VIOLET GREY

VIOLET GREY The Industry's Beauty Edit
@violetgrey | www.violetgrey.com
(12)

Operating as usual

LAST CHANCE: Our Spring PUT IT IN THE BAG Event ends at midnight (PST). If your vanity is in need of an upgrade, or you'...
05/31/2021

LAST CHANCE: Our Spring PUT IT IN THE BAG Event ends at midnight (PST). If your vanity is in need of an upgrade, or you're just in the mood for a little retail therapy, now is the time to take advantage of 20% off over 100 brands.*

*Some restrictions apply. #memorialdaysale #beautysale

LAST CHANCE: Our Spring PUT IT IN THE BAG Event ends at midnight (PST). If your vanity is in need of an upgrade, or you're just in the mood for a little retail therapy, now is the time to take advantage of 20% off over 100 brands.*

*Some restrictions apply. #memorialdaysale #beautysale

She's ready to re-enter polite society—are you? Wynona Ryder by Steven Meisel, 1999. Makeup by Kevyn Aucoin. #muse #week...
05/30/2021

She's ready to re-enter polite society—are you? Wynona Ryder by Steven Meisel, 1999. Makeup by Kevyn Aucoin. #muse #weekendattire

She's ready to re-enter polite society—are you? Wynona Ryder by Steven Meisel, 1999. Makeup by Kevyn Aucoin. #muse #weekendattire

Only a few days left to PUT IN IT THE BAG at 20% off. Plus, we'll include our signature black makeup bag if you spend $5...
05/29/2021

Only a few days left to PUT IN IT THE BAG at 20% off. Plus, we'll include our signature black makeup bag if you spend $500 or more.* We suggest you stock up. 💋

*While supplies last.
#memorialdaysale #beautysale

Only a few days left to PUT IN IT THE BAG at 20% off. Plus, we'll include our signature black makeup bag if you spend $500 or more.* We suggest you stock up. 💋

*While supplies last.
#memorialdaysale #beautysale

Products that perform AND look great—it doesn't get better than that. Unless they're *20% OFF. Which they are. But only ...
05/27/2021

Products that perform AND look great—it doesn't get better than that. Unless they're *20% OFF. Which they are. But only until Monday. You might want to pass this along to your friends. Link in bio to start shopping. #VIOLETGREY

*Some restrictions apply. #memorialdaysale #beautysale

Products that perform AND look great—it doesn't get better than that. Unless they're *20% OFF. Which they are. But only until Monday. You might want to pass this along to your friends. Link in bio to start shopping. #VIOLETGREY

*Some restrictions apply. #memorialdaysale #beautysale

FROM THE DESK OF CASSANDRA GREY | Having anxiety navigating life outside the comfort of your sweatpants? We’ve got a gui...
05/26/2021

FROM THE DESK OF CASSANDRA GREY | Having anxiety navigating life outside the comfort of your sweatpants? We’ve got a guide for that. In this lesson, our founder @cassandragray curates a roundup of products you may want to PUT IN THE BAG to prepare for re-entering polite society. And, to help you stock your neglected vanities, we are offering you 20% off her entire guide through Monday. Link in bio.

Photographed by @guyaroch

FROM THE DESK OF CASSANDRA GREY | Having anxiety navigating life outside the comfort of your sweatpants? We’ve got a guide for that. In this lesson, our founder @cassandragray curates a roundup of products you may want to PUT IN THE BAG to prepare for re-entering polite society. And, to help you stock your neglected vanities, we are offering you 20% off her entire guide through Monday. Link in bio.

Photographed by @guyaroch

APPROVEDOUR SPRING PUT IT IN THE BAG EVENT STARTS NOW  |  Are you ready to re-enter polite society? That’s OK. Almost no...
05/25/2021

APPROVED

OUR SPRING PUT IT IN THE BAG EVENT STARTS NOW | Are you ready to re-enter polite society? That’s OK. Almost no one is. To help inspire your beauty re-awakening, we are offering 20% off over 100 of our industry-coveted brands.* Replace anything expired, choose a new signature scent, take care of your overgrown tresses, and get prepped for the best spring ever.

Link in bio to get started. Happy shopping!

*Some restrictions may apply. #beautysale

APPROVED

OUR SPRING PUT IT IN THE BAG EVENT STARTS NOW | Are you ready to re-enter polite society? That’s OK. Almost no one is. To help inspire your beauty re-awakening, we are offering 20% off over 100 of our industry-coveted brands.* Replace anything expired, choose a new signature scent, take care of your overgrown tresses, and get prepped for the best spring ever.

Link in bio to get started. Happy shopping!

*Some restrictions may apply. #beautysale

In the heat of the morning. David Bowie, 1983.c/o @fauhxxyy
05/17/2021

In the heat of the morning. David Bowie, 1983.

c/o @fauhxxyy

In the heat of the morning. David Bowie, 1983.

c/o @fauhxxyy

Ready for summer nights wearing this and little else. #violetcodeapproved
05/17/2021

Ready for summer nights wearing this and little else. #violetcodeapproved

Ready for summer nights wearing this and little else. #violetcodeapproved

Hoping this is what tomorrow looks like for all the moms out there... #mothersdayweekend
05/08/2021

Hoping this is what tomorrow looks like for all the moms out there... #mothersdayweekend

Hoping this is what tomorrow looks like for all the moms out there... #mothersdayweekend

Euphoria. #violetvanity #violetcodeapproved
05/04/2021

Euphoria. #violetvanity #violetcodeapproved

Euphoria. #violetvanity #violetcodeapproved

05/02/2021

BEAUTY IN BED | We're counting down to our next #beautyinbed event. Join @cassandragrey in conversation with @hopesmith (founder of @m***a) and @joycebnonelli to talk about the things they're doing at home before re-entering society. MAY 6th AT 5PM PST. Hit the event countdown in our stories and sign up to attend via link in bio. BONUS: All attendees who purchase a @m***a product post-chat will get a complimentary M***A body brush. SEE YOU ALL IN BED.✨ #violetgrey #beautyinbed

04/28/2021

BEAUTY IN BED | Grab a bev and slip into your [email protected] is hosting an intimate conversation with @hopesmith and @joycebonelli on Sunday, May 10th and you’re invited. Tune in for tales of beauty woes and skin care solves, plus we’ll answer questions from the audience. Register for our LIVE Zoom via link in bio and SAVE THE DATE ✔️

#violetcodeapproved #violetfiles #beautyinbed

FILED UNDER: JUST APPROVED  |  New spring staples in our CHANEL Edit will leave your face and lips radiant and smooth, s...
04/20/2021

FILED UNDER: JUST APPROVED | New spring staples in our CHANEL Edit will leave your face and lips radiant and smooth, so you’ll be ready to leave the house the moment you’re vax’d. Head to the link in bio to brighten up your Monday or check our highlights. #violetcodeapproved #skincareexperts

Photographed by @benhassett
#chanelbeauty #violetvanity #beautyboutique

FILED UNDER: JUST APPROVED | New spring staples in our CHANEL Edit will leave your face and lips radiant and smooth, so you’ll be ready to leave the house the moment you’re vax’d. Head to the link in bio to brighten up your Monday or check our highlights. #violetcodeapproved #skincareexperts

Photographed by @benhassett
#chanelbeauty #violetvanity #beautyboutique

Glamour behind the scenes. @cassandragrey on set with @emmaroberts, captured by @naj_jamai. #creatingart #violetgrey#beh...
04/19/2021

Glamour behind the scenes. @cassandragrey on set with @emmaroberts, captured by @naj_jamai. #creatingart #violetgrey

#behindthescenes🎬 #beautyeditorial #screentest #emmaroberts #thevioletfiles

Glamour behind the scenes. @cassandragrey on set with @emmaroberts, captured by @naj_jamai. #creatingart #violetgrey

#behindthescenes🎬 #beautyeditorial #screentest #emmaroberts #thevioletfiles

#WCW VIOLET GREY muse and our latest Screen Test subject @hopesmith. Photographed by @naj_jamai #thevioletfiles READ THE...
04/15/2021

#WCW VIOLET GREY muse and our latest Screen Test subject @hopesmith. Photographed by @naj_jamai #thevioletfiles

READ THE FILE🔗

#WCW VIOLET GREY muse and our latest Screen Test subject @hopesmith. Photographed by @naj_jamai #thevioletfiles

READ THE FILE🔗

The latest obsession to grace our #VioletVanity? There are actually three. @westmanatelier’s Lit Up Highlight Stick, whi...
04/13/2021

The latest obsession to grace our #VioletVanity? There are actually three. @westmanatelier’s Lit Up Highlight Stick, which comes in Brûlée, Nectar, and Lit, was created by @gucciwestman to mimic the fresh, clear look of post-facial skin. With the texture of a silky, lustrous gel, this luminous, super-sheer highlighter enhances the quality of your skin tone while detoxing skin cells and encouraging collagen and hyaluronic acid production. And like all Westman Atelier products, the packaging alone will make you feel like a million bucks. Tap to shop or visit the link in bio to learn more. #violetcodeapproved

Photographed by @vicenakina #violetgrey

The latest obsession to grace our #VioletVanity? There are actually three. @westmanatelier’s Lit Up Highlight Stick, which comes in Brûlée, Nectar, and Lit, was created by @gucciwestman to mimic the fresh, clear look of post-facial skin. With the texture of a silky, lustrous gel, this luminous, super-sheer highlighter enhances the quality of your skin tone while detoxing skin cells and encouraging collagen and hyaluronic acid production. And like all Westman Atelier products, the packaging alone will make you feel like a million bucks. Tap to shop or visit the link in bio to learn more. #violetcodeapproved

Photographed by @vicenakina #violetgrey

“Behind every product there is a very personal story that I feel women, especially mothers, share, and that’s why M***A ...
04/08/2021

“Behind every product there is a very personal story that I feel women, especially mothers, share, and that’s why M***A and our product integrity is such a non-negotiable.” —@hopesmith, founder.

See how VIOLET GREY editors transformed Hope from laid-back model-off-duty to to Madonna-circa-1990 pop glam, complete with platinum wig, through LINK IN BIO🔗.

Photographer @naj_jamai
Creative Direction @cassandragrey
Makeup @karayoshimotobua
Hair @hairbyadir
Nails @jolene.b.nails
Wardrobe @jilljacobsstudio
Art Direction @vicenakina
Production @gianna__santos

#thevioletfiles #screentest #m***a #femalefounder

04/08/2021

FILED UNDER: SCREEN TEST | Testing HOPE SMITH, founder of @m***a, transforming her from a laid-back model-off-duty to Madonna-circa-1990 pop glam. See the shoot, read the interview, and hear what @cassandragrey has to say about this up-and-coming beauty maven. Read THE FILE via link in bio.✔️

Muse @hopesmith
Interviewer @robertfredericksmith
Photographer @naj_jamai
Creative Direction @cassandragrey
Makeup @karayoshimotobua
Hair @hairbyadir
Nails @jolene.b.nails
Wardrobe @jilljacobsstudio
Art Direction @vicenakina
Production @gianna__santos

#thevioletfiles #violetgrey #m***a #powercouple #beautyeditorial

You may have a signature scent, but does your home? Try one of our #VioletCodeApproved room sprays and instantly transpo...
04/03/2021

You may have a signature scent, but does your home? Try one of our #VioletCodeApproved room sprays and instantly transport yourself to a Parisian dinner party with Frédéric Malle's Cafe Society, or revisit childhood dreams with Byredo's Tree House. Discover them and more at the link in bio.

#weekendsathome #roomspray #byredo #fredericmalle

You may have a signature scent, but does your home? Try one of our #VioletCodeApproved room sprays and instantly transport yourself to a Parisian dinner party with Frédéric Malle's Cafe Society, or revisit childhood dreams with Byredo's Tree House. Discover them and more at the link in bio.

#weekendsathome #roomspray #byredo #fredericmalle

Who else is practicing looks for their first big night out? 👋🏽  #violetcodeapproved #violetgrey #violetvanity
03/26/2021

Who else is practicing looks for their first big night out? 👋🏽 #violetcodeapproved #violetgrey #violetvanity

Who else is practicing looks for their first big night out? 👋🏽 #violetcodeapproved #violetgrey #violetvanity

FILE UNDER: LESSONS | "Eyes get a lot of attention. They are the windows to our soul, the doorway to our hearts, the wor...
03/25/2021

FILE UNDER: LESSONS | "Eyes get a lot of attention. They are the windows to our soul, the doorway to our hearts, the words our lips never say. We get lost in them, look deeply into them, and dream of them. Our eyes are one of the most complicated organs (second only to our brains) and are the fastest muscle in our bodies. And no, sitting too close to a TV will not cause blindness but staring directly into the sun might, and so could love. Although they come in a variety of alluring shapes and dimensions — round, almond, and hooded, among them — they all share a common goal: to make a statement."

Read @caroleradziwill's GUIDE TO MESMERIZING EYES via link in bio.

Photographed at home in NYC by @cassandragrey #thevioletfiles #caroleradziwill #violetgrey

FILE UNDER: LESSONS | "Eyes get a lot of attention. They are the windows to our soul, the doorway to our hearts, the words our lips never say. We get lost in them, look deeply into them, and dream of them. Our eyes are one of the most complicated organs (second only to our brains) and are the fastest muscle in our bodies. And no, sitting too close to a TV will not cause blindness but staring directly into the sun might, and so could love. Although they come in a variety of alluring shapes and dimensions — round, almond, and hooded, among them — they all share a common goal: to make a statement."

Read @caroleradziwill's GUIDE TO MESMERIZING EYES via link in bio.

Photographed at home in NYC by @cassandragrey #thevioletfiles #caroleradziwill #violetgrey

New day to conquer the world. @emmaroberts photographed by @naj_jamai for #thevioletfiles#violetcodeapproved #emmarobert...
03/22/2021

New day to conquer the world. @emmaroberts photographed by @naj_jamai for #thevioletfiles

#violetcodeapproved #emmaroberts #violetgrey

FILED UNDER: SHOP HER BAG  |  You could say that @emmaroberts was born a beauty girl. “When I was four, I went into my m...
03/21/2021

FILED UNDER: SHOP HER BAG | You could say that @emmaroberts was born a beauty girl. “When I was four, I went into my mom’s bathroom, found the most expensive cream, and smeared it all over my face,” she says. “I remember being enamored by it all — the products, the scents, the ritual, the transformation.”

Our team of editors stocked this new mom’s #VIOLETCODEAPPROVED self-care routine with 10 beauty superstars we know will exceed Emma’s very high expectations. Link in bio to get on her program.

Photographed by @naj_jamai

#violetgrey #selfcaresundays #emmaroberts #shopherbag

Sunday’s best. #selfcaresunday #takingcare #bestsellers #violetgrey
03/21/2021

Sunday’s best. #selfcaresunday #takingcare #bestsellers #violetgrey

Sunday’s best. #selfcaresunday #takingcare #bestsellers #violetgrey

#THEVIOLETFILES  |  Emma undone, before the VIOLET GREY effect. Link in bio to see the full transformation.Muse @emmarob...
03/20/2021

#THEVIOLETFILES | Emma undone, before the VIOLET GREY effect. Link in bio to see the full transformation.

Muse @emmaroberts
Photographer @naj_jamai
Creative Direction @cassandragrey
Art Direction @vicenakina
Makeup @karayoshimotobua
Hair @hairbyadir
Wardrobe @jilljacobsstudio
Nails @jolene.b.nails
Production @gianna__santos

#violetcodeapproved #emmaroberts #violetgrey #screentest

It’s been almost a year since we first posted this, and unfortunately it’s still very much relevant. We are troubled and...
03/20/2021

It’s been almost a year since we first posted this, and unfortunately it’s still very much relevant. We are troubled and saddened by the global increase in anti-Asian hate crimes and believe it’s important to speak up. Our small team sends our condolences to the families who have been affected by these most recent acts of violence.

The members of the AAPI community are an integral part of the beauty industry, and we have been lucky to call so many of them our friends, colleagues, and mentors. We stand in solidarity with them. We do not tolerate any form of racism or hate.

We encourage you to check in with your friends in the AAPI community, as we will. VIOLET GREY is a safe, loving space where inclusivity is fostered. #StopAsianHate

photo cred: @aviwe_funani

It’s been almost a year since we first posted this, and unfortunately it’s still very much relevant. We are troubled and saddened by the global increase in anti-Asian hate crimes and believe it’s important to speak up. Our small team sends our condolences to the families who have been affected by these most recent acts of violence.

The members of the AAPI community are an integral part of the beauty industry, and we have been lucky to call so many of them our friends, colleagues, and mentors. We stand in solidarity with them. We do not tolerate any form of racism or hate.

We encourage you to check in with your friends in the AAPI community, as we will. VIOLET GREY is a safe, loving space where inclusivity is fostered. #StopAsianHate

photo cred: @aviwe_funani

Vanity maintance. #routineessentials #readyforspring Photographed by @vicenakina
03/16/2021

Vanity maintance. #routineessentials #readyforspring
Photographed by @vicenakina

Vanity maintance. #routineessentials #readyforspring
Photographed by @vicenakina

Our new expert guide is out, check your inbox! If you’re not yet on the list, be sure to sign up for our exclusive newsl...
03/11/2021

Our new expert guide is out, check your inbox! If you’re not yet on the list, be sure to sign up for our exclusive newsletter with industry insider tips and only the best product recommendations when you visit VIOLETGREY.COM🤍 #violetcodeapproved #curatedbeauty

Photographed by our Creative Director @vicenakina x

Our new expert guide is out, check your inbox! If you’re not yet on the list, be sure to sign up for our exclusive newsletter with industry insider tips and only the best product recommendations when you visit VIOLETGREY.COM🤍 #violetcodeapproved #curatedbeauty

Photographed by our Creative Director @vicenakina x

Recommending serious self-care products that work — that’s what we’re all about.😌 Take the guessing out of your next #se...
03/10/2021

Recommending serious self-care products that work — that’s what we’re all about.😌 Take the guessing out of your next #selfcaresunday by shopping the 14 #violetcodeapproved products our editors added to @kristennoelcrawley’s bag.🛒 #LINKINBIO #selfcareproducts

Photographed by TK.

Recommending serious self-care products that work — that’s what we’re all about.😌 Take the guessing out of your next #selfcaresunday by shopping the 14 #violetcodeapproved products our editors added to @kristennoelcrawley’s bag.🛒 #LINKINBIO #selfcareproducts

Photographed by TK.

Why send flowers that will inevitably wilt in days when you could send the Rose Prick candle by Mr. Ford? 🖤 #violetcodea...
03/07/2021

Why send flowers that will inevitably wilt in days when you could send the Rose Prick candle by Mr. Ford? 🖤 #violetcodeapproved #settingthemood #smelltheroses

Why send flowers that will inevitably wilt in days when you could send the Rose Prick candle by Mr. Ford? 🖤 #violetcodeapproved #settingthemood #smelltheroses

FILED UNDER: LESSONS ON TRANSFORMING YOUR HAIR. After months of social-distancing, wrestling with DIY color and cut expe...
09/23/2020
Super-Simple Ways to Transform Your Hair | The Violet Files

FILED UNDER: LESSONS ON TRANSFORMING YOUR HAIR. After months of social-distancing, wrestling with DIY color and cut experiments, and reverting to messy top knots, we, the collective hair-havers of the world, are ready to feel revitalized. Read now for all the pro moves that will switch up your style, whip strands into shape, and have you feeling like someone filtered your hair in real life.

When the path to feeling brand new meets the path of least resistance.

FILED UNDER: LESSONS ON HOW TO ACE YOUR FACE WITH SCIENCE. Remember those science buffs from high school? Hope you were ...
09/16/2020
10 SCIENCE-BACKED SKIN HEROES | The Violet Files

FILED UNDER: LESSONS ON HOW TO ACE YOUR FACE WITH SCIENCE. Remember those science buffs from high school? Hope you were nice to them, because they’re now behind some of the most cutting-edge (and efficacious) skin care products around. We rounded up the top ten gems that use next-gen ingredients and futuristic tech to delay cellular aging, stimulate collagen, and more.

The products using next-gen ingredients and futuristic tech to delay cellular aging, stimulate collagen, and more.

Address

8452 Melrose Pl
Los Angeles, CA
90069

Telephone

(323) 782-9700

Products

AFRICAN BOTANICS
AVÈNE
BEAUTYBLENDER
BLAX
BOBBI BROWN
BY TERRY
CANE + AUSTIN
CAUDALIE
CHANTECAILLE
CHARLOTTE TILBURY
DIANA VREELAND
DIOR
D. PORTHAULT
DR.MACRENE
EVE LOM
EMBRYOLISSE
ERNO LASZLO
FLEUR DU MAL
GHD
GIORGIO ARMANI
GUERLAIN
HOURGLASS
INDIE LEE
JAMES READ
JINSOON
KEVYN AUCOIN
KJAER WEIS
KIKI DE MONTPARNASSE
KLORANE
KOH GEN DO
LA MER
LA PRAIRIE
LADURÉE
LAURA MERCIER
LE LABO
LEA JOURNO
LEONOR GREYL
LIPSTICK QUEEN
M·A·C
NARS
OLAS
OMOROVICZA
ORIBE
PARLUX
PHILIP KINGSLEY
QUINTESSENCE PARIS
RENE FURTERER
RÉVIVE
RGB
RMS BEAUTY
RODIN
ROOT VANISH
RUBIS
SACHAJUAN
SERGE LUTENS
SERGE NORMANT
SHU UEMURA ART OF HAIR
SISLEY-PARIS
SJAL
SK-II
SOLEIL TOUJOURS
ST.TROPEZ
T3
TATA HARPER
TATCHA
TOM FORD
UTOWA
VELOUR LASHES
Y.S. PARK
YVES DURIF
YVES SAINT LAURENT

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