Visible Factors

02/23/2022

Spring cleaning time! 🧼⏰ Here is your reminder to do a site audit ➡️ What is serving you (and your customers) and what isn’t?

01/31/2020

Finally created a few Case Studies for @visiblefactors and looking back on all that we did for clients really makes me proud of our team. (Side note: I know this is a bit of a humble brag but sometimes we need to remind ourselves of the wins!)
#DigitalMarketing #data #DataDriven

01/18/2020

It's only January, but, any trends around digital marketing in 2020 you're already starting to see?

11/05/2019

Should B2B Brands Invest In Lead Forms And Ads Or Landing Pages With Ads?

Our CEO Tony Adam's Forbes Council article on B2B and Lead Ads/Forms vs. Landing Pages. The question really boils down to Lead Quality vs. Lowest Cost Per Lead.
#demandgen #demandgeneration #leadgeneration #digitalmarketing #customeracquisition

Lead generation can be a time-consuming and expensive process, especially if you're new to it.

10/22/2017

3 Quick SEO Wins Lurking Inside Google Analytics

"3 Quick SEO Wins Lurking Inside Google Analytics": http://bit.ly/2hKdHSN via Search Engine Journal #seo #google #analytics

Your Google Analytics data will reveal some quick wins that will help drive more people to your site, get them to stick around longer, and convert.

10/20/2017

4 (not so) ordinary conversion elements you may be abusing

"4 (not so) ordinary conversion elements you may be abusing": https://selnd.com/2yPwIxS via Search Engine Land #seo #conversion #targeting #traffic #ctr

Contributor Stoney DeGeyter argues that you should optimize with an eye toward conversions and let the rankings take care of themselves.

10/19/2017

3 Facebook Ad Tools for Better Targeting

"3 Facebook Ad Tools for Better Targeting": http://bit.ly/2yQ9DLG via Social Media Examiner #facebook #ad #targeting #strategy #analytics

Find 3 tools that give you a more complete picture of whom your ad audience is, what they're doing on your site, and how much they're worth.

10/18/2017

7 Organic Ways to Boost Your CTR | Visible Factors

"7 Organic Ways to Boost Your CTR": http://bit.ly/2hM3gOi #ctr #marketing #conversion #optimization #advertising #strategy

Click-Through Rate (CTR) is one of the most important metrics when it comes to online marketing and advertising. It can …

10/17/2017

How to Use Automation to Boost PPC Performance

"How to Use Automation to Boost PPC Performance": http://bit.ly/2yQRTQh via Search Engine Journal #ppc #automation #marketing #adwords

Check out these examples of how you can use automation to save time on core PPC management activities such as bid management and reporting.

10/16/2017

Google Merchant Center Now Finds ‘Opportunities’ for Improving Campaigns - Search Engine Journal

"Google Merchant Center Now Finds ‘Opportunities’ for Improving Campaigns": http://bit.ly/2yO78JR via Search Engine Journal #paidsearch #ppc #Google

Google has rolled out some updates to Merchant Center to help Google Shopping advertisers prepare for the holiday season.

10/15/2017

Forbes Welcome

"The Truth About Content Marketing and What Brands Need to Know": http://bit.ly/2yR3DOA via Forbes #content #marketing #branding

Forbes Welcome page -- Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.

10/14/2017

5 Enterprise-Level Link Building Best Practices

"5 Enterprise-Level Link Building Best Practices": http://bit.ly/2xRmEDo via Search Engine Journal #links #linkbuilding #marketing

Building links at the enterprise-level? Use your size to your advantage. Here are five best practices for a successful large-scale campaign.

10/13/2017

How to use demand generation channels to effectively expand your reach | Search Engine Watch

"How to use demand generation channels to effectively expand your reach": http://bit.ly/2yRwcLG via Search Engine Watch #ppc #google

As Q4 approaches, it’s crucial that you plan to capitalize on all the traffic that comes with it. To continue to scale, you need to effectively get in front of

10/12/2017

YouTube Remarketing: How to Retarget People on YouTube

Are you retargeting people on YouTube? http://bit.ly/2xOuPQG via Social Media Examiner #youtube #ads #remarketing #retargeting #strategy

Discover effective ways to build remarketing audiences for your YouTube ads and boost conversions.

10/10/2017

What Facebook Watch Will Mean for Marketers

Are you ready for Facebook Watch? http://bit.ly/2xucgBh via Kissmetrics #facebook #facebookwatch #streaming #ads #marketing

What is Facebook Watch, and what does it mean for you your marketing strategy?

10/09/2017

Will chatbots become part of the consumer search experience?

"Will chatbots become part of the consumer search experience?": http://selnd.com/2ySUaq4 via Search Engine Land #chatbot #search #Bing

Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers.

10/08/2017

Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match) | Search Engine Watch

"Common PPC keyword mistakes": http://bit.ly/2xWq5J3 via Search Engine Watch #ppc #keyword #match #strategy

Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don't know how to use each

10/07/2017

How to Marry Your SEO & Content Marketing Strategy

"Implementing a Cohesive SEO & Content Strategy": http://bit.ly/2wu2ZWt via Search Engine Journal #seo #content #strategy #marketing

Get to the top of Google! Find out how combining your SEO and content strategies will give you the competitive ranking advantage you need.

10/06/2017

Artificial Intelligence & SEO: 5 Strategies You Need to Follow

AI and SEO, is your strategy ready? http://bit.ly/2xWR2MA via Search Engine Journal #AI #seo #artificialintelligence #strategy

Artificial intelligence is now powering billions of search queries. Learn five strategies you can use in order to succeed in an AI-driven SEO landscape.

10/05/2017

3 CTA Types That Actually Work

"3 CTA Types That Actually Work": http://bit.ly/2xWfqy7 via Neil Patel #cta #conversion #ads #ppc

Calls to action are the number one way to drive conversions on a given page. Without them, your traffic has no clue what you want them to do. If you don’t ask them to sign up for a newsletter or download an e-book, they won’t do it. But the problem with CTAs is that many …

10/04/2017

7 on-site SEO problems that hold back e-commerce sites

"7 on-site SEO problems that hold back e-commerce sites": https://mklnd.com/2xQJTNM via Marketing Land #seo #ecommerce

Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions.

10/03/2017

The collision between PR, content, and SEO: How to make it work for you | Search Engine Watch

Examining the intertwining of PR, content, and SEO http://bit.ly/2hwLlez via Search Engine Watch #seo #content #marketing #pr

In the digital age, the importance of a website presence, blogging, social media posts and other elements of building an online brand seemed like they would

10/02/2017

Bing Ads Rolls Out Account Level Ad Extensions - Search Engine Journal

"Bing Ads Rolls Out Account Level Ad Extensions": http://bit.ly/2xWcqll via Search Engine Journal #bing #ppc #adextensions

Bing Ads will now allow advertisers to set ad extensions for all campaigns at the account level.

09/30/2017

Top 8 Ideas to Optimize Your PPC Performance

"8 PPC Elements You Should Always Optimize": http://bit.ly/2huwFML via Search Engine Journal #ppc #campaign #ads #optimize #keywords

PPC optimizations are essential to sustain your paid ad campaigns' performance and reach organizational goals. Here are some tips to get you started.

09/29/2017

How to Use Facebook Audience Optimization for Better Organic Exposure

"How to Use Facebook Audience Optimization for Better Organic Exposure": http://bit.ly/2flbIqO via Social Media Examiner #Facebook #content #post #optimization #organic

Learn how to increase your Facebook news feed exposure with a solution that doesn't involve ads.

09/28/2017

An integrated approach: From SEO to PPC and beyond

"An integrated approach: From SEO to PPC and beyond": http://selnd.com/2xGhfPh via Search Engine Land #seo #ppc #digital #marketing

Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this year.

09/27/2017

3 Easy Tactics to Master PPC Like A Boss

"3 Easy Tactics to Master PPC Like A Boss": http://bit.ly/2fghtWw via Neil Patel #ppc #strategy #digital #marketing

PPC advertising is a marketer’s dream. Back in the olden days, marketers would spend thousands of dollars on TV, radio and print advertisements and cross their fingers. Today, however, marketers can carefully customize and target their ads to achieve incredible results. And according to Google, busi...

09/26/2017

How long does it take to deindex low-quality or thin content published by accident? [case study]

Is poor-quality content affecting your SEO performance? http://selnd.com/2xzEzhR via Search Engine Land #content #marketing #seo #ranking #Google

Is mistakenly published content impacting your site's SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue -- and how long it may take to resolve once fixed.

09/25/2017

10 Things that DO NOT (Directly) Affect Your Google Rankings - Whiteboard Friday

"10 Things that DO NOT (Directly) Affect Your Google Rankings ": http://bit.ly/2fomblj via Moz #seo #Google #ranking

Not everything you do on your website affects your Google rankings. In this Whiteboard Friday, Rand goes through ten things commonly believed to influence rankings that Google actually doesn't care about.

09/24/2017

Google’s Mobile-First Index: What It Is & How You Can Prepare

"Google’s Mobile-First Index: What It Is & How You Can Prepare": http://bit.ly/2gpKQWU via Search Engine Journal #Google #mobile #seo

The move to Google's mobile-first index is inevitable. These five tips will help ensure that your site will easily survive the switch.

09/22/2017

5 Ideas to Take Your PPC Audience Strategy to the Next Level

"5 Ideas to Take Your PPC Audience Strategy to the Next Level": http://bit.ly/2wVRHv4 via Search Engine Journal #ppc #strategy #marketing #digital

Audience targeting solutions give valuable insights to PPC marketers. Take your campaigns to the next level with these strategies for paid search audiences.

09/21/2017

Google AdWords' automated ad suggestions test is getting a reboot

"Google AdWords’ automated ad suggestions test is getting a reboot": http://selnd.com/2wOiX0X via Search Engine Land #Google #AdWords #ads #marketing

The new ads beta takes into account advertiser feedback on the earlier Ads Added by AdWords test.