MarketShare

MarketShare MarketShare, a Neustar Solution, empowers businesses to credibly measure and dramatically improve the return on their marketing investments.
MarketShare, a Neustar Solution, brings transparency to marketing through predictive analytics. With over half the Fortune 50 as customers, in 2013, Forrester Research named MarketShare a leader for the second time in a row.
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Global analytics company with offices in Los Angeles, San Francisco, New York, London, Tokyo and Bangalore. Contact us: [email protected]

Mission: Connecting marketing to revenue

Take a peek at our quick guide on 8 key ways to nail TV attribution:
02/17/2016
8 Key Steps to Getting TV Attribution Right

Take a peek at our quick guide on 8 key ways to nail TV attribution:

The critical actions and insights you need to get TV attribution right, for the brand and the media agency alike.

I got 99 problems but ‘no data’ ain’t one. Seriously, you don’t need data to utilize our ‘guided scenario’ capabilities....
01/26/2016
MarketShare DecisionCloud | Benchmark | Optimize Media Budget

I got 99 problems but ‘no data’ ain’t one. Seriously, you don’t need data to utilize our ‘guided scenario’ capabilities. Marketers take heed, this is the future of predictive analytics.

Our planning application uses proprietary data to help you see how your company compares against peers and generate recommendations to optimize media budgets.

Cross-device tracking and #attribution is crucial. Read this AdExchanger article to see how MarketShare and other vendor...
10/26/2015
MarketShare And Other Vendors Unite Against Walled Gardens | AdExchanger

Cross-device tracking and #attribution is crucial. Read this AdExchanger article to see how MarketShare and other vendors are making it happen.

Want to track across devices? Then you’re going to have to enter the walled gardens of Google and Facebook. But the open ecosystem is working hard – and working together – to catch up. It’s in this spirit that MarketShare launched Monday a “Consortium for Cross-Device Measurement,” which for now inc…

Round of applause for all of this year's finalists, and congratulations to the winners of this year's Genius Awards: Ado...
10/16/2015
Winners Named for 2015 ANA Genius Awards in Marketing Analytics

Round of applause for all of this year's finalists, and congratulations to the winners of this year's Genius Awards: Adobe, Franklin Templeton Investments, SAP and Turner Broadcasting System, Inc.

The winners are named for the 2015 ANA Genius Awards in Marketing Analytics.

Avoid "MROI anarchy"! Calculate #Marketing #ROI the right way. Read our Forbes article to learn more.
07/29/2015
The Right Way To Calculate Marketing ROI

Avoid "MROI anarchy"! Calculate #Marketing #ROI the right way. Read our Forbes article to learn more.

Today, accountability in marketing amounts to table stakes. Companies expect CMOs to provide quantifiable evidence (not squishy metrics such as views and eyeballs) that marketing investments are contributing to real business outcomes. Probably the most popular metric for marketers to invoke is ROI –…

We're so excited! MarketShare and Saatchi & Saatchi Worldwide lead Digiday #SignalAwards!
07/24/2015
MarketShare is a Digiday Signal Award Finalist | Simplifying Marketing

We're so excited! MarketShare and Saatchi & Saatchi Worldwide lead Digiday #SignalAwards!

MarketShare named finalist for prestigious Digiday Signal Awards honoring the outstanding technology platforms simplifying the marketing process for brands, agencies and publishers.

#Analytics apps fuel ad industry shift to selling outcomes over eyeballs. Read our Forbes article to learn more.
06/30/2015
5 Ways Analytics Are Helping Media Companies Sell Outcomes Over Eyeballs

#Analytics apps fuel ad industry shift to selling outcomes over eyeballs. Read our Forbes article to learn more.

In a major shift, media companies – including digital, social media and traditional broadcast and cable outlets – are changing how they sell ads. Instead of marketing squishy metrics such as clicks, impressions, reach or gross rating points (GRPs), they are deploying advanced analytics and tracking…

Mobile Uploads
06/06/2015

Mobile Uploads

MarketShare leads the new generation of analytics and attribution.
06/06/2015

MarketShare leads the new generation of analytics and attribution.

MarketShare had a lot of rock stars on staff. Here is one who is a huge shareholder of the company and an official rock ...
06/06/2015

MarketShare had a lot of rock stars on staff. Here is one who is a huge shareholder of the company and an official rock star of the music variety

#Infographic: MarketShare by the numbers! See how we help the world's largest brands.
05/22/2015
Infographic: Enterprise-Scale Marketing Analytics

#Infographic: MarketShare by the numbers! See how we help the world's largest brands.

Infographic: Enterprise-Scale Marketing Analytics May 21, 2015 by MarketShare Can your marketing analytics handle scale? Will your systems slice through petabytes of data...offer insights in seconds...manage trillions of calculations? MarketShare understands what enterprise marketers need. Our softw…

Co-founders of MarketShare receive Deloitte Fastest Growing Companies in the US award for 2014
01/14/2015

Co-founders of MarketShare receive Deloitte Fastest Growing Companies in the US award for 2014

MarketShare Tokyo new Office
01/14/2015

MarketShare Tokyo new Office

Photos from MarketShare's post
01/14/2015

Photos from MarketShare's post

We had a great day cleaning up the beach and doing good for our community! #MarketSharing Heal the Bay
12/11/2014

We had a great day cleaning up the beach and doing good for our community! #MarketSharing Heal the Bay

Halloween 2014!
10/31/2014

Halloween 2014!

Get beyond the grunt work of "data wrangling" with these steps from Anna Dorofiyenko, VP of Data.
10/30/2014
Data Setup: Get Beyond the Grunt Work

Get beyond the grunt work of "data wrangling" with these steps from Anna Dorofiyenko, VP of Data.

At MarketShare, we help companies clearly see which marketing investments work, which don't, and how budgets can be most effectively deployed. Our MarketShare platform lets our clients look deeper into the numbers, deeper into how consumers respond, and deeper into which actions will drive the most…

Just how much are 140 characters worth? #marketinganalytics #bigdata Advertising Age
10/28/2014
Study: Twitter Marketing Drives $716 Million in Car Sales

Just how much are 140 characters worth? #marketinganalytics #bigdata Advertising Age

MarketShare:Twitter drove $716 million in auto sales among those 20 nameplates through Twitter Ads, positive brand mentions and amplification of TV advertising.

Congratulations to @CSpire! #ANAmasters
10/17/2014
C Spire Named Winner of 2014 Marketing Analytics Leadership Award

Congratulations to @CSpire! #ANAmasters

At MarketShare, we help companies clearly see which marketing investments work, which don't, and how budgets can be most effectively deployed. Our MarketShare platform lets our clients look deeper into the numbers, deeper into how consumers respond, and deeper into which actions will drive the most…

Put the “art” into the science of digital analytics and avoid the perils of executing #marketing science in a vacuum. Re...
10/09/2014
Don’t Forget the Art Behind Digital Analytics

Put the “art” into the science of digital analytics and avoid the perils of executing #marketing science in a vacuum. Read the full AdExchanger piece here:

Don’t Forget the Art Behind Digital Analytics October 8th, 2014 - 12:05 amBy AdExchanger “Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Rossen, executive director of digital insights s…

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11150 Santa Monica Blvd, Fl 5th
Los Angeles, CA
90025

General information

Founded in 2005, MarketShare has a track record of ground-breaking innovations in cross-media analytics, modeling and software. MarketShare's platform provides a combination of technology, data, modeling and business intelligence solutions that lead to improved decision-making for businesses. In November 2015, MarketShare was acquired by Neustar -- an industry leader of real-time, cloud-based information services and analytics.

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