BeiruTech

BeiruTech Tech-savvy marketers in the entertainment industry that take your digital brand presence to the next level.

It's about time Instagram financially supported its creators. Since IGTV rolled out in 2018, Instagram has been trying t...
05/29/2020

It's about time Instagram financially supported its creators.

Since IGTV rolled out in 2018, Instagram has been trying to compete with YouTube for people's attention.

One thing that was missing, though, is the opportunity for creators to monetize their channels. Producing good quality videos takes time and other resources and it has to pay off.

Now that Instagram introduced IGTV ads, creators will be able to benefit from one more stream of income.

The new update will roll out shortly in the US with select creators and different ways of displaying the ads and the ability to skip them will be tested out within next year.

Do you think this new feature will motivate the creators to produce more content for IGTV? Would your brand invest more in its IGTV strategy?

Share your thoughts 👇🏼

#BeiruTechNews

05/26/2020
Instagram Competitor Research Tool You Didn't Know About

Competitor Research Strategy You Probably Didn't Know About:

That little arrow next to the "Follow" button? It is actually a "suggested user tab" - a competitor research tool you might be missing out on.

What kinds of users does it display there? Check out the video to find out.

Here’s what to look out for when browsing your competition:

✅ What are some hashtags that they use? By adding those to your strategy you will appear amongst the relevant content.
✅ How does their feed look? Is it a consistent feed or do they focus on frequent posting? Analyze their performance and pick what works best for you.
✅ Their bio: how can your bio stand out from the lookalikes?
✅ Type of content: short vs long post? Photos or videos? IGTVs?
✅ Finally, stories. What do they post? Does the audience engage with their stories?

Needless to say, while browsing your competition, place the importance on their performance analytics, so that your choices are made with your audience in mind.

Try it out and let us know what you’ve learned 🤓👇🏻

#BeiruTechTips

#instagrammarketing #instagramtips

📲 E-COMMERCE UPDATE: Facebook Shops⠀This week Facebook started rolling out a new exciting feature on its platform - Face...
05/22/2020

📲 E-COMMERCE UPDATE: Facebook Shops

This week Facebook started rolling out a new exciting feature on its platform - Facebook Shops.

Free to set up, Facebook Shops is meant to help any seller, big or small, to bring their business online.

The seller can choose which products get to be featured in the shop, upload cover image and description and check out right in the app.

Facebook Shops will allow businesses to:

✅ Easily shift to selling online

✅ Visually communicate their brand to the audience

✅ Sell on Facebook AND Instagram

✅ Answer customers’ questions on Facebook apps including Messenger, Instagram Direct and WhatsApp

✅ In the future, sell directly on Messenger, Instagram Direct and WhatsApp

✅ In the future, connect the loyalty programs

We believe Facebook Shops, just like Instagram Shops, is a product that was inevitably going to emerge.

After all, bringing shopping to social media is a marketing success since it brings the product to where the audience is instead of directing it away from the app 👏🏻

Do you think social media shopping is the future of e-commerce? 🧐 Can it replace Amazon shopping?

Let us know your thoughts on Facebook Shops 👇🏻

#BeiruTechNews
#BeiruTechMarketing101

05/22/2020
Steps to success: Strategize. Design. Execute.

Strategize. Design. Execute.

These three terms mean a lot to us at BeiruTech. They reflect our workflow, work ethic, and relationship with our clients.

We find that these three steps are the key to success in any project.

Whether consciously or not, we are sure that a lot of people reading this will find this approach to be effective in solving both creative and analytical tasks.

In her live conversation with Gary Vaynerchuk, Danielle showed us how she subconsciously used this method to achieve her personal goals.

She strategized by consuming Gary Vee’s content for years and following his advice.

While simultaneously mastering her craft and designing content she posted on her page.

She started executing by constantly applying to VaynerMedia hoping to land a job and was finally successful when she contacted Gary to join him live on #teawithgaryvee. Now she needs to EXECUTE to reach the goals she now sees for herself.

When we set out to do anything in life, we think about it first, decide how we’re going to approach it, then we make our move.

Find the full video here: https://bit.ly/2A3ZKeV

Do you use a similar strategy? If you use a different approach, tell us about it in the comments!

#BeiruTechMarketing101

#garyvee #garyvaynerchuk #vaynermedia #marketingstrategy

Instagram keeps fighting bullying 👇🏻Ever since Instagram became one of the most used apps in the world, it has tried to ...
05/20/2020

Instagram keeps fighting bullying 👇🏻

Ever since Instagram became one of the most used apps in the world, it has tried to limit the negativity that users were able to spread across the platform.

Did you know you could automatically filter your comments through keywords? Turn on our post notifications to not miss the future post about this.

Recently Instagram has announced its plan to further help fight bullying. Some key measures that are being tested include:

📌 Removing comments in bulk

This one comes especially in handy for the accounts with a large following. Removing mean and spam comments one by one can be tedious, so selecting them in bulk will make an impact.

📌 Pinning your favorite comments

With this feature, users would be able to pin some select comments (up to three) to the top of their comments section, setting the tone to the post and the behavior acceptable in the account.

📌 Controlling who can tag and mention your account

The problem with tags is that they are often misused for bullying. The new feature will allow users to choose who can tag them: anyone, anyone they follow, or no one. Additionally, we might be able to manually control the tags before they can be published.

These updates come on top of Facebook's report that states that 89% of hate speech on Instagram gets detected before the users report it to them.

We are excited to see these updates come to life, are you?

Do you think Instagram is doing good enough job to make its platform friendlier? Let us know in the comments 👇🏻

#BeiruTechNews #InstagramUpdate

"If you're looking to make something happen, you need to put yourself in a situation that supports what you're looking f...
05/19/2020

"If you're looking to make something happen, you need to put yourself in a situation that supports what you're looking for."

This was the advice Scooter Braun has received from his dad.

We couldn't agree more. And you? Does your environment support your goals? 👇🏼

#BeiruTechQuotes #ScooterBraun

Spotify has an update for artists! 👇🏻⠀Covid-19 left no one unaffected. And even though music streaming apps are up and r...
05/18/2020

Spotify has an update for artists! 👇🏻

Covid-19 left no one unaffected. And even though music streaming apps are up and running, people in the music industry have faced serious income shortages.

Good news are coming from Spotify! According to their website, Spotify for Artists, Spotify is launching a Fundraiser Pick feature.

Here’s in their own words:

“We also felt we could uniquely help by providing the global reach of Spotify to artists who are fundraising during this challenging time — to help them get the word out to fans, many of whom visit them on Spotify every day. And we've been really inspired by fans that want to help the artists they love and have been making direct donations.

That’s why, today, Spotify for Artists is launching a new feature: the Artist Fundraising Pick. Just like artists can select any piece of music to highlight on their profile as an Artist’s Pick, they can now highlight a fundraising destination (in addition to their Artist’s Pick).”

This feature will not only allow artists and their bands to support themselves but also the verified organizations that raise donations for covid-19 musics relief, like MusiCares.

Do you think this exposure will help raise more funds?

#BeiruTechNews #Spotify #FundraiserPick

Happy Monday!Starting this week with a reminder from Richard Branson.We believe that being rude is hard work. If you res...
04/27/2020

Happy Monday!

Starting this week with a reminder from Richard Branson.

We believe that being rude is hard work. If you respect people, treating them well comes easy.

Do you agree?

#BeiruTechQuotes

Use THIS to manage your inbox 👇🏻If you are a marketer or a business owner, 👉🏻managing your inbox effectively👈🏻 can be ve...
04/24/2020

Use THIS to manage your inbox 👇🏻

If you are a marketer or a business owner, 👉🏻managing your inbox effectively👈🏻 can be very crucial to growing your sales and brand loyalty.

The average customer expects a DM response within 15-30 mins 😱 And if that seems totally doable - kudos to you! 🥳👏🏻

But it’s not like that for everyone.

When your business is active across multiple platforms, it is easy to lose track of your inbox. Here is when smart inbox tools come to save the day! Most of them are made to be used by teams so you can assign messages to the right person.

Here are 5 of the leading platforms to consider:

1️⃣ Sprout Social

Boost your engagement to achieve social success. Starts at $99/month.

2️⃣ Sparkcentral

Trusted by giants like Netflix and Slack, Sparkcentral effectively integrates with main social media channels. Free plan available.

3️⃣ Zendesk Support Suite

Sophisticated but simple. Starts at $89/agent/month.

4️⃣ Happy Fox

Integrates with Facebook, Twitter, email, text AND phone. Smart rules and real-time reporting are a bonus. Starts at $39/month.

5️⃣ Kayako

Supports email, chat, Twitter and Facebook. Starts at $15/month.

🔍 Have you used any of these tools before? Let us know in the comments 👇🏻

#BeiruTechTips

Check if your work from home environment helps you stay focused 🧑🏻‍💻👩🏽‍💻👇🏻 As much as there are plenty of reasons to lov...
04/09/2020

Check if your work from home environment helps you stay focused 🧑🏻‍💻👩🏽‍💻👇🏻

As much as there are plenty of reasons to love working from home such as cutting down the commute, being able to cook your lunch fresh and only wearing top half of your business casual (guilty), there are just as many traps that can make you distracted and unproductive 😕

Here are some tips to make sure you don’t fall into any of them 😎

✅ Dedicate a space for work

Yes, you can just place your laptop on the bed as soon as you wake up. No, you probably should not do that if other options are available.

Since office is out of the picture it’s important to keep your leisure space and work space separate to avoid troubles with focus or sleeping. Your best best is a quiet and well-lit part of your house.

✅ Clean workspace is a must

Whether it’s your desk, dinner table or couch - keeping it neat and tidy is key to reduce stress and boost productivity.

✅ Share your availability with family

Spouses, kids and other housemates can get very distracting. Help them help you! Let them know ahead of time when you scheduled your lunch and meetings to avoid awkward walk-ins on your Zoom calls.

✅ Pick your music

Is your house particularly noisy? Or maybe no background noise is driving you crazy? It’s always good to know which kind of tracks help you get in the zone. If music seems distracting - try out nature sounds like rain or ocean waves 🌊

Setting your workspace right is a game-changer and we hope you try these tips out today 💪🏻

Do you already follow them? Let us know in the comments 👇🏻

#BeiruTechTips

There is no need to “sell” when you’re consistently offering value. Know what your target audience needs, help address t...
04/08/2020

There is no need to “sell” when you’re consistently offering value. Know what your target audience needs, help address those needs and soon enough you won’t need to scream about your expertise. It will be obvious.

Do you agree with the message from Gary Vaynerchuk? Let us know in the comments 👇🏻

#BeiruTechQuotes

Use these essential tools to optimize your #WorkFromHome routine👇🏻 ▪️ Slack The “collaboration hub” that allows teams an...
04/06/2020

Use these essential tools to optimize your #WorkFromHome routine👇🏻

▪️ Slack
The “collaboration hub” that allows teams and individuals to work work remotely, pin important items, organize workflow and integrate with other platforms like Google Calendar and Drive.

▪️ Microsoft Teams
Microsoft’s replacement for Skype for Business. Organize meetings and calls, create teams and chats, view your outlook calendar and integrate other apps to boost your communication.

▪️ Zoom
Have you seen our stories yet? Check them out before they’re gone! Zoom is the fastest growing video conferencing and presentation tool out there. Easy to sign up and use, share screens, blur the background, integrate calendars and pretty much anything you need for teleconferencing.

▪️ BlueJeans
Similar to Zoom in functionality, BlueJeans is an online video conferencing platform that can help you schedule your meetings, connect from any device, and integrate it to other tools you’re already using.

▪️ Trello
One of the most recognized project management tools for online and offline businesses. Create boards, tasks (cards), assign deadlines and see how your team is progressing in different parts of the project. Very intuitive drag-and-drop style tool that is the easiest to start working with.

▪️ Asana
Trello’s more sophisticated alternative. Takes time to get used to and learn how to navigate but provides better functionality when discussing multiple tasks at once.

Have you used these before? If yes, do you agree with our top pick? Let us know in the comments 👇🏻

#BeiruTechTips

Wondering how to make spaces in your Instagram bio and captions? Here is the trick.1️⃣ Open your phone browser and searc...
03/12/2020

Wondering how to make spaces in your Instagram bio and captions?

Here is the trick.

1️⃣ Open your phone browser and search Apps4LifeHost.com

2️⃣ Paste your bio/caption in the field and click “submit”

3️⃣ Done! The right caption is automatically copied to your clipboard so you can paste it to your account

Why do this?

✅ Visually appealing captions make it easier for your audience to read and understand your post (more attention -> more engagement)
✅ If you prefer to place a batch of hashtags at the bottom of the post, spacing them out will help you hide them under the “view more” button

Try it out 😊 Would you like to see more tips like this? Let us know in the comments 👇🏻

#BeiruTechTips

We are starting this work week with some inspiration from Scooter Braun. Do you agree with his idea of selflessness? #Be...
03/09/2020

We are starting this work week with some inspiration from Scooter Braun.

Do you agree with his idea of selflessness?

#BeiruTechQuotes

Top-5 apps for Instagram Stories templatesThe word is out, bloggers and brands across all industries use templates to ke...
03/06/2020

Top-5 apps for Instagram Stories templates

The word is out, bloggers and brands across all industries use templates to keep their content on-brand and recognizable.

✅ Besides, using templates makes it sooo much easier to create beautiful stories with the minimal effort.

Here is our top-5 pick for you to start using today:

1️⃣ Mojo

Templates for food content? Minimalistic look? Fashion or e-commerce? It’s all there.

2️⃣ Canva

Canva is the fastest growing all-purpose design tool out there. Endless number of templates for stories and possibly any type of visual content. Pro version allows the users to customize the content with their branding.

3️⃣ Unfold

Blogger’s favorite. Create series of stories that fit virtually any theme.

4️⃣ Instories

150+ animated templates. Going with the Pro version? Check out their new neon lights templates.

5️⃣ Spark Post

Unlike other Adobe products, this one is very simple in use. Just like Canva, Spark Post allows creating stories on-brand and upload custom fonts.

If you only had to keep one app for your story templates, which one would that be? Let us know in the comments 👇🏻

#BeiruTechTips

09/14/2019

⁣⁣⁣
#marketing101: After a very long wait, Facebook finally listened. Instagram scheduling has been added to Creator Studio. ⁣⁣⁣
⁣⁣⁣
You’re now able to schedule Instagram posts and IGTV videos directly from Facebook.⁣⁣⁣
⁣⁣⁣
You’ll need to have an Instagram business account linked to your Creator Studio dashboard. ⁣⁣⁣
⁣⁣⁣
Here are the steps to schedule posts on Instagram:⁣⁣⁣

1. On desktop only, go to business.facebook.com/creatorstudio⁣⁣⁣
⁣⁣
2. At the top you’ll see the option to select Instagram⁣⁣⁣
⁣⁣
3. Click ‘Create Post’ in the top left corner⁣⁣⁣
⁣⁣
4. Choose between ‘Instagram Feed’ and ‘IGTV’ options⁣⁣⁣
⁣⁣
5. Upload your image along with your caption, emojis and location⁣⁣⁣
⁣⁣
6. Then in the bottom right hand corner you can either publish now or schedule the post for a later time

09/09/2019
Bed Bath & Beyond plans to close at least 40 stores this year

#marketingnews: Bed Bath & Beyond will be closing at least 40 stores this year but may open 15.⁣

The company has struggled to compete with online retailers like Amazon.⁣

It's planning new initiatives including its "next generation lab stores".⁣

The New Jersey based home goods retailer lost more than $137 million last year.⁣

Bed Bath & Beyond has more than 1500 stores across all of its brands.⁣

The year has been off to a bumpy start for all retailers.

#marketingquotes: “People fight your success, not your failure” - Roni
09/02/2019

#marketingquotes: “People fight your success, not your failure” - Roni

08/29/2019

#marketingnews: Teen girl went viral for tweeting from her fridge.⁣

‘Dorothy’ went viral on Twitter after allegedly tweeting from her smart fridge.⁣

She claimed that her mother had taken away her phone so she was no longer able to tweet so she posted this "goodbye" message from her Nintendo 3DS.⁣

Both Twitter and LG tweeted their support, jumping on the #FreeDorothy hashtag.⁣

LG told the outlet that its smart fridges do not have a Twitter app that could auto-generate a label.⁣

Dorothy soon thanked everyone for their support, again from the ‘refrigerator’.⁣

A search of Twitter sources also shows no one else has tweeted from an "LG Smart Refrigerator".⁣

Dorothy declined to answer McNeal's questions about her tweets, calling McNeal's skepticism "rude".

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Who We Are

We are a boutique digital marketing agency based in Los Angeles and specializing in content marketing - the A to Z of every aspect of your brand’s interaction with its audience. This means we have your back for anything from web design and development to social media marketing and management.

Why Tech?

We proudly call ourselves tech-savvy for a reason. From Google Analytics to app creation, we are ready to service your business needs with what 2020’s technology has to offer.

Why Beirut?

Although we are based in Los Angeles, we want to pay homage to the origins of our founder – Beirut, Lebanon. Our team is one big international mosaic that brings together not only a variety of extensive professional experience but also a beautiful cultural mix. We believe that it is our job to celebrate both! It is important to remind ourselves the value people bring to the US from all over the world.

What is it like to work with us?

Providing our clients with flexibility is one of our key values. Whether you need a second pair of eyes on your strategy, or someone to completely take over your digital marketing work, we are here to help. We will discuss the strategy, create the designs and/or execute the digital marketing plan that suits your needs.

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