Visible Factors is a Data-Driven Digital Marketing Agency focused on driving client results. Our team has worked with over 100 companies including the likes of Ticketmaster, Blue Bottle Coffee, Sundry Clothing, and Carbon 38.
Operating as usual
Finally created a few Case Studies for @visiblefactors and looking back on all that we did for clients really makes me proud of our team. (Side note: I know this is a bit of a humble brag but sometimes we need to remind ourselves of the wins!)
#DigitalMarketing #data #DataDriven
It's only January, but, any trends around digital marketing in 2020 you're already starting to see?
Our CEO Tony Adam's Forbes Council article on B2B and Lead Ads/Forms vs. Landing Pages. The question really boils down to Lead Quality vs. Lowest Cost Per Lead.
#demandgen #demandgeneration #leadgeneration #digitalmarketing #customeracquisition
Lead generation can be a time-consuming and expensive process, especially if you're new to it.
"3 Quick SEO Wins Lurking Inside Google Analytics": http://bit.ly/2hKdHSN via Search Engine Journal #seo #google #analytics
Your Google Analytics data will reveal some quick wins that will help drive more people to your site, get them to stick around longer, and convert.
"4 (not so) ordinary conversion elements you may be abusing": https://selnd.com/2yPwIxS via Search Engine Land #seo #conversion #targeting #traffic #ctr
Contributor Stoney DeGeyter argues that you should optimize with an eye toward conversions and let the rankings take care of themselves.
"3 Facebook Ad Tools for Better Targeting": http://bit.ly/2yQ9DLG via Social Media Examiner #facebook #ad #targeting #strategy #analytics
Find 3 tools that give you a more complete picture of whom your ad audience is, what they're doing on your site, and how much they're worth.
"7 Organic Ways to Boost Your CTR": http://bit.ly/2hM3gOi #ctr #marketing #conversion #optimization #advertising #strategy
Click-Through Rate (CTR) is one of the most important metrics when it comes to online marketing and advertising. It can …
"How to Use Automation to Boost PPC Performance": http://bit.ly/2yQRTQh via Search Engine Journal #ppc #automation #marketing #adwords
Check out these examples of how you can use automation to save time on core PPC management activities such as bid management and reporting.
"Google Merchant Center Now Finds ‘Opportunities’ for Improving Campaigns": http://bit.ly/2yO78JR via Search Engine Journal #paidsearch #ppc #Google
Google has rolled out some updates to Merchant Center to help Google Shopping advertisers prepare for the holiday season.
"The Truth About Content Marketing and What Brands Need to Know": http://bit.ly/2yR3DOA via Forbes #content #marketing #branding
Forbes Welcome page -- Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.
"5 Enterprise-Level Link Building Best Practices": http://bit.ly/2xRmEDo via Search Engine Journal #links #linkbuilding #marketing
Building links at the enterprise-level? Use your size to your advantage. Here are five best practices for a successful large-scale campaign.
"How to use demand generation channels to effectively expand your reach": http://bit.ly/2yRwcLG via Search Engine Watch #ppc #google
As Q4 approaches, it’s crucial that you plan to capitalize on all the traffic that comes with it. To continue to scale, you need to effectively get in front of
Are you retargeting people on YouTube? http://bit.ly/2xOuPQG via Social Media Examiner #youtube #ads #remarketing #retargeting #strategy
Discover effective ways to build remarketing audiences for your YouTube ads and boost conversions.
Are you ready for Facebook Watch? http://bit.ly/2xucgBh via Kissmetrics #facebook #facebookwatch #streaming #ads #marketing
What is Facebook Watch, and what does it mean for you your marketing strategy?
"Will chatbots become part of the consumer search experience?": http://selnd.com/2ySUaq4 via Search Engine Land #chatbot #search #Bing
Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers.
"Common PPC keyword mistakes": http://bit.ly/2xWq5J3 via Search Engine Watch #ppc #keyword #match #strategy
Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don't know how to use each
"Implementing a Cohesive SEO & Content Strategy": http://bit.ly/2wu2ZWt via Search Engine Journal #seo #content #strategy #marketing
Get to the top of Google! Find out how combining your SEO and content strategies will give you the competitive ranking advantage you need.
AI and SEO, is your strategy ready? http://bit.ly/2xWR2MA via Search Engine Journal #AI #seo #artificialintelligence #strategy
Artificial intelligence is now powering billions of search queries. Learn five strategies you can use in order to succeed in an AI-driven SEO landscape.
"3 CTA Types That Actually Work": http://bit.ly/2xWfqy7 via Neil Patel #cta #conversion #ads #ppc
Calls to action are the number one way to drive conversions on a given page. Without them, your traffic has no clue what you want them to do. If you don’t ask them to sign up for a newsletter or download an e-book, they won’t do it. But the problem with CTAs is that many …
"7 on-site SEO problems that hold back e-commerce sites": https://mklnd.com/2xQJTNM via Marketing Land #seo #ecommerce
Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions.
Examining the intertwining of PR, content, and SEO http://bit.ly/2hwLlez via Search Engine Watch #seo #content #marketing #pr
In the digital age, the importance of a website presence, blogging, social media posts and other elements of building an online brand seemed like they would
"Bing Ads Rolls Out Account Level Ad Extensions": http://bit.ly/2xWcqll via Search Engine Journal #bing #ppc #adextensions
Bing Ads will now allow advertisers to set ad extensions for all campaigns at the account level.
"8 PPC Elements You Should Always Optimize": http://bit.ly/2huwFML via Search Engine Journal #ppc #campaign #ads #optimize #keywords
PPC optimizations are essential to sustain your paid ad campaigns' performance and reach organizational goals. Here are some tips to get you started.
"How to Use Facebook Audience Optimization for Better Organic Exposure": http://bit.ly/2flbIqO via Social Media Examiner #Facebook #content #post #optimization #organic
Learn how to increase your Facebook news feed exposure with a solution that doesn't involve ads.
"An integrated approach: From SEO to PPC and beyond": http://selnd.com/2xGhfPh via Search Engine Land #seo #ppc #digital #marketing
Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this year.
"3 Easy Tactics to Master PPC Like A Boss": http://bit.ly/2fghtWw via Neil Patel #ppc #strategy #digital #marketing
PPC advertising is a marketer’s dream. Back in the olden days, marketers would spend thousands of dollars on TV, radio and print advertisements and cross their fingers. Today, however, marketers can carefully customize and target their ads to achieve incredible results. And according to Google, busi...
Is poor-quality content affecting your SEO performance? http://selnd.com/2xzEzhR via Search Engine Land #content #marketing #seo #ranking #Google
Is mistakenly published content impacting your site's SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue -- and how long it may take to resolve once fixed.
"10 Things that DO NOT (Directly) Affect Your Google Rankings ": http://bit.ly/2fomblj via Moz #seo #Google #ranking
Not everything you do on your website affects your Google rankings. In this Whiteboard Friday, Rand goes through ten things commonly believed to influence rankings that Google actually doesn't care about.
"Google’s Mobile-First Index: What It Is & How You Can Prepare": http://bit.ly/2gpKQWU via Search Engine Journal #Google #mobile #seo
The move to Google's mobile-first index is inevitable. These five tips will help ensure that your site will easily survive the switch.
"5 Ideas to Take Your PPC Audience Strategy to the Next Level": http://bit.ly/2wVRHv4 via Search Engine Journal #ppc #strategy #marketing #digital
Audience targeting solutions give valuable insights to PPC marketers. Take your campaigns to the next level with these strategies for paid search audiences.
"Google AdWords’ automated ad suggestions test is getting a reboot": http://selnd.com/2wOiX0X via Search Engine Land #Google #AdWords #ads #marketing
The new ads beta takes into account advertiser feedback on the earlier Ads Added by AdWords test.
"Without a solid base of links, your site won't be competitive in the SERPs — even if you do everything else right.": http://bit.ly/2f8EqHZ via Moz #seo #links #linkbuilding
Without a solid base of links, your site's SEO won't be competitive. This Whiteboard Friday shows you three relatively quick, easy, and tool-free ways to (link) build a sturdy foundation for your site.
"5 Ways to Simplify SEO Once and For All": http://bit.ly/2ffCaSw via Neil Patel #seo #strategy #simplify #marketing #digital
It seems like search engine optimization (SEO) is constantly shifting. Every week, there’s a new secret hack or growth tactic that promises amazing SEO results and rankings. And there are countless components to consider with SEO: Fix your page speed, get more links, find better keywords, produce be...
"Visual Search: Looking Beyond Image SEO Marketing": http://bit.ly/2wVD8I1 via Search Engine Journal #seo #marketing #visual #search #digital #mobile
The future of search is visual, whether it's on Amazon, Pinterest, or Google. Learn what this shift means for SEO and how to adapt.
Don't simply follow the big guys, take the time to make sure you're not making any of these e-commerce SEO mistakes http://selnd.com/2wO6876 via Search Engine Land #ecommerce #seo #strategy
We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO mistakes that should not be emulated.
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