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Hawthorne Advertising

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In loving memory of Vin Scully… a legend on and off the field. So honored and humbled to have teamed up with him to rais...
08/05/2022

In loving memory of Vin Scully… a legend on and off the field. So honored and humbled to have teamed up with him to raise much needed funds for Children’s Hospital Los Angeles and the hundreds of sick kids they treat. His immense talent was only exceeded by his immeasurable generosity. Rest in peace, Vin!

07/25/2022

Meet Brittney Hanson, Director of Digital Strategy. Brittney is a master at navigating the digital landscape and passionate about ensuring our clients’ success. She loves being a mom, ice skating and hanging out in her cozy Minnesota cabin. Brittney brings a wealth of talent and experience to the agency, and we are thrilled to have her on our team.
What is the one thing you love most about working at Hawthorne? It’s hard to find such a well-rounded, welcoming, and supportive team of experts but that’s exactly what we have at Hawthorne.

What advice would you share with individuals seeking a successful career in Digital Strategy? Never stop learning, always be inquisitive, and utilize your network. The digital realm changes rapidly so it is even more important to be on top of that.
Do you have a favorite quote/mantra that you live by?
“Just like the moons and like the suns, with the certainty of tides, just like hopes springing high, still I’ll rise.” – Maya Angelou.

What hobbies/activities do you enjoy outside of work? I live in Minnesota so naturally one of my favorite hobbies/activities is ice skating. I also enjoy cooking and trying new foods, traveling, live music, running, and spending time at my cabin in Minnesota.

What are you most grateful for these days? I’m grateful for a lot every day, but I’m extremely grateful for the health of my family over the last several years during the pandemic.

Our Los Angeles office summer celebration recently kicked off at Paradise Cove, situated on the world-famous Malibu beac...
06/29/2022

Our Los Angeles office summer celebration recently kicked off at Paradise Cove, situated on the world-famous Malibu beach. Seafood, sunscreen and stunning views of the Pacific Ocean set the scene for an epic day of fun and sun!

An amazing achievement bestowed upon Timothy Hawthorne from Marketing Edge. Congratulations Tim!
03/16/2022

An amazing achievement bestowed upon Timothy Hawthorne from Marketing Edge. Congratulations Tim!

We live in the land of the free, because it’s home to the brave. We proudly honor and salute our courageous veterans.
11/11/2021

We live in the land of the free, because it’s home to the brave. We proudly honor and salute our courageous veterans.

08/26/2021

It’s officially National Dog Day. And bow wow, we’re celebrating. Meet the loveable and huggable hounds of Hawthorne. These precious pups entertain us and inspire us every day with their wagging tails and wet kisses. They say that “every dog has its day”, and today is that day!

08/05/2021

Go behind the scenes and discover how Hawthorne Direct evolved into Hawthorne Advertising. Meet the founding father and the groundbreaking daughter who transformed the agency into the powerhouse it is today. For 35 years, Hawthorne has led the industry with our proprietary attribution technology, unsurpassed media buying and award-winning creative. And that’s only the beginning.

Congrats, Jessica!
07/28/2021

Congrats, Jessica!

Phonexa will be serving as a title sponsor for the 2021 Los Angeles Times & L.A. Times B2B Publishing Awards.

The CFO & CEO Leadership Awards will recognize C-Suite executives for their contributions and leadership within their organizations, the business world, and the community at large.

The awards will take place on August 5, 2021. Good luck to all of the CEO and CFO finalists!

Teresa Campbell, San Diego County Credit Union
Greg Seibly, Union Bank
Rodric D., Thunder Studios
Bonnie Lee, Hanmi Bank
Ed Bagdasarian, Intrepid Investment Bankers
Jason Nazar, Comparably
Jessica Hawthorne-Castro, Hawthorne Advertising
Ashley Merrill, Lunya

07/04/2021
06/24/2021

Say hello to the furry and fluffy pets of our media team. While we’re on our laptops, these cozy cuddlers snuggle in our laps and curl up at our feet. What a treat for us humans!

06/20/2021

Celebrating our awesome employees who are dads and the awesome dads of our employees. Happy and healthy Father’s Day with love from everyone at Hawthorne!

Lights. Camera. Back in Action.  As COVID winds down, our productions are cranking up.  Here’s a “Behind the Scenes” loo...
06/15/2021

Lights. Camera. Back in Action. As COVID winds down, our productions are cranking up. Here’s a “Behind the Scenes” look at our latest shoot.

06/11/2021
35th Anniversary

We’re honored to celebrate our 35th anniversary as a proven leader! Long before accountable advertising became standard in the industry, Hawthorne was a pioneer in response attribution. Thirty five years later, we’re still at the forefront of data science employing cutting-edge proprietary tools and technology that drive our creative, media and analytics. Follow the leader!

05/31/2021

Please join us as we proudly salute and honor the many veterans who courageously and selflessly sacrificed their lives for our freedom. We live in the land of the free, because of the brave.

We’re proud to celebrate Wear Purple for Peace Day!Many thanks to our photographer Paulina for sharing her purplish pics...
05/16/2021

We’re proud to celebrate Wear Purple for Peace Day!

Many thanks to our photographer Paulina for sharing her purplish pics!

Whether it’s plum, periwinkle, lilac or lavender, purple is all about passion. And we’re passionate about world peace.

05/09/2021

Celebrating our amazing employees who are moms and the amazing moms of our employees! Happy and healthy Mother’s Day with love from everyone at Hawthorne!

05/06/2021

Join us today as we celebrate the true heroes of reading, writing and arithmetic.

We are forever grateful for the lifelong lessons we’ve learned from our teachers.

You get an “A” for AWESOME!

05/05/2021

Wishing everyone a great Cinco de Mayo from the Hawthorne team!

Spring is in the air and the signs are everywhere.🌷Many thanks to our talented photographer for capturing the splendor o...
03/20/2021

Spring is in the air and the signs are everywhere.🌷Many thanks to our talented photographer
for capturing the splendor of the season. Here’s to warmer weather and brighter days ahead. ☀️

03/17/2021

Greener Days Ahead. Legend tells us that the leaves of the four-leaf clover stand for faith, hope, love and luck. Wishing you all four — all year long. 🍀

We are so honored to celebrate the amazing women of Hawthorne on International Women’s Day. You inspire us each and ever...
03/08/2021

We are so honored to celebrate the amazing women of Hawthorne on International Women’s Day. You inspire us each and every day with your talent, your passion and your commitment to excellence.

Two hemispheres are better than one. 🧠How does our Executive Creative Director Julian stay creative at all times? On the...
02/23/2021

Two hemispheres are better than one. 🧠
How does our Executive Creative Director Julian stay creative at all times? On the days he needs to rely more on his right brain, Julian keeps his left brain active by creating original graphic art. He’ll tri-angle anything that comes to mind. Check out some his designs here.

Whether it’s red, white or rose, a glass of wine is a great way to chill this winter. ❄️Many thanks to our expert photog...
02/18/2021

Whether it’s red, white or rose, a glass of wine is a great way to chill this winter. ❄️
Many thanks to our expert photographer for capturing the essence and effervescence of this celebratory day. 🍷

02/14/2021

From our hearts to yours. Wishing everyone the happiest and healthiest Valentine’s Day 💐

02/04/2021

He’s Got Game. Our new Marketing Manager, Nicholas Luberger, brings a wealth of experience to our agency and to our clients. Nick’s extensive sports marketing background gives him a competitive edge when it comes to executing winning strategies. Discover what drives Nick in this one-on-one interview.

What’s the one thing you like most about working at Hawthorne?
Hands down it’s the people. This group is so passionate about their work, their clients, this company, and the people around them. When you have a great culture and team around you working towards a common goal, the possibilities are endless.

How do you personally stay focused and motivated during these turbulent times?
Balance is so important especially working through this drastic shift in our everyday lives. With our offices now in our homes, work is literally closer to home now more than ever. It is critical to respect my own schedule and set aside time to rest and unwind during evening hours and on weekends so that I can bring the best, most productive version of myself to work every day.

You previously worked with the Cleveland Cavaliers, Sacramento Kings, D.C. United, and the Cleveland Browns. Can you tell us a little about those experiences?
I was extremely fortunate to get the chance to work in pro sports for eight seasons. I’ll forever be immensely proud of the teams I was a part of for making the impossible happen on a day-to-day basis due to our ingenuity and work ethic. Opening the Golden1 Center for the Sacramento Kings and selling out FirstEnergy Stadium after a winless Cleveland Browns season will always be some of my proudest accomplishments in my career.

What’s the biggest challenge facing brands and marketers in 2021?
The biggest challenge will be anticipating consumer trends. The landscape continues to shift at an accelerated rate based on new technology and behavioral patterns. Brands must look to create and market the best customer experience to retain and attract new customers or risk missing an enormous opportunity.

Paulina from our Iowa office captures the splendor of winter with these majestic pics. It may be a cold spell, but it’s ...
01/29/2021

Paulina from our Iowa office captures the splendor of winter with these majestic pics. It may be a cold spell, but it’s the perfect time to grab a hot cocoa and enjoy the virtual view. ❄️☕️

Although we worked remotely for most of 2020, it didn’t stop us from making renovations and progress for when we look fo...
01/27/2021

Although we worked remotely for most of 2020, it didn’t stop us from making renovations and progress for when we look forward to welcoming employees back in person. Here’s a sneak peek into some of the newest additions. We are so excited to share the progress, more to come!

Today we honor Martin Luther King Jr. and the monumental work he did during his lifetime that has transcended to our cou...
01/18/2021

Today we honor Martin Luther King Jr. and the monumental work he did during his lifetime that has transcended to our country today and forevermore.

A sneak peek into the week to come. What holiday tradition are you looking forward to? 🎄
12/23/2020

A sneak peek into the week to come. What holiday tradition are you looking forward to? 🎄

12/22/2020

As the New Year grows closer, the light shines brighter. Wishing you and your family a very healthy, hopeful and peaceful New Year.
—From all of us at Hawthorne ✨

Winter is officially upon us! Check out these icy photos from  around the town in Fairfield, Iowa. And say hello to Chon...
12/18/2020

Winter is officially upon us! Check out these icy photos from around the town in Fairfield, Iowa. And say hello to Chonky the Squirrel! 🐿❄️

12/16/2020

Meet James Ruiz. Passionate DevOps Engineer. Insatiable explorer of life. His natural curiosity and innate talent led him from a degree in criminal justice to a successful career in JavaScript and AWS technologies. Whether he’s architecting a cloud infrastructure or ziplining through California, James develops big and dreams big. Get to know him from his answers below and epic photos above.

What’s the one thing you like most about working at Hawthorne?
I really enjoy the environment that is very collaborative, communicative, and friendly which makes it very easy to get to know many people from other teams. It brings a feeling of a workplace that is family oriented with people who genuinely care for not only each other but for the common goal.

How do you personally stay focused and motivated during these turbulent times?
Staying mindful that being productive will leave me feeling great and accomplished at the end of the day.

What advice would you offer to new grads looking to start a career as a DevOps Engineer?
Study the trends and master one: currently with the switch to work from home, cloud infrastructure is booming. Pick one of the most popular cloud platforms and master the fundamental DevOps concepts with it.

We know you love to travel. Where are you headed next?
Driving through the entirety of Iceland’s Ring Road!

11/26/2020

Wishing everyone the healthiest and happiest Thanksgiving! 🍂🦃

Art from the Heart: Today we celebrate National Art Day — the birthday of Spanish Artist Pablo Picasso.It’s the perfect ...
10/26/2020

Art from the Heart: Today we celebrate National Art Day — the birthday of Spanish Artist Pablo Picasso.
It’s the perfect time to share some awesome art from our own talented team.
Kudos to Lauryn, VP of Production, and Seth, Motion Graphics Designer, for sharing
their ingenuity, artistry and creativity. Picasso himself would be impressed.

Fall is finally in the air. And that means a brisk 85 degrees in Los Angeles. Our Project Manager James is excited to ge...
10/21/2020

Fall is finally in the air. And that means a brisk 85 degrees in Los Angeles. Our Project Manager James is excited to get some new projects on the calendar and break out those checkered fall fashions — as he turns up the a/c. Throwback to our LA office that is currently under renovations!

Not only can AI automate aspects of the acquisition process, but it can also use customer data to help determine your au...
10/16/2020

Not only can AI automate aspects of the acquisition process, but it can also use customer data to help determine your audience's needs. Read more on how AI can boost your customer acquisition efforts from Jessica Hawthorne-Castro and The Business Journals.

https://lnkd.in/gb9Uxr7

Unless you've spent a lot of time studying and practicing social media marketing, it can be difficult to separate fact f...
10/14/2020

Unless you've spent a lot of time studying and practicing social media marketing, it can be difficult to separate fact from fiction as a business. Jessica Hawthorne-Castro and The Business Journals discuss marketing myths you shouldn’t believe in the link below.

https://lnkd.in/giAyzHx

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Los Angeles, CA
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While a fast and easy answer to widespread supply chain issues isn’t likely to come soon, there are ways businesses can continue to provide services to customers and clients.

Read more at https://hubs.ly/Q01cw09d0 from Dave Doherty of Digi-Key Electronics, C**t Parsons of Insight Enterprises, Inc., Jessica Hawthorne-Castro of Hawthorne Advertising, Peter Abualzolof of Mashvisor, Kimberly Janson of Janson Associates, Maleda Berhane of AR Spruce LLC, and Laret Casella of Casella Interiors
To increase buy-in for new initiatives, it's helpful to bring stakeholders into the decision-making processes.

Read more at https://hubs.ly/Q01c9DpR0 from Kimberly Lucas of Goldstone Partners, Inc., Messina Truttman of Beck Flavors Inc., Jack Smith of Fortuna BMC, Kim Baker of Vivid Performance Group, Carlos Munguia of Amegy Bank, Gary Braun of Pivotal Advisors, Kimberly Janson of Janson Associates, Jessica Hawthorne-Castro of Hawthorne Advertising, Kent J Lewis of Anvil Media, Peter Abualzolof of Mashvisor, and Daniel Serfaty of Aptima, Inc.
While leaders can’t control everything that’s happening in the world and the economy, they can take steps that make their organizations stronger and more resilient.

Read more at https://hubs.ly/Q01c9Qb10 from Jack Smith of Fortuna BMC, Kim Baker of Vivid Performance Group, Kimberly Janson of Janson Associates, Adam Toren of Raising Empowered Kids, Jessica Hawthorne-Castro of Hawthorne Advertising, Brock Berry of AdCellerant, Kent J Lewis of Anvil Media, AJ Ansari of DSWi, Peter Abualzolof of Mashvisor, and Daniel Serfaty of Aptima, Inc.
Keeping a close eye on certain metrics can ensure a business remains on track during challenging moments.

Read more at https://hubs.ly/Q01c9DpX0 from Jerry Ramos of LJA Program Management, LLC, Sanjay Jupudi of Qentelli, Kimberly Janson of Janson Associates, Joseph Wynn of Seiso, LLC, Jessica Hawthorne-Castro of Hawthorne Advertising, Courtney Folk of Textile Restorations, AJ Ansari of DSWi, Peter Abualzolof of Mashvisor, and Daniel Serfaty of Aptima, Inc.
If sales are slumping or they’re not signing new clients as quickly as they’d like, business leaders may need to take quick action to improve the bottom line.

Read more at https://hubs.ly/Q01bVGXf0 from Jessica Hawthorne-Castro of Hawthorne Advertising, Kent J Lewis of Anvil Media, Peter Abualzolof of Mashvisor, Kimberly Janson of Janson Associates, Kimberly Lucas of Goldstone Partners, Inc., Jack Smith of Fortuna BMC, and Sanjay Jupudi of Qentelli
Depending on your industry, there are hotspots all across the country that offer attractive incentives for building a business.

Read more at https://hubs.ly/Q01bsW_r0 from Christopher Tompkins of The Go Agency, Jessica Hawthorne-Castro of Hawthorne Advertising, Adam Toren of Raising Empowered Kids, C**t Parsons of Insight Enterprises, Inc., Douglas Carter of Ironside Human Resources, Kathleen Kenney Lucente of Red Fan Communications, Kent J Lewis of Anvil Media, Michael Ayjian of 7 Wonders Cinema, and Steve Wang of Protiviti
Rather than overusing the word ""innovative,"" turn instead to words that actually reflect your message and intentions.

Read more at https://hubs.ly/Q01bmwH50 from Carlos Munguia of Amegy Bank, Chandra Scott of Alabama Possible, Kimberly Janson of Janson Associates, Christopher Tompkins of The Go Agency, Adam Toren of Raising Empowered Kids, Jessica Hawthorne-Castro of Hawthorne Advertising, Kenneth Bowles of WilsonHCG, and Faizun Kamal of Faizun Kamal - The Franchise Pros
Being able to establish oneself as leader in a market leads to more business opportunities in the future.

Read more at https://hubs.ly/Q01b2Zfd0 from Hinda Mitchell of Inspire PR Group, Carlos Munguia of Amegy Bank, Jessica Hawthorne-Castro of Hawthorne Advertising, Jenn Kenning of Align Impact, Kimberly Janson of Janson Associates, Gary Braun of Pivotal Advisors, Douglas Carter of Ironside Human Resources, Faizun Kamal of Faizun Kamal - The Franchise Pros, Solomon Thimothy of OneIMS - Integrated Marketing Solutions, Christopher Tompkins of The Go Agency, and Aviva Ajmera of SoLVE KC
Making investments into the website design of your business can positively impact engagement with current and potential customers.

Read more at https://hubs.ly/Q01b2X070 from Cindy Zhou of SecurityScorecard, Scott Scully of Abstrakt Marketing Group, Jacquay Henderson of Square Peg Technologies, Faizun Kamal of Faizun Kamal - The Franchise Pros, Linda Bishop of Thought Transformation, Lincoln Jacobe of 6 Pillars Marketing, Douglas Carter of Ironside Human Resources, Dorian Rader of One-Ten Capital Texas Inc, Indya Wright of Artiste House, Kent J Lewis of Anvil Media, Jessica Hawthorne-Castro of Hawthorne Advertising, Christopher Tompkins of The Go Agency, and Kathleen Kenney Lucente of Red Fan Communications
It’s easy to get caught up in your own enthusiasm about your offerings, but that’s not enough — you have to consider the perspective of your target audience and craft a marketing campaign that really speaks to them.

Read more at https://hubs.ly/Q019TTSB0 from Kent J Lewis of Anvil Media, Adam Toren of KIDPRENEURS, Hinda Mitchell of Inspire PR Group, Tiffany Wallace of Dagen Personnel, LLC, Sanjay Jupudi of Qentelli, Kimberly Janson of Janson Associates, Jessica Hawthorne-Castro of Hawthorne Advertising, Daniel Serfaty of Aptima, Inc, Ethan Whitehill of Crux KC, Aviva Ajmera of SoLVE KC, Lincoln Jacobe of 6 Pillars Marketing, Andrea Fryrear of AgileSherpas, Christopher Tompkins of The Go Agency, Scott Scully of Abstrakt Marketing Group, Kathleen Kenney Lucente of Red Fan Communications, and Linda Bishop of Thought Transformation
A business leader has to convince job seekers that their company is a great place to work — even then, it may take creative thinking to fill any gaps until you’re fully staffed.

Read more at https://hubs.ly/Q019QCwV0 from Daniel Sweet of Sweetview Partners, Jessica Hawthorne-Castro of Hawthorne Advertising, Kathleen Kenney Lucente of Red Fan Communications, Jen Vargas of JVComms, John F. Dini of MPN Inc., Kent J Lewis of Anvil Media, Christopher Tompkins of The Go Agency, Jenn Kenning of Align Impact, Kenneth Bowles of WilsonHCG, Kimberly Janson of Janson Associates, and Sanjay Jupudi of Qentelli
With some careful thought and planning, social media is an outreach method where “outside the box” creativity can definitely be rewarded.

Read more at https://www.bizjournals.com/bizjournals/news/2022/04/26/7-creative-ways-a-small-company-can-up-its-social-media-game.html from Jessica Hawthorne-Castro of Hawthorne Advertising, Christy Berry - Real Estate of Compass, Michael Bacile of The Daily Java - Coffee With A Purpose, Lincoln Jacobe of 6 Pillars Marketing, Chip Laingen of Defense Alliance, Ethan Whitehill of Crux KC, and Lerah Harris of Kforce
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