Paladin Software

03/11/2022

New Features on Social Media | February 2022

TikTok increased its max video length to 10 mins. Snapchat added mid-roll ads to Stories. Tumblr introduced tipping. And Facebook App launched support for .

Here's a look back at new social media features from last month:

Cameo 📞
✦ Announced its inaugural NFT project, dubbed Cameo Pass.

👋
✦ Added a text-based reply option for users who don't want to participate in a voice discussion.

Facebook App 👍
✦ Renamed its iconic "News Feed" feature to just "Feed."
✦ Rolled out Reels on the core Facebook platform.

Instagram 📷
✦ Started testing Likes on Stories.
✦ Added "Your Activity" and "Security Checkup" features.
✦ Announced plans to shut down the standalone IGTV app.
✦ Extended the amount of time that you can set for your daily limits.

LinkedIn 🤝
✦ Launched several updates to Sales Navigator, including "Bookmarked Alerts."
✦ Debuted its own podcast network.
✦ Acquired Oribi, an Israeli marketing analytics company.

OnlyFans 🔒
✦ Added support for NFT profile pictures.

Reddit 👽
✦ Revamped its mobile app and added a Discover tab.
✦ Launched a web version of Reddit Talk.

Snapchat 👻
✦ Introduced a creator revenue share for ads in Stories.
✦ Finally made it possible to change your username.
✦ Released a new buddy system to share real-time location data with friends.
✦ Partnered with Ticketmaster to match users with live events in their area.

☀️
✦ Launched as a new social platform to support female empowerment.

TikTok ♪
✦ Started testing new age restrictions for young viewers.
✦ Expanded its max video length to 10 minutes, bringing it into even more direct competition with YouTube.
✦ Updated its safety features to provide increased protection for LGBTQ+ users and minors.

Tumblr 📝
✦ Launched a tipping feature to help bloggers make money from their supporters.

Twitch 🎮
✦ Brought back its streaming integration with Microsoft's Xbox dashboard.
✦ Partnered with Merlin to make more indie music available on its platform.

Twitter 🐦
✦ Enabled users to pin up to 6 conversations to the top of their DM inbox.
✦ Introduced new labels to help users identify "good bots."
✦ Launched "Safety Mode" to allow users to protect themselves from abuse by blocking harmful accounts.

YouTube 🎥
✦ Announced plans to add Super Chat and Shop features to Shorts, along with new video effects and editing capabilities.
✦ Previewed new creator tools like NFTs and live shopping features.

Check out the full list of updates in the article below! 👇



https://www.paladinsoftware.com/post/new-features-on-social-media-february-2022

Check out our recap of new features across social media platforms in February 2022.

03/03/2022

An Exciting New Chapter Begins

We're thrilled to announce that Paladin has been acquired by Brandwatch, a leader in digital consumer intelligence and social media management software. Together, we'll offer a comprehensive social suite for global marketers.

You can learn more about our journey to date and future plans in this blog post from our Co-Founder & CEO James Creech.

Looking forward to the next chapter!

https://www.paladinsoftware.com/post/an-exciting-new-chapter-begins

Co-Founder & CEO James Creech shares the story of building Paladin, its acquisition by Brandwatch, and the future ahead.

02/19/2022

10 Influencer Marketing Trends That Will Take Off in 2022

Curious what trends are shaping the industry in 2022? Here are the top 10 trends you need to know.

https://www.paladinsoftware.com/post/10-influencer-marketing-trends-that-will-take-off-in-2022

Curious what trends are shaping the influencer marketing industry in 2022? Here are the top 10 trends you need to know.

02/02/2022

New Features on Social Media | January 2022

Twitter and Reddit are testing NFT profile pics. YouTube previewed a new Media Kits feature for creators. TikTok is adding a Repost button. And Instagram launched creator subscriptions.

Here's a recap of last month's new features on social platforms:

👋
✦ Testing web listening to give users access to live rooms and conversation replays on desktop.

Facebook App 👍
✦ Introduced "Privacy Center" to provide users with more details on its information sharing, security, data collection, data use, and ads.

Instagram 📷
✦ Testing options for how the Instagram feed will display posts, including the reintroduction of a reverse chronological feed.
✦ Allowing users to reorganize their own posts within their profile.
✦ Launched creator subscriptions to help creators make more money from their fans.
✦ Expanded its 'Remix' feature from just Reels to all IG video formats.
✦ Rolled out a new profile badge that will show upcoming live events.

LinkedIn 🤝
✦ Launched a virtual events beta for live audio conversations.

🗣
✦ Raised $20M in funding to build out its right-wing social network.

Reddit 👽
✦ Testing NFT profile pictures.

Snapchat 👻
✦ Introduced real-time pricing and product updates in its AR shopping feature.

Substack 📄
✦ Added an option to upload or record videos for select writers.

TikTok ♪
✦ Testing a 'Repost' button to share clips with friends.
✦ Added Stories to its 'For You' page.
✦ Introduced 'Instant Pages' to improve load times.
✦ Adding digital avatars a la Apple Memojis.
✦ Considering paid subscriptions as a new creator monetization method.
✦ Working on live audio streams and keyword filtering for its 'For You' page.

Twitter 🐦
✦ Launched NFT profile pictures for Twitter Blue subscribers.

YouTube 🎥
✦ Previewed a new Media Kits feature to help creators land more brand deals.
✦ Testing NFTs as a possible creator monetization option.

Check out the full list of updates in the article below! 👇



https://www.paladinsoftware.com/post/new-features-on-social-media-january-2022

Check out our recap of new features across social media platforms in January 2022.

02/02/2022

A Guide to Influencer Marketing in the Fashion Industry

Influencer marketing has revolutionized the fashion industry. Learn more in our definitive guide to fashion :

https://www.paladinsoftware.com/post/a-guide-to-influencer-marketing-in-the-fashion-industry

Fashion influencer marketing connects people with the runway and fast fashion in ways that TV commercials and magazine advertisements cannot. Instead of relying on supermodels to sell their clothing, brands can create powerful campaigns using real people and the power of social media. After all, soc...

01/27/2022

5 Strategies to Guarantee Brand Safety for Your Influencer Campaign

Want to make sure your campaigns are brand safe? Here are 5 essential tips to keep in mind.

https://www.paladinsoftware.com/post/5-strategies-to-guarantee-brand-safety-for-your-influencer-campaign

Want to make sure your influencer marketing campaigns are brand safe? Here are 5 essential tips to keep in mind.

01/27/2022

Paladin Software updated their info in the about section.

Paladin Software updated their info in the about section.

01/26/2022

10 Things to Look for in an Influencer Marketing Platform

Trying to decide on the best software for your brand or agency? Here's our checklist of the top 10 things to consider: https://www.paladinsoftware.com/post/10-things-to-look-for-in-an-influencer-marketing-platform

Trying to decide on the best influencer marketing software for your brand or agency? Here's our checklist of the top 10 things to consider.

01/25/2022

From generating leads to driving sales, is one of the most effective strategies to attract new customers. Learn more in our latest blog post: https://www.paladinsoftware.com/post/10-nifty-tips-for-influencer-marketing-lead-generation

01/21/2022

The Complete Guide to YouTube Influencer Marketing

Looking to promote your brand through YouTube influencers? We’ve put together this definitive guide to YouTube based on our years of experience working with the world’s largest video platform.

https://www.paladinsoftware.com/post/the-complete-guide-to-youtube-influencer-marketing

Our YouTube influencer marketing guide contains everything you need to know about promoting your brand on the world's largest video platform

01/19/2022

Influencer marketing is one of the best ways to attract new customers and boost sales. Here are 6 ways to generate new leads through .

https://www.paladinsoftware.com/post/how-to-use-influencer-marketing-to-drive-sales-in-2022

01/17/2022

How to Develop an Effective Influencer Marketing Strategy

Wondering how to put together an effective strategy for 2022? We've got you covered.

https://www.paladinsoftware.com/post/how-to-develop-an-effective-influencer-marketing-strategy

Wondering how to put together an effective influencer marketing strategy for 2022? We've got you covered.

01/14/2022

Influencer Marketing for E-commerce Brands: The Definitive Guide

Influencer marketing is increasingly becoming a performance marketing channel. If you're an brand looking to increase your sales, check out our definitive influencer marketing guide below.

https://www.paladinsoftware.com/post/influencer-marketing-for-e-commerce-brands-the-definitive-guide

Influencer marketing is one of the most successful promotional strategies for ecommerce brands. Here's the definitive guide to get started.

01/12/2022

2021 Social Media Wrap-Up: New Platform Features

Last year was full of social media feature releases, as platforms compete for creator content, audience attention, and advertiser budgets.

Check out our recap of the biggest updates and new features from 2021! https://www.paladinsoftware.com/post/2021-social-media-wrap-up-new-platform-features

Here's a recap of the most important social media features released in 2021.

01/11/2022

How to Choose an Influencer Marketing Platform

Looking for the perfect influencer marketing platform? Follow these 8 simple steps to choose the right software for your business.



https://www.paladinsoftware.com/post/how-to-choose-an-influencer-marketing-platform

Looking for the perfect influencer marketing platform? Follow these 8 simple steps to choose the right software for your business.

01/06/2022

New Features on Social Media | December 2021

Last month, piloted new ecommerce tools, rolled out video replies to comments, and unveiled new AR lenses. Here are the latest social media updates:

Facebook App 👍
✦ Testing a new "Split Payments" feature for Messenger that lets you divide bills up among friends.
✦ Facebook Gaming's new “Play Watch Connect” initiative offers new interactive experiences (e.g. trivia, polls, and mini-games on screen) as well as a "Play with Streamer" option.
✦ Released a dedicated website for customers to buy "Stars" to avoid purchasing them through Apple's app store.

Instagram 📷
✦ Released "Reels Visual Replies," which allows users to reply to comments with a video message via Reels.
✦ Unveiled a time capsule feature called "Playback IG Stories" that displays a wrap-up of the user's best stories from the year.
✦ Added a Rage Shake option to report app problems.
✦ Made it possible for users to embed a mini version of their profile into a website.

Pinterest 📌
✦ Acquired video creation app VOCHI Video Effects, signaling Pinterest's continued push into creator tools.

Snapchat 👻
✦ Released an Avatar lens AR filter to show users what they'd look like in the metaverse.

TikTok ♪
✦ Launched a new TikTok Seller app in Indonesia to promote ecommerce on its platform.
✦ Partnered with Rotten Tomatoes to share movie info in app.
✦ Testing desktop streaming software called TikTok Live Studio, which may indicate future aspirations in the gaming space.
✦ Partnered with GIPHY to support gifs in its popular Green Screen effect.
✦ Added support for 1080p HD video.
✦ Released a new Visual Enhancement tool.
✦ Testing a new “Repost” button for users to share videos on their feeds.

Twitter 🐦
✦ Testing TikTok-style updates to its Explore page, including heavy emphasis on short-form video and a For You tab.
✦ Released auto-captions for videos.

YouTube 🎥
✦ Released its first ever Copyright Transparency Report (H1 2021).
✦ Testing a "Collections" feature to help users sort their channel subscriptions into categories.
✦ Made it possible to appeal monetization decisions on the YouTube mobile app.
✦ Testing customization options for Super Thanks messages.
✦ Added an export option for Channel Memberships and a survey option for members.
✦ Testing a "Heatseeker" feature to identify the most watched parts of a video.

Check out the full list of updates in the article below! 👇


https://www.paladinsoftware.com//post/new-features-on-social-media-december-2021

This year was especially busy for new feature releases on social media platforms, and December was no exception. TikTok piloted additional ecommerce tools, Instagram rolled out video replies to comments, and Snapchat unveiled new AR lenses. Here are the latest social media updates: Facebook 👍 | N...

01/03/2022

Why You Need to Manage Your Influencer Relationships (And How to Do It Right)

Influencer marketing software can help you discover new influencers, manage influencer relationships, and monitor campaign performance.

Not only can such tools build transparency between you and the influencers you work with, they'll also help your team save time and scale your influencer marketing initiatives.

https://www.paladinsoftware.com/post/why-you-need-to-manage-your-influencer-relationships-and-how-to-do-it-right

Ever wonder how to start building close relationships with influencers to help promote your brand? This article has got you covered.

12/13/2021

5 Strategies for Finding Influencers and Managing Them

Need help finding influencers to work with? We've got you covered with 5 tips to identify the perfect influencer and manage your influencer relationships effectively.



https://www.paladinsoftware.com/post/5-strategies-for-finding-influencers-and-managing-them

This article details five strategies for finding and managing social media influencers.

12/07/2021

New Features on Social Media | November 2021

Last month, Facebook introduced monetization to groups, Instagram tested 60-second Stories, and YouTube began experimenting with new search analytics! Check out our recap of social media updates from November 2021:

CLUBHOUSE 👋
✦ Released a replay feature to make previous conversations available as audio-on-demand.
✦ Live captions are now available on iOS.

Facebook App 👍
✦ Bringing monetization features to groups, including shopping, fundraising, and subscription tools.
✦ Testing Live Shopping for creators.
✦ Experimenting with News Feed controls that will allow users to limit how many posts they see from groups and pages.

Instagram 📷
✦ Piloting a "Take a Break" feature that will notify users if they're spending too much time on the platform.
✦ Added text-to-speech and voice effects to Reels.
✦ Expanded its Badges tipping feature to U.S. creators with 10K+ followers (previously only available to select creators).
✦ Announced plans to shut down its "Threads" messaging app by the end of the year.
✦ Testing a 60-second limit for Stories (up from the current 15 second max).

Pinterest 📌
✦ Debuted Pinterest TV, a series of live, shoppable episodes that feature popular creators.
✦ Launched TwoTwenty, an in-house incubator for experimental projects.

Snapchat 👻
✦ Partnered with NBCUniversal to offer audio clips from NBCU movies and shows.
✦ Added Memories and Explore layers to Snap Map.
✦ Announced a partnership with Sony Music to add its artists' music to Snap's Sound library.

TikTok ♪
✦ Launched an app for Amazon Fire TV.
✦ Added Tips and Video Gifts as new forms of creator monetization.
✦ Released Creator Next, a single hub for all monetization tools

Twitter 🐦
✦ Eliminated its auto-refreshing timeline so that users can now decide when to load new tweets.
✦ Expanding access to its tipping feature to Android users.
✦ Testing social commerce features as part of a Cyber Deals live shopping event.

YouTube 🎥
✦ Testing two new analytics features: Search Insights shows creators what their viewers are searching for while Content Gaps highlights underserved user searches.

Check out the full list of updates in the article below! 👇



https://www.paladinsoftware.com/post/new-features-on-social-media-november-2021

This November, Facebook brings monetization to groups, Instagram tests 60-second Stories, and YouTube experiments with new search analytics!

07/02/2021

New Features on Social Media | June 2021

Check out our June roundup of new features on platforms!

https://www.paladinsoftware.com/post/new-features-on-social-media-june-2021

Back again with our monthly roundup of new social media platform features! Here are the latest announcements from June 2021: Clubhouse 👋 | New Features | June 2021 Accidentally leaked a private messaging feature called Backchannel. Discord 💬 | New Features | June 2021 Enabled users to add an "...

12/15/2020

This year was a long one, but as we wrap up 2020 we'd like to take the time to look at all the great things our team was able to accomplish this year:

The Paladin team was hard at work all year round to bring you the best user experience, yet.

From major changes like tracking TikToks & IGTV posts, and adding content submissions and approvals, to smaller (but still important) improvements like our new payment reporting system and our Paladin business API!

But our work is not over - we have even more in store for 2021! Until then, be sure to check out our most recent blog post to learn more about what we built this year:

https://www.paladinsoftware.com/blog/what-we-built-this-year-2020-paladin-software/

12/01/2020

We’re thrilled to announce the first of its kind “Influencer Tech Demo Day” in partnership with 🤝

We’ll be showcasing our exciting technology alongside others in the space. You’ll also have the opportunity to speak with us directly in virtual breakout rooms!

This incredible event starts at 12pm EST today, December 1st. Register for free at the link below!

We can't wait to see you there 🥳

https://iamwiim.com/event/influencer-tech-demo-event/

10/19/2020

Best Social Media Marketing Tools for Startups in 2020 | Digital Agency Network

Excited to announce that Paladin Software has been featured on Digital Agency Network as one of the Best Social Media Marketing Tools! Thanks, Digital Agency Network

https://digitalagencynetwork.com/tools/social-media-marketing/

The right social media marketing tool can bring phenomenal success to your brand. But the real struggle lies in finding the perfect tool for your business.

08/26/2020

TikTok vs. Instagram Reels - Short Form Video Features Compared - Paladin

🤔 Many people are talking about how and are exactly the same. Few people are talking about their how they're different.

🔎 In our latest blog we break the two down in detail, from audience discovery to editing tools to data. Click to learn more!

https://www.paladinsoftware.com/blog/tiktok-vs-instagram-reels/

Earlier this month, Instagram launched reels, a new feature that allows users to upload short-form looping videos to the popular social platform. Reels are clearly designed to compete with TikTok, but how do the two actually compare? We decided to take a closer look and review them side by side. Dis...

08/07/2020

What are Instagram Reels, and What Do They Mean for TikTok? - Paladin

🎥 Instagram Reels are officially a thing!
🤔 But what are they?
📱And what do they mean for TikTok?

We've got the skinny on both questions in our latest blog. Click to read more: https://www.paladinsoftware.com/blog/what-are-instagram-reels-and-what-do-they-mean-for-tiktok/

Here we dive into Instagram Reels, how they can be used, and what this latest feature clone means for TikTok and others.

07/18/2020

An Inside Look at Influencer Marketing in the Philippines -- Ace Gapuz (Founder & CEO, Blogapalooza) by All Things Video • A podcast on Anchor

In the latest All Things Video , we take a look at influencer marketing in the Philippines with Blogapalooza Inc. CEO Ace Gapuz! Click to listen!

http://bitly.com/allthingsvideo_gapuz

Ace Gapuz is the CEO of Blogapalooza, a Filipino influencer marketing company that fosters collaborations between creators and brand. Ace started blogging at a young age and joined Southeast Asian startup Grab as Public Relations Manager when the company first launched in the Philippines. In additio...

06/15/2020

Paladin Launches Measure Studio with James Creech - Mission Matters

Our CEO James joined the Mission Matters podcast to share the founding story of Paladin Software, and the launch of our latest product, Measure Studio! Click to listen:

https://missionmatters.com/paladin-launches-measure-studio-with-james-creech/

Adam Torres and James Creech discuss Measure Studio. Subscribe: iTunes / Spotify / Stitcher / RSS Apply to be a guest on our podcast here Show Notes: Measure Studio is a new social analytics tool for creators and publishers that aims to ease the burden of tracking and optimizing marketing campaigns....

05/12/2020

Need analytics for your TikTok influencer marketing campaign? Look no farther. | Paladin Software - Paladin

We're thrilled to announce that Paladin now supports in our creator relationship management and influencer marketing platform! You can now track data across multiple TikTok accounts and posts, and aggregate into beautiful sharable reporting for your clients. TikTok joins currently supported platforms YouTube, Instagram, Facebook, Twitter, and Twitch, for truly cross-platform influencer marketing management. Click to learn more:

https://www.paladinsoftware.com/blog/need-analytics-for-your-tiktok-influencer-marketing-campaign-look-no-farther-paladin-software/

TikTok has taken the world by storm and has quickly turned into one of the most-used social media platforms across the globe. It’s becoming increasingly important for both influencers and brands to have a presence on TikTok, and Paladin is here to support you along the way. As of today, you can no...

05/11/2020

Paladin's CEO James Creech appear's the latest Coffee Conversations about Influencer Marketing podcast, with Anne Dolinschek. In this episode, they break down why Paladin has focused on building productivity technology for influencer agencies and creator networks. Click to listen to the full interview:

https://open.spotify.com/episode/4RUOZ6v7jCFNRjXn1UKlKy

04/27/2020

Embracing the Age of Influence (Neal Schaffer -- Founder, PDCA Social) by All Things Video • A podcast on Anchor

Neal Schaffer, Founder of PDCA Social and Author of The Age of Influence, joins the latest All Things Video !

In this episode, James and Neal discuss how influencer marketing has evolved over the last decade.

Click to listen now!

https://anchor.fm/allthingsvideopodcast/episodes/Embracing-the-Age-of-Influence-Neal-Schaffer----Founder--PDCA-Social-edamog

Neal Schaffer is an international speaker, author, and consultant who focuses on digital and social marketing strategies. As Founder of PDCA Social, he helps businesses navigate digital transformations and grow their online audience. His latest book The Age of Influence explains the meteoric rise of...

04/14/2020

Combatting the Loneliness Epidemic -- Alex Kruglov (Co-Founder & CEO, Pop.in) by All Things Video • A podcast on Anchor

Alex Kruglov, Co-Founder & CEO of Pop.in, joins the latest All Things Video to talk about the early days of VOD, and how COVID-19 has spiked growth in people seeking to connect with others online.

https://anchor.fm/allthingsvideopodcast/episodes/Combatting-the-Loneliness-Epidemic----Alex-Kruglov-Co-Founder--CEO--Pop-in-ecifg3

Alex Kruglov is the Co-Founder & CEO of Pop.in, a mobile app for interactive game nights. Alex started his career as a McKinsey consultant before going to business school and transitioning into media and entertainment. Prior to launching Pop.in, Alex worked at Fox and Sony and then served as the Hea...

03/06/2020

Creating Digital-First Entertainment -- Greg Kampanis (SVP of Global Digital Networks, Blue Ant Media) by All Things Video • A podcast on Anchor

Greg Kampanis, SVP of Global Digital Networks at Blue Ant Media joins the latest All Things Video to talk the decline of network media, the streaming wars, and more!

Click below to listen:

https://anchor.fm/all-things-video/episodes/Creating-Digital-First-Entertainment----Greg-Kampanis-SVP-of-Global-Digital-Networks--Blue-Ant-Media-eb95nt

Greg Kampanis is the SVP of Global Digital Networks for Blue Ant Media, an international content producer, distributor, and channel operator. Blue Ant is also the parent company of Omnia Media, a gamer talent network that creates social content and podcast shows for digital and OTT platforms. Greg s...

02/28/2020

Redefining the Broadcast: The Future of Live Streaming -- Ari Evans (Founder & CEO, Maestro) by All Things Video • A podcast on Anchor

Maestro.io Founder & CEO Ari Evans joins the latest All Things Video podcast! In this episode, James and Ari discuss the future of gaming, esports, and live streaming.

https://anchor.fm/all-things-video/episodes/Redefining-the-Broadcast-The-Future-of-Live-Streaming----Ari-Evans-Founder--CEO--Maestro-eb3o3n

Ari Evans is the Founder & CEO of Maestro, an engagement and analytics platform for enterprise live streamers. Prior to launching Maestro, Ari worked as an analyst at Goldman Sachs, a product manager at Zynga, and a developer team lead for Ultra Music Festival. More recently, he served as Founder &....

12/16/2019

100 Most Influential People in Influencer Marketing

Congratulations to our CEO James Creech, who made it on to Influence Weekly's The 100 Most Influential People In Influencer Marketing! Check out the list below:

https://news.influenceweekly.co/100/

The 100 most influential people in influencer marketing in 2019.