05/03/2026
Most artists think more streams = more money
That’s the trap.
Streams pay fractions
Ownership pays forever
If you don’t understand royalties, you’re leaving money on the table
If you don’t go direct, you don’t own your audience
Labels, platforms, middlemen… they eat first
You get what’s left
Smart artists build:
• their own audience
• their own data
• their own income streams
Streams are exposure
Direct is income
Save this. Study it. Then move different.
