Good Planet Innovation

Good Planet Innovation Inspiring the shift to sustainable, ethical and healthy living through media
(11)

In a world ever more conscious of the environmental impact of our behavior, there exists a need and desire to spread awareness of eco-conscious choices to consumers. Up to this point, this awareness has been largely spread through specialized news media and documentaries, missing a vast majority of the population. So how do we reach the masses and influence their behavior towards healthier, more conscious choices? We inspire ‘good’ consumer behavior by placing eco-conscious, fair trade, cruelty-free and healthy products and brands in popular movies and television shows. Further, as advertising decays as a reliable way to reach consumers due to DVR’s and internet viewing of content, brand integration become an increasingly viable method for brands to reach their customers. The Entertainment Industry is going through a seismic shift with studios and networks scrambling to ‘green’ their productions and practices. To help with this transition, Good Planet provides Production Sustainability services to the media community. We have 'greened over 40 commercials in the past year and are set to green several tv and film productions in the the coming months. Good Planet Media (GPM) was created to impact the most people in the most profound way. We recognized that GPM could reach a vast audience in an organic, ‘non-preachy’ manner, creating an unprecedented opportunity to fundamentally shift consumer behavior. As the industry leader with this focus, GPM’s mission is to represent sustainable and otherwise ‘good’ brands (healthy, fair trade, cruelty free, educational and charitable) in order to integrate them into globally-distributed commercial films and television shows as well as online, mobile and gaming media platforms. GPM is in a prime position due to several key factors. Through our strategic partnerships, we have access to nearly every script going into production. We have relationships with key producers, prop masters and production designers, giving GPM an edge in our ability to fully serve our clients. Our service includes not only the placement itself, but photographing the product in use on set , capturing the video clip as soon as it is available and building social media strategies around that placement. Who we are: Michael Kaliski, Founder/CEO Michael has been in the Entertainment Industry for 20 years and in that time has developed and maintained numerous relationships with producers, directors and writers who will undoubtedly be attracted to GPM’s services. He has also been involved with environmental and humanitarian causes for as long as he’s been in the media business and as a result has maintained strong relationships to sustainable companies that are aware of his long standing dedication to promoting conscious living. Ina Shumaker, VP of Brand Integration, Production Sustainability Supervisor With experience spanning over 25 years in the Product Placement and Brand Integration Business, Ina has an unrivaled track record. She has developed deep, longstanding relationships with those involved in placing brands. From the executives to the prop masters and set designers, Ina brings a personal touch to every relationship. This work is licensed under a Creative Commons License.

Mission: To elevate consumer behavior on a global scale through conscious product integration in popular media and shift production's wasteful process to more sustainable practices.

The entire Good Planet family is officially WFH and sending positivity to everyone around the globe affected during this...
03/19/2020

The entire Good Planet family is officially WFH and sending positivity to everyone around the globe affected during this time. All client productions have been cancelled through March 31 and potentially longer as the situation develops. As a company that offers services in-person, we’re feeling the pinch on our staff but are prioritizing health and safety above all else. We’re taking these moments to slow down, breathe, and consider how global consumption habits impact our modern society and in times of need. Stay home, video call a friend to catch up, be safe and know that we are all in this together. -- Michael Kaliski & The Good Planet Family

03/13/2020
Hungry Man | Facebook Groups

Let’s celebrate another #SustainableProduction! We worked with Hungry Man on this project by Wieden+Kennedy for Facebook.

Today’s #GreenHero is Mollie Beattie, who, in 1993, became the first woman to lead the U.S. Fish & Wildlife Service. Her...
03/11/2020

Today’s #GreenHero is Mollie Beattie, who, in 1993, became the first woman to lead the U.S. Fish & Wildlife Service. Her tenure sadly cut short due to cancer, she still managed to open fifteen National Wildlife Refuges and help reintroduce the grey wolf to the Northern Rockies during her three years of service.

“...Sustainability is important to consumers of all ages, across geographies and cultures. Popular opinion might suggest...
03/09/2020
Visual content and consumer behavior: Realness, wellness, technology, sustainability

“...Sustainability is important to consumers of all ages, across geographies and cultures. Popular opinion might suggest that sustainability is something favored or supported primarily by younger generations, but that’s simply not the case.”

— Dr. Rebecca Swift of Getty Images in Campaign US

Check out the insights from Getty's global report on the state of visual impact today.. From Campaign US

03/06/2020
Oculus | "If" becomes "when..."

We want to shine some light on another #SustainableProduction!

We partnered with Somesuch to make this a green set for Venables Bell & Partners and Oculus!

Director: Abteen Bagheri Cinematographer: Michael Ragen Producer: Jess Lee B-cam: Elise Tyler and Ben Mullen Editor: Shane Reid @ Exile Edit Color: Greg Reese @…

You can make a production sustainable and have the time to pose for a few behind-the-scenes photos from set.
03/04/2020

You can make a production sustainable and have the time to pose for a few behind-the-scenes photos from set.

“Few issues could be more compelling than the dangers that climate change poses to all of us.”— Charlie Rivkin, CEO of M...
03/02/2020
Berlin Market Pushes for Sustainability, Both Environmental and Psychological

“Few issues could be more compelling than the dangers that climate change poses to all of us.”
— Charlie Rivkin, CEO of Motion Picture Association, when speaking at Berlinale last month.

Read more about the environmental focus of this year’s Berlinale in this article from The Hollywood Reporter

Alongside efforts to cut its carbon footprint, Berlin's market and film festival are focusing on improving the mental well-being of people working in the industry.

Plastic silverware will take generations to break down. We bring #SustainableProduction practices to set by taking the t...
02/26/2020

Plastic silverware will take generations to break down. We bring #SustainableProduction practices to set by taking the time to wash the dishes.

02/24/2020
Joaquin Phoenix's Oscar Speech

We’re fans of Joaquin Phoenix’s advocacy during the entirety of the awards season. The entertainment and advertising industries should be among the loudest voices advocating for progress on these issues.

This is the mindset that the industry needs to adopt.Reduce our waste, Reuse what we have. Donate what we can’t keep.
02/19/2020
The Hottest 2020 Oscars Trend? Recycling Old Looks

This is the mindset that the industry needs to adopt.

Reduce our waste, Reuse what we have. Donate what we can’t keep.

The latest fashion flex? Rewearing an Oscar dress — aka flaunting your commitment to preventing climate change and your ability to fit into a past outfit. The 2020 Academy Awards were dotted …

Whenever we hear someone say that it is too hard to combat the climate crisis; that it’s too late to do anything about i...
02/18/2020

Whenever we hear someone say that it is too hard to combat the climate crisis; that it’s too late to do anything about it — another quote from JFK comes to mind, with only the slightest of alterations:
“We do these things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win.”

02/14/2020
Facebook Groups – Kazoo: with the International Kazoo Players Association and Big Freedia

Do you have a passion for playing the kazoo? There’s a group for you!
We worked with Stink Films and directing team Traktor to make this a #SustainableProduction for Facebook and agency Wieden+Kennedy!

If there’s a Facebook Group for kazoo-playing enthusiasts, there’s definitely a Facebook Group for you. Music: Big Freedia (feat. Icona Pop), “Louder” Find Y...

After Davos and the World Economic Forum, Good Planet Innovation’s Michael Kaliski journeyed to London to team up with G...
02/12/2020

After Davos and the World Economic Forum, Good Planet Innovation’s Michael Kaliski journeyed to London to team up with Greenshoot on a commercial shoot.
We’re international baby!

No plastic water bottles? Check. Sustainably farmed food? Check. An “almost all plant-based” menu?I guess you can say th...
02/10/2020
Oscar Menu to Be Almost All Plant-Based

No plastic water bottles? Check. Sustainably farmed food? Check. An “almost all plant-based” menu?
I guess you can say that the Academy Awards were ‘almost’ there, but there’s no Oscar for ‘almost.’

The Oscars are getting greener. The Academy of Motion Picture Arts and Sciences announced on Monday that it will be offering entirely plant-based menus at today’s Oscar Nominees Luncheon and then i…

We’re proud to have contributed our services to “Guardians of Life” to make it a #SustainableProduction for Extinction R...
02/07/2020

We’re proud to have contributed our services to “Guardians of Life” to make it a #SustainableProduction for Extinction Rebellion, Amazon Watch and Mobilize Earth

The world is burning, what will you do to help?
https://mobilize.earth/

We applaud the studios that are working to make #SustainableHollywood a reality. But as we work towards a sustainable fu...
02/05/2020
Hollywood Studios Target Sustainability as Big Production Goal

We applaud the studios that are working to make #SustainableHollywood a reality. But as we work towards a sustainable future, remember that the question we should ask ourselves isn’t “have I done enough?” it’s “What more can I do?”

Why should we accept setting a goal to be carbon neutral by 2050? Why not push ourselves to do better? Why not 2030? Or better yet, 2025? The Entertainment and Advertising Industries can lead by example.

Sony’s commitment to sustainability began as a pledge to plant a tree in the community where it shoots for each day of production. It’s a commitment to the environment that most Hollywood studios a…

Just ask any PA — When production wraps for the night, how much of the trash left on set is half-empty, single-use plast...
02/03/2020

Just ask any PA — When production wraps for the night, how much of the trash left on set is half-empty, single-use plastic water bottles and paper coffee cups?
Hint: It’s a lot.

Why add soiled paper cups to the trash, when a glass can be washed and used again? We bring #SustainableProduction practices to our sets by eliminating single-use plastic drinkware.

The Ile de France Film Commission wants 2020 to be the year sustainability becomes a defacto practice for film productio...
01/31/2020
Production Commission for the Paris Region Pushes to Make Film and TV Shoots Greener

The Ile de France Film Commission wants 2020 to be the year sustainability becomes a defacto practice for film production in Paris.
Our industry is global, and #SustainableProduction needs to be a global standard. Let’s take inspiration from their efforts and make it so.

Executives at Film Paris Region, the dedicated production commission for France’s Ile-de-France region, hope to make 2020 a transformative year in their ongoing push to promote sustainability…

Electronics are an integral part of our lives and our work on set, but you can’t toss batteries into the nearest blue bi...
01/29/2020

Electronics are an integral part of our lives and our work on set, but you can’t toss batteries into the nearest blue bin. A simple #SustainableProduction practice is to provide recycling bins for electronics on set — you lessen your production’s impact on the environment, and your crew can do the same by bringing items from home.

01/27/2020
Joaquin Phoenix at Washington DC Protest

Jane Fonda first joined climate protesters on Capitol Hill in October and has been arrested multiple times. Sally Field was arrested. Lily Tomlin was arrested. Joaquin Phoenix was arrested the weekend after his Golden Globes speech.
They are showing that Hollywood needs to lead by example — a speech at an awards show isn’t enough, we need to take to the streets and demand action. We need to think about what we make, how we make it, and the effects it will have on the environment.

GPI Founder Michael Kaliski is in Davos this week attending the World Economic Forum's “How to Save the Planet” — one of...
01/24/2020

GPI Founder Michael Kaliski is in Davos this week attending the World Economic Forum's “How to Save the Planet” — one of the seven themes for this year's annual meeting.
Michael is a voice advocating for sustainability backed with business experience and a history of environmental activism.

01/22/2020
Greta Thunberg at the World Economic Forum

“No political ideology or economic structure has been able to tackle the climate and environmental emergency and create a cohesive and sustainable world. Because that world, in case you haven’t noticed, is currently on fire.”

The arc of change in production practices is long, but it bends towards sustainability.
01/20/2020

The arc of change in production practices is long, but it bends towards sustainability.

The exploits of Florida Man are legendary.Our friends at m ss ng p eces worked on this spot to help bring attention to h...
01/17/2020
Save Florida Man

The exploits of Florida Man are legendary.
Our friends at m ss ng p eces worked on this spot to help bring attention to his current plight. Help Save Florida Man before climate change destroys his natural habitat!

December was a busy month for us, and we wanted to give you a quick look behind-the-scenes from one of the many sets we ...
01/15/2020

December was a busy month for us, and we wanted to give you a quick look behind-the-scenes from one of the many sets we worked on. There’s nothing better than bringing a sustainability mindset to a production — and getting to enjoy a sunset while you’re at it!

01/13/2020
Joaquin Phoenix at Golden Globes

The connection between livestock and climate change is clear — building a #SustainableHollywood requires us to do something about it.
Thanks to Joaquin Phoenix for calling it out to the Golden Globes for going plant-based, and to the Critics Choice Awards for deciding that they will go vegan as well!

We love watching them, but fireworks fill our air with smoke and toxic chemicals — not to mention how the LOUD BOOMs aff...
01/10/2020

We love watching them, but fireworks fill our air with smoke and toxic chemicals — not to mention how the LOUD BOOMs affect our pets and loved ones.
Some cities around the world celebrated the New Year with a tech solution: Drones.

Today’s #GreenHero is biologist, author, and conservationist Rachel Carson. Her book “Silent Spring” introduced American...
01/08/2020

Today’s #GreenHero is biologist, author, and conservationist Rachel Carson. Her book “Silent Spring” introduced Americans to the damage being inflicted on the environment by the use of synthetic pesticides. Her book is credited as being the inspiration behind the US ban on DDT and the establishment of the Environmental Protection Agency.

Here’s a quick #TBT to September when Michael Kaliski was in New York for Climate Week and Advertising Week. The Potenti...
01/02/2020

Here’s a quick #TBT to September when Michael Kaliski was in New York for Climate Week and Advertising Week. The Potential Energy Coalition was at NASDAQ to ring the bell and start the day’s trading.
A non-profit organization, the Potential Energy Coalition believes that the advertising industry has a responsibility to be part of the climate solution.
Learn more at https://www.thefutureiscalling.com/

We’ve been hard at work making sustainability a fundamental aspect of advertising and production. We can’t wait to share...
12/30/2019

We’ve been hard at work making sustainability a fundamental aspect of advertising and production. We can’t wait to share with you some of what we’ve accomplished this past year and to tell you about some of the projects we will be working on in the future! Stay Tuned!

Boxing Day has its roots in the English tradition where an estate’s staff would be given the day off and sent home with ...
12/26/2019

Boxing Day has its roots in the English tradition where an estate’s staff would be given the day off and sent home with boxes of gifts or food - the perfect inspiration for today’s #SustainableProduction tip:
When a shoot wraps, instead of throwing your catering or craft services away, donate the leftover food to a food bank.

A Happy Holidays from everyone at Good Planet Innovation!As you celebrate, remember that Earth is like a favorite orname...
12/23/2019

A Happy Holidays from everyone at Good Planet Innovation!
As you celebrate, remember that Earth is like a favorite ornament. It’s beautiful, fragile, and something we should keep safe so it’s there for future holidays.

These past two weeks, we’ve shared some plant-based cookies and entrees. All you need now are some sweet side dishes to ...
12/20/2019
15 (Unbelievably!) Gluten-Free & Vegan Holiday Side Dishes

These past two weeks, we’ve shared some plant-based cookies and entrees. All you need now are some sweet side dishes to cook for your #GreenHoliday dinner.
Check out these recipes from Forkly.

So either you or a someone at your holiday dinner is gluten-intolerant or celiac, and/or perhaps vegan or working towards a plant-based diet. Welcome to the...

Address

1416 N La Brea Ave
Los Angeles, CA
90028

Alerts

Be the first to know and let us send you an email when Good Planet Innovation posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Good Planet Innovation:

Videos

Our Story

In a world ever more conscious of the environmental impact of our behavior, there exists a need and desire to spread awareness of eco-conscious choices to consumers. Up to this point, this awareness has been largely spread through specialized news media and documentaries, missing a vast majority of the population. So how do we reach the masses and influence their behavior towards healthier, more conscious choices? We inspire ‘good’ consumer behavior by placing eco-conscious, fair trade, cruelty-free and healthy products and brands in popular movies and television shows. Further, as advertising decays as a reliable way to reach consumers due to DVR’s and internet viewing of content, brand integration become an increasingly viable method for brands to reach their customers. The Entertainment Industry is going through a seismic shift with studios and networks scrambling to ‘green’ their productions and practices. To help with this transition, Good Planet Innovation (GPI) provides Production Sustainability services to the media community. We have 'greened over 40 commercials in the past year and are set to green several tv and film productions in the the coming months. Good Planet Innovation was created to impact the most people in the most profound way. We recognized that GPI could reach a vast audience in an organic, ‘non-preachy’ manner, creating an unprecedented opportunity to fundamentally shift consumer behavior. As the industry leader with this focus, GPI’s mission is to represent sustainable and otherwise ‘good’ brands (healthy, fair trade, cruelty free, educational and charitable) in order to integrate them into globally-distributed commercial films and television shows as well as online, mobile and gaming media platforms. GPI is in a prime position due to several key factors. Through our strategic partnerships, we have access to nearly every script going into production. We have relationships with key producers, prop masters and production designers, giving GPI an edge in our ability to fully serve our clients. Our service includes not only the placement itself, but photographing the product in use on set , capturing the video clip as soon as it is available and building social media strategies around that placement. Who we are: Michael Kaliski, Founder/CEO Michael has been in the Entertainment Industry for 20 years and in that time has developed and maintained numerous relationships with producers, directors and writers who will undoubtedly be attracted to GPI’s services. He has also been involved with environmental and humanitarian causes for as long as he’s been in the media business and as a result has maintained strong relationships to sustainable companies that are aware of his long standing dedication to promoting conscious living. Ina Shumaker, VP of Brand Integration, Production Sustainability Supervisor With experience spanning over 25 years in the Product Placement and Brand Integration Business, Ina has an unrivaled track record. She has developed deep, longstanding relationships with those involved in placing brands. From the executives to the prop masters and set designers, Ina brings a personal touch to every relationship. This work is licensed under a Creative Commons License.

Nearby media companies


Comments

Thank you for all you do to contribute to our beauuuutiful planet.