Uptown Creative

Uptown Creative We're a collective of creators and marketers in the mobile-first world specialized in video production, social storytelling, and digital experiences.

We're a passionate, agile team of creators and marketers in the mobile-first world specialized in video production, social storytelling, and digital experiences. More than just an agency, we partner with brands to build campaigns that bring them closer to their consumers, driven by immersive visual content and engaging dialogue. Our mission is to help brands tell their story, create excitement to capture audience attention, and spark authentic human emotion.

Uptown Creative
11/22/2019

Uptown Creative

Uptown Creative's cover photo
11/22/2019

Uptown Creative's cover photo

Gotta respect the power of the selfie. In our latest blog, we break down why influencer marketing is here to stay and wh...
01/18/2019
The Monetization of Me: How Social Media Forced the Evolution of Marketing

Gotta respect the power of the selfie. In our latest blog, we break down why influencer marketing is here to stay and why your brand should get in on the action: https://goo.gl/4TEHzH

Brands need to keep a close eye on their social strategies to evolve with the ever-changing demands of consumers. Social must be front-and-center, not an afterthought. All campaign ideation should start with the idea that media is just a messaging vehicle, and the best campaigns are media-agnostic.

Remember the glory days of AOL Instant Messenger? Take a walk down memory lane with us as we salute some social media re...
05/31/2018
Salute to Social Media Platforms of The Past

Remember the glory days of AOL Instant Messenger? Take a walk down memory lane with us as we salute some social media relics in our new blog post: https://goo.gl/fgjwk7

Whether you're a social media maven or a casual scroller, we're all influenced by today’s popular platforms. Open your phone and you’ll most likely see the glowing icons of at least three social media apps. 

With Net Neutrality back in the limelight, seems like a ripe time to bring up this gem of a blog post again: https://goo...
05/16/2018
Service is a Great Brand Story

With Net Neutrality back in the limelight, seems like a ripe time to bring up this gem of a blog post again: https://goo.gl/6tP2oD

Good stories have a point of a view. They put forth a perspective on the world as it unfolds around the viewer. The best stories are able to distill the chaos and noise in that world into a simply understood message. Nothing is more essential for a brand advertiser in today’s market where people h...

Have you heard of this whole AI thing that people have been talking about lately? Kidding. Of course you have. Our lates...
04/18/2018
Artificial Intelligence is More Than a Buzzword

Have you heard of this whole AI thing that people have been talking about lately? Kidding. Of course you have. Our latest blog explores the history of the hype: https://goo.gl/3DrXK8

If you’ve been on the internet lately, you’ve probably seen the term “artificial intelligence” or “machine learning” enough times to make your head spin. Heck, you’re reading another article on it now. So why continue when this topic is so saturated? In a word: hype . 

You've probably heard that Facebook is shaking things up with their News Feed. Find out what their new algorithm means f...
02/28/2018
Facebook Throws Curveball with New Algorithm

You've probably heard that Facebook is shaking things up with their News Feed. Find out what their new algorithm means for your social strategy in our latest blog! https://goo.gl/T6Uhdm

Facebook recently made an algorithmic change  that they’ve now implemented on the News Feed. They’re looking to foster genuine engagement amongst its users, reducing the organic reach of brands and publishers.

Deep down, everybody wants a cheat sheet. Here's one big ole' infographic covering all the optimal image sizes for diffe...
02/05/2018
Image Cheat Sheet for Social Media 2018

Deep down, everybody wants a cheat sheet. Here's one big ole' infographic covering all the optimal image sizes for different social media platforms in 2018: https://goo.gl/oPdW2t

Things move fast with social media. Change is constant, which is especially true for the optimal formats of images and videos across different platforms. That's why we've updated our Social Media Image Size Cheat Sheet for 2018.

Working on a pitch? Don't get it (your tongue) twisted. Our blog has 7 helpful tips that all have the same thing in comm...
11/08/2017
7 Tips for a Perfect Pitch

Working on a pitch? Don't get it (your tongue) twisted. Our blog has 7 helpful tips that all have the same thing in common: Simplicity. https://goo.gl/h94qEM

First things first. Pitching ideas to people is hard. Acknowledge that, then you’re ready to get your hands dirty. It’s crucial for you to have confidence, to project confidence. When you seem like you know what you’re talking about, people assume you know what you’re talking about. Confidence shows

Consumers are doing more shopping online with their mobile devices than they are with PCs or laptops. Enter Facebook Can...
10/25/2017
12 Steps to Making a Facebook Canvas Ad

Consumers are doing more shopping online with their mobile devices than they are with PCs or laptops. Enter Facebook Canvas Ads, Stage Right: https://goo.gl/PGvNJS

What is Facebook Canvas? Let’s dive right in. Facebook Canvas is an interactive ad that provides the user with an immersive mobile experience. It’s easy enough to create, optimized for mobile, loads quickly (10X faster than standard mobile web), and sucks you in as it takes up the whole scr

09/29/2017

Hey TV, feel free to join the AR fun. Innovate or bust.

09/29/2017

There goes the neighborhood. Snapchat is bringing its AR format to advertisers. https://mklnd.com/2xCJXRN Marketing Land

What company has the best customer experience? We picked a few front runners for our latest blog. Take a peek: https://g...
09/07/2017

What company has the best customer experience? We picked a few front runners for our latest blog. Take a peek: https://goo.gl/VHBoNQ

Stumbled upon a room that happened to meet every need anyone could ever have... Ask us how hard it was to leave.
07/31/2017

Stumbled upon a room that happened to meet every need anyone could ever have... Ask us how hard it was to leave.

So Facebook TV is coming out. Production value is apparently going to be somewhere between YouTube & Netflix: http://bit...
07/26/2017
Facebook TV is reportedly coming this August

So Facebook TV is coming out. Production value is apparently going to be somewhere between YouTube & Netflix: http://bit.ly/2uyfkul

Facebook TV is reportedly coming in two weeks, according to Bloomberg. TV partners are already being asked to submit the first episodes of their "spotlight" shows. These will be inexpensive, five-...

The easiest way to make friends is to make them laugh. The same rule applies for brands. http://bit.ly/1R7UwAg
07/24/2017

The easiest way to make friends is to make them laugh. The same rule applies for brands. http://bit.ly/1R7UwAg

Get lost in literature. It's where we get our most novel ideas.
07/21/2017

Get lost in literature. It's where we get our most novel ideas.

Would you play darts with your eyes closed? Probably not. Same idea applies to marketing campaigns. Check out our blog t...
07/20/2017
| Uptown Treehouse, Inc.

Would you play darts with your eyes closed? Probably not. Same idea applies to marketing campaigns. Check out our blog to see how intent marketing helps strategies hit the bullseye with your audience: http://bit.ly/2tuHCa2

“Sell me this pen.” Leo comes in hot with this classic The Wolf of Wall Street line. He reveals his intent to purchase, but nobody can close. Should a potential consumer reveal intent to purchase and you have no clue how to sell it, the odds of your sale will wilt like the Cavs in this year’s NBA Fi...

Always celebrate success and passion. The wall says it all.
07/07/2017

Always celebrate success and passion. The wall says it all.

06/30/2017
06/26/2017

PSA to social media marketers: these keyboard shortcuts will save you 8 days a year! Start filling up your calendar because you know what that means... http://bit.ly/2sMlLu0

Get more done to have more fun. Happy friday? Nah, it's happy-tizers.
06/23/2017

Get more done to have more fun. Happy friday? Nah, it's happy-tizers.

Uptown Creative
06/19/2017

Uptown Creative

Uptown Creative's cover photo
06/19/2017

Uptown Creative's cover photo

The right influencer marketing campaign can go a long way. Check out our blog for tips on increasing brand awareness: ht...
06/05/2017
Increase Brand Awareness with the Right Influencer Marketing Campaign

The right influencer marketing campaign can go a long way. Check out our blog for tips on increasing brand awareness: http://bit.ly/2doHmRb

Conventional marketing approaches are being kicked to the curb. The number of consumers who push the button that makes digital content creators cringe increases every year. As of March 2016, 22 percent of the world’s 1.9 billion smartphone users are blocking ads on the mobile web. It’s evident consu...

Life is more beautiful with a burrito. Just sayin'.
05/26/2017

Life is more beautiful with a burrito. Just sayin'.

One has the numbers. The other has the creative edge. Our new blog post covers social's biggest rivalry: http://bit.ly/2...
04/13/2017
Facebook vs. Snapchat

One has the numbers. The other has the creative edge. Our new blog post covers social's biggest rivalry: http://bit.ly/2owxWI8

Ever since Snapchat was created in September 2011, they’ve been in serious competition with Facebook, despite the fundamental differences between the two.

Interactive Content is a must for brands. Check out our shiny new blog post to find out why: http://bit.ly/2m18Ga3
03/02/2017
Interactive Content

Interactive Content is a must for brands. Check out our shiny new blog post to find out why: http://bit.ly/2m18Ga3

Over the past couple of years, traditional marketing has been pushed aside for the pursuit of all things content. Content marketing and social media marketing have become not just great add-ons to a marketing campaign, but the foundation of any successful business. As content has evolved, so have vi...

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Los Angeles, CA
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