Vivid Entertainment was founded in 1984 by Steven Hirsch, a creative visionary who saw the potential to grow beyond the confines of the adult entertainment industry. He partnered with David James, an industry veteran with extensive international experience, and they were later joined by a third co-chairman, Bill Asher, a Dartmouth College graduate with an MBA from USC. Today, nearly 30 years later
, Vivid still places heavy emphasis on exceptional erotic entertainment through the release of high quality films, parodies and videos featuring well-known celebrities—and much more. The Vivid brand has expanded steadily over the years and its future is now brighter than ever, both domestically and internationally. Through the VividEverywhere program, Vivid films are now distributed
o on DVD;
o over the Internet;
o to mobile devices;
o through VividTV, a division encompassing a linear channel and video-on-demand cable/satellite television and wireless programming in 20 countries around the world through a network of partners and affiliates;
o via Roku and VividForGoogleTV;
o with VividTouch, a unique browser-delivered, gesture-based web application for Apple smart phones and tablet devices that makes browsing for sexy film clips as easy as a finger gesture;
o In the works is a new VividRadio satellite network. Most recently, the company launched Vivid Cabaret, a network of upscale gentlemen’s clubs, launching with venues in New York City and Los Angeles. Vivid creates strong brand-name awareness with extensive marketing and licensing programs that extend to condoms, adult toys, supplements, apparel, book publishing, snowboards, calendars, comic books Vodka and a variety of other categories. Vivid has been the industry pioneer in technology, mainstream brand promotion, and talent development with the Vivid Girl concept, through which top adult film stars are signed to exclusive agreements styled on the old Hollywood contract star system. Little wonder that Steven Hirsch received the first AVN Visionary Award as a leader who "has propelled innovation and taken his company and the business as a whole to new heights."
