Clicky

VIOLET GREY

VIOLET GREY The Industry's Beauty Edit
@violetgrey | www.violetgrey.com

Operating as usual

03/26/2022

@gucciwestman creates two effortlessly-chic going-out looks featuring @westmanatelier’s Lip Suede in Les Nudes and Bordeaux. Shop the video via link in bio.

#violetgrey #gucciwestman

FILED UNDER: WOMAN MADE | The key to healthy skin? Hydration. And these two female founders have built entire businesses...
03/23/2022

FILED UNDER: WOMAN MADE | The key to healthy skin? Hydration. And these two female founders have built entire businesses around that fact. @kristennoelcrawley launched @kncbeauty after discovering a hole in the market for all-natural lip masks, which have since been seen on some of the most famous faces during red carpet prep.

Hyaluronic Serum, the star of @drbarbarasturm’s sought after namesake line, delivers an immediately dewy, fresh appearance and a long-term anti-aging boost. Made in Germany, all of Dr. Barbara Sturm's formulas work at a cellular level to activate an essential “fountain of youth” enzyme in the skin to halt aging and promote firmer, healthier skin. Need we say more?

Tap to shop or discover our full WOMAN MADE edit via link in bio.

Photographed by @noua_unu
#violetcodeapproved #kncbeauty #sturmglow

FILED UNDER: WOMAN MADE | Can’t make it to esthetician @shanidarden’s ultra-chic Beverly Hills studio? Good news for us,...
03/22/2022

FILED UNDER: WOMAN MADE | Can’t make it to esthetician @shanidarden’s ultra-chic Beverly Hills studio? Good news for us, she’s bottled up her glow-inducing technique so you don’t have to. We recommend starting with her do-it-all hero serum Retinol Reform and let your new-found addiction take you from there.

Photographed by @noua_unu
#violetcodeapproved #shanidarden

FILED UNDER: WOMAN MADE | Born out of the Austrian Alps, a region rich in rare plant and botanical life, @susannekaufman...
03/22/2022

FILED UNDER: WOMAN MADE | Born out of the Austrian Alps, a region rich in rare plant and botanical life, @susannekaufmann_‘s award-winning line of face, body, and home products combines local, natural ingredients with science-backed innovation. All beautifully-housed in sustainable packaging, her collection has been the embodiment of a holistic, results-driven approach to beauty and well-being since 2003.

Also powered by Mother Nature, @MUTHA was founded in the kitchen of @hopesmith who was seeking a pregnancy-safe way to combat stretch marks. After friends couldn't get enough of her (now-famous) Body Butter, Hope officially launched her brand in 2019 and now offers an assortment of highly-effective, botanically-based face and body oils, creams, and serums.

Photographed by @noua_unu
#violetcodeapproved #susannekaufmann #mutha

FILED UNDER: WOMAN MADE | In case you haven't heard, hair is having a major moment, and the secret behind some of our fa...
03/20/2022

FILED UNDER: WOMAN MADE | In case you haven't heard, hair is having a major moment, and the secret behind some of our favorite red carpet looks is @virtuelabs. Founded by @melissaeshaban, every single product is powered by Alpha Keratin 60ku®, a military-grade protein technology that finds its way into damaged strands to repair and “repave” hair.

And speaking of innovation, the oft-overlooked category of oral care is having its own revolution. One of our latest discoveries to hit THE SHELVES, @vvardis was created by two Swiss dentists and sisters driven by the mission of a “drill-free future.” Drs. Haleh and Golnar Abivardi developed a technology that uses your own saliva to help teeth rebuild tooth enamel.

Tap to shop, or browse our full WOMAN MADE EDIT via link in bio.

Photographed by @noua_unu
#violetcodeapproved #vvardis #virtuelabs

FILED UNDER: WOMAN MADE | When developing @vintnersdaughter, founder April Gargiulo tapped into her Napa Valley winemaki...
03/19/2022

FILED UNDER: WOMAN MADE | When developing @vintnersdaughter, founder April Gargiulo tapped into her Napa Valley winemaking background and applied the same standards of uncompromising quality and responsible sourcing. It's no wonder that both of her products quickly became cult favorites in the industry. Tap to shop.

Photographed by @noua_unu
#violetcodeapproved #vintnersdaughter

FILED UNDER: WOMAN MADE | What makes @tinachencraig’s skin care line, @ubeauty, so revolutionary? SIREN Capsules—patent-...
03/19/2022

FILED UNDER: WOMAN MADE | What makes @tinachencraig’s skin care line, @ubeauty, so revolutionary? SIREN Capsules—patent-pending anti-aging technology that specifically targets free radicals so it works where it needs to work.

Tap to shop the best-selling Resurfacing Compound and The Super Hydrator.

Photographed by @noua_unu
#violetcodeapproved #ubeauty

"DR. STURM arrived in Hollywood from Germany and quickly cemented her role in iconic image making by taking care of some...
03/13/2022

"DR. STURM arrived in Hollywood from Germany and quickly cemented her role in iconic image making by taking care of some of the most famous faces in Hollywood. I can’t reveal the names of the men and women she calls patients, but let’s just say when you see some of these faces, you likely think to yourself, 'They look really good. Did they get work done?' Their lips are just the right kind of pillowy, the contours of their face perfect but natural to the point of pondering if they were just born that way. Well, in actuality, you’re likely looking at the result of a few BARBARA STURM house calls." –@cassandragrey

See what the doctor who invented the “Vampire Facial” has added to her bag via link in bio.

@drbarbarasturm photographed by @marcuscooper

#womanmade #violetgrey #screentest #sturmglow

ROBERT F. SMITH: Do you spend any time talking with other beauty business owners, and what have you learned from those d...
03/12/2022

ROBERT F. SMITH: Do you spend any time talking with other beauty business owners, and what have you learned from those discussions that you incorporate into your business practices?

HOPE DWORACZYK
SMITH: With a handful of women including @cassandragrey, I am part of a beauty group that is led by a badass woman who I admire and truly respect so much. These women are much smarter than me and have been in the business much longer than I have. These women have been a sounding board and a resource to ask questions and really support one other. You’d think our brands would be competitors, but we have such an open and honest space that I valued deeply.

@hopesmith photographed by @naj_jamai

#WOMANMADE

A Texas native, former model, wife, mother of four, and now beauty mogul, HOPE DWORACZYK SMITH knows good product. Start...
03/12/2022

A Texas native, former model, wife, mother of four, and now beauty mogul, HOPE DWORACZYK SMITH knows good product. Starting her career as a model, @hopesmith viewed beauty, “as my way out,” and opened her first medi-spa (which at the time was truly visionary) when she was 20.

Understanding the science of skin care, she founded MUTHA in 2019 after experimenting with her own balms, salves, oils, and butters to help with her stretch marks during pregnancy. Obsessed with finding the best-possible ingredients and backing them with clinicals, MUTHA products are truly best-in-class formulations that are rooted in science and are 100% safe to use during pregnancy.

If you’re thinking, I’ll have what she’s having, we’ve documented the contents of her editor-curated bag via link in bio.

@hopesmith photographed by @naj_jamai

#FEMALEFOUNDERS #mutha #violetgrey

LIVE from the VIOLET AT YOUR SERVICE dept., we are shopping for @kristennoelcrawley, our long time brand partner with on...
03/12/2022

LIVE from the VIOLET AT YOUR SERVICE dept., we are shopping for @kristennoelcrawley, our long time brand partner with one of the most coveted cosmetic wardrobes on the ‘gram. If you’re thinking, I’ll have what she’s having, we’ve documented the contents of her editor-curated bag via link in bio.🔗

#violetcodeapproved #kncbeauty

"I first met Kristen when her now Insta-famous KNC Beauty Lip Mask was first #VIOLETCODEAPPROVED and therefore deemed wo...
03/11/2022

"I first met Kristen when her now Insta-famous KNC Beauty Lip Mask was first #VIOLETCODEAPPROVED and therefore deemed worthy of a step in your skin care routine. I remember being excited to meet her as I often am when I recognize a new brand that has the potential to earn a legacy. This is a town where every celebrity or beauty pro believes they can be like Kylie, Gwyneth, Emily Weiss, Rihanna, Charlotte Tilbury, or Pat McGrath. It’s not often, however, that said celebrities are actually ready and willing to take a departure from their day job of being a celebrity or an artist to live and breath the relentless plight that is entrepreneurship.

'I just want to earn enough money to buy my family a house.' Kristen said sitting across from me in the VIOLET HQ conference room. “And maybe, just maybe, build something that will be here for my kids to run one day.”

Less than fours years later, she is already a legend in my mind." –@cassandragrey

@kristennoelcrawley photographed by @naj_jamai

#thevioletfiles #kncbeauty #violetgrey

VIRGIL ABLOH: You wear many hats – a beauty entrepreneur, a jewelry designer, gallery owner – what do you consider your ...
03/11/2022

VIRGIL ABLOH: You wear many hats – a beauty entrepreneur, a jewelry designer, gallery owner – what do you consider your cheat notes to getting it all done?

KRISTEN NOEL CRAWLEY: The biggest thing for me is the support of my team. It is so, so important to have people you can trust, who are in your corner fighting for the business and challenging me when I need it. I also try to not be too hard on myself. I am still a mom juggling all these different responsibilities and in the end, I simply just can’t do everything at once. Sometimes the best reset of all is to step away from certain challenges for a moment so when I come back, I can dive in wholeheartedly.

Read the full interview via link in bio.

@kristennoelcrawley photographed by @naj_jamai

#thevioletfiles #violetgrey #kncbeauty #virgilwashere

03/08/2022

At VIOLET GREY, we work with some of the most iconic female-founded brands in The Industry, whose visionary leaders have changed the way we think about and consume beauty. In honor of #InternationalWomensDay, we have tapped some of these inspiring founders our most pressing questions.

@bbsturm
@shanidarden
@rosemdskin
@tinachencraig
@susannekaufmann_
@hopesmith
@cassandragrey
@april_gargiulo
@melisseshaban
@vvardis

03/06/2022

@cassandragrey on @augustinusbader's hair care system, in 15 seconds.

Shop the collection via link in bio.

#violetcodeapproved #haircareroutine

03/05/2022

FILED UNDER: VIOLET TV | Hot after the drop of Professor Augustinus Bader’s The Hair Revitalizing Complex, the man himself joins @cassandragrey, @melaniegriffith, and co-founder and CEO, @charlesrosier, BEHIND THE COUNTER to break down each of the five products that make up the @augustinusbader Hair Care Collection, each of which is powered by TFC8®, or what Cassandra Grey has described as, “The active ingredient we all want to mainline into our veins.”

Link in bio to watch the full episode and shop.

#violetcodeapproved #augustinusbader

DEEP CONDITION | Shop all hair treatments via link in bio.@purienne for VIOLET GREY#violetcodeapproved #hairtreatments #...
03/04/2022

DEEP CONDITION | Shop all hair treatments via link in bio.

@purienne for VIOLET GREY
#violetcodeapproved

#hairtreatments #haircareroutine

03/02/2022

FILED UNDER: #violetcodeapproved ft. AUGUSTINUS BADER’S
THE HAIR REVITALIZING COMPLEX

𝙳𝙸𝚂𝙲𝙾𝚅𝙴𝚁𝙴𝙳 ✔️
To know @AugustinusBader’s exceptionally-effective, results-driven products is to love them. From his OG hits, The Cream and The Rich Cream, to his latest powerful and popular hair care items (seriously, we can’t keep them on THE SHELVES), these clean-science formulas simply work. His next revolutionary treatment? An oral hair care supplement that is clinically-proven to increase hair count (read: more hair, thicker hair), reduce shedding, and minimize breakage. Sounding too good to be true, samples were requested for immediate testing.

𝚃𝙴𝚂𝚃𝙴𝙳 ✔️
“I love and trust everything by Augustinus Bader. Backed by powerful clinical results, I would recommend this supplement to any of my clients experiencing hair loss.” —@mararoszak, HAIRSTYLIST  

“These were easy to take and settled well which can’t be said of all supplements. I never doubt the power of Bader and this kind of technology could change the hair care game.” —@kyleeheathhair, HAIRSTYLIST

“After using these supplements, my hair is stronger, growing faster, and I’m experiencing less breakage than before I started taking them. I can’t wait to see what happens after another few weeks.” —@ashleeceemakeup, BEAUTY EDITOR

𝙰𝙿𝙿𝚁𝙾𝚅𝙴𝙳 ✔️
With testers loving their new path to denser, less brittle, and flourishing hair (and seeing results that matched the clinical trials), Augustinus Bader’s The Hair Revitalizing Complex is officially VIOLET CODE APPROVED and has earned a place on THE SHELVES.

𝙵𝙸𝙻𝙴𝙳 ✔️🗄🗂

Link in bio to shop. #violetgrey #augustinusbader

Good hair days few and far between? We’re here to help. The newest heroes to hit THE SHELVES include an oral supplement ...
03/02/2022

Good hair days few and far between? We’re here to help. The newest heroes to hit THE SHELVES include an oral supplement from @augustinusbader, a new line for thinning hair from @virtuelabs, a purple shampoo from @olaplex, and a handheld filtered shower head from @t3micro to help your hair become a perfect canvas for all of it. Link in bio to shop.

#violetcodeapproved

JUST APPROVED | The latest products to hit our shelves, including instant classics from @victoriabeckhambeauty, our new ...
02/27/2022

JUST APPROVED | The latest products to hit our shelves, including instant classics from @victoriabeckhambeauty, our new go-to tinted lip balm from @chantecaille, and a petite version of everyone's favorite @yvesdurifthesalon vented brush, at the link in bio.

@purienne for VIOLET GREY
#violetcodeapproved

"Hair mists are genius because they encourage lots of sexy hair tossing and are the type of thing one might only smell i...
02/24/2022

"Hair mists are genius because they encourage lots of sexy hair tossing and are the type of thing one might only smell if they were, say, leaning in close. Frédéric Malle’s iconic Portrait of a Lady keeps things polite." – SARAH BROWN @sbrogue

So much more than just another way to wear perfume, this mist works with the heat produced from the head as well as the hair's innate ability to retain fragrance to create a whole new scent experience.

Link in bio or tap to shop.
Frederic Malle Portrait of a Lady Hair Mist

#violetcodeapproved #fredericmalle #perfume #hairperfume

"Are you feeling frisky? I am. Maybe it’s because I rarely see living beings who aren’t on Zoom or at the grocery store ...
02/23/2022

"Are you feeling frisky? I am. Maybe it’s because I rarely see living beings who aren’t on Zoom or at the grocery store and something has finally cracked deep in my soul. Maybe it’s because the sun is starting to come out, literally and figuratively. Or maybe it’s just because…I am ready for action. Nights out. Days out. Taxis across town. Airplanes out of town.

I am not giving up my extensive loungewear wardrobe (ever), but I am ready to strap on some stilettos and go to an actual office (hint, hint). I feel like buying a new bag. I want a cocktail with a twist at a swanky piano bar. I’m going to be better about my eyebrows (get ready, @jimenabrows!). And wear expensive perfume even when I’m the only one around. I am going to do all the things that make me feel like me, or the me I’d like to be." –SARAH BROWN

Continue reading @sbrogue’s Guide to Getting Back Out There via link in bio, and shop her ready-for-anything product suggestions.

@purienne for VIOLET GREY
#violetcodeapproved

02/21/2022

FILED UNDER: #violetcodeapproved ft. @randco’s SMOOTH & SEAL BLOW-DRY MIST.

𝙳𝙸𝚂𝙲𝙾𝚅𝙴𝚁𝙴𝙳 ✔️
R+Co BLEU is the sustainable brainchild of celebrity hairstylists @garrennewyork, @thompriano, and @howardmclaren. With statement, eco-friendly packaging and touchable, brush-able, of-the-moment styling product/treatment hybrids for this couture-caliber line has proven to be a favorite of VIOLET STAFFERS and shoppers alike. With our curation of these salon-quality products consistently selling out, we were already thirsty for more when the Smooth and Seal Blowdry Mist appeared on our desks.

𝚃𝙴𝚂𝚃𝙴𝙳 ✔️
“This is super lightweight and so important! Not enough people think about protecting their hair from the heat. I love that this defends while adding shine.” —@kyleeheathhair, HAIRSTYLIST

“I absolutely love the blow dry mist! It is light and sprays evenly so everything gets a coat of glossy shine. Hair feels silky and frizz-free. ” —@tommy_buckett, HAIRSTYLIST

“Love that this product is a heat protectant, de-frizzer, and protects against humidity. An all-in-one staple.” —@DJQUINTERO, HAIRSTYLIST

𝙰𝙿𝙿𝚁𝙾𝚅𝙴𝙳 ✔️
With testers loving their smooth new ‘dos, R+CO BLEU’s Smooth and Seal Blow-dry Mist is officially VIOLET CODE APPROVED and has earned a place on THE SHELVES.

𝙵𝙸𝙻𝙴𝙳 ✔️🗄🗂

Link in bio or tap to shop #violetgrey #randco

Address

8452 Melrose Pl
Los Angeles, CA
90069

Telephone

(323) 782-9700

Products

AFRICAN BOTANICS
AVÈNE
BEAUTYBLENDER
BLAX
BOBBI BROWN
BY TERRY
CANE + AUSTIN
CAUDALIE
CHANTECAILLE
CHARLOTTE TILBURY
DIANA VREELAND
DIOR
D. PORTHAULT
DR.MACRENE
EVE LOM
EMBRYOLISSE
ERNO LASZLO
FLEUR DU MAL
GHD
GIORGIO ARMANI
GUERLAIN
HOURGLASS
INDIE LEE
JAMES READ
JINSOON
KEVYN AUCOIN
KJAER WEIS
KIKI DE MONTPARNASSE
KLORANE
KOH GEN DO
LA MER
LA PRAIRIE
LADURÉE
LAURA MERCIER
LE LABO
LEA JOURNO
LEONOR GREYL
LIPSTICK QUEEN
M·A·C
NARS
OLAS
OMOROVICZA
ORIBE
PARLUX
PHILIP KINGSLEY
QUINTESSENCE PARIS
RENE FURTERER
RÉVIVE
RGB
RMS BEAUTY
RODIN
ROOT VANISH
RUBIS
SACHAJUAN
SERGE LUTENS
SERGE NORMANT
SHU UEMURA ART OF HAIR
SISLEY-PARIS
SJAL
SK-II
SOLEIL TOUJOURS
ST.TROPEZ
T3
TATA HARPER
TATCHA
TOM FORD
UTOWA
VELOUR LASHES
Y.S. PARK
YVES DURIF
YVES SAINT LAURENT

Alerts

Be the first to know and let us send you an email when VIOLET GREY posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to VIOLET GREY:

Category

Nearby media companies


Other Publishers in Los Angeles

Show All

Comments

@gucciwestman creates two effortlessly-chic going-out looks featuring @westmanatelier’s Lip Suede in Les Nudes and Bordeaux. Shop the video via link in bio. #violetgrey #gucciwestman
FILED UNDER: WOMAN MADE | The key to healthy skin? Hydration. And these two female founders have built entire businesses around that fact. @kristennoelcrawley launched @kncbeauty after discovering a hole in the market for all-natural lip masks, which have since been seen on some of the most famous faces during red carpet prep. Hyaluronic Serum, the star of @drbarbarasturm’s sought after namesake line, delivers an immediately dewy, fresh appearance and a long-term anti-aging boost. Made in Germany, all of Dr. Barbara Sturm's formulas work at a cellular level to activate an essential “fountain of youth” enzyme in the skin to halt aging and promote firmer, healthier skin. Need we say more? Tap to shop or discover our full WOMAN MADE edit via link in bio. Photographed by @noua_unu #violetcodeapproved #kncbeauty #sturmglow
FILED UNDER: WOMAN MADE | Can’t make it to esthetician @shanidarden’s ultra-chic Beverly Hills studio? Good news for us, she’s bottled up her glow-inducing technique so you don’t have to. We recommend starting with her do-it-all hero serum Retinol Reform and let your new-found addiction take you from there. Photographed by @noua_unu #violetcodeapproved #shanidarden
FILED UNDER: WOMAN MADE | Born out of the Austrian Alps, a region rich in rare plant and botanical life, @susannekaufmann_‘s award-winning line of face, body, and home products combines local, natural ingredients with science-backed innovation. All beautifully-housed in sustainable packaging, her collection has been the embodiment of a holistic, results-driven approach to beauty and well-being since 2003. Also powered by Mother Nature, @M***A was founded in the kitchen of @hopesmith who was seeking a pregnancy-safe way to combat stretch marks. After friends couldn't get enough of her (now-famous) Body Butter, Hope officially launched her brand in 2019 and now offers an assortment of highly-effective, botanically-based face and body oils, creams, and serums. Photographed by @noua_unu #violetcodeapproved #susannekaufmann #m***a
FILED UNDER: WOMAN MADE | In case you haven't heard, hair is having a major moment, and the secret behind some of our favorite red carpet looks is @virtuelabs. Founded by @melissaeshaban, every single product is powered by Alpha Keratin 60ku®, a military-grade protein technology that finds its way into damaged strands to repair and “repave” hair. And speaking of innovation, the oft-overlooked category of oral care is having its own revolution. One of our latest discoveries to hit THE SHELVES, @vvardis was created by two Swiss dentists and sisters driven by the mission of a “drill-free future.” Drs. Haleh and Golnar Abivardi developed a technology that uses your own saliva to help teeth rebuild tooth enamel. Tap to shop, or browse our full WOMAN MADE EDIT via link in bio. Photographed by @noua_unu #violetcodeapproved #vvardis #virtuelabs
FILED UNDER: WOMAN MADE | When developing @vintnersdaughter, founder April Gargiulo tapped into her Napa Valley winemaking background and applied the same standards of uncompromising quality and responsible sourcing. It's no wonder that both of her products quickly became cult favorites in the industry. Tap to shop. Photographed by @noua_unu #violetcodeapproved #vintnersdaughter
FILED UNDER: WOMAN MADE | What makes @tinachencraig’s skin care line, @ubeauty, so revolutionary? SIREN Capsules—patent-pending anti-aging technology that specifically targets free radicals so it works where it needs to work. Tap to shop the best-selling Resurfacing Compound and The Super Hydrator. Photographed by @noua_unu #violetcodeapproved #ubeauty
"DR. STURM arrived in Hollywood from Germany and quickly cemented her role in iconic image making by taking care of some of the most famous faces in Hollywood. I can’t reveal the names of the men and women she calls patients, but let’s just say when you see some of these faces, you likely think to yourself, 'They look really good. Did they get work done?' Their lips are just the right kind of pillowy, the contours of their face perfect but natural to the point of pondering if they were just born that way. Well, in actuality, you’re likely looking at the result of a few BARBARA STURM house calls." –@cassandragrey See what the doctor who invented the “Vampire Facial” has added to her bag via link in bio. @drbarbarasturm photographed by @marcuscooper #womanmade #violetgrey #screentest #sturmglow
ROBERT F. SMITH: Do you spend any time talking with other beauty business owners, and what have you learned from those discussions that you incorporate into your business practices? HOPE DWORACZYK SMITH: With a handful of women including @cassandragrey, I am part of a beauty group that is led by a badass woman who I admire and truly respect so much. These women are much smarter than me and have been in the business much longer than I have. These women have been a sounding board and a resource to ask questions and really support one other. You’d think our brands would be competitors, but we have such an open and honest space that I valued deeply. @hopesmith photographed by @naj_jamai #WOMANMADE
A Texas native, former model, wife, mother of four, and now beauty mogul, HOPE DWORACZYK SMITH knows good product. Starting her career as a model, @hopesmith viewed beauty, “as my way out,” and opened her first medi-spa (which at the time was truly visionary) when she was 20. Understanding the science of skin care, she founded M***A in 2019 after experimenting with her own balms, salves, oils, and butters to help with her stretch marks during pregnancy. Obsessed with finding the best-possible ingredients and backing them with clinicals, M***A products are truly best-in-class formulations that are rooted in science and are 100% safe to use during pregnancy. If you’re thinking, I’ll have what she’s having, we’ve documented the contents of her editor-curated bag via link in bio. @hopesmith photographed by @naj_jamai #FEMALEFOUNDERS #m***a #violetgrey
LIVE from the VIOLET AT YOUR SERVICE dept., we are shopping for @kristennoelcrawley, our long time brand partner with one of the most coveted cosmetic wardrobes on the ‘gram. If you’re thinking, I’ll have what she’s having, we’ve documented the contents of her editor-curated bag via link in bio.🔗 #violetcodeapproved #kncbeauty
"I first met Kristen when her now Insta-famous KNC Beauty Lip Mask was first #VIOLETCODEAPPROVED and therefore deemed worthy of a step in your skin care routine. I remember being excited to meet her as I often am when I recognize a new brand that has the potential to earn a legacy. This is a town where every celebrity or beauty pro believes they can be like Kylie, Gwyneth, Emily Weiss, Rihanna, Charlotte Tilbury, or Pat McGrath. It’s not often, however, that said celebrities are actually ready and willing to take a departure from their day job of being a celebrity or an artist to live and breath the relentless plight that is entrepreneurship. 'I just want to earn enough money to buy my family a house.' Kristen said sitting across from me in the VIOLET HQ conference room. “And maybe, just maybe, build something that will be here for my kids to run one day.” Less than fours years later, she is already a legend in my mind." –@cassandragrey @kristennoelcrawley photographed by @naj_jamai #thevioletfiles #kncbeauty #violetgrey