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“No agency or their clients will be impressed with how savvy you are to the marketplace if you can’t express those thoug...
10/09/2021

“No agency or their clients will be impressed with how savvy you are to the marketplace if you can’t express those thoughts in an easily understood and acceptable way. Get the writing skills down first.” — Ronn Torossian

“Public relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive peta...
10/08/2021

“Public relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms.” – Alan Harrington

“PR means telling the truth and working ethically – even when all the media want is headlines and all the public wants i...
10/07/2021

“PR means telling the truth and working ethically – even when all the media want is headlines and all the public wants is scapegoats. Public relations fails when there is no integrity.” – Viv Segal of Sefin Marketing

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson
10/02/2021

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson

“In a downturn, aggressive PR and communications strategy is key.” – Doug Leone, VC, Sequoia Capital – Silicon Alley Ins...
10/01/2021

“In a downturn, aggressive PR and communications strategy is key.” – Doug Leone, VC, Sequoia Capital – Silicon Alley Insider

“PR is performance recognition” – Douglas Smith
09/30/2021

“PR is performance recognition” – Douglas Smith

“Today, journalism is such a persuasive factor in opinion building that no person, group or business can claim immunity ...
09/25/2021

“Today, journalism is such a persuasive factor in opinion building that no person, group or business can claim immunity or afford to under-estimate the ability of the fourth estate to affect their fortunes – either for better or for worse.” – Gigi van der Rie

“Public relations are a key component of any operation in this day of instant communications and rightly inquisitive cit...
09/23/2021

“Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.” – Alvin Adams

“We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations a...
09/18/2021

“We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics.” – James E. Grunig

“PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape.” – Ronn ...
09/17/2021

“PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape.” – Ronn Torossian

“Without publicity there can be no public support, and without public support every nation must decay.” – Benjamin Disra...
09/15/2021

“Without publicity there can be no public support, and without public support every nation must decay.” – Benjamin Disraeli

A public relations plan can be an important part of a company's marketing strategy.
09/06/2021

A public relations plan can be an important part of a company's marketing strategy.

It's critical to understand the nature of news before hiring a public relations firm or launching your own campaign.
09/05/2021

It's critical to understand the nature of news before hiring a public relations firm or launching your own campaign.

PR people are storytellers. They create narratives to advance their agenda.
09/03/2021

PR people are storytellers. They create narratives to advance their agenda.

When it comes to creating PR program goals, it's critical that they align with your company's objectives.
08/21/2021

When it comes to creating PR program goals, it's critical that they align with your company's objectives.

The purpose of public relations is to effectively transmit vital messages to a wide audience.
08/20/2021

The purpose of public relations is to effectively transmit vital messages to a wide audience.

Your public relations campaign should have a point of view. The messaging should be appealing to the media, the target a...
08/19/2021

Your public relations campaign should have a point of view. The messaging should be appealing to the media, the target audience, and all customers.

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