An independent creative, digital, marketing and public relations agency. We are brand psychologists, audience behavior analysts, data geeks, strategic content creators and communicators.
We help brands and organizations help themselves. The Pollack Group (TPG) headquartered in Los Angeles, CA with offices in New York, NY, is a mid-sized, multi-specialty agency that develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes consumer brand engagement for clients ranging from innovative start-ups, to Fortune 500 compa
We help brands and organizations help themselves. The Pollack Group (TPG) headquartered in Los Angeles, CA with offices in New York, NY, is a mid-sized, multi-specialty agency that develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes consumer brand engagement for clients ranging from innovative start-ups, to Fortune 500 compa
Operating as usual
A lot has changed since 1985.
As The Pollack Group celebrates its 37th anniversary this month, agency CEO and Founder Noemi Pollack shares her secrets to successfully evolving and adapting over four decades:
Reflecting on the agency's 37 years of PR and marketing, and the secrets to staying ahead of the curve in an increasingly interconnected and wired world.
This month is the agency's 37th anniversary! 🎉
We're celebrating by matching donations this month up to $2,500 for the Noemi Pollack Scholarship at the USC Annenberg Center for Public Relations. Click and check the 'USC Noemi Pollack Scholarship Fund' box here: https://bit.ly/NoemiPollackScholarship
#USCAnnenberg #USCscholarships #pollackproud #fighton
What are the top takeaways from the newest edition of the The Worldcom Public Relations Group Confidence Index?
What marketing and public relations topics are receiving the most attention, and which areas inspire the most (or least) confidence with global leaders?
Dive into marketing trends for 2022, Metaverse insights, and why viewing your brand as a tree is a savvy approach to growth. ⬇️
Get to the root of marketing by using viewing your brand as a tree ready for growth, and race ahead of the competition with must-know 2022 digital marketing trends.
"Live, Laugh, Love" has become an insult to Gen Z.
Agency president Stefan Pollack looks into why within a recent piece on Yahoo Life:
Gen Z humor embodies cynicism, exemplified in its use of the 'Live, Laugh, Love' phrase. Explore agency president Stefan Pollack's insights on Gen Z communication and its nuances.
Check out this new important initiative and learn more on how to get involved and to help spread the word.
Congrats to all of the co-founders of VOICES for AAPI and especially to our very own SVP Jackie Liu and to our The Worldcom Public Relations Group partner Bill Imada. #publicrelations
Cause marketing was a major theme in this year's Super Bowl ads. Which brands won the day?
Cause marketing was on display during the Super Bowl, as brands made a point of emphasizing social justice into their ads. Which companies do experts think came out on top?
Nostalgia. Adventure. Big Tech Education. Explore our guide to what Super Bowl ad themes we'll see this Sunday 👇
The Super Bowl attracts tens of millions of viewers each year, a prime-time opportunity for brands to reach new global audiences. How will advertisers rise to the occasion this Super Bowl Sunday?
Check out this recent video production from our digital content and creation studio LAB186 for client Netafim USA -- A year-long journey following alongside almond farmers in California; who share their stories of success, challenges and the legacy of their families' generations growing almonds.
Our digital marketing and content production studio, LAB186 fuses creative concept development and planning with production capabilities, designed to create branded content and digital marketing campaigns.
Contact us for multi-camera virtual events, cinematic shorts, commercials, and testimonial videos to help your brand tell its story.
#videoproduction #contentcreation #storytelling #digitalmarketing
https://netafimusa.com/agriculture/solutions-for-your-crop/almonds/A year-long journey following alongside almond farmers in California; who share their stor...
Consumers aren't just shopping on social media... they're buying. A look into Instagram and TikTok's successes, and Pinterest's newest digital shopping experience:
This virtual shopping experience for home décor is launching in the U.S. across more than 80,000 shoppable Pins, while data shows consumers are actively purchasing through Instagram and TikTok as well.
What is cultivated meat? 🥩
Our agency has partnered with Future Meat Technologies, the world's first cultivated meat company. Cultivated meat is delicious, non-GMO, healthy and sustainable. We'll be working together to transform the future of meat production on a global scale, as Future Meat prepares to break ground on its U.S. production facility in 2022. See more details below 💪🌎 #FutureMeat #foodtech
Learn why Future Meat Technologies is teaming with the agency to radically transform the future of meat production worldwide.
Golf + Entertainment + Music = the very first ClubCorp Classic! ⛳️ 🎉 Learn how the agency is getting involved ⬇️
What happens when you combine golf, sports, entertainment, and music? You get the inaugural ClubCorp Classic, where the agency is leading digital and social media efforts.
Instagram is shaking things up for advertisers once again. How should marketers adjust?
TikTok and Instagram are putting greater power in the hands of the individual. But what does it mean for the relationship between advertiser and audience – and do people trust the platforms to do it right?
Give a warm welcome to our new Spring 2022 interns, Susan, Gia and Katie! 👋 We're excited to have them join our team and gain hands-on agency experience this spring.
How did the agency help Big Fig Mattress create and launch its #SeeAllOfMe advocacy platform?
The agency assisted in creating a platform dedicated to advocacy, community service, and heightened visibility for the plus-size demographic through activism, increased allyship, and authenticity.
Brush up on TikTok, Direct Mail, and marketing platforms new and old within this week's Interesting Reads.
TikTok shows no signs of slowing down. Check out expert advice on maximizing TikTok marketing efforts, navigating the metaverse, and the surprising re-emergence of "snail mail."
What is a Content Marketing Matrix, and why does your business need one? Learn more about matrices, influencer marketing predictions for 2022, and examples of small businesses acing their email marketing strategy ⬇️
Not sure how to generate content that keeps your audience engaged? Learn more about content marketing matrices, influencer marketing predictions for 2022, and small-business email marketing tips.
How can young agency professionals make an early impact? One of The Pollack Group's newer team members Dan Ahern shares his insights:
There's a lot of factors that go into succeeding in your first job. Learn tips from a young agency member on how to make an impact early in your career.
This week's Interesting Reads highlights what areas marketers and Instagram are focusing on in 2022, how brands can enter the Metaverse, and more.
Check it out: https://www.pollackgroup.com/red-all-about-it/interesting-reads-its-2022-fast-start-marketing-efforts
The beginning of the year is always a critical time, especially in the fast-moving digital marketing world. Find out what marketers want to prioritize in the new year.
Another Rose Parade in the books! 🌹🎊
It was a triumphant Rose Parade return after a year away, as the agency teamed with Fiesta Parade Floats to unveil visually stunning and meaningful parade floats for the world to see 📸 #RoseParade #NewYearsDay
For more than a decade with Fiesta Parade Floats this is how we ring in the new year! Happy new year, and congrats to Fiesta and all of its Rose Parade float sponsors. 🌹🌹🌹
https://fiestaparadefloats.comOn New Year's Day 2022, Fiesta Parade Floats celebrates 100% award record, including the grand prize Sweepstakes Award for The ...
Instagram prepares to roll out a major new feature in 2022, while experts share their metaverse marketing predictions for the coming months.
Explore the final Interesting Reads of 2021 ⬇️
As Instagram explores Cryptocurrency and NFT marketplaces on the platform, what content and promotional opportunities can creators capitalize on heading into 2022?
Eyes on the prize! 🦢🌹
We're working hard all week with Fiesta Parade Floats getting ready for the 133rd Rose Parade. After no parade in 2021, we can't wait to fully unveil floats and designs like these animals you'll find on Louisiana Travel's #FeedYourSoul float and the moving story behind Donate Life Rose Parade Float. #RoseParade #NewYearsDay
How soon is too soon for the metaverse and NFTs?
The metaverse and NFT's are not fully realized technology as people thought, there is more advancements to come in the new year. Is the metaverse 2021's overhyped trend?
What is Mixed Reality? Learn how the agency worked with client Tin Drum to bring global attention to their industry-shifting product.
The agency executed a media relations campaign that not only brought global attention to Tin Drum’s transcendent performance at the London Design Festival, but strategically rebranded and repositioned them across earned and social media.
Wishing you a holiday filled with love, happiness, and new hopes for 2022! 🥳🎉
2019's marketing tactics will miss the mark this winter. What are 4️⃣ ways the pandemic changed holiday shopping as we know it?
Why 2019's holiday marketing tactics won't hit the mark this December, and why an 'uncertainty is the new certainty' approach is the new way to tackle marketing in 2022.
The Peloton-Sex and the City snafu could have been easily avoided.
We take a public relations lens to the shocking plot twist everyone's talking about 🔎 ⤵️
When a fictional character causes a real-life uproar, how does a brand caught in the middle react? We dissect the public relations process that did (or didn't) go into a shocking character death on the recent 'Sex and the City' reboot.
Louisiana Travel's participation in the Macy's Thanksgiving Day Parade was a success! Here's how we worked with the Louisiana Office of Tourism, Billy Nungesser Lt. Governor of Louisiana, Jon Batiste, and others to put Louisiana's best foot forward at the event ⬇️🎉
The agency worked with the Louisiana Office of Tourism to debut a 60-foot-long alligator float in the 95th annual Macy's Thanksgiving Day Parade to celebrate the birthplace of jazz, Cajun and Creole cuisine, and Mardi Gras.
Inclusivity. Creativity. What other themes are brands honing in on this holiday season?
Individuality, inclusivity, and creativity are among the key trends that brands are focusing on this holiday marketing season. How can marketers apply these trends to their own campaigns?
What's in store for adidas as they enter the NFT space? What holiday email marketing tips can grab customers' attention? Interesting Reads is here 👇
Adidas collaborates with Bored Ape Yacht Club to produce NFTs, while brands must enter a 'post-purpose' world within a consumer-focused edition of Interesting Reads.
How has the pandemic impacted consumers' breakfast habits? Here's how we found out alongside Bob Evans:
How have consumer breakfast trends shifted during the pandemic? See how the agency launched a survey-based campaign to find out.
Lee Brice + Hurricane Relief Efforts = A feel-good event for all. 🎸⛑
Dive into the agency's work putting on the Ragin Country Crawl:
Learn more about how The Pollack Group coordinated marketing and public relations efforts for the Ragin Country Crawl, a one-night-only benefit concert featuring country music star Lee Brice.
Business Leaders are focusing on their people, the economy and the planet. Read more in the October 2021 Global Results report from The Worldcom Public Relations Group Confidence Index (WCI), the first AI-driven ‘living’ global market research, tracking the topics that over 80,000 CEOs and CMOs are commenting on online.
https://worldcomgroup.com/confidence-index/2021-reports/october/?utm_source=email&utm_medium=email&utm_campaign=WCI
Worldcom Group’s Confidence Index shows that as world leaders focus on COP26, global business leaders focus on their people, the economy, and the planet.
May you find plenty of reasons to give thanks this year. Happy Thanksgiving from The Pollack Group! ❤️
1901 Avenue Of The Stars, Ste 1040
Los Angeles, CA
90067
Integrated Marketing and Public Relations Services
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This holiday season we hope your egg nog bucket is full, then empty, then full again. Happy Holidays!
New sign in our LA office👏♥️🤩
This holiday season, give the gift that every brand marketing professional needs.
😍😍😍
Bad case of brand confusion?
Happy Independence Day! #july4th
What is an internship in public relations and marketing REALLY like? Let The Pollack PR Marketing Group interns show you. Music lessons must be purchased separately.
Fun with client Moviebill's AR-enabled premier issue before it goes to moviegoers at Regal Cinemas. Maybe too much fun. #Avengers #InfinityWar
Is Facebook marketing making you frustrated, sad, or even angry? Here is a prescription for five easy ways to make it better and boost ROI: www.ppmgcorp.com/fbtherapy
They say office productivity goes way down during the NCAA Tournament. We don't have that problem. How can we help you beat the competition?
Excited to have Jacob Freedman join our west coast office as digital content manager. He seems to already be getting into the swing of things...#DigitalContent
Andrew Jackson taught his pet parrot to curse, Calvin Coolidge had someone rub Vaseline on his head every day during breakfast, and Andrew Johnson was drunk during his inauguration. In honor of Presidents' Day, here is our own brand of presidential absurdity. #PresidentialFun
We can't talk about the big game, but we can talk about some super stuff.#SuperStuff
Welcome to our three new New York office interns! Lucas, Summer and Jillian.
A big welcome to our new Account Supervisor in our New York office, Emily! Great to have you on the team.
A big welcome to our new Los Angeles office interns, Madison Zlotolow and Marrissa Marie Sands!!! Both will be graduating from the USC Annenberg School for Communication and Journalism this spring. #FightOn
Our Los Angeles and New York offices are always challenging each other. In this PPMG Office Challenge, Account Supervisor Stephanie Goldman and Sr. VP Will Ostedt go head-to-head in a race to see who can get to lunch faster. #OfficeFun
Account Supervisor Stephanie was location scouting with Cheddar TV at our client, #KickAxeThrowing and had just enough time for some target practice! Check out the segment on 1/23. #ppmg #pr #marketing #ny #axthrowing #kickaxe #newyork
Getting ready for PPMG's 17th year of working media relations during the Rose Parade. We are hopping with excitement.
An integrated PR marketing agency that builds, refreshes and drives consumer branded engagement and influence.
Founded in 1985 by passionate people who had a vision for a new kind of agency, one that would have a straightforward and no-nonsense approach about what works and what doesn’t, our founders rolled up their sleeves and got to work to turn that vision into a reality.
Today, with offices in New York and Los Angeles, the agency consists of people who believe that 150% effort is really just another way of saying that your first 100% is not all that impressive. We who prefer to skip the jargon, roll up their sleeves, get real and deliver creative ideas that work.
Our people are committed to engaging audiences, unlocking opportunities and driving growth. People who understand how to develop the strategies, utilize the tools and implement tactics that build stronger brands.
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1901 Avenue of the StarsModern Luxury Angeleno Magazine
10250 Constellation Blvd, Suite 2710