The Global Entertainment Marketing Academy of Arts & Sciences

  • Home
  • The Global Entertainment Marketing Academy of Arts & Sciences

The Global Entertainment Marketing Academy of Arts & Sciences We are (GEMA)! Our mission? To empower the advancement of innovation and creativity in the entertainment marketing industry. G.E.M.A.

We are home to the creative and strategic minds pushing the industry forward. Community can’t be scripted — but it can be thoughtfully designed. At The Global Entertainment Marketing Academy of Arts & Sciences, we’re a collective of marketers and creatives united by a shared desire to innovate, captivate, and inspire. is a place to launch your career, hone your craft, and share your knowledge of a

n ever-evolving landscape. Join us to connect with the people and ideas that shape not just your future, but the future of entertainment marketing. Among our many activities and resources, here some of the highlights:


G.E.M.A. Experiences and Events:
Whether you’re seeking inspiration or aiming to stay ahead in this competitive landscape, our events are here to empower you with the resources, recognition, and community you need to thrive. Check out our calendar to stay updated on upcoming academy events, webinars, workshops, and training sessions. The Global Entertainment Marketing Awards:
Our globally acclaimed awards serve as a distinguished platform to recognize and honor the groundbreaking work that amplifies entertainment worldwide. These prestigious awards are a testament to the creative minds that champion the relentless pursuit of novel ideas, the courage to break boundaries, and the excellence that underpins impactful campaigns. Each award tells a narrative of outstanding achievement in storytelling, design, and strategic planning, encompassing the cinematic splendor of film, the captivating stories on television screens, the immersive realms of video games, the adrenaline rush of sports, and the soul-stirring melodies that echo through music.

19/06/2025

This , we honor legacy. We celebrate progress. And we give flowers.

A 2024 GEMA Award winning promo for Diversity & Inclusion Awareness reminds us how powerful storytelling can be when it uplifts Black voices year-round.

🏆 Title: Black Stories Always – Giving Flowers
🎬 Company: Hulu

With talent across Hulu, Onyx Collective, and The Walt Disney Company, this Black History Month campaign spotlighted Black Joy, Black Love, and Black Excellence, by giving heartfelt thanks to those who came before.

🎥 Watch the full piece:

GEMA's Europe's Chapter is excited to present a Masterclass in Entertainment Marketing in collaboration with "Conecta FI...
18/06/2025

GEMA's Europe's Chapter is excited to present a Masterclass in Entertainment Marketing in collaboration with "Conecta FICTION & ENTERTAINMENT"

💥 THE REALITY OF REALITY: MARKETING THE UNSCRIPTED
with Charlotte Berman, Business Director at Red Bee Creative — and yes, a former contestant on The Traitors UK! 🕵️‍♀️👀

👉 From dating shows to survival hits, reality TV dominates screens, but what makes a format break through and become a cultural phenomenon?

Charlotte will unpack:
- Global case studies
- How storytelling + branding shape success
- Audience psychology & social buzz

📅 Thursday, June 19th
🕚 11:30 AM
📍 Hospedería del Seminario, Cuenca (Spain)

Why we binge, why we care, why it trends, decode the power of Reality TV.

The only global entertainment marketing awards judged by your industry peers is open for entries. These are the creative...
17/06/2025

The only global entertainment marketing awards judged by your industry peers is open for entries. These are the creatives, strategists, and storytellers who understand what it takes to create breakthrough work.

This is your chance to get your work seen, make it stand out, and compete with the best marketers and creatives from around the world.

Next price deadline is June 26, 2025.

Submit today at gema.org/competitions/global

12/06/2025

Still Thinking About GEMA Europe? Same. 😃

Connections like these shouldn’t stop here. That's why you can officially enter the group chat, well Linkedin group that is! It's a space to keep the inspiration flowing, share work, wins, post photos and invite your team to join the conversation!

Join us over on LinkedIn!

“If we get advertising right, not only do the publishers win, not only do the advertisers win, but the consumer wins. I ...
11/06/2025

“If we get advertising right, not only do the publishers win, not only do the advertisers win, but the consumer wins. I think there's so much opportunity to make an industry change here, and if we don't do it now, I think we're stuck with this legacy, non-efficiency and non-innovation for another 20 years. I really encourage the industry to learn, reach out, test, challenge, be curious and be brave,” says Jenny Wall, CMO of measurement firm VideoAmp.

www.gema.org/news/videoamp-cmo-jenny-wall-is-helping-lead-the-currency-revolution

Take a deep dive into what’s happening on the measurement and currency front in this week’s exclusive Q&A at Spotlight by GEMA. Check back every Wednesday for new reads and new insights!

We are proud to share that our CEO and President, , has been named one of the 100 Women Executives Shaping the Future of...
11/06/2025

We are proud to share that our CEO and President, , has been named one of the 100 Women Executives Shaping the Future of Business by .network as part of the 2025 New Era of Leadership Awards.

This honor recognizes trailblazing leaders who embody resilience, empathy, creativity, agility, and innovation, qualities Stacy lives and leads by every day.

At GEMA, we’re inspired by her commitment to building a more connected, creative, and empowered future for the entertainment marketing community and beyond.

06/06/2025

“This summit focuses on both of this direction: storytelling, creativity, and technology.”

At the 2025 GEMA Europe Entertainment Marketing + Creative Summit, Olena Martinova, CMO of Starlight Media, and European Advisory Council member, shared her vision while helping curate this year’s program: that the future of entertainment marketing lies in the intersection of culture, creativity, and innovation.

“Yes, the data matters. Who you're targeting and all of those things matter. But the real breakthrough is not the data. ...
04/06/2025

“Yes, the data matters. Who you're targeting and all of those things matter. But the real breakthrough is not the data. The real breakthrough is what you can actually take from the data and the insights and how you actually make it into actionable creative,” says veteran entertainment marketing leader Kasumi Mihori, co-founder of agency Duo. “The data are not the drivers. The design, the creative, the marketing – all of that are really the drivers. You can’t have anything if the creative isn’t good. The data informs, but it’s never the end all be all.”

http://www.gema.org/news/why-fear-led-marketing-can-never-be-great

Read all of Mihori’s takes on brands, strategy and creative marketing in this week’s exclusive Q&A at Spotlight by GEMA. Check back every Wednesday for new reads and new insights!

We’re excited partner with the Academy of Interactive Arts & Sciences for the   conference, happening from Sept. 15-17, ...
04/06/2025

We’re excited partner with the Academy of Interactive Arts & Sciences for the conference, happening from Sept. 15-17, 2025.

As part of our mission to empower and connect creative professionals, our GEMA community have an exclusive opportunity for unforgettable networking events, insightful speaker programming, and an intimate exchange of ideas through roundtable discussions, hosted by top talent revolving around topical issues affecting the business and art form of game development.

For information and to register using our exclusive 10% discount code DICEEDGEMA10 at https://www.diceeurope.org/.

D.I.C.E. Edinburgh will take place from September 15 to 17 in Edinburgh, Scotland. Experience a scenic landscape rich in culture and history while networking with top creative and business leaders within the games industry. Early bird registration is now open.

03/06/2025

“20 years of lessons. 20 minutes to share them. And a sports ecosystem that never stops evolving.” - Markus Schmidt

At the 2025 GEMA Europe Entertainment Marketing + Creative Summit, Markus Schmidt of UnitedSenses took the stage to reflect on two decades of branding work across sports and media.

From building creative identities to exploring the ever-deepening world of sport, he reminded us why the work we do is always changing, and always worth sharing.

✨ The 2025 GEMA Awards TV/Streaming – Europe: OF THE YEARS! ✨ 📸 Tricefalo Studio, Agency of the Year with Paramount Crea...
29/05/2025

✨ The 2025 GEMA Awards TV/Streaming – Europe: OF THE YEARS! ✨

📸 Tricefalo Studio, Agency of the Year with Paramount Creative, Marketing Team of the Year

A big year for both teams, congrats again on your wins!

GEMAAwards

Address

CA

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+13107887600

Alerts

Be the first to know and let us send you an email when The Global Entertainment Marketing Academy of Arts & Sciences posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Global Entertainment Marketing Academy of Arts & Sciences:

Shortcuts

  • Address
  • Telephone
  • Opening Hours
  • Alerts
  • Contact The Business
  • Claim ownership or report listing
  • Want your business to be the top-listed Media Company?

Share