect time to share some awesome art from our own talented team.
Kudos to Lauryn, VP of Production, and Seth, Motion Graphics Designer, for sharing
their ingenuity, artistry and creativity. Picasso himself would be impressed. #artday
10/22/2020
Do what truly makes you happy and you'll be better at avoiding fatigue. Read more from Jessica Hawthorne-Castro and The Business Journals about strategies to help you and your team proactively combat burnout.
https://www.hawthorneadvertising.com/insights/14-strategies-to-help-you-and-your-team-combat-burnout/
#team #mentalhealth
10/21/2020
Fall is finally in the air. And that means a brisk 85 degrees in Los Angeles. Our Project Manager James is excited to get some new projects on the calendar and break out those checkered fall fashions — as he turns up the a/c. Throwback to our LA office that is currently under renovations!
10/20/2020
A good sales development pipeline will ensure your sales team is only receiving the best leads. Jessica Hawthorne-Castro and The Business Journals discuss pipeline strategies for bringing the best leads to your sales team.
https://www.hawthorneadvertising.com/insights/bring-your-sales-team-the-best-leads-with-these-12-pipeline-strategies/
10/16/2020
Not only can AI automate aspects of the acquisition process, but it can also use customer data to help determine your audience's needs. Read more on how AI can boost your customer acquisition efforts from Jessica Hawthorne-Castro and The Business Journals.
https://lnkd.in/gb9Uxr7
#artificialintelligence #technology #audienceengagement
Address
1201 W 5th St
Los Angeles, CA
90017
Telephone
http://www.hawthorneadvertising.com
Products
Creative development, planning, production, media buying, and performance tracking for Short Form television, Long Form television (infomercials), and Digital Media.
Alerts
Be the first to know and let us send you an email when Hawthorne Advertising posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Contact The Business
Send a message to Hawthorne Advertising:
Videos
35th Anniversary
Today we celebrate International Day of Peace. Let us work together to bring peace and kindness starting in our homes, work places, cities, and beyond. Tell us about an act of peace you experienced or witnessed recently. 🕊
We read the book and couldn't put it down! Everyone knows laughter is the best medicine, so leave us a comment with your favorite joke for National Tell a Joke Day! 😂
Consumers wise-up with Zenwise. Take a look into the integrated campaign we created for @zenwisehealth, including a balanced, strengthening focused creative. The expansive media plan proved successful, running across programmatic video and display, social and search.
We are honored to celebrate this International Day Of Friendship and forever grateful for the love, laughter, moments and memories shared with friends. Whether it’s across the globe or across the street, reach out and let someone know how much more awesome your world is because they're in it. 👋🏻
Hawthorne Happy Hour Quarantini!
#HawthorneHappyHour feels like we’re on the beach with this Quaran-tini! It’s been a delight to hang out with our team virtually during our weekly happy hours. Swipe for an easy, tasty cocktail (or mocktail) you can make safely at home!
Today, we remember and honor all who have served our country. #MemorialDay 🇺🇸
Employee Music Playlist Feature: Dylan!
This month we’re featuring an employee curated music playlist by Dylan! He describes his playlist as “soulful funky dance music that looks at many ways to love.” Take a listen at the link below! https://open.spotify.com/playlist/1TmPQW1O8jNMtH3H5TnG3K
Under challenging production constraints due to COVID-19, we recently partnered with @leaffilter to create a compelling commercial underscoring the brand’s unwavering commitment to homeowner safety. Take a look. 🏡🍃
Staying safe at home has opened the door to a world of possibility. Here are just a few ways we’re enhancing our days, enriching our lives, while excelling at social distancing. #staysafestayhome 🏡
We’re celebrating the gifted women of Hawthorne who bring so much passion to their work and so much compassion to our world. #WomensHistoryMonth ✨
Take a listen to this month’s featured music playlist by our groovy MGA Seth 🤠 https://linktr.ee/hawthorneadvertising
Our hearts beat for chocolate. Happy Valentine’s Day 💝
SanDisk's ibi, Out of Home Advertising
Check out some of our new work for SanDisk's ibi, building awareness and driving strong holiday sales from Times Square to DTLA. #clientwork
Onto the next decade. Happy New Year from the Hawthorne team 💥🍾🎉
Nearby media companies
-
1201 W 5th St, 12th Floor
-
Los Angeles Center Studios 451 S Beaudry Ave
-
1201 W 5th St
-
90017
-
450 S Bixel St.
-
333 S Boylston St
-
445 S. Figueroa St., #3100
-
Connect Commercial Real Estate
515 S Figueroa St, Ste 350 -
1111 Wilshire Blvd, Los Angeles, CA 90017, United States
-
915 Wilshire Blvd.
-
915 Wilshire Blvd, Ste 800
-
915 Wilshire Blvd, Suite 915
-
90017
-
915 Wilshire Blvd, Ste 915
-
1010 Wilshire Blvd
Other Broadcasting & media production in Los Angeles
-
90004 -
90066
-
453 S. Spring Street Ste 641
-
91606
-
453 S. Spring St.
-
1938 Cotner Ave
-
911 N Avenue 57
-
1015 Cahuenga Bl, Suite 4200
-
849 Seward St
Comments
If your e-commerce business’s brand involves a commitment to one or more social missions, it’s essential to demonstrate that to your target audience.
Read more at https://www.bizjournals.com/bizjournals/news/2022/01/10/10-effective-ways-e-commerce-businesses-can-demonstrate-a-social-mission.html from Jim Lane of Lane Technology Solutions, Nathan Scherper of Sherper's, Kent J Lewis of Anvil Media, Mackenzie Toland of A New Leaf Therapeutic Services, PLLC, Jack Smith of Fortuna BMC, Mark Zinman of Zinman & Company, Jessica Hawthorne-Castro of Hawthorne Advertising, Shikha Jain of Simon-Kucher & Partners, Christopher Tompkins of The Go Agency and Chip Laingen of Defense Alliance
🎤Email Marketing in a Digital Landscape 💻 Get to know the ins and outs with Jessica Hawthorne-Castro and George Leon of Hawthorne Advertising🌟
#mailcon22 #mailconlv22 #MailCon #HawthorneAdvertising
Best practices in ABM evolve not only with the times but also within each organization as their client or customer base grows.
Read more at https://hubs.li/Q010mth50 from Solomon Thimothy of OneIMS, Jason Wilson of Strategy Marketing Agency, Donna Robinson of Collective Measures, Peter Cannone of Demand Science, Jessica Hawthorne-Castro of Hawthorne Advertising, Christopher Tompkins of The Go Agency and Chris Martin of FlexMR
Collaboration between brands during the holiday season can bring great results, with combined marketing efforts getting their products and services in front of more consumers.
To make sure your co-branding strategy is effective, the #ForbesAgencyCouncil offers 12 pieces of expert advice to successfully plan and execute a marketing partnership that will drive business and capture the attention.
You can check out our tip alongside the other great pieces of advice in the link below.
https://www.forbes.com/sites/forbesagencycouncil/2021/09/07/how-brands-can-partner-up-to-gain-more-customers-this-holiday-season/?sh=297e0c16720e
Hawthorne Advertising Website Depot Inc. Digital Marketing Agency Advantages Be Inspired Public Relations Noble House Media Group
#digitalmarketingadvice
#holidaymarketing
#marketingadvice
#expertpanel
#digitalmarketingtips
When you have seasonal products to sell, an important key to ensuring your ledger is in the black post-holidays is to reach your target audience with a message that gets them excited about what you have to offer them—not only this year but every year.
Read more at https://hubs.li/H0ZvSHj0 from Melissa Litchfield of Litchfield Media, Bernard May of National Positions, Jonathan Schwartz of Bullseye Strategy, Hannah Trivette of NUVEW Web Solutions, Albert Moufarrij of Mach9, Spencer Hadelman of Advantage Marketing, Chris Martin of FlexMR, Zack Teperman of ZTPR, Jessica Hawthorne-Castro of Hawthorne Advertising, and Adrian Falk of Believe Advertising & PR
From short-form videos on TikTok and Instagram Reels to various livestreaming platforms and influencers unboxing products, the biggest trends in video marketing that compel consumers to check out brands and purchase their products and services are constantly evolving.
Read more at https://hubs.li/H0YMGGY0 from James Schiefer of Schiefer Chopshop, Ricky Ray Butler of BEN, Greg Garunov of Sightly, Donna Robinson of Collective Measures, Spencer Hadelman of Advantage Marketing, Oganes Vagramovich Barsegyan of Digital Beverly Marketing Solutions, Roger Hurni of Off Madison Ave, Christopher Tompkins of The The Go Agency, Jason Fairchild of tvScientific, Inc., Brian Meert of AdvertiseMint, and Jessica Hawthorne-Castro of Hawthorne Advertising
You can narrow your target audience and generate better results with an account-based marketing approach that focuses on strengthening relationships with your top customers through personalized outreach tailored to their needs.
Read more at https://hubs.li/H0YQrdr0 from Peter Cannone of Demand Science, Donna Robinson of Collective Measures, Kathleen Lucente of Red Fan Communications, Ajay Gupta of Stirista, Solomon Thimothy of OneIMS, Bernard May of National Positions, Douglas Karr of DK New Media, Chris Martin of FlexMR, Christopher Tompkins of The Go Agency, Wendy Covey of TREW Marketing, Jessica Hawthorne-Castro of Hawthorne Advertising, and Jordi Marca of Gotoclient
There are several steps to a successful case study, ranging from finding the right client to participate to providing persuasive details to sharing the story in the best places.
Read more at https://hubs.ly/H0XclRs0 from Jen Vargas of JVComms, Jessica Hawthorne-Castro of Hawthorne Advertising, Rachel Namoff of Arapaho Asset Management, Melea McRae of Crux KC, Donna Michaels of LMGPR, Jaime Anderson of Emergent Software, David Wescott of Transblue, Kimberly Janson of Janson Associates, and Todd Marks of Mindgrub
By sharing costs and leveraging insights into the needs, desires and pain points that are relevant to each other’s audience, your outreach to connect with new prospects becomes both more economical and effective.
Read more at https://hubs.li/H0XSmH90
Post written by:
Solomon Thimothy of OneIMS, Gina Gianatasio Michnowicz of The Craftsman Agency, Sue Manber of Publicis Health, Jonas Muthoni of Deviate Agency, David Harrison of Evins SCT, Donna Robinson of Collective Measures, Michael Parise of DENT, Marc Hardgrove of The HOTH, Zack Teperman of ZTPR, Benjamin Collins of Laughing Samurai, Corbett Drummey of Popular Pays, Lisa Montenegro - Digital Marketing Experts/DMX Marketing of Digital Marketing Experts - DMX Marketing, Jessica Hawthorne-Castro of Hawthorne Advertising, Bernard May of National Positions, and Jonathan Hanson of Unconquered
There are creative, effective ways to continue to build and sustain a great culture in a remote work environment.
Read more at https://hubs.ly/H0XclRq0 from Eric Wiebers of Interior Environments, Jaime Anderson of Emergent Software, Lauren Winans of Next Level Benefits, Scott Morreale of Cristo Rey Tampa Salesian High School, Jessica Hawthorne-Castro of Hawthorne Advertising, Todd Marks of Mindgrub, Rachel Namoff of Arapaho Asset Management, Kimberly Janson of Janson Associates, and David Wescott of Transblue
Brands that combine their marketing efforts can get their offerings in front of more consumers, capture the attention of those who are in the shopping spirit to drive business and increase fourth-quarter revenues.
Read more at https://hubs.li/H0WVJHP0 from Danny Star of Website Depot Inc. Digital Marketing Agency, Sara Steever of Paulsen, Fran Biderman-Gross of Advantages, Lisa Montenegro of Digital Marketing Experts - DMX Marketing, Leila Lewis of Be Inspired Public Relations, Evan Nison of NisonCo, Chelsey Pendock of Innovision Advertising, Jessica Hawthorne-Castro of Hawthorne Advertising, Jordan Edelson of Appetizer Mobile, Cheryl Policastro of TPN, Lori Paikin of NaviStone®, and Peter Belbita of Noble House Media Group
𝟐𝟎𝟐𝟏 𝐕𝐞𝐠𝐚 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐀𝐰𝐚𝐫𝐝𝐬: 𝐂𝐞𝐧𝐭𝐚𝐮𝐫𝐢 𝐖𝐢𝐧𝐧𝐞𝐫 🇺🇸
Zesty Paws by Hawthorne Advertising
Category: #video #advertisement
See the amazing masterpiece here:
vegaawards.com/winner-info.php?id=3291
The truth is a little bit of mischief is the sign of a happy, healthy, hilarious pet.
Are you the next brightest star? Enter vegaawards.com and find out today!
2021 Vega Digital Awards Season 2 Calling for Entries Now! Final Extended Deadline: 29 September 2021
We harken to your call, you who herald a digital dawn.
➡️ Follow @vegaawards Instagram for more information!
International Awards Associates - IAA Muse World
#Vega #VegaAwards #digitalawards #digitaltalents #socialmedia #awardwinning #digitaldesign #digitalmedia #videoawards #filmawards #filmproduction #filmproducer #videoproducer #marketingagency #digitalagency #filmmaker #webdesign #recognition #website #game