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Paladin is the essential creator management platform. Our technology helps media companies, multi-channel networks (MCNs), and influencer marketing agencies save time and scale their businesses by automating complex processes and providing actionable insights. Trusted by media companies in 25+ countries across 5 continents, the Paladin platform streamlines creator management on YouTube, Facebook, Instagram, Twitter, and Snapchat. From talent discovery and payments to business intelligence and influencer campaign management, Paladin is mission control for social video. Paladin operates globally, with offices in the U.S. (Los Angeles, California), Europe (Kraków, Poland), and Asia (Ho Chi Minh City, Vietnam). Learn more at https://paladinsoftware.com.
Congratulations to our CEO James Creech, who made it on to Influence Weekly's The 100 Most Influential People In Influencer Marketing! Check out the list below:
https://news.influenceweekly.co/100/
#InfluencerMarketing #socialmedia
The 100 most influential people in influencer marketing in 2019.
Our CEO James Creech shares his predictions for #smartspeakers & #digitalmedia in 2020.
https://livestreamuniverse.com/160-predictions-for-live-streaming-and-digital-media-in-2020/
Live Streaming & Digital Media: 160 Predictions for 2020 Our 5th Annual All-Star Panel Peers into the Future of Digital Media 160 Featured Predictions for 2020 plus bonus content: Jessika Phill…
Paladin CEO James Creech and COO Thomas Kramer guest host the latest Talking Points #podcast from Influence Weekly! Click to listen!
https://influenceweekly.substack.com/p/talking-points-98-paladin-software?token=eyJ1c2VyX2lkIjo0NzAyODIzLCJwb3N0X2lkIjoxNTM0NDMsIl8iOiJ5d3VqbiIsImlhdCI6MTU3MTkyNzgwMiwiZXhwIjoxNTcxOTMxNDAyLCJpc3MiOiJwdWItMTAwMTkiLCJzdWIiOiJwb3N0LXJlYWN0aW9uIn0.55n7QZsmQLXPCxq6x70Vdh5bCoXwXp6n2GWRN6CEjUc&utm_source=substack&utm_medium=email#play
Listen now (26 min) | Today’s guests are James Creech and Thomas Kramer from Paladin Software. Make sure to listen to James’ All Things Video podcast. Their analysis is much aligned with my own: data-informed. Their expertise in the industry shines throughout their conversation based on last wee...
The Sociable Society founders Jay Kent-Hume and Emily Fonda join the latest All Things Video podcast to discuss the evolution of #influencer marketing. Click to listen!
https://anchor.fm/all-things-video/episodes/The-Evolution-of-Influencer-Marketing----Emily-Fonda--Jay-Kent-Hume-Co-Founders--The-Sociable-Society-e7l063
Emily Fonda and Jay Kent-Hume are the Co-Founders of The Sociable Society, a talent management firm and influencer marketing agency that works with influencers across the U.S. and Canada. Prior to launching The Sociable Society, Emily worked in public relations and Jay worked in staffing and recruit...
Rachel David, Founder and President at Hashtag Communications, joins the latest All Things Video #podcast!
https://anchor.fm/all-things-video/episodes/TV-Host-Turned-Social-Influencer--Entrepreneur----Rachel-David-Founder--President--Hashtag-Communications-e51qjb
Rachel David is the Founder & President of Hashtag Communications, a social media consultancy focused on influencer marketing. Prior to launching Hashtag, Rachel co-created and hosted BestFan TV and then served as a producer and host for Your World This Week with Rogers Communications. In this episo...
A little #ThowbackThursday photo from last week's VidCon panel hosted by our own James Creech! We had a great discussion on "Strategies to Help Your Content Succeed Overseas", with participants Bastian Manintveld (Executive Chairmain - 2btube), Benjamin Grubbs (CEO - Next 10 Ventures), Amelia Darmawan (Strategy Director - Totem), and creator Ms Yeah. Thanks to our panelists!
Kelly Perdew, Co-Founder at Moonshots Capital, joins the latest All Things Video Podcast! #Podcast
https://anchor.fm/all-things-video/episodes/From-the-Army-to-The-Apprentice-Lessons-Learned-from-the-Military--Donald-Trump---Venture-Investing----Kelly-Perdew-Co-Founder--Moonshots-Capital-e4keq4
Kelly Perdew is the Co-Founder & Managing General Partner of Moonshots Capital, a micro-venture fund that invests in extraordinary leadership. Kelly began his career as a First Lieutenant in the U.S. Army and then received his JD MBA from UCLA. After graduating, Kelly joined his first startup, servi...
Instagrammers have an authenticity problem, and audiences are paying attention. Here are a few things they can take away from YouTubers to make more appealing content.
Shout out to Little Monster Media for contributing to our latest blog!
https://www.paladinsoftware.com/blog/what-instagram-influencers-can-learn-from-youtubers-about-authenticity/
Instagram influencers have an authenticity problem and audiences are paying attention. Here is what they can learn from YouTubers.
The latest All Things Video #podcast is live! In this episode: Chris Williams, Founder & CEO of pocket.watch HQ, talks creating entertainment experiences around subcultures, developing digital-first franchises for kids, and much more! Click to listen!
https://play.acast.com/s/allthingsvideo/creatingthefutureofkid-centricentertainment--chriswilliams-founder-ceo-pocket.watch-?autoplay
Chris Williams is the Founder & CEO of Pocket.watch, a kid-centric entertainment studio. Chris began his career as one of the first 100 employees at Yahoo!, then launched his first startup, FanLib, which later rebranded as Take180 and was acquired by The Walt Disney Company in 2008. Chris spent....
Esports journalist Graham Ashton of The Esports Observer joins the latest All Things Video #podcast to talk the latest in esports news and the battle royale phenomenon! Click to listen!
https://play.acast.com/s/allthingsvideo/beyondtheheadlines-aninsidelookatesportsjournalism--grahamashton-businessjournalist-theesportsobserver-?autoplay
Graham Ashton is a business journalist for The Esports Observer and host of The Esports Observer Podcast. Prior to TEO, Graham worked as a Content Editor for Pixsy and Partnership Coordinator for ICO3.In this episode, Graham and I delve into recent esports news, from GenG and aXiomatic’s latest fu...
Looking to grow your YouTube channel? Growth experts Thomas Martin and Carlos Pacheco have the strategies on the latest All Things Video #podcast! Click to listen!
https://play.acast.com/s/allthingsvideo/twoyoutubeexpertssharethesecrettogrowingyourchannel?autoplay
Tom Martin and Carlos Pacheco are the hosts of The Video Insiders Podcast, sharing the strategies and tactics for successfully managing your YouTube channel. Tom is also the Founder & CEO of Channel Fuel, a YouTube consultancy and channel management firm. Prior to Channel Fuel, Tom worked as a S...
Retweets just got a lot more personality!
https://www.theverge.com/2019/5/6/18532537/twitter-add-images-gif-videos-retweet-new-feature
The new option is available starting today on iOS, Android, and mobile browsers.
James DeJulio, Co-Founder & CEO of Tongal joins the latest All Things Video #Podcast!
In this episode: The evolution of the entertainment landscape, Disney enters the streaming wars, WGA vs ATA, and more! Click to listen!
https://play.acast.com/s/allthingsvideo/buildinganoutsourcedentertainmentstudio--jamesdejulio-co-founder-ceo-tongal-?autoplay
James DeJulio is the Co-Founder & CEO of Tongal, a global community of creators that develops video content for networks, studios, and brands. Prior to launching Tongal, James was an executive at How2TV, The Robert Evans Company / Paramount, and Half Shell Entertainment.In this episode, we explo...
Struggling with inconsistent, ill-gotten social #influencer data? Hot take from Paladin Director of Business development @Jake Leatherman: Just authorize already!
https://www.paladinsoftware.com/blog/just-authorize-already-social-media-data-authentication/
The best way for advertisers to view private audience data for an influencer’s social profile is by providing data access to a secure third party.
Jacqueline Twillie, Founder & President of ZeroGap, joins the latest All Things Video #podcast with suggestions for how women can improve their executive presence, risk and resilience, and negotiation skills. Click to listen!
https://play.acast.com/s/allthingsvideo/advocatingforequalpay--jacquelinetwillie-founder-president-zerogap-?autoplay
Jacqueline Twillie is the Founder & President of ZeroGap, which provides training programs for women's leadership development. ZeroGap’s mission is to eliminate the gender wage gap and increase the longevity of women in leadership roles, particularly within male-dominated industries. Jackie is...
YouTube and digital culture journalist Chris Stokel-Walker and Paladin CEO James Creech talk politics and social media in the latest All Things Video #podcast. Click to listen!
https://play.acast.com/s/allthingsvideo/exploringtheintersectionofpoliticsandsocialmedia--chrisstokel-walker-journalist-
Chris Stokel-Walker is a British journalist specializing in YouTube and digital culture. His work has appeared in a variety of publications, including BBC, Wired, The Economist, The Guardian, and BuzzFeed.In this episode, Chris and I explore the intersection of politics and social media platforms. W...
#Snapchat's long awaited Android re-build is finally live, resolving a laggy, buggy experience that greatly hampered adoption in markets where Android is dominant and internet speeds are slow. Be on the lookout for influencer adoption in such markets to rebound:
https://www.theverge.com/2019/4/8/18300720/snapchat-android-app-rebuilt-release-speed-bugs-features
Faster app, fewer bugs
In the latest All Things Video #podcast, James Creech (Co-Founder & CEO, Paladin) predicts the future of the digital creator economy with Benjamin Grubbs (Founder & CEO, Next 10 Ventures). Click to listen now!
https://play.acast.com/s/allthingsvideo/investinginthefutureofthecreatoreconomy--benjamingrubbs-founder-ceo-next10ventures-?autoplay
Benjamin Grubbs is the Founder & CEO of Next 10 Ventures, an investment firm that incubates and accelerates new businesses within the global creator economy. Prior to launching Next 10, Ben spent 15 years in Southeast Asia helping to grow the Yahoo! broadcast business, spearheading eBay’s mark...
Ever wanted to see how new mobile games explode on YouTube? GameInfluencer breaks down the recent rise of #BrawlStars, a game soft-launched nearly 2 years ago that is suddenly huge with creators. Data powered by Paladin:
https://gameinfluencer.com/brawl-stars-most-popular-mobile-game-youtube/
Brawl Stars has had an interesting path to reach the viral popularity it has now. Having now overtaken other Supercell games as being the most successful mobile game on YouTube.
Paladin has teamed up with our friends Payment Rails to make creator payments even easier! 🙌💸
https://www.paladinsoftware.com/blog/press-release/influencer-marketing-platform-paladin-partners-with-payment-rails-for-global-influencer-payouts/
Toronto, Canada – 28th February 2019 – Payment Rails, the global payouts platform for the on-demand economy that enables businesses to send fast and low-cost payouts anywhere around the world, has partnered with Paladin Software to help its clients simplify their payouts to influencers globally....
Jesus Chavez (CEO, Vertical Networks) joins James Creech (CEO, Paladin) on the latest All Things Video podcast. In this episode: the recipe for success as a digital publisher. Click to listen!
https://play.acast.com/s/allthingsvideo/creatingmobile-firstentertainmentexperiences--jesuschavez-ceo-verticalnetworks-?autoplay
Jesus Chavez is the CEO of Vertical Networks, a digital studio that produces mobile-first content. Prior to Vertical Networks, Jesus was an executive at Univision for 8 years and then served as COO of mitú.In this episode, we share the recipe for success as a digital publisher: develop IP, distribu...
Fanbytes
Really interesting stuff this morning at the 'Could the EU Actually Ban Memes?' panel at VidCon with James Creech at Paladin Software, Jon Cornwell at Newsflare, Emily Forbes at Seenit and Daniel Friedlaender at Sky.
Happy to be included in Mediakix's complete guide to influencer marketing companies!
http://mediakix.com/influencer-marketing-companies-industry-landscape/#gs.jvdvp6YL
Influencer marketing companies are worth $3 billion in valuation. Read about all of the major players in the industry: 100+ agencies, platforms, and more.
Big News! #YouTube says it takes three main factors into account when making a judgement on whether to de-monetize a video: the title, thumbnail, and how often profanity is used at the beginning of a video.
https://www.tubefilter.com/2019/01/11/youtube-clarifies-policies-on-profanity/
Tanacon, YouTube Rewind 2018, 2019 predictions, and more! VidCon GM Jim Louderback joins Paladin CEO James Creech on the latest All Things Video #podcast!
https://play.acast.com/s/allthingsvideo/puttingtheaudiencefrontandcenter--jimlouderback-gm-svpvidcon-viacom-?autoplay
Jim Louderback is the GM & SVP VidCon at Viacom, overseeing the world’s largest event series for online video creators, fans, and industry executives. Jim began his career in consulting and publishing, helping companies navigate the transformation to online media. In 2007, he became the CEO of...
Think #YouTube's December bot purge only impacted the most popular channels? Think again! Check out the data here:
https://www.paladinsoftware.com/blog/top-10-biggest-losers-of-youtubes-latest-subscriber-purge/
From December 13 to 14, 2 million channels lost subscribers.
NEW FEATURE🌟 Keep Instagram Stories and their data forever, and easily add them to influencer or branded content campaigns! Buh-bye screenshots 👋
https://www.paladinsoftware.com/uncategorized/rip-screen-shots-instagram-stories-tracking-is-here/
New Campaigns Features from Paladin Software
In the latest All Thing Video #Podcast, Paladin CEO James Creech talks OTT with Zype Founder & CEO Ed Laczynski -- Click to listen!
https://www.acast.com/allthingsvideo/aninsidelookattheottvideolandscape--edlaczynski-founder-ceo-zype-?autoplay
Ed Laczynski is the CEO of Zype, a B2B technology company that enables OTT video distribution for media companies. Prior to Zype, Ed served as SVP Cloud Services at Datapipe and then CEO of Clearlogin. Earlier in his career, he worked as a software engineer in the finance and advertising industries....
Seen in the wild: Shoppable video being tested on #Instagram!
https://www.tubefilter.com/2018/11/15/instagram-ecommerce-capabilities-video-posts/
Instagram has introduced a trio of new ecommerce features today -- perhaps most notably for influencers, an integration whereby users can directly shop video posts on the grid. The additions arrive just in time for the frenzied holiday shopping season, per The Verge. The other two features are: the....
Paladin COO Thomas Kramer shares how we started Paladin Software and how we approach building things in this video interview series with LAMA -- Check it out!
Meet Thomas Kramer, Co-Founder & COO of Paladin Software 🐎
📡 Paladin is the essential creator management platform. Trusted by media companies, brands, and agencies across 5 continents, our technology streamlines talent discovery, influencer management, and campaign reporting.
"As Co-Founder & COO of Paladin Software, I ideate world-class solutions for digital media's biggest problems. My job is to expand our platform's core functionality and set business strategy that supports both market penetration and market expansion" 📡
Check out our full interview with Thomas here ➡️ https://lama-app.com/interview-with-Thomas-Kramer #cofounder #coo #software #management #platform
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How social video companies increasingly serve niche audiences - Paladin's CEO James Creech on how the evolution of online video compares to other media like radio --> TV, and the specific communities served by today's new media companies. From the Power of YouTube panel at Digital Hollywood 10/10/2017. #digitalhollywood #newmedia #socialvideo #influencers #influencermarketing #YouTube #Facebook #Instagram
WATCH now: The Live Video Strategy Session is live discussing--what else!--innovative and strategic uses of live streaming. From platforms to content strategy, monetization to controversy, we're covering it all tonight! Panelists are: Gwen Miller, Director of Data and Strategy at Kin Community Khudor Annous, Head of Marketing and Partnerships at Live.me Jay Holzer, Global Head of Production and Development at Tastemade Jon Brence, Director, Talent at Fullscreen Fullscreen Network Sarah Galvez, Marketing Analytics Lead at We are mitú and former audience development strategist at Hillary for America #LiveVideo #FacebookLive #SocialVideo #YouTube #Facebook #Live #InfluencerMarketing Special thanks to our co-sponsor TubeBuddy (the premier YouTube channel management toolkit!) and hosts at Cross Campus.
On video formats in the future, and whether the TV or film industries need to worry. Thoughts from Paladin's James Creech, Turner Classic Movies: TCM's Jennifer Dorian, and Kin Community's Michael Wayne. Live from #CES2017:
More wisdom on #Facebook, Twitter, and now e-sports from video experts #CES2017
Our 2016 digital video year in review panel is live! Learn about the biggest hits and flops in social video this year, and predictions for 2017 from the experts. Panelists (from left to right): Brian Nickerson - CEO & Co-Founder, MagicLinks Joe Babarsky - Director of Creative Intelligence, Shareability Roarke Boes - Director of Content Management, Omnia Media Brian Champlin - Co-Founder, We Like L.A. And of course our wonderful moderator, Paladin's own Lisa Crawford, Director of Marketing Big thanks to our co-sponsor TubeBuddy, who offer a fantastic suite of video creator tools, and to our hosts Cross Campus.
Great chat with John Hanke of Niantic Labs at #TCDistrupt
Live at #TCDisrupt - Paladin's Jake Leatherman livestreams from Startup Alley.
