We Are The Guard

We Are The Guard We Are: The Guard is a Music Filter and Label for Indie, Alternative Pop and EDM. Discover Faster at www.wearetheguard.com We Are: The Guard is a Label and Music Filter founded by Benjamin Groff (music veteran of Kobalt, EMI, BMG), serving up the very best new music.

As a Music Filter, We Are: The Guard's team (which are indeed humans and not computers) listens and filters through hundreds of new songs released each day. Serving as a label as well, We Are: The Guard's roster includes DENM, Dog Orchestra, BAUM, Lola Blanc and Mother Falcon. It’s our belief that we don’t need another “5 Million Songs in Our Pocket.” No, what we need today is a trusted Music Filt

As a Music Filter, We Are: The Guard's team (which are indeed humans and not computers) listens and filters through hundreds of new songs released each day. Serving as a label as well, We Are: The Guard's roster includes DENM, Dog Orchestra, BAUM, Lola Blanc and Mother Falcon. It’s our belief that we don’t need another “5 Million Songs in Our Pocket.” No, what we need today is a trusted Music Filt

Operating as usual

Haunting new single from MXMS - just in time for Halloween.https://www.wearetheguard.com/music/best-new-track-mxms-death...
10/27/2021
BEST NEW TRACK: MXMS HAUNT AND HEAL THIS HALLOWEEN SEASON WITH "DEATH ROW (POST PARDON)"

Haunting new single from MXMS - just in time for Halloween.

https://www.wearetheguard.com/music/best-new-track-mxms-death-row-post-pardon

As an inventor and purveyor of the funeral-pop genre, MXMS comes alive during the Halloween season. It's just as well. While we love our "bury a friends," our "Psycho Killers," and yes, even our "Monster Mashes," no satanic Spotify playlist is truly complete without the works of Me and My Shadow's A...

10/25/2021

Tomorrow!

Did you catch our latest label release? KONG. did a killer cover of Billie Eilish's "Bad Guy!" READ MORE: https://www.we...
10/25/2021
BEST NEW TRACKS: KONG. MAKES THE IMPLICIT EXPLICIT ON HIS COVER OF BILLIE EILISH’S “BAD GUY”

Did you catch our latest label release? KONG. did a killer cover of Billie Eilish's "Bad Guy!"

READ MORE: https://www.wearetheguard.com/music/best-new-artists-kong

LA's KONG. delivers an indie outlaw folk take on Billie Eilish's "Bad Guy" for We Are: The Guard.Sonically, you really have to dig to find the darkness in Billie Eilish's music. As far as aesthetics go, Eilish's as macabre as they come - seance eyes and slimepunk hair and all black everything. Even....

For indieheads that are into unique, personal, eclectic indie music of all stripes, be prepared to meet your new obsessi...
09/30/2021
FEATURED FIND: DORA JAR’S WONDERFULLY ECLECTIC MIX OF SOUNDS, ERAS, AND GENRES

For indieheads that are into unique, personal, eclectic indie music of all stripes, be prepared to meet your new obsession - Dora Jar, an emerging new artist who's ripping up the playbook and still wildly winning!

READ NOW: https://www.wearetheguard.com/music/best-new-artists-dora-jar

Dora Jar is an emerging new artist who's ripping up the playbook and still wildly winning!Everything's been optimized in the 21st Century. Reading articles about the music industry is far more like something you'd see in Forbes rather than back issues of Creem Magazine. They're crammed full of marke...

09/13/2021

Lola Blanc returns with "Here Come the Wolves" coming 9/20!

Pre-save here: hive.co/l/lola-blanc-hctw

09/01/2021

It's out! ⚡⚡⚡

Listen to Fanclubwallet's cover of "Your Love," originally by The Outfield: hive.co/l/fanclubwallet-your-love

08/26/2021

Pre-save Fanclubwallet's cover of "Your Love" out 9/1 via We Are: The Guard!

hive.co/l/fanclubwallet-your-love

BAYNK's electronic music is the pulse of the present. ⚡️⚡️READ NOW: https://www.wearetheguard.com/music/best-new-artists...
08/16/2021
FEATURED FIND: BAYNK’S ELECTRONIC MUSIC IS THE PULSE OF THE PRESENT

BAYNK's electronic music is the pulse of the present. ⚡️⚡️

READ NOW: https://www.wearetheguard.com/music/best-new-artists-baynk

Image from Paper Planes PRNew-Zealand-By-Way-Of-Los-Angeles Producer BAYNK straddles the club/rave divide and finds the pulse of the present in the process.Binaries are stupid. Once upon a time, in the not so distant past, there was an imaginary, invisible line in the world of electronic music. On o...

☀️☀️☀️ If you're looking for the perfect soundtrack for the end of summer, meet Niko Rubio. Having spent her childhood d...
08/12/2021
FEATURED FIND: MEET NIKO RUBIO, THE NEW FACE OF THE CALIFORNIA SOUND

☀️☀️☀️ If you're looking for the perfect soundtrack for the end of summer, meet Niko Rubio.

Having spent her childhood driving up and down the Pacific Coast Highway on a near-daily basis, Niko Rubio was determined to infuse her guitar-laced confessionals with a certain dappling radiance. ☀️☀️☀️

LISTEN NOW: https://www.wearetheguard.com/music/best-new-artists-niko-rubio

Image by Lauren Dunn provided by Atlantic RecordsCalifornia and music are so very synonymous, to the point that the California sound even has its own dedicated Wikipedia page. Originating in the early 60s with bands like The Beach Boys, the music of California started almost cloyingly idealistic, re...

07/15/2021

Nuts6000 is having some existential thoughts about his next release... Pre-save here: hive.co/l/nuts6000-tuna-casserole

🏕Folk-rock project The Brazen Youth’s new single “Hometown” is a celebration of the past and present, and the loved ones...
07/01/2021
FEATURED FIND: THE BRAZEN YOUTH ARE THE KINGS OF CAMPFIRE-CORE

🏕Folk-rock project The Brazen Youth’s new single “Hometown” is a celebration of the past and present, and the loved ones who helped shape your present self.🏕

READ NOW: https://www.wearetheguard.com/music/best-new-artists-the-brazen-youth

Image by Sophia RagomoFolk-rock project The Brazen Youth’s new single “Hometown” is a celebration of the past and present, and the loved ones who helped shape your present self. Marshmallows not included.The Brazen Youth, composed of members Nic Lussier, Charlie Dahlke, and Micah Rubin, got th...

As Pride Month wraps up, get hip to these incredible artists to blast not only for the rest of June, but year round!http...
06/25/2021
WATG’S TOP ARTIST PICKS TO HEAR THIS PRIDE MONTH

As Pride Month wraps up, get hip to these incredible artists to blast not only for the rest of June, but year round!

https://www.wearetheguard.com/music/watg-top-artist-picks-hear-pride-month

Pride Month can serve as a time to celebrate how far LGBTQIA+ rights have come, commemorate the Stonewall Riots which occurred in June of 1969, and a time to be reminded of the cultural contributions made by the LGBTQIA+ community.We stand with the many artists who have spoken out against brands who...

FEATURED FIND: Serena Isioma Tears Down Genre Confines + New Music Video for "HUH?" https://www.wearetheguard.com/music/...
06/21/2021
FEATURED FIND: SERENA ISIOMA TEARS DOWN GENRE CONFINES

FEATURED FIND: Serena Isioma Tears Down Genre Confines + New Music Video for "HUH?"

https://www.wearetheguard.com/music/best-new-artists-serena-isioma

Nigerian-American rock/pop/indie/soul/r&b artist Serena Isioma reminds us that having a political consciousness and having fun need not be mutually exclusive.Anarchist Emma Goldman once famously stated "A revolution without dancing is not a revolution worth having." Unfortunately, in less politicall...

Ah, yes- the ye ole music business industry internship, a tale as old as time, a classic rite of passage. Internship opp...
04/17/2021
ADVICE FOR MUSIC INDUSTRY INTERNS

Ah, yes- the ye ole music business industry internship, a tale as old as time, a classic rite of passage. Internship opportunities can be your ticket to a full time job in music, a great way to figure out what you want to do, a chance to explore a new city, an introduction to new connections, and most importantly- internships provide a hands-on learning experience.

Learn some tips on finding an internship and how to get the most out of it!

READ NOW: https://www.wearetheguard.com/music/advice-for-music-industry-interns

Image by ConvertKit on UnsplashAh, yes- the ye ole music business industry internship, a tale as old as time, a classic rite of passage. Internship opportunities can be your ticket to a full time job in music, a great way to figure out what you want to do, a chance to explore a new city, an introduc...

Nuts6000 - Penelope Cruz out now! LISTEN: hive.co/l/nuts6000-penelope-cruz
04/13/2021

Nuts6000 - Penelope Cruz out now!

LISTEN: hive.co/l/nuts6000-penelope-cruz

Nuts6000 - Penelope Cruz out now!

LISTEN: hive.co/l/nuts6000-penelope-cruz

04/06/2021

🥜🥜 1 WEEK 🥜🥜

Pre-save Nuts6000's "Penelope Cruz" here: hive.co/l/nuts6000-penelope-cruz

Thinking about using a dollar sign in your artist name? Think again. Elon Mu$$$$$$$$$$$$$k, the case of Ken Carson (form...
04/01/2021
WTF: HOW CLAUSE 51.3 IN CONGRESS’S “MUSIC MATTERS” BILL IS SET TO AFFECT YOUR FAVORITE MUSICAL ARTISTS

Thinking about using a dollar sign in your artist name? Think again. Elon Mu$$$$$$$$$$$$$k, the case of Ken Carson (formerly Ken Car$on), and more:

https://www.wearetheguard.com/music/wtf-how-clause-513-congress%E2%80%99s-%E2%80%9Cmusic-matters%E2%80%9D-bill-set-affect-your-favorite-musical-artists

Img: Creative Commons, WikimediaIt’s true manipulation the way they sneak in sub-clauses and legal loopholes as part of these fifty page government bills that nobody actually reads all the way through. Well except AOC, that is. Our interest was piqued on this particular topic after Atlanta-based K...

🌱🌿🌷🌸 The Best Indie Pop Songs This Spring (So Far) 🌱🌿🌷🌸FEATURING: MonjolaFJ LawBrooke AlexxglaiveBen KesslerChloe TangIs...
03/25/2021
THE BEST INDIE POP SONGS THIS SPRING (SO FAR)

🌱🌿🌷🌸 The Best Indie Pop Songs This Spring (So Far) 🌱🌿🌷🌸

FEATURING:
Monjola
FJ Law
Brooke Alexx
glaive
Ben Kessler
Chloe Tang
Isaia Huron Music

https://www.wearetheguard.com/music/best-indie-pop-songs-week-12-2021🌱🌿🌷🌸

Image by Stavrialena Gontzou on UnsplashSpring has arrived, bringing warmer weather, blooming flowers, seasonal allergies, and great new indie pop songs. From Glaive’s hyperpop-teen-angst, to Brooke Alexx’s pop jam about her mom, we’re covering a pretty wide range this week. Take some Claritin...

Meet Wallice, one of our favorite new artist finds!https://www.wearetheguard.com/music/best-new-artists-wallice
03/19/2021
FEATURED FIND: WALLICE CALLS HERSELF A “LOSER,” BUT IS ACTUALLY ON THE VERGE OF GLOBAL CONQUEST

Meet Wallice, one of our favorite new artist finds!

https://www.wearetheguard.com/music/best-new-artists-wallice

Image from “23” music videoLos Angeles' Wallice is making her own way in a very confusing, convoluted world.Wallice thought she'd be further along by the time she was in her early 20s. Her and her bestie used to dream of the apartment they'd get straight outta High School, like something straigh...

Did you miss these K-Pop releases this week? Catch up with our new round up! 🙌https://www.wearetheguard.com/music/new-k-...
03/12/2021
BLOOMING IN THE NEW K-POP SCENE THIS SPRING

Did you miss these K-Pop releases this week? Catch up with our new round up! 🙌

https://www.wearetheguard.com/music/new-k-pop-week-10-2021

Photo by BRANDNEW MUSIC Co., Ltd. , The Intersection: Discovery Album Concept Image♫♫ Fly me to the moon, let me play among the stars… Let me see what Spring is like on Jupiter and Mars- or how about we stick to hearing what Spring sounds like in South Korea for now? Annyeonghaseyo, everyone! ...

Thank you We Found New Music for include Shamir's "Ocean Eyes" cover on your radio show!
03/04/2021

Thank you We Found New Music for include Shamir's "Ocean Eyes" cover on your radio show!

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We Are: The Guard is the Crowd Sourced Label and Music Filter of Benjamin Groff (music veteran of Kobalt, EMI, BMG), serving up the very best new music hitting the web. As a Music Filter, We Are: The Guard's team (which are indeed humans and not computers) listens to and filters hundreds of new songs released each day. The extra cool part is you (yes, You!) can become a Guard yourself! We allow visitors to the site to earn Guard badges and status for their new music discoveries. Achieving Guard status also unlocks blogging credentials, meaning you can submit and get paid for blog posts and reviews you create. It’s our view that Music Blogs are fast becoming the new digital record labels. Thus, if we sign one of your discoveries, Guards can make 20% of whatever we receives for a specific signing. We Are: The Guard's roster currently includes DENM, Dog Orchestra, Butter, and Mother Falcon. It’s our belief that we don’t need another “5 Million Songs in Our Pocket.” No, what we need today is a trusted Music Filter to help discover and serve up just the handful of most amazing new songs on a continual fresh basis, either signed or unsigned…and to discover and explore great music that will enrich our lives (and get us through Mondays).

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Come to Madeira Island, Portugal! Do you dare? Have you ever been to Madeira Island, (the best, World and European, Insular Destination), Portugal? No? Shame on you! Why not a visit to Madeira Island, Portugal? Come along! It is your call! All the best! Keep safe! Take care! 🙂👍🤙🍀🌈
Hi, I stumbled onto your Top Goth Songs list.... and I have to say, this is why the mainstream should never critique counter-culture. Your list filled with songs that are either not gothic (according the the definition of gothic music styles) or is filled with songs that while okay, are not the artist's best work. So I thought I'd write a darkling's take on your list. 1) IC3PEAK - SAD BITCH Mainstream gangster rap appropriating counter-culture looks while playing into the sad stereotypes that all goths and darklings are depressed and anti-social. The whole thing is set to the ultra high pitch and whiny voice of the vocalist. Skip this recommendation and go with Secret Shame's Calm. 2) MXMS - GRAVEDIGGER ....And even more rap. Why, I don't know, but clearly the OP of the article has never heard goth music. Just skip this crap and listen to Gary Numan's The Fall. 3) SIOUXSIE AND THE BANSHEE - PEEK-A-BOO First of all, it's Banshees, plural. Secondly, the OP must have gotten this video from MTV in the 90s, because Night Shift (among others) is a way better Souxsie song. and far less played 4) Sisters of Mercy - Temple of Love Hey, they spelled it right. Good job OP. Being a fan of Sisters of Mercy, I can't argue with this at all, even if it is one of their more overplayed songs, I've never gotten bored of it and I'm 42. 5) ECHO BLACK - RECKLESS HEART Eco Black is mainstream pop trying so hard to be emo. Huge fail. And FYI, wearing eyeliner, having tats and muted colors in your video does not make you goth or emo. It means you have eyeliner, tats, and muted colors. You want emo goth? Try AFI - Miss Murder. (Who the f**k wrote this article????) 6) RAZED IN BLACK - OH MY GOTH One of my favorite songs, so agreed. 7) SIOUXSIE AND THE BANSHEE - CASCADE Again, it's BANSHEES. Really, if you're going to do a list of artists, at least spell their name correctly. Yeah, okay, but I'd go Bauhaus - She's In Parties. 8) LACRIMOSA -TRÄNEN DER SEHNSUCHT Actually, the track name is Die Sehnsucht in Mir. . . .And this is actually more of an electro-synth pop/metal mix, but I can see why it's put into a goth list. I would actually insert pretty much anything Cocteau Twins, Switchblade Symphony, or Dead Can Dance here. 9) BAUHAUS - BELA LUGOSI’S DEAD Given that this is my sister Myriah and my song, plus I'm a fan, plus I'm super happy Peter Murphy didn't die, I can't argue this. However while this is a staple, it's also the defacto Bauhaus song. There are actually others, I promise. 10) LANA DEL REY - BORN TO DIE Funniest sentence ever, "In the wake of pastel goth, it's nearly impossible to say what is or isn't Goth." ...Keep telling yourself that. That's why you have genres that have nothing to do with gothic music in any form. Aside from that, just trash this song and pick something that will make you happy. Try Ladytron's Destroy Everything You Touch. ...... Seriously, you may like your playlist but it's not goth. Stop presenting it as such. Goth isn't just skulls and tattoos and eyeliner and sadness. That's a stereotype.
Hey love what you guys are doing! Think you might vibe with the new Wake the Wild tracks as well if you have a chance to check us out! :)
Big Thanks to Spotify for Playlisting Jamie Lidell “Do You Hear What I Hear” in their Electronic Christmas Playlist! Austin Kramer Alix Rosenberg https://open.spotify.com/user/spotify/playlist/37i9dQZF1DX2zhLcnFr1qI
Family of Barry's LEILA LICKS from Switzerland, hips you to the fact that you can run from yourself-but you cannot ESCAPE ...
La famiglia di Barry ' Eva ' dall'Italia, sta assumendo l'Europa a causa della sua capacità di potere e versatilità. Non c'e ' un cantante in musica che possa essere compatibile con Eva. A dire il vero, fratelli e sorelle, non c'e ' nessuna band in musica che possa competere con la famiglia di Barry. "L' ultima musica crossover" http://www.pa74music.com/artist/familyofbarry/