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Good Planet Innovation

Good Planet Innovation Inspiring the shift to regenerative, mindful, and healthy living In a world ever more conscious of the environmental impact of our behavior, there exists a need and desire to spread awareness of eco-conscious choices to consumers.

Up to this point, this awareness has been largely spread through specialized news media and documentaries, missing a vast majority of the population. So how do we reach the masses and influence their behavior towards healthier, more conscious choices? We inspire ‘good’ consumer behavior by placing eco-conscious, fair trade, cruelty-free and healthy products and brands in popular movies and televis

Up to this point, this awareness has been largely spread through specialized news media and documentaries, missing a vast majority of the population. So how do we reach the masses and influence their behavior towards healthier, more conscious choices? We inspire ‘good’ consumer behavior by placing eco-conscious, fair trade, cruelty-free and healthy products and brands in popular movies and televis

Operating as usual

Happy Monday! Reposting from @consciousstyle giving us easy ways to change our daily lives to becoming sustainable. We h...
02/28/2022

Happy Monday! Reposting from @consciousstyle giving us easy ways to change our daily lives to becoming sustainable. We have to start somewhere 💕🌎
#sustainable
#recycle

02/18/2022

Happy Friday featuring the @goodplanetinnovation commercial with @iambeckyg and her happy place. What is your happy place? Directed by @cliquamundo / Production by @somesuchandco
#sustainability
#beckyg

@goodplanetinnovation leader @goodplanetmike representing in Dubai and bringing us all wisdom about sustainability in th...
02/15/2022

@goodplanetinnovation leader @goodplanetmike representing in Dubai and bringing us all wisdom about sustainability in the food industry. Want to know more about Gulfood? Check their website https://www.gulfood.com
.
#gulfood
#goodplanetinnovation
💕🌎♻️

02/14/2022

What a great celebration for LA during the @nfl Super Bowl, specially catching one of our latest production collaborations with @uberetas including several celebrities and @goodplanetinnovation
.
#sustainability
#ubereats
#zerowasteproduction
#lovemothernature

02/12/2022

It was great for @goodplanetinnovation to be the sustainable partner with @smirnoff and @fela.tv for this production. Looking forward to work with them again in the future. 🌎♻️👍🏻
#smirnoff
#vodkaforthepeople
#fela
#sustainability
#goodplanetinnovation

07/08/2021

Tomorrow, Green The Bid Co-Founders Kat Friis, Michael Kaliski, Julian Katz will join Compass Rose's Pavla Burgetova Callegari and Cosmo Street Editorial's Yvette Cobarrubias, will present a focus forum on producing sustainable shoots from planning and bidding through post.

Check out these beauties! Available for donation in Hollywood 🌎
03/16/2021

Check out these beauties! Available for donation in Hollywood 🌎

FilmLA
11/25/2020
FilmLA

FilmLA

With Coronavirus case counts surging and many sectors of the economy reeling, FilmLA asks all industry customers to be vigilant to help protect jobs and public health.

06/08/2020

Here at Good Planet Innovation we advocate for justice, whether it be environmental or social. We take our responsibility as stewards of the planet seriously, and as such we strive to protect and honor ALL of its inhabitants. We will always stand up for what's right and do our part to effect meaningful change in the world, which is why we stand in solidarity with Black Lives Matter! Who's with us?
#blacklivesmatter #environmentalistsforblacklivesmatter #intersectionalenvironmentalism #racialjustice #socialjustice #riseup #bethechange

The entire Good Planet family is officially WFH and sending positivity to everyone around the globe affected during this...
03/19/2020

The entire Good Planet family is officially WFH and sending positivity to everyone around the globe affected during this time. All client productions have been cancelled through March 31 and potentially longer as the situation develops. As a company that offers services in-person, we’re feeling the pinch on our staff but are prioritizing health and safety above all else. We’re taking these moments to slow down, breathe, and consider how global consumption habits impact our modern society and in times of need. Stay home, video call a friend to catch up, be safe and know that we are all in this together. -- Michael Kaliski & The Good Planet Family

03/13/2020
Hungry Man | Facebook Groups

Let’s celebrate another #SustainableProduction! We worked with Hungry Man on this project by Wieden+Kennedy for Facebook.

Today’s #GreenHero is Mollie Beattie, who, in 1993, became the first woman to lead the U.S. Fish & Wildlife Service. Her...
03/11/2020

Today’s #GreenHero is Mollie Beattie, who, in 1993, became the first woman to lead the U.S. Fish & Wildlife Service. Her tenure sadly cut short due to cancer, she still managed to open fifteen National Wildlife Refuges and help reintroduce the grey wolf to the Northern Rockies during her three years of service.

“...Sustainability is important to consumers of all ages, across geographies and cultures. Popular opinion might suggest...
03/09/2020
Visual content and consumer behavior: Realness, wellness, technology, sustainability

“...Sustainability is important to consumers of all ages, across geographies and cultures. Popular opinion might suggest that sustainability is something favored or supported primarily by younger generations, but that’s simply not the case.”

— Dr. Rebecca Swift of Getty Images in Campaign US

Check out the insights from Getty's global report on the state of visual impact today.. From Campaign US

03/06/2020
Oculus | "If" becomes "when..."

We want to shine some light on another #SustainableProduction!

We partnered with Somesuch to make this a green set for Venables Bell & Partners and Oculus!

Director: Abteen Bagheri Cinematographer: Michael Ragen Producer: Jess Lee B-cam: Elise Tyler and Ben Mullen Editor: Shane Reid @ Exile Edit Color: Greg Reese @…

You can make a production sustainable and have the time to pose for a few behind-the-scenes photos from set.
03/04/2020

You can make a production sustainable and have the time to pose for a few behind-the-scenes photos from set.

“Few issues could be more compelling than the dangers that climate change poses to all of us.”— Charlie Rivkin, CEO of M...
03/02/2020
Berlin Market Pushes for Sustainability, Both Environmental and Psychological

“Few issues could be more compelling than the dangers that climate change poses to all of us.”
— Charlie Rivkin, CEO of Motion Picture Association, when speaking at Berlinale last month.

Read more about the environmental focus of this year’s Berlinale in this article from The Hollywood Reporter

Alongside efforts to cut its carbon footprint, Berlin's market and film festival are focusing on improving the mental well-being of people working in the industry.

Plastic silverware will take generations to break down. We bring #SustainableProduction practices to set by taking the t...
02/26/2020

Plastic silverware will take generations to break down. We bring #SustainableProduction practices to set by taking the time to wash the dishes.

02/24/2020
Joaquin Phoenix's Oscar Speech

We’re fans of Joaquin Phoenix’s advocacy during the entirety of the awards season. The entertainment and advertising industries should be among the loudest voices advocating for progress on these issues.

This is the mindset that the industry needs to adopt.Reduce our waste, Reuse what we have. Donate what we can’t keep.
02/19/2020
The Hottest 2020 Oscars Trend? Recycling Old Looks

This is the mindset that the industry needs to adopt.

Reduce our waste, Reuse what we have. Donate what we can’t keep.

The latest fashion flex? Rewearing an Oscar dress — aka flaunting your commitment to preventing climate change and your ability to fit into a past outfit. The 2020 Academy Awards were dotted …

Whenever we hear someone say that it is too hard to combat the climate crisis; that it’s too late to do anything about i...
02/18/2020

Whenever we hear someone say that it is too hard to combat the climate crisis; that it’s too late to do anything about it — another quote from JFK comes to mind, with only the slightest of alterations:
“We do these things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win.”

02/14/2020
Facebook Groups – Kazoo: with the International Kazoo Players Association and Big Freedia

Do you have a passion for playing the kazoo? There’s a group for you!
We worked with Stink Films and directing team Traktor to make this a #SustainableProduction for Facebook and agency Wieden+Kennedy!

If there’s a Facebook Group for kazoo-playing enthusiasts, there’s definitely a Facebook Group for you. Music: Big Freedia (feat. Icona Pop), “Louder” Find Y...

After Davos and the World Economic Forum, Good Planet Innovation’s Michael Kaliski journeyed to London to team up with G...
02/12/2020

After Davos and the World Economic Forum, Good Planet Innovation’s Michael Kaliski journeyed to London to team up with Greenshoot on a commercial shoot.
We’re international baby!

No plastic water bottles? Check. Sustainably farmed food? Check. An “almost all plant-based” menu?I guess you can say th...
02/10/2020
Oscar Menu to Be Almost All Plant-Based

No plastic water bottles? Check. Sustainably farmed food? Check. An “almost all plant-based” menu?
I guess you can say that the Academy Awards were ‘almost’ there, but there’s no Oscar for ‘almost.’

The Oscars are getting greener. The Academy of Motion Picture Arts and Sciences announced on Monday that it will be offering entirely plant-based menus at today’s Oscar Nominees Luncheon and then i…

We’re proud to have contributed our services to “Guardians of Life” to make it a #SustainableProduction for Extinction R...
02/07/2020

We’re proud to have contributed our services to “Guardians of Life” to make it a #SustainableProduction for Extinction Rebellion, Amazon Watch and Mobilize Earth

The world is burning, what will you do to help?
https://mobilize.earth/

We applaud the studios that are working to make #SustainableHollywood a reality. But as we work towards a sustainable fu...
02/05/2020
Hollywood Studios Target Sustainability as Big Production Goal

We applaud the studios that are working to make #SustainableHollywood a reality. But as we work towards a sustainable future, remember that the question we should ask ourselves isn’t “have I done enough?” it’s “What more can I do?”

Why should we accept setting a goal to be carbon neutral by 2050? Why not push ourselves to do better? Why not 2030? Or better yet, 2025? The Entertainment and Advertising Industries can lead by example.

Sony’s commitment to sustainability began as a pledge to plant a tree in the community where it shoots for each day of production. It’s a commitment to the environment that most Hollywood studios a…

Just ask any PA — When production wraps for the night, how much of the trash left on set is half-empty, single-use plast...
02/03/2020

Just ask any PA — When production wraps for the night, how much of the trash left on set is half-empty, single-use plastic water bottles and paper coffee cups?
Hint: It’s a lot.

Why add soiled paper cups to the trash, when a glass can be washed and used again? We bring #SustainableProduction practices to our sets by eliminating single-use plastic drinkware.

The Ile de France Film Commission wants 2020 to be the year sustainability becomes a defacto practice for film productio...
01/31/2020
Production Commission for the Paris Region Pushes to Make Film and TV Shoots Greener

The Ile de France Film Commission wants 2020 to be the year sustainability becomes a defacto practice for film production in Paris.
Our industry is global, and #SustainableProduction needs to be a global standard. Let’s take inspiration from their efforts and make it so.

Executives at Film Paris Region, the dedicated production commission for France’s Ile-de-France region, hope to make 2020 a transformative year in their ongoing push to promote sustainability…

Electronics are an integral part of our lives and our work on set, but you can’t toss batteries into the nearest blue bi...
01/29/2020

Electronics are an integral part of our lives and our work on set, but you can’t toss batteries into the nearest blue bin. A simple #SustainableProduction practice is to provide recycling bins for electronics on set — you lessen your production’s impact on the environment, and your crew can do the same by bringing items from home.

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In a world ever more conscious of the environmental impact of our behavior, there exists a need and desire to spread awareness of eco-conscious choices to consumers. Up to this point, this awareness has been largely spread through specialized news media and documentaries, missing a vast majority of the population. So how do we reach the masses and influence their behavior towards healthier, more conscious choices? We inspire ‘good’ consumer behavior by placing eco-conscious, fair trade, cruelty-free and healthy products and brands in popular movies and television shows. Further, as advertising decays as a reliable way to reach consumers due to DVR’s and internet viewing of content, brand integration become an increasingly viable method for brands to reach their customers. The Entertainment Industry is going through a seismic shift with studios and networks scrambling to ‘green’ their productions and practices. To help with this transition, Good Planet Innovation (GPI) provides Production Sustainability services to the media community. We have 'greened over 40 commercials in the past year and are set to green several tv and film productions in the the coming months. Good Planet Innovation was created to impact the most people in the most profound way. We recognized that GPI could reach a vast audience in an organic, ‘non-preachy’ manner, creating an unprecedented opportunity to fundamentally shift consumer behavior. As the industry leader with this focus, GPI’s mission is to represent sustainable and otherwise ‘good’ brands (healthy, fair trade, cruelty free, educational and charitable) in order to integrate them into globally-distributed commercial films and television shows as well as online, mobile and gaming media platforms. GPI is in a prime position due to several key factors. Through our strategic partnerships, we have access to nearly every script going into production. We have relationships with key producers, prop masters and production designers, giving GPI an edge in our ability to fully serve our clients. Our service includes not only the placement itself, but photographing the product in use on set , capturing the video clip as soon as it is available and building social media strategies around that placement. Who we are: Michael Kaliski, Founder/CEO Michael has been in the Entertainment Industry for 20 years and in that time has developed and maintained numerous relationships with producers, directors and writers who will undoubtedly be attracted to GPI’s services. He has also been involved with environmental and humanitarian causes for as long as he’s been in the media business and as a result has maintained strong relationships to sustainable companies that are aware of his long standing dedication to promoting conscious living. Ina Shumaker, VP of Brand Integration, Production Sustainability Supervisor With experience spanning over 25 years in the Product Placement and Brand Integration Business, Ina has an unrivaled track record. She has developed deep, longstanding relationships with those involved in placing brands. From the executives to the prop masters and set designers, Ina brings a personal touch to every relationship. This work is licensed under a Creative Commons License.

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A new Xbox spot, starring Ted Lasso's Cristo Fernandez, produced by agency 215 McCann and production companies CAVIAR and The Lift Mx, prioritized sustainable practices in production. According to a recent article in Adweek, Xbox’s marketing team felt the partnership with Green the Bid and Good Planet Innovation had clear benefits in reducing waste and using local resources.
Another great panel to check out! The recent Chicago Film Office panel on sustainability: https://www.youtube.com/watch?v=E_UZlKfL1B4 #sustainability Earth AngelGood Planet Innovation DeltaInstitute Oman Grey House Productions
Another great panel to check out! The recent Chicago Film Office panel on sustainability: https://www.youtube.com/watch?v=E_UZlKfL1B4 #sustainability Earth Angel Good Planet Innovation Grey House Productions DeltaInstitute Oman Green Production Guide
Case Studies are a great way to see how people get Green done. Here’s an example from Good Planet Innovation which aligns COVID safety and sustainability: https://greenthebid.earth/news/gpicasestudy
Image courtesy Good Planet Innovation.
Image courtesy Good Planet Innovation.
Food for thought...bioplastic or compostable cutlery is often presented as an eco-friendly alternative for plastic. The best option is reusable flatware, but if that’s not an option Good Planet Innovation recommends Leafware Dinnerware.
Good Planet Innovation has always inspired C2E in the practice of infusing Eco-friendly solutions to production. Seeing them grow throughout the years is so inspiring and encouraging. Eventually people get it!
ICYMI - watch the AICP Week panel "The Road to Zero: Advertising's Sustainable Journey” featuring Jo Coombes, LS Productions / AdGreen, Michael Kaliski, Good Planet Innovation, Julian Katz, Mother New York, and moderator JP Colombo, RESET content, who highlighted overcoming obstacles and embracing best environmental practices in the office and on set.
Hype is proud to support a panel & initiative that examines how to execute sustainable practices on set, in offices, and across the advertising/marketing spectrum. If you’re at AICP Week come by Base Camp tomorrow, June 5th, at 3:15 PM to hear from panelists Jo Coombes, Head of Production, LS Productions/AdGreen; Michael Kaliski, CEO & Founder, Good Planet Innovation; Julian Katz, Director of Production, Mother - moderated by JP Colombo, Head of Production, RESET content. https://www.aicp.com/events/2019-aicp-week/full-schedule-2019/sustainability-panel
Thank you for all you do to contribute to our beauuuutiful planet.