09/19/2026
Cape Town Hosts WorldPride in 2028 — So Why Doesn't Safari Marketing Ever Show Two Grooms?
Zannon James of Mason & Wild Luxury Safaris asked a question on LinkedIn this week that the travel industry has been avoiding: why is Africa still so absent from the LGBTQ+ travel conversation? His answer points straight at the imagery — safari marketing sells honeymoons and romantic escapes constantly, but almost never shows two men or two women. Meanwhile South Africa hits twenty years of marriage equality this November, has held the world's oldest constitutional protection for s*xual orientation since 1996, was just voted the top LGBTQ+ city destination of 2026 — and Cape Town hosts WorldPride in 2028. That's an underserved destination category with a hard deadline attached, and roughly two years to build an audience before the spotlight arrives. Our full read on what that means for destinations, operators and brands.
https://ilovegay.net/cape-town-hosts-worldpride-in-2028-so-why-doesnt-safari-marketing-ever-show-two-grooms/