Hype is a boutique agency that provides brand-strategic PR, marketing and writing services to creative companies.
We provide an extremely hands-on approach to client service and a collaborative philosophy that positions us as a preferred resource to members of the media. Dedicated to the entertainment industry as a community, Hype is committed to keen storytelling and promoting the creative process.
Operating as usual
With help from Arcade Edit's Matt Laroche, Director Samuel Bayer tells a story of love and mortality, in his newest film "TIME." ❤️🕰
“I have a lot of admiration for Sam's work, so the opportunity to collaborate with him on such a personal story was one I didn’t take lightly,” shares Arcade Editor, Matt Laroche.
https://www.shots.net/news/view/how-samuel-bayer-travelled-through-time
With projects for notable brands including Samsung, HP, Under Armour, Nissan, Lexus and Hyundai under his belt, director Derek Westerlund has found a new home with Unicorns & Unicorns ! 🦄✨
We are thrilled to see this team keeping the magic alive! 👏🏼
https://www.lbbonline.com/news/unicorns-unicorns-signs-director-derek-westerlund
Hometeam contributes to this years World Cup with not one but two spots for AmericaSCORES, Volkswagen and the US Men’s National Soccer Team. ⚽️👏🏼
Who will take home the 2022 title? 👀
Watch the full campaigns via SHOOTonline:
https://www.shootonline.com/spw/hometeam-Celebrates-World-Cup-Projects-Americascores-Volkswagen-And-Usmnt
Following their widely talked about "When Harry met Santa" campaign last year, Posten returns with a new and bold Christmas campaign tackling the conflicts regarding consumption & climate change.
Created by Norwegian creative agency POL, produced by Arts & Sciences, directed by Sean Meehan and edited by Cut + Run's Steve Gandolfi, this years campaign set out to motivate other companies to do their part in cutting emissions and taking action against climate change.🌎🎄✨
https://www.adweek.com/brand-marketing/this-torrid-love-story-about-santa-is-an-allegory-for-the-climate-impact-of-christmas/
About last night... ✨
What a great time ringing in the holidays at the AICP West Holiday Gala! 🎄🎁🎉
Supporting and celebrating the accomplishments of our filmmakers this Awards season, Free The Work is hosting a pop-up screening and reception to meet the filmmakers and hear about their Oscar qualifying films on Thursday, December 8th from 5 to 7 p.m. 🏆🎥
Visit ftwfyc2022.rsvpify.com to RSVP! 🎟
Hosted by Executive Editor Alex Redgrave, SAVEUR Magazine's new podcast “Place Settings” celebrates the culinary experience in America through a newfound form of storytelling. 🍴🔊👩🏻🍳
“The show is a unique blend of narrative and sound, both down to earth and elevated. It was a pleasure to help it come alive with sound and music sitting at the table so to speak,” says Sonic Union’s Executive Creative Producer Halle Petro.
With help from Sonic Union, the immersive audio takes listeners on a journey around the country with diverse and distinctive people.
https://www.lbbonline.com/news/sonic-union-brings-podcast-experience-to-the-table-with-place-settings
Talk about a throwback! ✨🤩
Hype ran their very own film festival called "Hypefest" for five successful years that featured short films, commercials and music videos in theme-based programming blocks.
The weekend long event’s theme was Drama, Intrigue, Comedy and Cocktails. To promote it, Hype created their own Zine called "World Famous Crazy Wild" which they printed and distributed at film events, record shops and cafes. 🍸🎥☕️
Take a peak at these dazzling, yet wildly hilarious promo shots as we . 📸
DeLorean Motor Company welcomes Open Swim Chief Blockchain Officer Nate Bloom as their first ever Web3 Brand Ambassador! 👏🏼
"I was so excited when this opportunity came about,” shares Bloom. “From everything to my ape identity down to my IRL persona. Being a mechanic born in the 80s with a love for technology, it seemed like the absolute perfect fit."
https://adsofbrands.net/en/news/open-swim-cbo-nate-bloom-named-web3-brand-ambassador-for-delorean/3881
's award-winning podcast "The Plot Thickens" returns for season four with help from Pilot Content! ✨💁🏽♀️
The vibrantly funky promo announcement was written, produced, animated and mixed by Pilot, foreshadows stories of guerrilla filmmaking led by a woman who started a movement and shook-up Hollywood.
https://www.lbbonline.com/news/pilot-content-creates-promo-announcing-tcms-award-winning-podcast-the-plot-thickens-season-4-return
Produced by New York based creative collective Gentle Cowboys, directed by Nick Sokoloff, and edited by Cut + Run’s Stacy Peterson, the short documentary, "Osmosis" tells the behind-the-scenes story of people that help protect some of the world’s most acclaimed art.
Featuring real guards/artists from several of New York’s most prominent museums, the film explores museum guards by day and artists by night, trying to break into the art space.
https://www.shots.net/news/view/guardians-of-the-art-galaxy
In honor of this holiday season, AICP kicks off , a annual donation drive campaign meant to support Gobble Gobble Give, which provides food to the unhoused community in and around the Los Angeles.
Running from November 14 to the 21st, any and all donations are highly appreciated! 🙌🏼🦃🧡
http://www.gobblegobblegive.org/donations/
Believe Media welcomes Director Josh Hayward for US and UK representation. 🌎👏🏼
His previous work includes projects for brands like GM, Lincoln, Park Hyatt, Amazon, Sony, and collaborations with agencies BLKJ Havas, Droga5, and GSD&M among others, Hayward notes: “I’m looking forward to the depth of expertise and inspirations ahead with Believe. Each of their talent take the craft seriously and are pillars in the industry – driving visual innovation, creating iconic work and pushing culture forward..."
https://www.shots.net/news/view/believe-media-brings-josh-hayward-onto-its-directing-roster
Congratulations to the Jogger Studios team for their most recent addition of Producer Joel Paisner! 🎉👏🏼
“As someone who is interested in always expanding my perspective and experience, I deeply appreciate that curiosity is an essential part of Joggers’ DNA,” said Paisner. “The team has been so welcoming and while it may sound cliché - it is a family. This is an environment that sets everyone up to thrive.”
https://www.postmagazine.com/Press-Center/Daily-News/2022/Boutique-VFX-studio-Jogger-hires-producer-Joel-P.aspx
Produced by Believe Media, Bentley's latest spot for the Continental GT & GTC ‘S’ directed by Ben&Chris creates a sensory experience highlighting a new generation of luxury car owners and experience-seekers. 👀✨💥
https://shots.net/news/view/sports-styling-meets-agile-performance-in-latest-bentley-campaign
Green The Bid introduced their "Complete Production How-To Guide To Sustainable Production," a step by step guide to creating a sustainable and regenerative production. 👏🏼♻️🎬
https://www.thenyegotist.com/news/green-the-bid-releases-complete-green-production-how-to-manual-2/
Singer/Songwriter Kesha invites her closest friends to investigate life's greatest mysteries at different paranormal hotspots around the country in "Conjuring Kesha."
With help from Hometeam, Season 1 premiered on the Travel Channel for Ghostober this past month just in time for spooky season. 👻🎃💀
https://www.lbbonline.com/news/kesha-keeps-the-hunt-for-paranormal-alive-in-travel-channel-premiere
Ojai's 23rd Annual Film Festival returns this week with in-person and virtual events from November 3-20. 🥳🎞🎥
Kicking off the festivities this Thursday, Hayao Miyazaki's "Spirited Away" will be screened for FREE at the Libbey Bowl starting at 6:30 p.m.
Make sure to check out some of the 84 selected films varying from features, shorts, documentaries, and animated films!
Purchase tickets via https://ojaifilmfestival.com. 🎟
Our very own Special Agent/Co-Founder Colleen O'Mara has had her hands in a variety of fun projects throughout the years, before & during her role at Hype. 👏🏼
Take a peak as we and keep the party going in honor of our Silver Jubilee! 👑
The team over at Cut + Run continues expanding with the addition of Editor Amy Rosenberg! 👏🏼✨
Her imprint on the fashion world includes stand-out projects for brands like Calvin Klein, Tiffany & Co., Vogue, and others.
Congrats! 🥳
https://www.shootonline.com/node/94121
Unicorns & Unicorns keeps the magic alive with the addition of Director Bobbi Rich. 🪄🦄
Rich’s capabilities range from Director, Photographer, Production Designer, Creative Director, Art Director, Interior Designer, and Live-Experience Creative Director and we are so excited to see the magic that this collaboration has in store. 🤩
https://www.shots.net/news/view/director-bobbi-rich-finds-a-new-home-with-unicorns-and-unicorns
Following their recent collaboration on a just-launched campaign for Old Spice and Wieden & Kennedy, Emmy-nominated Director & Writer Dime Davis has joined Merman for branded content and advertising collaborations. 🤩🎉
With projects for Disney and Nissan under her belt, Davis most recently served as writer and consulting producer for THE FIRST LADY on Showtime, starring Viola Davis, Gillian Anderson, and Michelle Pieffer, among others.
We can't wait to see all future work & collaborations! 💫
https://www.shootonline.com/news/directorwriter-Dime-Davis-Joins-Merman-Branded-Content-And-Advertising-Collaborations
TVS Apache celebrates Hispanic Heritage Month with three new Spanish spots for State Farm colored by LA native Quinn Alvarez.
Apache is home to Latinx creatives of various backgrounds and prides itself on operating with inclusivity at its forefront. Alvarez sought out a minority owned company and found a forever home at Apache. 🙌🏼💛
“Apache is definitely a unique place, and it definitely comes from the top,” says Alvarez. "We all know where each of us is coming from. That level of understanding is extremely helpful in making this a great place to work.”
https://www.adsofbrands.net/en/news/apache-celebrates-hispanic-heritage-month-with-new-work-for-state-farm-by-colorist-quinn-alvarez/3715
Expedia recently partnered with Sonic Union and PRX to bring you season 4 of their 'Out Travel The System' Podcast. ✈️
Featuring compelling storytelling, tips, information, and travel inspiration, the podcast is now available on Apple Podcasts, Amazon Music, Spotify, Pocket Casts, and across all major podcast listening platforms. 👏🏼🎧
Sonic Union also composed the new theme song for “Out Travel The System,” which kicks off and runs throughout each episode.
https://www.lbbonline.com/news/expedia-launches-season-4-of-out-travel-the-system-podcast-in-partnership-with-sonic-union-and-prx
Women-owned & Los Angeles based production company, Canteen welcomed Creative Director Tess Martin as a part of their new journey to providing holistic expertise for agencies and brands alike ✨
Congrats team! We cannot wait to see what the future has in store 🙌🏼
https://www.shootonline.com/news/canteen-Extends-Reach-Adds-Creative-Director-Tess-Martin
kaboom productions helped Waterpik Oral Health share all the "TMI" in new campaign featuring people sharing what they love about their Waterpik with unsuspecting friends, family, and in some cases, total strangers. 😅😂
“TMI. That’s the premise of this campaign. Exuberant overshare-ers telling others the most compelling details of using a Waterpik in a delightfully funny way - a perfect fit for director Jordan Brady,” said Kristina Blake, Partner, Creative Director at 31,000 FT.
Nonprofit Worth Rises has launched a film series campaign “Except for Me” via EP+Co with audio mix by Sonic Union .
The campaign highlights the stories of 13 previously incarcerated people from diverse backgrounds, shining a light on the dark realities of the prison system, and ultimately, inspiring audiences to take meaningful action to end the exception clause.
Read the full story via .net:
https://www.shots.net/news/view/sonic-union-work-on-13th-amendment-spots
This weekend ❗️
Highland Park Independent Film Festival - HPIFF returns to the Highland Theater for their 9th annual film fest October 7-8! 👏🏼
Screening four feature-length documentaries and 43 shorts ranging from animation, live-action, documentary and student films along with a first-ever block of short Horror films, “Horror in the Hood,” just in time for spooky season! 👻🎃
Buy tickets now via https://www.hpifilmfest.com.
Hometeam Global Content teamed up with NBC's "The Voice" for a fourth season in a row 👏🏼🤩
During the pandemic, "The Voice" realized they had to recreate a method to produce their famous "Home Follows," but with the help of Hometeam's core operating system in remote production, the show was able to go on! 🎥
https://www.lbbonline.com/news/hometeam-continues-to-support-remote-production-for-the-voice
Little Black Book, Hometeam created a production playbook and bespoke remote monitoring process to ensure quality and consistency across every shoot despite each being shot by different crews
Sasquatch, Martians, a unicorn and the tooth fairy all climb into an EV. 😂
Watch the new hilarious educational ad campaign “Myths Busting Myths,” powered by Veloz & Superconductor, which uses our favorite mythical characters to debunk the fairytales and disinformation that are holding people back from choosing to go electric! 👏🏼🚗
https://www.thedrum.com/news/2022/09/27/fantastical-creatures-bust-electric-vehicle-myths-veloz-campaign
NOW STREAMING!
Kathryn Ferguson releases award-winning documentary 'Nothing Compares,' recounting the powerful story of singer, Sinéad O’Connor. 👏🏼🎬
From the tremendous backlash she faced for defying norms in the record business and in society to honoring individual freedoms, artistic expression and women's rights, the moving film becomes available to stream on Showtime today!
https://www.sho.com/titles/3516714/nothing-compares
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kaboom productions helped Waterpik Oral Health share all the "TMI" in new campaign featuring people sharing what they love about their Waterpik with unsuspecting friends, family, and in some cases, total strangers. 😅😂 “TMI. That’s the premise of this campaign. Exuberant overshare-ers telling others the most compelling details of using a Waterpik in a delightfully funny way - a perfect fit for director Jordan Brady,” said Kristina Blake, Partner, Creative Director at 31,000 FT. #Kaboom #Waterpik #Campaign #Dental #CreativeDirector #Director #Production #PostProduction #SanFrancisco
Sasquatch, Martians, a unicorn and the tooth fairy all climb into an EV. 😂 Watch the new hilarious educational ad campaign “Myths Busting Myths,” powered by Veloz & Superconductor, which uses our favorite mythical characters to debunk the fairytales and disinformation that are holding people back from choosing to go electric! 👏🏼🚗 https://www.thedrum.com/news/2022/09/27/fantastical-creatures-bust-electric-vehicle-myths-veloz-campaign #Veloz #Superconductor #AdCampaign #Comedy #Electric #Production #Myth #Debunk #AdAgency #LosAngeles
"Dancing With The Stars" made its big switch from ABC to Disney+ with help from NuContext Creative, Inc.! Channeling Disney’s inner magic, NuContext produced two dazzling spots to help build the excitement for Disney+'s first-ever live series! ✨💃 https://reel360.com/article/nucontext-adds-magic-to-dancing-with-the-stars/ #NuContext #Production #ABC #Disney #DWTS #Campaign #LosAngeles
Frank’s RedHot encourages its viewers to 'Frank It Up!' in their new comical spot edited by Cut + Run's Robert Ryang, directed by The Perlorian Brothers, and created by agencies, Townhouse & Grey. 🌶 🔥👏🏼 https://www.lbbonline.com/news/franks-redhots-humorous-spot-is-a-culinary-cautionary-tale-for-flavour #FranksRedHot #Campaign #Production #Editing #AdAgency #Director #Texas
Allegiant Airlines hits the ground running (on and off the runway) with their latest comedic campaign Directed by Tuff's Paul B Cummings. The variety of spots highlight air travel and all its glory, sharing passenger experiences that we all may have gone through (or witnessed) at least once or twice. https://www.adsofbrands.net/en/news/airport-agonies-amplified-in-comedy-campaign-directed-by-tuff-s-paul-b-cummings-for-allegiant-airli/3548 #Tuff #AllegiantAirlines #Comedy #Campaign #Director #Production #LosAngeles
Verizon & Microsoft announced their partnership with a new campaign via agency Madwell l where the "Quest for an Xbox ends at Verizon." Edited byCut + Run Lucas Eskin and Directed by Furlined ’s Ted Pauly with motion graphics by @Jogger Studios, the spot reveals a realm of curiosities and opportunities made possible with Verizon's network and Xbox All Access. #Verizon #Microsoft #CutandRun #Jogger #Madwell #Furlined #Production #PostProduction #MotionGraphics #Campaign #Agency
Sprite changed the color of their bottle in their newest campaign 👀 Say whaaat?! Thanks to Apache colorist Quinn Alvarez, Sprite's campaign featuring NBA stars Trae Young of the Atlanta Hawks and Anthony Edwards of the Minnesota Timberwolves introduces a crystal clear, more sustainable bottle with the same crisp & refreshing taste. 🥤✨ #Apache #Sprite #Campaign #TraeYoung #Hawks #AnthonyEdwards #Timberwolves #QuinnAlvarez #Production #PostProduction #Coloring
Created by agency Bruiser in collaboration with Fancy Content and Director MAPP, Driveway.com, Lithia & Driveways (LAD) newest social campaign takes you on the simplified journey of buying/selling a car from your very own happy place 🤩🌎 Even if it's in the middle of the ocean with a talking dolphin? 🐬🤷🏻♀️ #Driveway #Bruiser #Fancy #Director #SocialCampaign #BroadcastCampaign #AutomotiveDealer #Production
NuContext and Founder/EP Angela Guice deliver 'One Killer Question' for Hulu 's 'Only Murders In The Building.' 👀🔪 The new, after-show special hosted by actress Ali Stroke debates theories with guests about the mystery behind the trending series. #NuContext #LosAngeles #Hulu #OnlyMurdersInTheBuilding #OneKillerQuestion #Production
What do YOU know about MSG? 🤔 Directed by Tuff 's Paul B. Cummings, follow actor-activist Jenny Yang as she sheds light on some of the misconceptions about MSG and calling for a #DinnerWithGoop to hold a healthy, fact-based conversation on clean eating. 🥬🥦🥝 https://www.lbbonline.com/news/tuffs-paul-b-cummings-takes-us-for-dinnerwithgoop-with-comedian-jenny-yang #Tuff #PaulBCummings #MSG #KnowMSG #Ajinomoto #JennyYang #Campaign #Production #Director #PostProduction
Mad Tasty , an all-natural, CBD-infused beverage, turned to CAMP LUCKY as a creative partner for their newest, vibrant campaign launching just in time for National Stress Awareness Month, bringing all the fun and all the chill 😎 Thank you shots.net for the fun article! 👏🏼 https://www.shots.net/news/view/mad-tasty-has-the-best-fcking-ad-youll-see-today #CreativeProduction #Production #MADTASTY #CampLucky #Campaign #CBD
A powerful spot honoring Women's History Month 🌹Featuring singer Dua Lipa and an all-star roster of women athletes, the PUMA campaign produced by Sweet Rickey and directed by Editbar // Edit Responsibly's Yaara Sumeruk highlights overcoming adversity in order to reach goals alongside an inspirational reminder to just keep moving. Read more below https://www.adstasher.com/2022/03/dua-lipa-delivers-in-she-moves-us.html#more #PUMA #WomensHistoryMonth #DuaLipa #SweetRickey #YaaraSumeruk #Production #Director #Athletes
Hype Social Specialist talker released her new EP today, 'In Awe of Insignificance'! 🪐 Featured in Billboard, Under the Radar, and more, you can listen to the record on all platforms now! https://lnk.to/inaweofinsignificance
Believe Media's Paola Kudacki directed the new COVERGIRL Clean Fresh Skincare campaign starring America Ferrera! 😍 The spot offers a glimpse into Ferrera’s path to embracing her identity as a Latina woman, playful artist, and now a CoverGirl ambassador. Watch it below!
Our idea of the perfect winter activity! ❄️ Though in LA in we have to drive a ways to find snow 😉 Video by Madeline Lu 📍 Valsana Hotel Arosa
Happy Valentine's Day! Here's a beautiful piece by Christen Lien called "Unconditional" - about loving someone unconditionally, with acceptance for who they are. We hope your day is filled with love in any of its forms! ❤️
Violist & looping artist Christen Lien has been killing it on Instagram reels lately! Check out one of her amazing recent videos of her song "Prologue" 🙌
Happy New Year! It's been an amazing year here at Hype and we can't wait to see what 2022 has in store. Here's to a great year ahead. Cheers! 🥂
Sonic Union provided Sound Design for Google’s #BlackOwnedFriday film starring T-Pain & Normani! You can find the shoppable version (where you can literally shop directly within the video) online and directly support Black-owned businesses 👏 https://musebycl.io/music/t-pain-and-normani-spin-groove-googles-black-owned-friday
The brand new Mazda USA commercial CX50 is out, with direction & cinematography by Wondros Collective's Cronenweth Brothers! Thank you to Ads of Brands Ads of the World Creativepool adland - The Commercial Archive Adstasher for the write-ups ✨ https://www.adsofbrands.net/en/news/the-cronenweths-of-wondros-collective-direct-first-look-for-the-new-mazda-cx-50/2588 https://www.adsoftheworld.com/media/film/mazda_first_look https://creativepool.com/Hype/articles/the-cronenweths-of-wondros-collective-direct-first-look-for-the-new-mazda-cx-50.26158 https://adland.tv/adnews/cronenweths-wondros-collective-direct-first-look-new-mazda-cx-50 https://www.adstasher.com/2021/11/the-cronenweths-of-wondros-collective.html
Believe Media’s Amber Park is a featured director in SHOOTonline’s New Director's Showcase, out this week! Read her feature at the link, and check out this clip from the Lil Yachty "Love Music" music video 🌻🍦 https://nds.shootonline.com/nds/profiles/amber-park
Going from bar mates to soulmates with this new work from Believe Media for Jose Cuervo! 🍸
So cool to see looping violist Christen Lien building different layers of her song The Escape from her album ELPIS! This is loop #3 of 8 total loops 🌀🎻
Island Film Group have created a ton of spots for Kona Brewing Company this year, from full-length commercial projects to these fun social clips 🍻 Cheers to IFG!
We love going to the movies. And so do Wondros Collective. Check out the new AMC Theatres spot directed by Wondros Collective clients the Cronenweth Brothers, starring Nicole Kidman! We love that it celebrates cinema & television - because we wouldn't be who we are are today without it. 🎥
Congratulations to Syn Music, who are on the shots.net Shots Awards APAC shortlist for their work on Fiat 500e's sound design and sonic branding. Congratulations to everyone involved in this unique project, bringing the imagined sound of an electric car to life! 🚗
That quaint & serene Portofino life. Via Madeline Lu.
Tatjana Schoenmaker's epic reaction to breaking a world record! The final of the women’s 200-meter breaststroke seemed stacked, but Schoenmaker was not just unbeatable but untouchable. She reached the wall ahead of a pair of Americans — Lilly King and Annie Lazor — in 2 minutes 18.95 seconds, establishing the first individual world record of these games.
The epitome of relationship goals. Tag the lovebirds that inspire you!
A magical moment in time, captured by photographer Nirmal Kharayat in Yamuna Ghat, New Delhi, India.
Hype is a boutique communications agency that provides brand-strategic PR, marketing and Social Media services to creative companies. We provide an extremely hands-on approach to client service and a collaborative philosophy that positions us as a preferred resource to members of the media. Dedicated to the entertainment industry as a community, Hype is committed to keen storytelling and promoting the creative process.
