A Creative Strategy Group // Specializing in Social Strategy and Creative Campaign development for fashion, beauty and lifestyle brands worldwide.
SOCIAL HOUSE, INC. -- OUR DNA
Social House, Inc. is a privately-held, creative strategy group specializing in Fashion, Beauty and Lifestyle brands worldwide. By operating with a distinct vision and an uncompromising dedication to online media, we're able to produce the results that matter most. It’s not just about posting visual quotes or marketing collateral, it's about telling your brand's sto
SOCIAL HOUSE, INC. -- OUR DNA
Social House, Inc. is a privately-held, creative strategy group specializing in Fashion, Beauty and Lifestyle brands worldwide. By operating with a distinct vision and an uncompromising dedication to online media, we're able to produce the results that matter most. It’s not just about posting visual quotes or marketing collateral, it's about telling your brand's sto
Operating as usual
New Balance has created a new pub that incentivizes their customers to start training for the upcoming London Marathon. They are having their customers track the miles they have run and use them as payment for buying drinks.
Learn more:
New Balance is incentivizing people to go for a run with a London pub where the only currency accepted is miles ran.
Beautiful sculptures created by big-name artists have recently been scattered all over Coachella Valley. The amazing art has made it a must-see location, and the photos are essential for everyone's Instagram grids in 2019.
See the sculptures:
The second edition of Desert X turns the Coachella Valley into a vast sculpture park, with works from big-name artists like Sterling Ruby and Jenny Holzer.
Andy Warhol was one of the most important artists of the 20th century and was the lead figure in the visual art movement known as pop art. Aeneas Bastian recalls his memory of being photographed by the great artist in a small New York studio.
See what it was like: https://bit.ly/2XgLW8c
This year has been filled with experiential fashion shows featuring multiple icons and exotic locations. Fred Perry and Raf Simons decided to take their newest show to another level. They created a virtual map that their customers can explore, similar to Google street view. This allows consumers to find their new favorite pieces in a very creative and localized way. Take a look for yourself:
red Perry and Raf Simons are promoting their newest collaboration by inviting customers to view and shop the collection through a virtual map featuring a suburban town.
Recently, LEGO opened a store in London with no shelves or checkout counter. The only thing in the store was a snapcode that when scanned allowed the customers to buy Lego's via Snapchat. The snapcode allowed customers in the store to walk around and see the store come to life with Augmented Reality. Snapchat popularity has been steadily decreasing, will more partnerships like this revitalize the company?
Take a look:
Lego is hosting a pop-up space where visitors can only shop exclusive streetwear merchandise by scanning a gigantic Snapchat code.
Supported LGBTQ+ activist, Chelsea Manning talks about how being an activist means a lot more than expressing your opinions on social media.
Take a look at her perspective:
‘Everything feels like it’s chaos, and it’s designed to be this way’ – the whistleblower on digital anxiety, American policing, and her love of club music
New York City is the city that never sleeps, a place where people fight for their dreams and aspirations. Photographer, Adam Pape took to the streets to see what the souls of NYC do with their free time. The photos are truly magnificent.
Take a glimpse:
Adam Pape’s latest book explores how NYC parks provide a space for people to do what they like
Amazon is currently working on their next big project that is sure to excite. They are creating a consumer fashion app that will allow customers to download a digital avatar of themselves and try on thousands of different outfits. Over many years of collecting data, Amazon says it has the capability to make incredible insights into exactly what their customers want to wear.
Take a look: https://bit.ly/2Dk9Jek
Today, more and more consumers are pushing for their favorite companies to make progress towards sustainability. These five large and small companies have set goals to change the future.
Take a look at the initiatives: https://bit.ly/2RLEoq3
Considered one of the most influential British artists of the 20th century, David Hockney has reinvented himself again. His new art show is March 9th, 2019 in Galerie Lelong, Paris. See what inspired his new pieces.
At 81, David Hockney is constantly reinventing himself. On the four walls of its petit salon, Galerie Lelong & Co shows four, large format “New Photogr
Rent the Runway is a rental platform that allows customers to rent luxury clothing. Recently, they have created a new line that is all based on their consumer data. “We have millions of data points that our customers provide about wear rate, fit by style and sizes, demand by hem line, sleeve length, demand by geo region etc, and all the feedback is funnelled to our designers."
Check it out:
Luxury clothing rental platform Rent the Runway is leveraging years worth of consumer feedback to launch a range of new clothing lines driven by data.
Lyft has recently partnered with H&M in New York to allow people to easily donate their unwanted clothes. Lyft is giving the first 5,000 riders a free ride to the nearest H&M to add to their garment collection program. Fashion and technology collaborations are going to become very important in 2019.
Take a look: https://bit.ly/2FRG6Uy
While a snowstorm was brewing in France, Chanel did not disappoint as Karl Lagerfeld revealed his new collection in paradise. The show was filled with extravagant outfits and 80's inspired hairstyles.
See the looks:
It's snowing in Paris but Karl Lagerfeld transported us to summer.
In 2019 make it one of your goals to seek out some of the most exclusive and prestigious art exhibitions. From fashion at the Metropolitan Museum in New York to Picasso on paper in Rotterdam, Amsterdam here is 10 art displays that will unleash your creative spirit.
Take a peak: https://bit.ly/2QnWnlu
For @VirgilAblohofficial Louis Vuitton AW19 show he took to the streets of New York City. The show was filled with glitter gloves and loafers to pay homage to the great Michael Jackson, and the set production left fans speechless.
Take a look:
For AW19, the designer paid homage to the King of Pop on a set that looked like an NYC street
Fashion designers are always looking to innovate and make their shows stand out. Glenn Martins, the head of Y/Project executed this aspect perfectly. In his Autumn/Winter 19 show in Florence, all 3,000 audience members were asked to light up the show with their cell phones. The audience participation was astounding and it became an instantly iconic show. See the light:
In a democratic show powered by the people, a 3000-strong crowd provided the lighting as Glenn Martens pushed possibilities at Pitti Immagine.
In 2018, we saw a tremendous amount of fashion brands make changes aiming towards a sustainable future. We also saw consumers stand up to unethical companies. "The ethical clothing market increased by 20% in 2018 alone!" In 2019, we will likely see even more companies changing their approach towards sustainability. Learn more about this movement.:
With consumers, designers, students and politicians taking steps towards a more sustainable future, this year could see the fashion industry transformed, writes Sophie Benson
There are countless men who are elite designers of women's couture. However, how many female designers are changing the game when it comes to menswear? Learn more about 5 women who are changing the game in menswear.
Ahead of the menswear shows, we caught up with five women designing for men and asked them about their latest work
Christmas parties are right around the corner. To make your look unforgettable, take a look at how some iconic fashion brands slayed Christmas:
It’s that time of year again, but panic not. Bookmark these images now to serve as inspiration for your Christmas party wardrobe
The 23rd annual Victoria's Secret fashion show was filled with spectacular performers and extravagance, surprisingly though the show ratings decreased by 1.7 million viewers. What caused this change?
Find out more:
Lol
In Donatella Versace's first ever show in New York, she brought out all of her classic looks from the 90's and 2000's. A show filled with superstardom was "an unbelievable display of elegance and nostalgia."
See how it came together:
Donatella presented the greatest hits for their first-ever NYC show.
The term paparazzi was coined in Federico Fellini’s iconic movie La Dolce Vita in 1960. The sometimes controversial celebrity photographers have had a quite an impact on entertainment culture, and they have quite an intriguing origin. Take a look at the original influencers:
A new exhibition tracks the evolution of the paparazzi, from Fellini to infamy
Fashion icon Ludovic de Saint Sernin recalls his most memorable summers, where he would reunite with his seven siblings and father to travel to Portugal and Spain. He illustrates how these magical trips inspired him to create a more personal and relatable luxury brand.
Take a look:
“The idea of escapism is really important to the world I’m trying to build,” says the Parisian designer and Balmain alumnus
Gordon Parks was one of the first African Americans that transcended the color barrier. He knew he needed to share his eye for photography, and his fearless nature has paved the way for decades to come.
Take a look:
Looking back at the early work of Gordon Parks, the first African-American photographer at LIFE magazine
From AI that tracks new fashion trends through Instagram photos to brand new VR/AR pop-ups, technology is changing the fashion industry as we know it. Take a look at the 6 latest trends that are shaping the industry: https://bit.ly/2J8Zegn
Olafur Eliasson’s public artwork is genuinely some of the most original and creative art of the 21st century. His captivating public artwork has redefined the way many people think of architecture.
Take a look: https://bit.ly/2CTuwqs
"This November is all about extending the spirit and revisiting those old dreams and ideas that have always been important to you."
Check out this quick guide to November horoscopes: https://bit.ly/2P3NFx9
Fur-free clothing is becoming a no-brainer in the fashion industry, and Coach is the newest adopter. Learn more about why they made this decision:
‘We’re doing it because we believe it’s the right thing to do’
Patti Hansen, a model who "defined the high-octane glamour of the 70s and early 80s" shares stories of her restless career and describes working with the most iconic photographers of the 20th century. Take a look:
As a new book titled Patti Hansen: A Portrait is released, we speak with the model about working with some of the greatest photographers of the 20th century
Moving from New York to Los Angeles for any fashion designer is a drastic change. See how Zoe Latta adapted to a new environment and state of mind.
los angeles fashion zoe latta interview and portrait by OLIVIER ZAHM photography by ROB KULISEK style by AVENA GALLAGHER All clothing Eckhaus Latta F/W 18/
Brands are beginning to see the benefits of leveraging niche "closed communities". Read more about the power of Micro Influencers and how they can impact your social media strategy.
Read here: https://bit.ly/2R9OPVs
Instagram is testing a feature that lets users share posts from other accounts to their own feed using a “Share to Feed” option under the ‘•••’ menu that accompanies each post. Take a look at how this will make sharing more seamless.
Read more: https://bit.ly/2OYgIhI
It looks as if Instagram has listened to our prayers and managed to find a way to include hidden hashtags in posts. Read more about how this is going change your content performance here: https://bit.ly/2N3oSn7
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SOCIAL HOUSE, INC. -- OUR DNA Social House, Inc. is an independent, creative strategy group specializing in Fashion, Beauty and Lifestyle brands worldwide. By operating with a distinct vision and an uncompromising dedication to online media, we're able to produce the results that matter most. It’s not just about posting visual quotes or marketing collateral, it's about telling your brand's story. At Social House, Inc., we create, curate and produce fully integrated, bespoke user experiences by way of strategic content designed to resonate and inspire. Welcome to Social House. + Proudly certified by Women's Business Enterprise (WBE) and Minority Business Enterprise (MBE) + Follow: Instagram @socialhouseinc -------------------------------------------------------------------- PARTIAL CLIENT LIST: Pepsi (Global) + American Crew (Strategy & Creative Content) + Harry Winston (Global Strategy) + Urban Decay (Global Creative) + Sennheiser Electronics (Global Content) + REVLON (Strategy + Creative Content) + T3 Micro (Strategy + Creative Content) + LORAC Cosmetics (North American AOR) + Pl***oy Enterprises (Strategy) + Frito-Lay's (Special Projects) + Schwarzkopf Professional (North American AOR) + Sonos (Special Projects)
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