03/27/2013
Caught off-guard by a spring cold or late season case of the flu and feel like you need a little sympathy? Being authentic and genuine is the key to social media engagement, especially when you’re sick. Saying you’re under the weather, without over-complaining, will result in many digital get-well messages. In fact, a survey by The Clorox Company found that 76% of respondents were very or somewhat likely to offer sympathy online ht.ly/jt4Up Clorox’s Tumblr page, www.whattheflu.com, is also here for you to commiserate with (and pick up some flu prevention tips while you are at it!).
A new nationwide survey on social media behavior during flu season, sponsored by The Clorox Company, shows 83% of those who are sick, log on to be entertained.