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The Pollack Group

The Pollack Group An independent creative, digital, marketing and public relations agency. We are brand psychologists, audience behavior analysts, data geeks, strategic content creators and communicators.

We help brands and organizations help themselves. The Pollack Group (TPG) headquartered in Los Angeles, CA with offices in New York, NY, is a mid-sized, multi-specialty agency that develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes consumer brand engagement for clients ranging from innovative start-ups, to Fortune 500 compa

We help brands and organizations help themselves. The Pollack Group (TPG) headquartered in Los Angeles, CA with offices in New York, NY, is a mid-sized, multi-specialty agency that develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes consumer brand engagement for clients ranging from innovative start-ups, to Fortune 500 compa

Operating as usual

"Images should represent the emotion the marketing content is supposed to convey, not necessarily parrot what the conten...
06/08/2022
13 Great Tips For Using Visual Content In Marketing - The Pollack Group

"Images should represent the emotion the marketing content is supposed to convey, not necessarily parrot what the content is. Instead of finding images that literally represent the content, find striking images that embody the overall character of it." - Stefan Pollack
Check out more advice from industry pros in this Forbes article.

Visual elements can boost your marketing campaigns, but it can be challenging to find the balance of images and text. Check out proven advice from industry pros.

Can't wait to get working with 99 Ranch Market 大華超級市場! A beloved brand for generations of shoppers, we look forward to h...
06/07/2022
99 Ranch Market Retains The Pollack Group - The Pollack Group

Can't wait to get working with 99 Ranch Market 大華超級市場!

A beloved brand for generations of shoppers, we look forward to helping 99 Ranch Market expand its footprint and support the communities it serves. #99ranchmarket #asianfood #asiansnacks

The Pollack Group has been retained to help mark new store openings, create impactful local market events to support the company’s growing footprint, and showcase the company as a vital anchor in the community.

The future of EVs is here ⚡️🏎 TPG's LA team attended the 2022 ElectrifyExpo this weekend to support media relations effo...
06/05/2022

The future of EVs is here ⚡️🏎

TPG's LA team attended the 2022 ElectrifyExpo this weekend to support media relations efforts for client INDI as they continue making noise in the fast-growing #EV and #emobility sectors. #INDIEV #IndiOne #electricvehicle #electrifyexpo #EELB22 #DriveINDI

"As generations pass on, Omaha Beach will become yesterday’s landmark. Yet sadly, new ones are in the making. Millions o...
05/30/2022
The Gift of Memorial Day - The Pollack Group

"As generations pass on, Omaha Beach will become yesterday’s landmark. Yet sadly, new ones are in the making. Millions of future visitors will pass through the bluffs and be witness to what once happened and pray for it not to repeat itself."

Read agency Founder and CEO Noemi's Pollack full Memorial Day reflections below ⬇️

Agency CEO and founder Noemi Pollack reflects on what Memorial Day means to her in the context of today's global world.

As Military Appreciation Month winds down, #ThrowbackThursday to our work supporting the troops with Bob Evans and the G...
05/26/2022
Supporting Military Heroes With Bob Evans Farms - The Pollack Group

As Military Appreciation Month winds down, #ThrowbackThursday to our work supporting the troops with Bob Evans and the Gary Sinise Foundation:

Learn what the agency did to support client Bob Evans Farms as they rolled out a new campaign focused on honoring and supporting Veterans and active military.

Social media is all about sharing, but how to encourage your followers to click on the share button? Agency president St...
05/19/2022
14 Key Elements To Inspire Social Media Users To Share Your Content - The Pollack Group

Social media is all about sharing, but how to encourage your followers to click on the share button? Agency president Stefan Pollack shared his advice with Forbes Agency Council.

Social media is all about sharing, but how to encourage your followers to click on the share button? Take a deep dive into social content strategies with industry veterans, and unleash the power of social sharing for your own brand.

Council Post: 14 Key Elements To Inspire Social Media Users To Share Your Content
05/18/2022
Council Post: 14 Key Elements To Inspire Social Media Users To Share Your Content

Council Post: 14 Key Elements To Inspire Social Media Users To Share Your Content

Done well, the content brands share online aren’t perceived as part of a ploy to gain their attention but rather as valuable resources or entertainment that they like, comment on and, ideally, share with others in their networks on various social platforms.

Congratulations to Amanda Brooks, recipient of the 2022/2023 Noemi Pollack Scholarship at the USC Annenberg Center for P...
05/11/2022
Amanda Brooks Honored As 2022/2023 Recipient Of Noemi Pollack Scholarship - The Pollack Group

Congratulations to Amanda Brooks, recipient of the 2022/2023 Noemi Pollack Scholarship at the USC Annenberg Center for Public Relations! 👏👏

#USCAnnenberg USC Annenberg School for Communication and Journalism USC Annenberg Media #ASCJ #USC

Brooks is the third recipient to be honored with the Noemi Pollack Scholarship, a merit-based tuition scholarship established in 2020 to honor the agency’s CEO and Founder.

05/10/2022

The agency got Social (Media) at the ClubCorp Classic last month! Here's a quick look 🎥👇

Augmented Reality and SEO intertwine, a push for influencer diversity, and other top marketing topics ⬇️
05/07/2022
Interesting Reads: Fine-Tuning Your SEO Strategies For AR Users - The Pollack Group

Augmented Reality and SEO intertwine, a push for influencer diversity, and other top marketing topics ⬇️

With the rapid growth of mobile AR, local SEO strategies should also evolve accordingly to meet the needs of customers and businesses. Learn from insights and examples to create immersive experiences for your target users.

Five Key Takeaways from the 2022 Global Communications Report from USC Annenberg School for Communication and Journalism...
05/06/2022

Five Key Takeaways from the 2022 Global Communications Report from USC Annenberg School for Communication and Journalism USC Annenberg Center for Public Relations

This year’s report reviews and examines challenges and opportunities facing socially conscious communicators exploring the risks and rewards of corporate activism. It puts a spotlight on polarization, which has vastly increased due to political upheavals, global conflicts, and an extended global pandemic. As a result, CEOs now recognize that they are responsible for engaging with controversial topics outside of their normal comfort zones and with bold responses.

Stefan Pollack, president of Los Angeles The Worldcom Public Relations Group Partner The Pollack Group, summarized the Five Key Trends from the Report.

#communications #publicrelations #communication #ASCJ

https://worldcomgroup.com/insights/five-key-takeaways-from-the-2022-global-communications-report/

Today marks the first day of the inaugural ClubCorp Classic! ⛳️🎉 The agency is helping manage social and digital media e...
04/22/2022

Today marks the first day of the inaugural ClubCorp Classic! ⛳️🎉 The agency is helping manage social and digital media efforts to support this exciting new golf tournament near Dallas, featuring celebrity golfers like Alfonso Ribeiro, Tony Romo, and Jack Wagner. Follow along at #ClubCorpClassic!

📸: ClubCorp Classic MF Entertainment

What marketing trends and topics should you be catching up on? 📲💻
04/16/2022
Interesting Reads: YouTube Trends You Can't Ignore - The Pollack Group

What marketing trends and topics should you be catching up on? 📲💻

Looking to add an extra boost to your digital marketing campaigns? Short-form content is the way to go. Try expanding your audience base with YouTube Shorts, which unleashes the power of short, vertical content for SEO, impressions and engagement.

The atmosphere was electric at the New York International Auto Show ⚡️🚙 Our team worked with EV client INDI during Media...
04/14/2022

The atmosphere was electric at the New York International Auto Show ⚡️🚙

Our team worked with EV client INDI during Media Days at the show - coordinating a press conference and executive interviews with media, and introducing their cutting-edge INDI ONE EV model to the world.

#NYautoshow #newyorkautoshow #NYIAS #carshow #autoshow #INDIEV #electriccar #electricvehicle #indione

Welcome to our new The Worldcom Public Relations Group partners. #WorldcomStrong
04/14/2022

Welcome to our new The Worldcom Public Relations Group partners. #WorldcomStrong

We are excited to announce the addition of three new members to the Worldcom Organization: DuartePino, Parris Communications, and Proglobal MEDIA. Each of these agencies is highly respected and extremely skilled at what they do.

Get all of the info on Business Wire ➡️ https://bwnews.pr/37MYhdP

Corporate activism is on the rise - what are the challenges and opportunities with socially conscious communication? Exp...
04/11/2022
Five Takeaways From The 2022 Global Communication Report - The Pollack Group

Corporate activism is on the rise - what are the challenges and opportunities with socially conscious communication?

Explore agency President Stefan Pollack's top 5 takeaways from the USC Annenberg Center for Public Relations Global Communication Report. 👇

This year's USC Global Communication Report focuses on the challenges and opportunities in handling corporate activism, with a spotlight on polarization. Check out agency President Stefan Pollack's insights and takeaways for companies and communicators.

Address

1901 Avenue Of The Stars, Ste 1040
Los Angeles, CA
90067

Telephone

(310) 556-4443

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Integrated Marketing and Public Relations Services

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WHO WE ARE IS WHY CLIENTS TRUST US

An integrated PR marketing agency that builds, refreshes and drives consumer branded engagement and influence.

Founded in 1985 by passionate people who had a vision for a new kind of agency, one that would have a straightforward and no-nonsense approach about what works and what doesn’t, our founders rolled up their sleeves and got to work to turn that vision into a reality.

Today, with offices in New York and Los Angeles, the agency consists of people who believe that 150% effort is really just another way of saying that your first 100% is not all that impressive. We who prefer to skip the jargon, roll up their sleeves, get real and deliver creative ideas that work.

Our people are committed to engaging audiences, unlocking opportunities and driving growth. People who understand how to develop the strategies, utilize the tools and implement tactics that build stronger brands.

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Our CEO, Noemi Pollack writes about what happens when "A PR Firm is Taken to Task -- And Buried..."