The Last Layer

Formerly 9SPR., The Lasy Layer is a collective of holistic and strategically creative brand builders.

We link arms with clients across all realms to grow and transform brands that win the respect, trust and bonafide loyalty of their consumers.

07/30/2025

Books that feel like espresso shots for your brain 🧠✨For the media-obsessed, here’s our summer reading list:

1️⃣“Filterworld” by Kyle Chayka
A must for anyone shaping culture in a content-saturated world. Explores how algorithmic taste is flattening aesthetics.

2️⃣“Consumed” by Aja Barber
*A hard look at fast fashion, consumerism, and privilege. Good for those in branding who care about how we buy, not just what.

3️⃣ “Trick Mirror” by Jia Tolentino
Cultural commentary that feels like sparring with a friend who’s way too smart at 1am.

4️⃣ “Your Brain on Art” by Susan Magsamen & Ivy Ross
For the creative director who wants science to back up their mood boards.

5️⃣“Extremely Online” by Taylor Lorenz
An inside look at how we got here, platform by platform. Influencer economy girlies, this one’s your mirror.

6️⃣ “Burn Book” by Kara Swisher
Spicy tech memoir meets industry takedown. Read for the name drops, stay for the perspective on how media + power actually work.

7️⃣ “The Candy House” by Jennifer Egan
Fiction, but for the PR futurist. What if memory was downloadable and marketing could mine your inner life?

07/24/2025

6 Easy Posing Tips to Look Effortlessly Editorial in Photos ✨

1️⃣ Soft Smile Like a Pro
Try to smile with your eyes (Tyra Banks’ “smize” still works!). Say a soft “mmm” before the photo to relax your mouth.

2️⃣ Hands On Posing
Wondering what to do with your hands? Keep them natural and occupied — on your hips, holding something, or touching your hair.

3️⃣ Forget Facing the Camera Head-On
Angle your body slightly (not square-on) for a slimmer look. Shift your weight to your back leg to naturally elongate your posture.

4️⃣ Make Eye Contact — Or At Least Fake It
Look just above or slightly to the side of the lens if straight-on feels awkward. Practice “soft focus” eyes instead of a wide stare.

5️⃣ Widen the Frame
On iPhone, switch to between 0.5–1.1x zoom. It expands the frame and gives you that flattering, editorial feel compared to default.

6️⃣ Keep Things Moving + Hit the Poses
Make micro-movements — shift slightly between shots instead of freezing, so you look natural instead of stiff.

07/22/2025

Is your love language gifts? 📦 Good news: We’re considering new talent for our mailing list! 💌

Send us a note at [email protected]! 📫

𝒫𝓁𝑒𝒶𝓈𝑒 𝓃𝑜𝓉𝑒, 𝒷𝑒𝒸𝒶𝓊𝓈𝑒 𝑜𝒻 𝑜𝓋𝑒𝓇𝓌𝒽𝑒𝓁𝓂𝒾𝓃𝑔 𝒾𝓃𝓉𝑒𝓇𝑒𝓈𝓉, 𝓌𝑒 𝓌𝒾𝓁𝓁 𝑜𝓃𝓁𝓎 𝒷𝑒 𝒶𝒷𝓁𝑒 𝓉𝑜 𝓇𝑒𝓅𝓁𝓎 𝓉𝑜 𝓂𝑒𝓈𝓈𝒶𝑔𝑒𝓈 𝓉𝒽𝒶𝓉 𝒶𝓇𝑒 𝒶 𝒻𝒾𝓉 𝒶𝓉 𝓉𝒽𝒾𝓈 𝓉𝒾𝓂𝑒. 𝒲𝑒 𝒶𝓇𝑒 𝑔𝓇𝒶𝓉𝑒𝒻𝓊𝓁 𝒻𝑜𝓇 𝒶𝓁𝓁 𝓇𝑒𝓈𝓅𝑜𝓃𝓈𝑒𝓈 𝒶𝓃𝒹 𝓂𝒶𝓎 𝒸𝑜𝓃𝓈𝒾𝒹𝑒𝓇 𝓎𝑜𝓊 𝒻𝑜𝓇 𝓅𝒶𝓇𝓉𝓃𝑒𝓇𝓈𝒽𝒾𝓅𝓈 𝒾𝓃 𝒻𝓊𝓉𝓊𝓇𝑒!

07/20/2025

Style Archives: Martin Parr 🇬🇧

Defining the offbeat poetry of British summer in the ’80s — melting cones, sunburnt shoulders, and seaside oddities captured with a wry, hyper-saturated lens.

Parr’s work feels like a time capsule and a wink — reminding us that summer’s always been messy, mundane, and weirdly beautiful.

We’re obsessed.
📸: Martin Parr

07/18/2025

ICYMI: Clients making headlines worth a double-take.

Summer’s heating up — and so is the spotlight. Stay tuned.

07/15/2025

The Suite Life (After Birth) 🍼

There’s a new kind of postpartum care on the rise—and it looks more like a Four Seasons spa than a hospital discharge. From New York to Seoul, a wave of luxury postnatal retreats is redefining what the fourth trimester can look like. Think: lactation consultants on-call, pelvic floor therapy, room service broth, and 800-thread-count recovery.

We rounded up the most indulgent options for new moms who believe in self-care with a night nurse.

2️⃣: Ahma & Co 📍 SoCal
3️⃣ The Village Postnatal Retreat Center 📍 Bay Area
4️⃣ 📍DC Area
5️⃣ Boram 📍NYC Area (In Home Only)
6️⃣ Haven Postnatal Retreat 📍Atlanta
7️⃣ The Ruby Postnatal 📍Houston
8️⃣ Sanhu House 📍LA

07/11/2025

Serving looks 🎾 Tennis and paddle sports are having their moment—and it's more than just a match-day trend.

From crisp collars to pleated skirts and crochet visors, we're seeing clients lean into the quiet flex of court-inspired designs during Wimbledon and beyond.

07/08/2025

Double tap if this little man has better style than you ⭐

📸: IG featuring our client 7AM Enfant

07/02/2025

Each birth month comes with its own signature stone and bloom. Naturally, we made a cheat sheet—for sentimental heirlooms, future jewelry moments, and gifts that actually mean something. 💐💎

06/23/2025

A good story never goes out of style ✨ & now, AI agrees...

06/20/2025

If your summer plans don’t include a shoe charm bar and a lobster bake, wyd? 🦞👟

📸 Inspo sourced via . Message for credit or takedown.

06/19/2025

Some things just feel like summer, no explanation needed. 🍓☀️

Strawberries. Spritz. Linen. Long days. Even longer nights. Consider this your seasonal state of mind. 🌻

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