Show My Property

02/23/2022

Sometimes you need to re-think your property's social media strategy and the start of the new year provides the perfect opportunity to do so! Along with having a gorgeous property, it is crucial to keep up with the constant changes and trends that occur almost daily on social media channels. Here are some ways to boost your property's engagement organically:

✨ Show off the faces behind the property! This gives residents and potential residents a feel for what your property is all about and what the culture is like on-site.
✨ Host giveaways! It is easy to get residents involved when winning something is a possibility. Host giveaways and make the submissions digital (ex: tag 3 friends in the comments for an entry).
✨ Collaborate! Get involved with the local community by collaborating with local businesses or residents on content (ex: partner with a local restaurant for a resident discount and promote it on social channels).
✨ Carousels & more carousels! Did you know Instagram carousel posts earn, on average, 1.4x more reach and 3.1x more engagement than regular posts on Instagram? (According to Hootsuite)
✨ Show off rave reviews! Show people what your residents think and give them a reason to want to join your community.
✨ Before & after! New properties with fewer property photos can get creative with before and afters showing how far the property has come since construction.
✨ Jump on a trend! When all else fails, hop on the bandwagon and get noticed. Try using a trending sound in a reel, trending relevant hashtags in the caption or trending concepts to see if you notice a change in engagement / reach metrics.

📍 Aspect Totem Lake Apartments

02/20/2022

On this #LoveYourPetDay, show your pets some extra appreciation. These four-legged residents are living the sweet life with pet-friendly amenities and spacious floor plans. 😌✨

Here are some social media tips that spotlight four-legged residents:

✨ Showcase pet-friendly amenities such as pet spas and bark parks.
✨ Host on-site pet-friendly events and use social media to promote the event to residents.
✨ Keep your community informed on pet policies, expectations, and changes through social channels.
✨ Participate in trends such as "Add Yours" stickers for Instagram Stories. (example: add your favorite photo of your pet). By participating in trends, you can reach a larger audience while still posting organic content.

These four-legged residents live at:
@epoquegolden
@foxhuntfarmsapt
@altapurl
@the_huntleyapartments
@encoreatboulevardone
@halcyongrand
@touchstoneapts

02/17/2022

Innovate. Inspire. Impact.

We're always staying on the edge of our seats to make sure you're a level up in the apartment marketing game. 💯

Have an idea that you want to see come to life for your property? Visit our website to get started.
https://pulse.ly/jsUtKVWLyS

02/10/2022

2022 Multifamily Marketing Ideas

“Gen Z starts researching a choice up to six months in advance, especially a big one,” [Courtney Patterson, Senior Director of Marketing at Northwood Ravin] said. “They do so much research to make sure they are making the right choice.”

How can you make sure you’re on the top of Gen Z and all renters’ lists? By harnessing the power of online marketing.

Click the link to read an overview of the “Rock your 2022 with this Marketing and Leasing Power-Round of Ideas” webinar.

https://pulse.ly/XjPwYhVErG

Courtney Patterson led webinar offering marketing ideas for multifamily companies in 2022.

02/09/2022

Boost those results with eye-catching posts. 👀

Create ads that entertain, educate, and inform an audience about your community rather than interrupt their feed.

Check out the analytics for a boosted post we recently did for Elan Powers Ferry — all with just $10. 😱

02/07/2022

Checking in by tuning in. 🙌

Take a moment to assess what kind of self-care you’re craving and let us know what you’ll be focusing on by commenting one of the following emojis. ⤵️

😌 Relaxation
💪 Moving your body
🍃 Enjoying fresh air outside
💤 A full night of sleep
🤝 Connecting with community

02/03/2022

Show My Team 🌟

Meet Ari, one of the Account Managers on our Social Media Team.

⭐️ Birth month: February
⭐️ Favorite hobby: Taking her dogs to the park
⭐️ If you had to choose one actor to play you in a movie about your life, who would you choose? Gemma Chan
⭐️ Book recommendation: Then She Was Gone by Lisa Jewell
⭐️ Most used emoji: 🤍
⭐️ Favorite TV show: New Girl

02/02/2022

Your social strategy is crystal clear to us. 😎

Whether your property’s assets are already on display or you’re looking to build that community, we’ll put a plan in place.

Being as transparent as possible, here's a look at what communication on our end looks like:

👉 You'll speak with a Sales Representative to lock down the details of your services and your contract.
👉 You'll then be in contact with the head of the team that is carrying out your services.
👉 From start to finish and throughout the duration of your services, a dedicated Account Manager will keep in contact to ensure your needs are being met.

Get started today by exploring our services on our website: https://pulse.ly/Uo5gQVaVGw

📍 Ascent Peachtree (Atlanta, GA)

01/26/2022

Keeping Your Communication Fair Housing Compliant

Keep your communication compliant with fair housing laws.

Take a look at a few different communication scenarios at the link to ensure you're answering all property questions in the best way possible.

Read more: https://pulse.ly/xrKVKNHIt9

Answering questions and communicating with prospects and residents is part of the job. But what we say or write can either be fair housing compliant or leave us open to a fair housing complaint. Communication Comes in Different Forms Today, communication comes in so many different shapes and sizes.....

01/25/2022

Take a bow. Your showstopping property looks are the talent. 🤩

We are behind the scenes translating your wonderful community into an online one.

Let's build an authentic (online) community. You might be thinking, how?! Luckily, we've got a few tricks up our sleeve to create that connection.

✨ Engage with the followers of local area accounts (i.e. local coffee shops, the official city Instagram, etc.)
✨ Regularly engage with the people that are already on your feed (don't just follow to follow, react to your followers' posts and start a conversation)
✨ Search for user-generated content at your property and share to your page

📍 Pavilion at The Groves (Humble, TX)

01/21/2022

Your next-level marketing strategy has Arrive(d). 😉

Want to showcase your community outside of the ordinary boundaries?! We'll expand your marketing horizons with video footage of your local area.

Don't just tell people why your property's location is the best, show them. ⬇️

Learn more about our video services here: https://pulse.ly/iwFdEm5QHO

01/20/2022

Type in your community's name into Google and assess what you see. ⬇️

Is your Google My Business up to date with your address, hours, recent photos, a bio, and frequent posts?!

That's what our Google My Business service add-on is here for; to ensure that your Google listing is as optimized as can be.

Check out Touchstone's updated GMB account below then contact us today at 310-776-9982 to see what our Social Media Team can do for you!

01/14/2022

We have a plan—and it’s curated just for you. 😎

A feed is more than just pretty pictures, it’s your community’s story. Our Account Managers are here to develop a custom, hyper-local strategy tailored to your community to showcase all the best that you have to offer.
Contact us today at 310-776-9982 to get started!
📍 Inspire Apartments (Pensacola, FL)

01/12/2022

Show My Team 🌟

Meet Kendra, one of the Account Managers on our Social Media Team.
⭐️ Birth month: January
⭐️ Favorite hobby: DIY crafts for home decor
⭐️ If you had to choose one actor to play you in a movie about your life, who would you choose? Journee Smollett
⭐️ Book recommendation: It Ends With Us - Colleen Hoover
⭐️ Podcast recommendation: Ladygang
⭐️ Most used emoji: 🤍
⭐️ Favorite TV show: Anything Bravo

01/10/2022

We've been on the video wave for a long time—and we think you should join the ride. 🌊

Let your video content shine on social and take it a step further by using video on your landing page.
Videos on your website landing page can
✔️ Capture your viewers' attention immediately
✔️ Increase engagement and interest on your website
✔️ Showcase your property features and details visually rather than in large text blocks

Show your website viewers a little piece of your community with video content that ultimately inspires them to find out more.
Learn more about our video services here: https://bit.ly/SMPVideoTours

01/07/2022

A dash of organic social, a sprinkle of paid social, and voila. The contents of your social media strategy are ready to cook up something good.

Definitions 💡
✨ Paid social is anything on social media that’s influences by advertising dollars.
✨ Organic social includes any social media activity without a paid promotion.
Swipe to learn more about the uses of each strategy then contact us today so we can get started on your personalized social strategy!

📍 Photo 1: Arabelle Clearwater Apartments (Clearwater, FL)
📍 Photo 2: Maren Apts DC (Washington, D.C.)

01/05/2022

We asked a few of our team members from our Renderings, Social, and Video teams what they love about working at SMP. Here's what our Account Manager, Lauren said. ✨

"My favorite thing about working at SMP so far has been how welcoming everyone has been. I have felt very supported during my first couple of months and I feel like we all work well together as a collaborative team."

01/04/2022

A breakdown of benefits that come with SMP’s social strategies. ⬇️✨

✔️ Increases brand awareness: Social media allows you to reach new and highly targeted audiences.
✔️ Maximizes efficiency: A clear direction ensures that your community isn't missing important dates or other posting opportunities.
✔️ Builds a community: An organized posting schedule creates an opportunity for connection and allows you to learn more about your audience.
✔️ Retains consistency: A consistent schedule establishes a cohesive social presence allowing time to ensure all posts are consistent with your brand identity.
✔️ Establishes brand voice: Social media communicates your brand to your audience by showing "who" you are.
We'll handle all this and more. Visit our website to explore our social media services.
https://bit.ly/SMPSocialMedia

📍 Alta Purl (Charlotte, NC)

01/04/2022

Multifamily Marketing Trends To Look Out For In 2022

Short-form video is where it's at. Check out our Co-Founder, Christina's recommendations when it comes to short-form video marketing efforts in BetterBot's "Multifamily Marketing Trends To Look Out For In 2022" article.

Read more: https://pulse.ly/jIcDFmB8WX

As the multifamily industry continues to evolve, some practices are essential to keep top of mind. 2020 brought massive change to the industry, and 2021 was no different. Now, looking forward to 2022, you may be wondering what’s on the...

12/31/2021

New year, new address. 🏠

We can't wait for what the next chapter holds, especially at some of our clients' newest properties, coming 2022.

2022, we're ready for you! Happy New Year's Eve. ✨

📍 Alta at Health Village Village (Orlando, FL)
📍 Alta Southern Highlands (Las Vegas, NV)
📍 Alta Arlo (Seattle, WA)
📍 Alta Austin Avenue (Georgetown, TX)
📍 Alta ART Tower (Portland, OR)