The Equinox Group

The Equinox Group full-service marketing agency specializing in entertainment clients.
the equinox group is a full-service marketing agency that helps clients develop big ideas and compelling ways to present them.
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Hate Babies and Puppies? Now you can read lit classics on your Insta. Thank you New York Public Library.
08/24/2018

Hate Babies and Puppies? Now you can read lit classics on your Insta. Thank you New York Public Library.

Happy Hump Day!
08/15/2018

Happy Hump Day!

We have seen this in the movies, but Lush really stepped up to the plate!
08/14/2018
Cosmetics brand fan becomes the brand’s new face

We have seen this in the movies, but Lush really stepped up to the plate!

UK-based cosmetics company Lush made superfan Nicole -Apaw the star of their new campaign this season. After being a fan for six years, collecting over 300 products, and even flying from North America to the UK to buy exclusive scents, Nicole contacted the CEO of Lush to give advice about social med...

Our security guards hard at work.
08/07/2018

Our security guards hard at work.

Doing some research on the future of retail for one of our clients and stumbled upon this very cool experience.
07/30/2018

Doing some research on the future of retail for one of our clients and stumbled upon this very cool experience.

Doing some research on the future of retail for one of our clients and stumbled upon this very cool experience.

What do we think of Allbirds limited edition Shake Shack Sneak? Get yours this Saturday in Madison Square Park.  Made fr...
05/25/2018

What do we think of Allbirds limited edition Shake Shack Sneak? Get yours this Saturday in Madison Square Park. Made from Eucalyptus Trees (of course).

TRENDWATCHING TREND FOR 2018. Post-demographic consumers – of all ages! – are crafting new narratives of adulthood. In 2...
11/29/2017

TRENDWATCHING TREND FOR 2018. Post-demographic consumers – of all ages! – are crafting new narratives of adulthood. In 2018, they’ll look to brands to help.
Transgender catwalk models. Entrepreneur classes for seniors. A luxury brand launching a product line with a street artist. Look around and signs of the POST-DEMOGRAPHIC world – a world of more diverse and complex consumer lifestyles – are everywhere.

One consequence?

Changing social attitudes, converging economic pressures and endless choice have scrambled the way millions of people think about, attain – or avoid! – traditional markers of adult life. Now, post-demographic consumers will look to brands to teach them life skills, let them outsource daily tasks, or help them realize personal life goals. After all, in 2018 adulting is hard work 😣.

03/17/2017

In a meta-union of real and fictional advertising worlds, Heinz just greenly these ads that Don Draper created on Mad Men.

MTV flipped it's logo on March 8th, standing in solidarity with #DayWithoutAWoman
03/10/2017

MTV flipped it's logo on March 8th, standing in solidarity with #DayWithoutAWoman

Our latest ad for DOLE Fruit Bowls.
01/27/2017

Our latest ad for DOLE Fruit Bowls.

Love what our friends at Universal did with the Bloomingdales windows!
12/17/2016

Love what our friends at Universal did with the Bloomingdales windows!

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1680 Vine St, Ste 1100
Los Angeles, CA
90028

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