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We Are The Guard

We Are The Guard We Are: The Guard is a Music Filter and Label for Indie, Alternative Pop and EDM. Discover Faster at www.wearetheguard.com We Are: The Guard is a Label and Music Filter founded by Benjamin Groff (music veteran of Kobalt, EMI, BMG), serving up the very best new music.

As a Music Filter, We Are: The Guard's team (which are indeed humans and not computers) listens and filters through hundreds of new songs released each day. Serving as a label as well, We Are: The Guard's roster includes DENM, Dog Orchestra, BAUM, Lola Blanc and Mother Falcon. It’s our belief that we don’t need another “5 Million Songs in Our Pocket.” No, what we need today is a trusted Music Filt

As a Music Filter, We Are: The Guard's team (which are indeed humans and not computers) listens and filters through hundreds of new songs released each day. Serving as a label as well, We Are: The Guard's roster includes DENM, Dog Orchestra, BAUM, Lola Blanc and Mother Falcon. It’s our belief that we don’t need another “5 Million Songs in Our Pocket.” No, what we need today is a trusted Music Filt

Operating as usual

01/26/2022

Dog Orchestra's "Fireball me" is out now! ☄️ ☄️ ☄️
LISTEN NOW: hive.co/l/dog-orchestra-fireball-me

Haunting new single from MXMS - just in time for Halloween.https://www.wearetheguard.com/music/best-new-track-mxms-death...
10/27/2021
BEST NEW TRACK: MXMS HAUNT AND HEAL THIS HALLOWEEN SEASON WITH "DEATH ROW (POST PARDON)"

Haunting new single from MXMS - just in time for Halloween.

https://www.wearetheguard.com/music/best-new-track-mxms-death-row-post-pardon

As an inventor and purveyor of the funeral-pop genre, MXMS comes alive during the Halloween season. It's just as well. While we love our "bury a friends," our "Psycho Killers," and yes, even our "Monster Mashes," no satanic Spotify playlist is truly complete without the works of Me and My Shadow's A...

10/25/2021

Tomorrow!

Did you catch our latest label release? KONG. did a killer cover of Billie Eilish's "Bad Guy!" READ MORE: https://www.we...
10/25/2021
BEST NEW TRACKS: KONG. MAKES THE IMPLICIT EXPLICIT ON HIS COVER OF BILLIE EILISH’S “BAD GUY”

Did you catch our latest label release? KONG. did a killer cover of Billie Eilish's "Bad Guy!"

READ MORE: https://www.wearetheguard.com/music/best-new-artists-kong

LA's KONG. delivers an indie outlaw folk take on Billie Eilish's "Bad Guy" for We Are: The Guard.Sonically, you really have to dig to find the darkness in Billie Eilish's music. As far as aesthetics go, Eilish's as macabre as they come - seance eyes and slimepunk hair and all black everything. Even....

For indieheads that are into unique, personal, eclectic indie music of all stripes, be prepared to meet your new obsessi...
09/30/2021
FEATURED FIND: DORA JAR’S WONDERFULLY ECLECTIC MIX OF SOUNDS, ERAS, AND GENRES

For indieheads that are into unique, personal, eclectic indie music of all stripes, be prepared to meet your new obsession - Dora Jar, an emerging new artist who's ripping up the playbook and still wildly winning!

READ NOW: https://www.wearetheguard.com/music/best-new-artists-dora-jar

Dora Jar is an emerging new artist who's ripping up the playbook and still wildly winning!Everything's been optimized in the 21st Century. Reading articles about the music industry is far more like something you'd see in Forbes rather than back issues of Creem Magazine. They're crammed full of marke...

09/13/2021

Lola Blanc returns with "Here Come the Wolves" coming 9/20!

Pre-save here: hive.co/l/lola-blanc-hctw

09/01/2021

It's out! ⚡⚡⚡

Listen to Fanclubwallet's cover of "Your Love," originally by The Outfield: hive.co/l/fanclubwallet-your-love

08/26/2021

Pre-save Fanclubwallet's cover of "Your Love" out 9/1 via We Are: The Guard!

hive.co/l/fanclubwallet-your-love

BAYNK's electronic music is the pulse of the present. ⚡️⚡️READ NOW: https://www.wearetheguard.com/music/best-new-artists...
08/16/2021
FEATURED FIND: BAYNK’S ELECTRONIC MUSIC IS THE PULSE OF THE PRESENT

BAYNK's electronic music is the pulse of the present. ⚡️⚡️

READ NOW: https://www.wearetheguard.com/music/best-new-artists-baynk

Image from Paper Planes PRNew-Zealand-By-Way-Of-Los-Angeles Producer BAYNK straddles the club/rave divide and finds the pulse of the present in the process.Binaries are stupid. Once upon a time, in the not so distant past, there was an imaginary, invisible line in the world of electronic music. On o...

☀️☀️☀️ If you're looking for the perfect soundtrack for the end of summer, meet Niko Rubio. Having spent her childhood d...
08/12/2021
FEATURED FIND: MEET NIKO RUBIO, THE NEW FACE OF THE CALIFORNIA SOUND

☀️☀️☀️ If you're looking for the perfect soundtrack for the end of summer, meet Niko Rubio.

Having spent her childhood driving up and down the Pacific Coast Highway on a near-daily basis, Niko Rubio was determined to infuse her guitar-laced confessionals with a certain dappling radiance. ☀️☀️☀️

LISTEN NOW: https://www.wearetheguard.com/music/best-new-artists-niko-rubio

Image by Lauren Dunn provided by Atlantic RecordsCalifornia and music are so very synonymous, to the point that the California sound even has its own dedicated Wikipedia page. Originating in the early 60s with bands like The Beach Boys, the music of California started almost cloyingly idealistic, re...

07/15/2021

Nuts6000 is having some existential thoughts about his next release... Pre-save here: hive.co/l/nuts6000-tuna-casserole

🏕Folk-rock project The Brazen Youth’s new single “Hometown” is a celebration of the past and present, and the loved ones...
07/01/2021
FEATURED FIND: THE BRAZEN YOUTH ARE THE KINGS OF CAMPFIRE-CORE

🏕Folk-rock project The Brazen Youth’s new single “Hometown” is a celebration of the past and present, and the loved ones who helped shape your present self.🏕

READ NOW: https://www.wearetheguard.com/music/best-new-artists-the-brazen-youth

Image by Sophia RagomoFolk-rock project The Brazen Youth’s new single “Hometown” is a celebration of the past and present, and the loved ones who helped shape your present self. Marshmallows not included.The Brazen Youth, composed of members Nic Lussier, Charlie Dahlke, and Micah Rubin, got th...

As Pride Month wraps up, get hip to these incredible artists to blast not only for the rest of June, but year round!http...
06/25/2021
WATG’S TOP ARTIST PICKS TO HEAR THIS PRIDE MONTH

As Pride Month wraps up, get hip to these incredible artists to blast not only for the rest of June, but year round!

https://www.wearetheguard.com/music/watg-top-artist-picks-hear-pride-month

Pride Month can serve as a time to celebrate how far LGBTQIA+ rights have come, commemorate the Stonewall Riots which occurred in June of 1969, and a time to be reminded of the cultural contributions made by the LGBTQIA+ community.We stand with the many artists who have spoken out against brands who...

FEATURED FIND: Serena Isioma Tears Down Genre Confines + New Music Video for "HUH?" https://www.wearetheguard.com/music/...
06/21/2021
FEATURED FIND: SERENA ISIOMA TEARS DOWN GENRE CONFINES

FEATURED FIND: Serena Isioma Tears Down Genre Confines + New Music Video for "HUH?"

https://www.wearetheguard.com/music/best-new-artists-serena-isioma

Nigerian-American rock/pop/indie/soul/r&b artist Serena Isioma reminds us that having a political consciousness and having fun need not be mutually exclusive.Anarchist Emma Goldman once famously stated "A revolution without dancing is not a revolution worth having." Unfortunately, in less politicall...

Ah, yes- the ye ole music business industry internship, a tale as old as time, a classic rite of passage. Internship opp...
04/17/2021
ADVICE FOR MUSIC INDUSTRY INTERNS

Ah, yes- the ye ole music business industry internship, a tale as old as time, a classic rite of passage. Internship opportunities can be your ticket to a full time job in music, a great way to figure out what you want to do, a chance to explore a new city, an introduction to new connections, and most importantly- internships provide a hands-on learning experience.

Learn some tips on finding an internship and how to get the most out of it!

READ NOW: https://www.wearetheguard.com/music/advice-for-music-industry-interns

Image by ConvertKit on UnsplashAh, yes- the ye ole music business industry internship, a tale as old as time, a classic rite of passage. Internship opportunities can be your ticket to a full time job in music, a great way to figure out what you want to do, a chance to explore a new city, an introduc...

Nuts6000 - Penelope Cruz out now! LISTEN: hive.co/l/nuts6000-penelope-cruz
04/13/2021

Nuts6000 - Penelope Cruz out now!

LISTEN: hive.co/l/nuts6000-penelope-cruz

04/06/2021

🥜🥜 1 WEEK 🥜🥜

Pre-save Nuts6000's "Penelope Cruz" here: hive.co/l/nuts6000-penelope-cruz

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Los Angeles, CA
90069

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www.WeAreTheGuard.com

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Videos

I was happy once - Dog Orchestra
I was happy once - Dog Orchestra

Nuts6000 - Penelope Cruz (Official Music Video)
Nuts6000 - Penelope Cruz (Official Music Video)

Best New K-Pop
Best New K-Pop

Best New Indie - 4/5
Best New Indie - 4/5

Shamir - Ocean Eyes
Shamir - Ocean Eyes

Wyld & Free - Done It Like This
Wyld & Free - Done It Like This

Samica - "Payday"
Samica - "Payday"

12/8 Weekly Indie A&R Chart Playlist
12/8 Weekly Indie A&R Chart Playlist

New Music Release: Coach & Ref "iNFiNity"
New Music Release: Coach & Ref "iNFiNity"

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Our Story

We Are: The Guard is the Crowd Sourced Label and Music Filter of Benjamin Groff (music veteran of Kobalt, EMI, BMG), serving up the very best new music hitting the web. As a Music Filter, We Are: The Guard's team (which are indeed humans and not computers) listens to and filters hundreds of new songs released each day. The extra cool part is you (yes, You!) can become a Guard yourself! We allow visitors to the site to earn Guard badges and status for their new music discoveries. Achieving Guard status also unlocks blogging credentials, meaning you can submit and get paid for blog posts and reviews you create. It’s our view that Music Blogs are fast becoming the new digital record labels. Thus, if we sign one of your discoveries, Guards can make 20% of whatever we receives for a specific signing. We Are: The Guard's roster currently includes DENM, Dog Orchestra, Butter, and Mother Falcon. It’s our belief that we don’t need another “5 Million Songs in Our Pocket.” No, what we need today is a trusted Music Filter to help discover and serve up just the handful of most amazing new songs on a continual fresh basis, either signed or unsigned…and to discover and explore great music that will enrich our lives (and get us through Mondays).

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Comments

A massive thanks to We Are The Guard for sharing dj poolboi 's nostalgic new #video 'where are you now' featuring Fog Lake! Watch Now: https://www.wearetheguard.com/music/best-chill-music-week-10-2022
COALITION is a Squad of international bands from diverse backgrounds and different genres, whose mission is to offer this business of music's fans-an Alternative source of fresh, new original music. It is our goal to raise the quality and standards of today's music.
Go check this article out We Are The Guard 🙏🏻🙏🏻🙏🏻🙏🏻 https://www.wearetheguard.com/music/top-chill-songs-week-47-2021
🙏🏻 We Are The Guard https://www.wearetheguard.com/music/top-chill-songs-week-42-2021
Billie Eilish #BadGuy KONGIFIED 🤘🏻 Streaming everywhere now ⚡️ https://kong.ffm.to/badguy • Produced & Mixed By by Ben Epand • Video by https://www.instagram.com/ravingraptr/ • Mastered by Becker Mastering • Released on We Are The Guard
"People Talk" is an electroclash banger of the highest order. "People talk a lot/When I'm not in the room/But I don't really care 'cause I know/That I got you," sings REYKO frontwoman Soleil over a throbbing digital landscape on the song – an ode to love and its ability to overcome adversity." Thank you We Are The Guard 💖💛! https://www.wearetheguard.com/music/top-indie-songs-week-40-2021
https://vimeo.com/598697731
daste. are premiering their new single featuring Uhkirra via We Are The Guard today! https://www.wearetheguard.com/music/best-new-artists-daste
Check out this roundup from We Are The Guard featuring MAGS' "Choked Out"! 🎧🎶
Come to Madeira Island, Portugal! Do you dare? Have you ever been to Madeira Island, (the best, World and European, Insular Destination), Portugal? No? Shame on you! Why not a visit to Madeira Island, Portugal? Come along! It is your call! All the best! Keep safe! Take care! 🙂👍🤙🍀🌈
“Saturday” features whispery vocals, poetic lyrics, and this feeling of potential energy- like a rollercoaster about to fly down a hill. “Saturday” is equal parts excitement and nervousness, reflective of the feelings many of us hold towards 2021." Thank you We Are The Guard 💜💛!!xx
thank so much to We Are The Guard and Unheard Gems for the lovely features on ‘Trust Issues’! 💙 go listen to ‘Trust Issues’ at the link in my bio, and go check out the full articles at their profiles. #music #newmusicfriday #independentartist #songwriter #singer #producer #gay #lgbt