Uptown Creative

11/22/2019

Uptown Creative

11/22/2019

Uptown Creative's cover photo

01/18/2019

The Monetization of Me: How Social Media Forced the Evolution of Marketing

Gotta respect the power of the selfie. In our latest blog, we break down why influencer marketing is here to stay and why your brand should get in on the action: https://goo.gl/4TEHzH

Brands need to keep a close eye on their social strategies to evolve with the ever-changing demands of consumers. Social must be front-and-center, not an afterthought. All campaign ideation should start with the idea that media is just a messaging vehicle, and the best campaigns are media-agnostic.

05/31/2018

Salute to Social Media Platforms of The Past

Remember the glory days of AOL Instant Messenger? Take a walk down memory lane with us as we salute some social media relics in our new blog post: https://goo.gl/fgjwk7

Whether you're a social media maven or a casual scroller, we're all influenced by today’s popular platforms. Open your phone and you’ll most likely see the glowing icons of at least three social media apps. 

05/16/2018

Service is a Great Brand Story

With Net Neutrality back in the limelight, seems like a ripe time to bring up this gem of a blog post again: https://goo.gl/6tP2oD

Good stories have a point of a view. They put forth a perspective on the world as it unfolds around the viewer. The best stories are able to distill the chaos and noise in that world into a simply understood message. Nothing is more essential for a brand advertiser in today’s market where people h...

04/18/2018

Artificial Intelligence is More Than a Buzzword

Have you heard of this whole AI thing that people have been talking about lately? Kidding. Of course you have. Our latest blog explores the history of the hype: https://goo.gl/3DrXK8

If you’ve been on the internet lately, you’ve probably seen the term “artificial intelligence” or “machine learning” enough times to make your head spin. Heck, you’re reading another article on it now. So why continue when this topic is so saturated? In a word: hype . 

02/28/2018

Facebook Throws Curveball with New Algorithm

You've probably heard that Facebook is shaking things up with their News Feed. Find out what their new algorithm means for your social strategy in our latest blog! https://goo.gl/T6Uhdm

Facebook recently made an algorithmic change  that they’ve now implemented on the News Feed. They’re looking to foster genuine engagement amongst its users, reducing the organic reach of brands and publishers.

02/05/2018

Image Cheat Sheet for Social Media 2018

Deep down, everybody wants a cheat sheet. Here's one big ole' infographic covering all the optimal image sizes for different social media platforms in 2018: https://goo.gl/oPdW2t

Things move fast with social media. Change is constant, which is especially true for the optimal formats of images and videos across different platforms. That's why we've updated our Social Media Image Size Cheat Sheet for 2018.

11/08/2017

7 Tips for a Perfect Pitch

Working on a pitch? Don't get it (your tongue) twisted. Our blog has 7 helpful tips that all have the same thing in common: Simplicity. https://goo.gl/h94qEM

First things first. Pitching ideas to people is hard. Acknowledge that, then you’re ready to get your hands dirty. It’s crucial for you to have confidence, to project confidence. When you seem like you know what you’re talking about, people assume you know what you’re talking about. Confidence shows

10/25/2017

12 Steps to Making a Facebook Canvas Ad

Consumers are doing more shopping online with their mobile devices than they are with PCs or laptops. Enter Facebook Canvas Ads, Stage Right: https://goo.gl/PGvNJS

What is Facebook Canvas? Let’s dive right in. Facebook Canvas is an interactive ad that provides the user with an immersive mobile experience. It’s easy enough to create, optimized for mobile, loads quickly (10X faster than standard mobile web), and sucks you in as it takes up the whole scr

09/29/2017

Hey TV, feel free to join the AR fun. Innovate or bust.

09/29/2017

There goes the neighborhood. Snapchat is bringing its AR format to advertisers. https://mklnd.com/2xCJXRN Marketing Land

09/07/2017

What company has the best customer experience? We picked a few front runners for our latest blog. Take a peek: https://goo.gl/VHBoNQ

07/31/2017

Stumbled upon a room that happened to meet every need anyone could ever have... Ask us how hard it was to leave.

07/26/2017

Facebook TV is reportedly coming this August

So Facebook TV is coming out. Production value is apparently going to be somewhere between YouTube & Netflix: http://bit.ly/2uyfkul

Facebook TV is reportedly coming in two weeks, according to Bloomberg. TV partners are already being asked to submit the first episodes of their "spotlight" shows. These will be inexpensive, five-...

07/24/2017

The easiest way to make friends is to make them laugh. The same rule applies for brands. http://bit.ly/1R7UwAg

07/21/2017

Get lost in literature. It's where we get our most novel ideas.

07/20/2017

| Uptown Treehouse, Inc.

Would you play darts with your eyes closed? Probably not. Same idea applies to marketing campaigns. Check out our blog to see how intent marketing helps strategies hit the bullseye with your audience: http://bit.ly/2tuHCa2

“Sell me this pen.” Leo comes in hot with this classic The Wolf of Wall Street line. He reveals his intent to purchase, but nobody can close. Should a potential consumer reveal intent to purchase and you have no clue how to sell it, the odds of your sale will wilt like the Cavs in this year’s NBA Fi...

07/19/2017

Snapchat will let you record longer videos but there's an annoying catch

Knees weak, arms are heavy, red circle on Snapchat runnin' out already... Does new update mean new song? http://on.mash.to/2vzMBmC

It's not as simple as it seems.

07/17/2017

Why Interactive Content Is the Future of Content Marketing

Interactive content is the best thing since sliced bread. Here's why you should serve it up to audiences: http://bit.ly/2tFRHj6

Interactive content is the future of digital marketing. It keeps people on your site for longer and boosts the chance your content will go viral.

07/07/2017

Always celebrate success and passion. The wall says it all.

07/05/2017

Instagram Live Replays, Periscope Super Hearts, Snap Map, and Pinterest Lens Camera Updates : Social Media Examiner

Different social media platforms comin' in hot w/ some new updates. Get up to speed: http://bit.ly/2rODhKb

Social media newSocial media news and developments making social media marketing easier. (Instagram Live Replays, Periscope Super Hearts, Snap Map)

06/30/2017

06/28/2017

Patents Reveal How Facebook Wants To Capture Your Emotions, Facial Expressions And Mood

Don't like to show your emotions on ? Tough cookies. The platform has other plans: http://bit.ly/2s0awKy

Facebook was just granted three new patents that would enable the social network to capture your emotional state through your phone's camera. Privacy concerns rise anew!

06/26/2017

PSA to social media marketers: these keyboard shortcuts will save you 8 days a year! Start filling up your calendar because you know what that means... http://bit.ly/2sMlLu0

06/23/2017

Get more done to have more fun. Happy friday? Nah, it's happy-tizers.

06/21/2017

Instagram Nabs Another Snapchat Feature: Selfie Filters

Instagram is joining Snapchat's AR party, invitation or not. See what it could mean for brands in our new blog: http://bit.ly/2sV88ZA

It happened. Finally. Instagram made the leap to augmented reality (AR) with their addition of face filters. “Shocking!” said absolutely nobody.

06/19/2017

Uptown Creative

06/19/2017

Uptown Creative's cover photo

06/05/2017

Increase Brand Awareness with the Right Influencer Marketing Campaign

The right influencer marketing campaign can go a long way. Check out our blog for tips on increasing brand awareness: http://bit.ly/2doHmRb

Conventional marketing approaches are being kicked to the curb. The number of consumers who push the button that makes digital content creators cringe increases every year. As of March 2016, 22 percent of the world’s 1.9 billion smartphone users are blocking ads on the mobile web. It’s evident consu...

05/26/2017

Life is more beautiful with a burrito. Just sayin'.

04/13/2017

Facebook vs. Snapchat

One has the numbers. The other has the creative edge. Our new blog post covers social's biggest rivalry: http://bit.ly/2owxWI8

Ever since Snapchat was created in September 2011, they’ve been in serious competition with Facebook, despite the fundamental differences between the two.

03/24/2017

Twitter considers paid membership option - BBC News

Saw this one comin'! Twitter may be dipping its toes into a paid membership program. Here's how it would work: http://bbc.in/2oduqPO

Businesses and power users on Twitter may soon get the option to pay for a souped-up version of the short-messaging service.

03/02/2017

Interactive Content

Interactive Content is a must for brands. Check out our shiny new blog post to find out why: http://bit.ly/2m18Ga3

Over the past couple of years, traditional marketing has been pushed aside for the pursuit of all things content. Content marketing and social media marketing have become not just great add-ons to a marketing campaign, but the foundation of any successful business. As content has evolved, so have vi...