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The Pollack Group

The Pollack Group An independent creative, digital, marketing and public relations agency. We are brand psychologists, audience behavior analysts, data geeks, strategic content creators and communicators.

We help brands and organizations help themselves. The Pollack Group (TPG) headquartered in Los Angeles, CA with offices in New York, NY, is a mid-sized, multi-specialty agency that develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes consumer brand engagement for clients ranging from innovative start-ups, to Fortune 500 compa

We help brands and organizations help themselves. The Pollack Group (TPG) headquartered in Los Angeles, CA with offices in New York, NY, is a mid-sized, multi-specialty agency that develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes consumer brand engagement for clients ranging from innovative start-ups, to Fortune 500 compa

Operating as usual

A lot has changed since 1985. As The Pollack Group celebrates its 37th anniversary this month, agency CEO and Founder No...
03/02/2022
An Agency Birthday Worth Counting... - The Pollack Group

A lot has changed since 1985.

As The Pollack Group celebrates its 37th anniversary this month, agency CEO and Founder Noemi Pollack shares her secrets to successfully evolving and adapting over four decades:

Reflecting on the agency's 37 years of PR and marketing, and the secrets to staying ahead of the curve in an increasingly interconnected and wired world.

This month is the agency's 37th anniversary! 🎉 We're celebrating by matching donations this month up to $2,500 for the N...
03/01/2022

This month is the agency's 37th anniversary! 🎉

We're celebrating by matching donations this month up to $2,500 for the Noemi Pollack Scholarship at the USC Annenberg Center for Public Relations. Click and check the 'USC Noemi Pollack Scholarship Fund' box here: https://bit.ly/NoemiPollackScholarship

#USCAnnenberg #USCscholarships #pollackproud #fighton

Check out this new important initiative and learn more on how to get involved and to help spread the word.Congrats to al...
02/22/2022

Check out this new important initiative and learn more on how to get involved and to help spread the word.

Congrats to all of the co-founders of VOICES for AAPI and especially to our very own SVP Jackie Liu and to our The Worldcom Public Relations Group partner Bill Imada. #publicrelations

Check out this recent video production from our digital content and creation studio LAB186 for client Netafim USA -- A y...
02/05/2022
Almonds

Check out this recent video production from our digital content and creation studio LAB186 for client Netafim USA -- A year-long journey following alongside almond farmers in California; who share their stories of success, challenges and the legacy of their families' generations growing almonds.

Our digital marketing and content production studio, LAB186 fuses creative concept development and planning with production capabilities, designed to create branded content and digital marketing campaigns.

Contact us for multi-camera virtual events, cinematic shorts, commercials, and testimonial videos to help your brand tell its story.

#videoproduction #contentcreation #storytelling #digitalmarketing

https://netafimusa.com/agriculture/solutions-for-your-crop/almonds/A year-long journey following alongside almond farmers in California; who share their stor...

Consumers aren't just shopping on social media... they're buying. A look into Instagram and TikTok's successes, and Pint...
02/04/2022
Interesting Reads: Pinterest Takes The Augmented Reality Plunge - The Pollack Group

Consumers aren't just shopping on social media... they're buying. A look into Instagram and TikTok's successes, and Pinterest's newest digital shopping experience:

This virtual shopping experience for home décor is launching in the U.S. across more than 80,000 shoppable Pins, while data shows consumers are actively purchasing through Instagram and TikTok as well.

What is cultivated meat? 🥩 Our agency has partnered with Future Meat Technologies, the world's first cultivated meat com...
02/02/2022
Accelerating Plans For The Mass Production Of Cultivated Meat In The U.S. - The Pollack Group

What is cultivated meat? 🥩

Our agency has partnered with Future Meat Technologies, the world's first cultivated meat company. Cultivated meat is delicious, non-GMO, healthy and sustainable. We'll be working together to transform the future of meat production on a global scale, as Future Meat prepares to break ground on its U.S. production facility in 2022. See more details below 💪🌎 #FutureMeat #foodtech

Learn why Future Meat Technologies is teaming with the agency to radically transform the future of meat production worldwide.

Give a warm welcome to our new Spring 2022 interns, Susan, Gia and Katie! 👋  We're excited to have them join our team an...
01/27/2022

Give a warm welcome to our new Spring 2022 interns, Susan, Gia and Katie! 👋 We're excited to have them join our team and gain hands-on agency experience this spring.

What is a Content Marketing Matrix, and why does your business need one? Learn more about matrices, influencer marketing...
01/14/2022
Interesting Reads: Why Your Business Needs A Content Marketing Matrix - The Pollack Group

What is a Content Marketing Matrix, and why does your business need one? Learn more about matrices, influencer marketing predictions for 2022, and examples of small businesses acing their email marketing strategy ⬇️

Not sure how to generate content that keeps your audience engaged? Learn more about content marketing matrices, influencer marketing predictions for 2022, and small-business email marketing tips.

This week's Interesting Reads highlights what areas marketers and Instagram are focusing on in 2022, how brands can ente...
01/07/2022
Interesting Reads: How To Get A Fast Start To Your 2022 Marketing Efforts - The Pollack Group

This week's Interesting Reads highlights what areas marketers and Instagram are focusing on in 2022, how brands can enter the Metaverse, and more.

Check it out: https://www.pollackgroup.com/red-all-about-it/interesting-reads-its-2022-fast-start-marketing-efforts

The beginning of the year is always a critical time, especially in the fast-moving digital marketing world. Find out what marketers want to prioritize in the new year.

Another Rose Parade in the books! 🌹🎊It was a triumphant Rose Parade return after a year away, as the agency teamed with ...
01/03/2022

Another Rose Parade in the books! 🌹🎊

It was a triumphant Rose Parade return after a year away, as the agency teamed with Fiesta Parade Floats to unveil visually stunning and meaningful parade floats for the world to see 📸 #RoseParade #NewYearsDay

For more than a decade with Fiesta Parade Floats this is how we ring in the new year! Happy new year, and congrats to Fi...
01/02/2022
Rose Parade 2022 - Float Winners Announced

For more than a decade with Fiesta Parade Floats this is how we ring in the new year! Happy new year, and congrats to Fiesta and all of its Rose Parade float sponsors. 🌹🌹🌹

https://fiestaparadefloats.comOn New Year's Day 2022, Fiesta Parade Floats celebrates 100% award record, including the grand prize Sweepstakes Award for The ...

Instagram prepares to roll out a major new feature in 2022, while experts share their metaverse marketing predictions fo...
12/30/2021
Interesting Reads: Is 2022 The Year Of Crypto On Instagram? - The Pollack Group

Instagram prepares to roll out a major new feature in 2022, while experts share their metaverse marketing predictions for the coming months.

Explore the final Interesting Reads of 2021 ⬇️

As Instagram explores Cryptocurrency and NFT marketplaces on the platform, what content and promotional opportunities can creators capitalize on heading into 2022?

Eyes on the prize! 🦢🌹 We're working hard all week with Fiesta Parade Floats getting ready for the 133rd Rose Parade. Aft...
12/29/2021

Eyes on the prize! 🦢🌹

We're working hard all week with Fiesta Parade Floats getting ready for the 133rd Rose Parade. After no parade in 2021, we can't wait to fully unveil floats and designs like these animals you'll find on Louisiana Travel's #FeedYourSoul float and the moving story behind Donate Life Rose Parade Float. #RoseParade #NewYearsDay

What is Mixed Reality? Learn how the agency worked with client Tin Drum to bring global attention to their industry-shif...
12/22/2021
Tin Drum: Changing the Way the World Interacts with Media - The Pollack Group

What is Mixed Reality? Learn how the agency worked with client Tin Drum to bring global attention to their industry-shifting product.

The agency executed a media relations campaign that not only brought global attention to Tin Drum’s transcendent performance at the London Design Festival, but strategically rebranded and repositioned them across earned and social media.

12/21/2021

Wishing you a holiday filled with love, happiness, and new hopes for 2022! 🥳🎉

The Peloton-Sex and the City snafu could have been easily avoided. We take a public relations lens to the shocking plot ...
12/15/2021
Public Relations Lessons From The Peloton-‘Sex And The City’ Shocker - The Pollack Group

The Peloton-Sex and the City snafu could have been easily avoided.

We take a public relations lens to the shocking plot twist everyone's talking about 🔎 ⤵️

When a fictional character causes a real-life uproar, how does a brand caught in the middle react? We dissect the public relations process that did (or didn't) go into a shocking character death on the recent 'Sex and the City' reboot.

Louisiana Travel's participation in the Macy's Thanksgiving Day Parade was a success! Here's how we worked with the Loui...
12/14/2021
2021 Macy’s Thanksgiving Day Parade Welcomes Newcomer From Louisiana - The Pollack Group

Louisiana Travel's participation in the Macy's Thanksgiving Day Parade was a success! Here's how we worked with the Louisiana Office of Tourism, Billy Nungesser Lt. Governor of Louisiana, Jon Batiste, and others to put Louisiana's best foot forward at the event ⬇️🎉

The agency worked with the Louisiana Office of Tourism to debut a 60-foot-long alligator float in the 95th annual Macy's Thanksgiving Day Parade to celebrate the birthplace of jazz, Cajun and Creole cuisine, and Mardi Gras.

What's in store for adidas as they enter the NFT space? What holiday email marketing tips can grab customers' attention?...
12/03/2021
Interesting Reads: Fashion Brands Enter The World Of NFTs - The Pollack Group

What's in store for adidas as they enter the NFT space? What holiday email marketing tips can grab customers' attention? Interesting Reads is here 👇

Adidas collaborates with Bored Ape Yacht Club to produce NFTs, while brands must enter a 'post-purpose' world within a consumer-focused edition of Interesting Reads.

Business Leaders are focusing on their people, the economy and the planet. Read more in the October 2021 Global Results ...
11/29/2021
Worldcom Confidence Index for Key Business Issues in October 2021

Business Leaders are focusing on their people, the economy and the planet. Read more in the October 2021 Global Results report from The Worldcom Public Relations Group Confidence Index (WCI), the first AI-driven ‘living’ global market research, tracking the topics that over 80,000 CEOs and CMOs are commenting on online.

https://worldcomgroup.com/confidence-index/2021-reports/october/?utm_source=email&utm_medium=email&utm_campaign=WCI

Worldcom Group’s Confidence Index shows that as world leaders focus on COP26, global business leaders focus on their people, the economy, and the planet.

May you find plenty of reasons to give thanks this year. Happy Thanksgiving from The Pollack Group! ❤️
11/25/2021

May you find plenty of reasons to give thanks this year. Happy Thanksgiving from The Pollack Group! ❤️

Address

1901 Avenue Of The Stars, Ste 1040
Los Angeles, CA
90067

Telephone

(310) 556-4443

Products

Integrated Marketing and Public Relations Services

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WHO WE ARE IS WHY CLIENTS TRUST US

An integrated PR marketing agency that builds, refreshes and drives consumer branded engagement and influence.

Founded in 1985 by passionate people who had a vision for a new kind of agency, one that would have a straightforward and no-nonsense approach about what works and what doesn’t, our founders rolled up their sleeves and got to work to turn that vision into a reality.

Today, with offices in New York and Los Angeles, the agency consists of people who believe that 150% effort is really just another way of saying that your first 100% is not all that impressive. We who prefer to skip the jargon, roll up their sleeves, get real and deliver creative ideas that work.

Our people are committed to engaging audiences, unlocking opportunities and driving growth. People who understand how to develop the strategies, utilize the tools and implement tactics that build stronger brands.

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Our CEO, Noemi Pollack writes about what happens when "A PR Firm is Taken to Task -- And Buried..."