Hype Hype is a boutique agency that provides brand-strategic PR, marketing and writing services to creative companies. We provide an extremely hands-on approach to client service and a collaborative philosophy that positions us as a preferred resource to members of the media.

Dedicated to the entertainment industry as a community, Hype is committed to keen storytelling and promoting the creative process.

Operating as usual

The new spot for Texas Department of Transportation, produced by kaboom productions and directed by Jordan Brady for age...
07/12/2021
Texas Department of Transportation delivers Bad Combos | shots

The new spot for Texas Department of Transportation, produced by kaboom productions and directed by Jordan Brady for agency Sherry Matthews, employs a humorous approach to making a serious point: that combining texting with any other activity, from driving to power stapling, is a pairing with unwanted and potentially dangerous results.
https://www.shots.net/news/view/texas-department-of-transportation-delivers-bad-combos

Thank you shots.net!

Kaboom director Jordan Brady brings Bad Combos to life for Texas Department of Transportation.

One person’s trash, another person’s treasure. Using found flatware and other metal objects, Charleston-based artist Mat...
07/09/2021
Found Silverware and Scrap Metal Are Welded into Lively Sculptural Creatures by Matt Wilson

One person’s trash, another person’s treasure. Using found flatware and other metal objects, Charleston-based artist Matt Wilson welds sculptural renditions of birds, insects, and other small animals that appear lifelike and primed for movement. Wide spoons become muscular hind legs, pointed handles fan out into wings, and fork prongs curl around a branch like talons in his wildlife assemblages.
https://www.thisiscolossal.com/2021/07/matt-wilson-silverware-animals/

Wide spoons become muscular hind legs, pointed handles fan out into wings, and fork prongs curl around a branch like talons in Matt Wilson’s wildlife assemblages. Using found flatware and other metal objects, the Charleston-based artist (previously) welds sculptural renditions of birds, insects, a...

Vikram Gandhi, award-winning director and producer of fiction and non-fiction film and television, has joined Bullitt fo...
07/08/2021
Director Vikram Gandhi Joins Bullitt for Representation in Branded Content | LBBOnline

Vikram Gandhi, award-winning director and producer of fiction and non-fiction film and television, has joined Bullitt for exclusive representation in branded content. His provocative and compelling work takes audiences on journeys real and imagined for eye-opening experiences that spark reaction and action.
https://www.lbbonline.com/news/director-vikram-gandhi-joins-bullitt-for-representation-in-branded-content

Thank you LBBonline - Little Black Book!

Little Black Book, Vikram has directed and produced Barry, Trigger Warning and Grass if Greener for Netflix and 69: The Saga of Danny Hernandez for Hulu

Join Syn Music this Thursday at 9 AM PT for a virtual workshop on Sonic Branding as part of .movtogether's educational s...
07/06/2021
Sonic Branding Workshop hosted by Syn Music

Join Syn Music this Thursday at 9 AM PT for a virtual workshop on Sonic Branding as part of .movtogether's educational sessions. The presentation is an engaging, interactive and insightful look at how music can impact emotions and consumer buying behavior, informed by Syn's 30+ years of creating music and sound for brands. The event is free - details at the link!

https://www.eventbrite.com/e/sonic-branding-workshop-hosted-by-syn-music-tickets-161970669633

Take an engaging, interactive, and insightful look at how music can impact emotions and consumer buying behavior.

07/02/2021
Central Coast

The serene and meditative landscapes of California’s Central Coast, captured by Hype Special Agent Jessie Nagel.

International music agency Syn Music has joined forces with New York based non-profit organization, Black Theater United...
06/29/2021
Syn Unites with Black Theatre United to Amplify Inspirational Song 'Stand for Change' | LBBOnline

International music agency Syn Music has joined forces with New York based non-profit organization, Black Theater United (BTU) for select placement of their inspirational song 'Stand for Change.' The aim of the placement is to secure licensing proceeds to support BTU’s mission to Unify, Advocate and Educate for racial equity and social justice.
https://www.lbbonline.com/news/syn-unites-with-black-theatre-united-to-amplify-inspirational-song-stand-for-change

Thank you LBBonline - Little Black Book!

Little Black Book, Placement is to secure licensing proceeds to support BTU’s mission to Unify, Advocate and Educate for racial equity and social justice

Get to know British-born and Austin-based Joel Miller, editor at Cut + Run, a 30-year industry vet and avowed morning pe...
06/28/2021
Behind the Title: Cut+Run Editor Joel Miller

Get to know British-born and Austin-based Joel Miller, editor at Cut + Run, a 30-year industry vet and avowed morning person who can be found riding his motorcycle in the Texas Hill Country when not editing:
https://postperspective.com/behind-the-title-cutrun-editor-joel-miller/

Thank you postPerspective!

British-born and Austin-based Joel Miller is an editor at Cut+Run, an editorial company with five offices around the US that “help clients bring their creative and brand visions to life for a…

It’s about that time of year when agencies and clients anxiously await the unravelling of Cannes Lions International Fes...
06/24/2021
Creatives Predict What Ads Will Win Big at Cannes Lions 2021

It’s about that time of year when agencies and clients anxiously await the unravelling of Cannes Lions International Festival of Creativity, with over 29,000 entries received for this year. Dove's 'Courage is Beautiful,' Libresse and Bodyform's '#WombStories,' Mastercard's 'True Name' and Temptations' 'Creamy Purrrr-ee' are among the spots predicted to reign supreme.
https://www.adweek.com/creativity/what-will-win-big-at-cannes-lions-2021-international-creatives-predict/

Adweek

Senior marketers from shops like Droga5, Grey, Media Monks and Ogilvy weigh in

06/23/2021
Bougainvillea blossoms

Who would you take to the gorgeous Bougainvillea blossoms in Formosan Aboriginal Culture Village, Yuchi, Taiwan? Tag them below!
Video by Khanjipeer Wala

Eric Andre, comedian, actor and director at Bullitt, is addicted to his Instagram feed, thanks all his therapists for in...
06/22/2021
On My Radar: Eric Andre | shots

Eric Andre, comedian, actor and director at Bullitt, is addicted to his Instagram feed, thanks all his therapists for influencing him and shares a fantastic fungi fascination. Read more at Shots!
https://shots.net/news/view/on-my-radar-eric-andre

Thank you shots.net!

Eric Andre, comedian, actor and director at Bullitt, is addicted to his Instagram feed, thanks all his therapists for influencing him and shares a fantastic fungi fascination.

Los Angeles-based RE:Store - a brand-new platform created to connect Black-owned companies with free advertising support...
06/21/2021
RE:Store Launches First Free Ad Campaign For LA-Based Black-Owned Business Hurt By COVID-19

Los Angeles-based RE:Store - a brand-new platform created to connect Black-owned companies with free advertising support - has launched its first commercials produced through the program. The initiative was co-launched by Steve Gandolfi, founder of Cut + Run, and features top-tier directorial and editorial talent.

The campaign begins with the RE:Store snapshot of Compton, CA company Temple Beauty Supply, a Black-owned hair care business and supply store, helmed by Valiant Pictures director Tiffany Frances and edited by Cut+Run’s Luc Giddens.
https://www.shootonline.com/spw/restore-launches-first-free-ad-campaign-la-based-black-owned-business-hurt-covid-19

Thank you SHOOTonline!

A year in the making following the devastating effects of the pandemic on local businesses nationwide, Los Angeles-based RE:Store--a brand-new platform created to connect Black-owned companies with free advertising support--has launched its first commercial campaign produced through the program. The...

Hoping to engage children in supporting a green future, Barbie brand owner Mattel has given the toy a sustainable makeov...
06/18/2021
Ad of the Day: Barbie dolls made of ocean plastic waste to inspire kids to go green

Hoping to engage children in supporting a green future, Barbie brand owner Mattel has given the toy a sustainable makeover with the introduction of a collection of three dolls made from 90% recycled ocean-bound plastic parts.
https://www.thedrum.com/news/2021/06/10/ad-the-day-barbie-dolls-made-ocean-plastic-waste-inspire-kids-go-green

Hoping to engage children in supporting a green future, Barbie brand owner Mattel has given the toy a sustainable makeover with the introduction of a collection of three dolls made from 90% recycled ocean-bound plastic parts.

Doron Max Hagay, comedy director and writer whose credits includes directing short films for Saturday Night Live for two...
06/17/2021
"SNL" Shorts Director Doron Max Hagay Joins The Directors Bureau For Ad Representation

Doron Max Hagay, comedy director and writer whose credits includes directing short films for Saturday Night Live for two seasons, has joined The Directors Bureau, marking his first representation in the commercial-making space. Hagay’s astute observational comedy unites quirky performance with a subtle undercurrent of emotional candor and pop-culture sensibility.
https://www.shootonline.com/news/snl-shorts-director-doron-max-hagay-joins-directors-bureau-ad-representation

Thank you SHOOTonline!

Doron Max Hagay, comedy director and writer whose credits includes directing short films for Saturday Night Live for two seasons, has joined The Directors Bureau, marking his first represe

Havoc Content has re-launched with a new vision, a new brand, and a new owner — Executive Producer Leslie Harro. Already...
06/16/2021
Leslie Harro raises Havoc with re-launch, expansion

Havoc Content has re-launched with a new vision, a new brand, and a new owner — Executive Producer Leslie Harro. Already a well-established Partner and Executive Producer at Havoc Content, Harro has delivered on projects for Starbucks, Garmin, MotorTrend, NFL, AT&T, Nike, and more.
https://reel360.com/article/leslie-harro-raises-havoc-with-re-launch-expansion/

Thank you ReelChicago.com and Reel360.com!

Already established at Havoc, Harro has delivered on projects for Starbucks, Garmin, MotorTrend, NFL, AT&T, Nike, and more.

You’re Invited! On Wednesday 6/16 from 11:00 - 13:00 ET Amazon Aid Foundation is hosting the quarterly Cleaner Gold Netw...
06/14/2021

You’re Invited! On Wednesday 6/16 from 11:00 - 13:00 ET Amazon Aid Foundation is hosting the quarterly Cleaner Gold Network meeting! They’ll be bringing together stakeholders from around the world to address issues related to artisanal and small-scale gold mining in the Amazon. It is open to the general public, so please join and register at the link below!

Register here:
https://www.eventbrite.com/e/cleaner-gold-network-meeting-tickets-157942858341?mc_cid=5ee6dddcd8&mc_eid=UNIQID

To learn more about this issue visit https://amazonaid.org/cleaner-gold-network/

You’re Invited! On Wednesday 6/16 from 11:00 - 13:00 ET Amazon Aid Foundation is hosting the quarterly Cleaner Gold Network meeting! They’ll be bringing together stakeholders from around the world to address issues related to artisanal and small-scale gold mining in the Amazon. It is open to the general public, so please join and register at the link below!

Register here:
https://www.eventbrite.com/e/cleaner-gold-network-meeting-tickets-157942858341?mc_cid=5ee6dddcd8&mc_eid=UNIQID

To learn more about this issue visit https://amazonaid.org/cleaner-gold-network/

To our beloved neighbors near and far, Happy LA Pride weekend to you and yours! And to our LGBTQIA+ followers all over t...
06/11/2021

To our beloved neighbors near and far, Happy LA Pride weekend to you and yours! And to our LGBTQIA+ followers all over the world, know that we honor you on this pivotal Pride month and every single day of the year, and stand hand-in-hand in the fight for equality and a better, safer world for each of you. We see you, we embrace you, we love you!

To our beloved neighbors near and far, Happy LA Pride weekend to you and yours! And to our LGBTQIA+ followers all over the world, know that we honor you on this pivotal Pride month and every single day of the year, and stand hand-in-hand in the fight for equality and a better, safer world for each of you. We see you, we embrace you, we love you!

It’s Feet Hurt O’Clock in the new campaign for Dr. Scholl's created by agency Joan Creative and directed by Hype Client ...
06/10/2021
New Dr Scholl’s Campaign Invites You To Get Your Feet On

It’s Feet Hurt O’Clock in the new campaign for Dr. Scholl's created by agency Joan Creative and directed by Hype Client kaboom productions Plummer/Strauss.

In a busy hotel lobby and on a carnival fairgrounds midway, people are frozen mid-action. Everyone, that is, except Tom and Rose who have a spring in their step and energy to spare thanks to two secret weapons: Dr. Scholl's Custom Fit Orthotics & Dr Scholl’s Insoles with Massaging Gel.
https://adland.tv/adnews/new-dr-scholls-campaign-invites-you-get-your-feet

Thank you adland - The Commercial Archive!

It’s Feet Hurt O’Clock in the new campaign for Dr. Scholl's®. In a busy hotel lobby and on a carnival fairgrounds midway, people are frozen mid-action. Everyone, that is, except Tom and Rose who have a spring in their step and energy to spare thanks to two secret weapons: Dr. Scholl's® Custom ...

Bullitt continues to build its filmmaker collective of talent, spanning longform and shortform content, with the additio...
06/09/2021
Director Walt Becker Lands At His First Spotmaking Roost, Joins Bullitt

Bullitt continues to build its filmmaker collective of talent, spanning longform and shortform content, with the addition of Walt Becker. The signing marks his first time on a commercial production company roster, though not his first foray into advertising. Becker is a director, screenwriter, producer, and author whose films have grossed close to a billion dollars worldwide.
https://www.shootonline.com/news/director-walt-becker-lands-his-first-spotmaking-roost-joins-bullitt

Thank you SHOOTonline!

Bullitt continues to build its filmmaker collective of talent, spanning longform and shortform content, with the addition of Walt Becker.

Angelina Jolie has long been involved with the UNHCR, the UN Refugee Agency as a special envoy, and now she's also worki...
06/07/2021
Angelina Jolie embraces bees—and female beekeepers as environmental guardians

Angelina Jolie has long been involved with the UNHCR, the UN Refugee Agency as a special envoy, and now she's also working with UNESCO and Guerlain on a Women for Bees initiative that will ultimately build 2,500 bee hives and restock 125 million bees by 2025—while training and supporting 50 women beekeepers. Learn more about this incredibly intricate and powerful shoot that has made its global mark. Via National Geographic & Dan Winters Photography.
https://www.nationalgeographic.com/environment/article/bee-conservation-women-entrepreneurs-angelina-jolie

The film star and humanitarian talks about training women to care for bees in UNESCO biosphere reserves...and about the bee that got under her dress.

Known for crafting hashtag-ready viral moments, videos and commercials, innovative Director Amber Park has signed with B...
06/04/2021
Director Amber Park joins Believe Media | shots

Known for crafting hashtag-ready viral moments, videos and commercials, innovative Director Amber Park has signed with Believe Media for representation worldwide. Park has collaborated with brands such as Sony and Tatras, and on music videos for artists Camila Cabello, Madison Beer and Olivia O'Brien. Her latest piece is a short film for Apple Music celebrating Asian Pacific Heritage Month.
https://www.shots.net/news/view/director-amber-park-joins-believe-media

#commercial #production #producer #filmmaking #director #directors #filmmaker #videoproduction #advertising #campaign #photooftheday #losangeles #la

Known for crafting hashtag-ready moments, videos and commercials, her latest piece is a short film for Apple Music celebrating Asian Pacific Heritage Month.

Sister companies Lucky 21 and Lucky Post have officially united as collective studio Camp Lucky. Camp Lucky brings toget...
06/04/2021
Lucky 21 and Lucky Post unite under Camp Lucky banner

Sister companies Lucky 21 and Lucky Post have officially united as collective studio Camp Lucky. Camp Lucky brings together Lucky’s directors, designers, animators, visual effects artists, editors, color, and audio talent under one roof and moniker. The organic evolution delivers creative dimension and ideation, flexibility and fluid collaborations, with the considered togetherness that is evoked in its Camp Lucky namesake.
https://www.shootonline.com/newsbriefs/lucky-21-and-lucky-post-unite-under-camp-lucky-banner

Thank you SHOOTonline!

Sister companies Lucky 21 and Lucky Post have officially united as collective studio Camp Lucky.

Brooklyn, NY! Step away from your home and come see the Art of Marlene Weisman tomorrow, Friday, June 4th at 67 Dean Str...
06/03/2021

Brooklyn, NY! Step away from your home and come see the Art of Marlene Weisman tomorrow, Friday, June 4th at 67 Dean Street Brooklyn, NY. Hosted by Blue Table Post, guests will have the opportunity to view the art in Blue Table’s front room gallery, and enjoy the outdoor garden [masks required inside the gallery].

Source Elements’ Co-Founders Rebekah Wilson and Robert Marshall participated in a series of inspiring and information-pa...
06/01/2021
Source Elements Powers Remote Collaboration During Architecture Biennale 2021

Source Elements’ Co-Founders Rebekah Wilson and Robert Marshall participated in a series of inspiring and information-packed sessions at AES 2021 Europe. With Global Resonance as its guiding perspective, the event was the 150th convention and spoke to the present and future of the audio art industry, and technology.
https://headlinermagazine.net/blog/source-elements-powers-remote-music-collaboration-during-architecture-biennale-2021.html

Thank you Headliner Magazine!

Source Elements is collaborating with Het Nieuwe Instituut and the City of Amsterdam during this year’s Architecture Biennale

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Hype is a boutique communications agency that provides brand-strategic PR, marketing and Social Media services to creative companies. We provide an extremely hands-on approach to client service and a collaborative philosophy that positions us as a preferred resource to members of the media. Dedicated to the entertainment industry as a community, Hype is committed to keen storytelling and promoting the creative process.

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Hi guys! We're KCL and we build MASCOTS and OVERSIZE LIGHTWEIGHT PROPS for hundreds of Commercial clients including Nintendo and Ellen Degeneres. Just wanted to introduce ourselves in case you need one for a client or commercial.
Wonderful and workable idea!