Sometimes you need to re-think your property's social media strategy and the start of the new year provides the perfect opportunity to do so! Along with having a gorgeous property, it is crucial to keep up with the constant changes and trends that occur almost daily on social media channels. Here are some ways to boost your property's engagement organically:
✨ Show off the faces behind the property! This gives residents and potential residents a feel for what your property is all about and what the culture is like on-site.
✨ Host giveaways! It is easy to get residents involved when winning something is a possibility. Host giveaways and make the submissions digital (ex: tag 3 friends in the comments for an entry).
✨ Collaborate! Get involved with the local community by collaborating with local businesses or residents on content (ex: partner with a local restaurant for a resident discount and promote it on social channels).
✨ Carousels & more carousels! Did you know Instagram carousel posts earn, on average, 1.4x more reach and 3.1x more engagement than regular posts on Instagram? (According to Hootsuite)
✨ Show off rave reviews! Show people what your residents think and give them a reason to want to join your community.
✨ Before & after! New properties with fewer property photos can get creative with before and afters showing how far the property has come since construction.
✨ Jump on a trend! When all else fails, hop on the bandwagon and get noticed. Try using a trending sound in a reel, trending relevant hashtags in the caption or trending concepts to see if you notice a change in engagement / reach metrics.
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