01/04/2026
The 1937 Ford Custom, often nicknamed “New Metal” by enthusiasts, represents a pivotal moment in Ford’s history, combining updated styling, improved engineering, and a focus on both performance and comfort. The 1937 model year marked a significant redesign over previous Fords, showcasing sleeker lines, integrated fenders, and a modernized body that earned it the nickname for its fresh, contemporary look.
Under the hood, the Ford Custom came with a choice of engines. The base model featured the 221 cubic inch flathead V8, producing about 85 horsepower, providing strong performance for daily driving and light hauling. Paired with a three-speed manual transmission, the rear-wheel-drive setup delivered reliable handling and solid road manners. Many “New Metal” Fords were also customized or upgraded by enthusiasts, making them popular candidates for street rods and hot rods today.
The body design was a dramatic step forward for the era. The Custom featured flowing fenders, a more sloped grille, and a sleek, curving roofline that gave the car a sporty yet elegant appearance. Chrome accents, integrated headlights, and optional two-tone paint added visual sophistication, while the coupe, sedan, and convertible body styles provided versatility for different buyers.
Inside, the cabin emphasized comfort and functionality. Upholstered seats, a practical instrument panel, and well-thought-out controls created a pleasant driving environment. While simpler than luxury vehicles of the time, the Ford Custom balanced affordability with refinement.
Riding on a 114-inch wheelbase, the 1937 Ford Custom offered stability, smooth handling, and a solid ride quality. Today, the “New Metal” Fords are highly sought after by collectors and hot rod enthusiasts alike, prized for their classic styling, mechanical reliability, and customization potential. They remain symbols of 1930s American automotive innovation and the timeless appeal of Ford’s engineering and design.