Promax We are the global community of entertainment marketers. We energize, enrich and elevate our members through our events, awards, programs and more. Join us!
Promax leads the global community of marketers and creatives in the media & entertainment industry, by celebrating excellence, driving talent & industry development, and connecting people. The annual Conference brings together the top marketing and design teams from across the industry to explore new strategies, network, and showcase the greatest creative in entertainment marketing. The Promax Awards are the world's premier celebration of outstanding achievement in entertainment marketing and design. Across eleven regional and global competitions, the Promax Awards honor the teams harnessing passionate fandom to drive audiences, create value, and build the biggest brands in entertainment.
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Promax leads the global community of marketers and creatives in the media & entertainment industry, by celebrating excellence, driving talent & industry development, and connecting people. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors. Promax was established in 1956 as a non-profit, full-service, membership driven association for promotion and marketing professionals working in broadcast media. In 1997, The Broadcast Design Association (BDA) who had partnered with Promax for years on their annual conference, officially joined forces with Promax and became PromaxBDA. Drawn from more than 65 countries, and with conferences taking place in Europe, Arabia, United States, Asia, Australia, Africa, New Zealand, South America and the UK, PromaxBDA is a truly international organization uniting the individuals who are in the driver’s seat of the media marketing industry. Utilizing myriad platforms, outlets and technologies, PromaxBDA members are tasked with driving audiences and ratings to their networks, stations and content brands through effective and creative marketing strategies. Among our numerous activities and resources, here are a few PromaxBDA links to give you more information about the association. PromaxBDA Conferences and Events: Every PromaxBDA international, regional or industry-specific conference aims to answer to our mission: bringing together creative minds to explore what’s next. Each occasion reflects the cultural identity of its location or specific focus, showcasing the thought-leadership, technology and latest developments that will impact the media marketing industry. From our largest international conference to our numerous networking and smaller industry gatherings throughout the year, PromaxBDA provides its membership with opportunities for inspiration, education and connection to grow careers and success. PromaxBDA International Awards: Throughout the world, the PromaxBDA Awards competitions stand for marketing excellence in the media marketing space and collectively, through its numerous regional and sector-specific competitions, are regarded as the most prestigious awards for creative endeavor in this field.

Mission: To lead the global community of marketers and creatives in the media & entertainment industry, by celebrating excellence, driving talent & industry development, and connecting people.

06/08/2020
Paramount Channel CEE 'Jump Scares'

If, somehow, life in general isn't scary enough for you right now, Paramount Channel CEE has this handy explainer on how jump scares work as part of its airing of the 'Paranormal Activity' films in today's #HotSpot. https://bit.ly/2MBQh1I

We're not sure we can take more jump scares, but we'd love to see your best work so send it to us at [email protected]!

06/05/2020

Everything is not as sunny as it seems in today's #HotSpot, yU+co's #maintitles for STARZ' 'Hightown.' https://bit.ly/376OMBP

We ❤️ #maintitles! Send your latest and greatest to us at [email protected]!

06/01/2020

Amazon Prime Video wants you to feel all the feels in today's #HotSpot, a summer 😎 brand campaign produced with gnet agency https://bit.ly/371xUg9

What are you prepping to launch this summer? Send your very best work to [email protected]!

We are stronger together. #blacklivesmatter
05/31/2020

We are stronger together. #blacklivesmatter

Boredom can be beneficial, sparking creativity when you least expect it, says Compadre's Mika Saulitis in today's #guest...
05/29/2020
Guest Column: Feed Your Creativity

Boredom can be beneficial, sparking creativity when you least expect it, says Compadre's Mika Saulitis in today's #guestcolumn. Give it a read and then take a long break. https://bit.ly/2XERr1z

Compadre's Director of Creative Strategy Mika Saulitis considers the creative value of boredom.

Wondering what the entertainment marketing world will look like post-pandemic? Us too. Listen in on this chat with Josh ...
05/27/2020
Bigstar Ponders Entertainment Marketing’s Post-Pandemic Future

Wondering what the entertainment marketing world will look like post-pandemic? Us too. Listen in on this chat with Josh Norton and Carson Hood at NYC-based creative agency Bigstar and then let us know your thoughts in the comments. https://bit.ly/3c9zTjl

You can subscribe to the Daily Brief Podcast for more top-level marketing and creative conversations on Apple Podcasts, Spotify, Google Play or wherever you get your podcasts.

Executive Creative Director Josh Norton and Executive Producer Carson Hood consider pandemic-wrought changes.

Virtual sets might be the answer the industry is looking for when it comes to returning to live-action production, says ...
05/15/2020
Guest Column: Turning to Virtual Sets for Safer Production

Virtual sets might be the answer the industry is looking for when it comes to returning to live-action production, says Ringer's Rob Meltzer in this well thought-out guest column https://bit.ly/2zKYzRq

How do you think the pandemic will change entertainment marketing and production? We want to know your thoughts so comment below or shoot us an email at [email protected].

Ringer's Rob Meltzer has thought through one way to get back to (mostly) live-action production.

05/15/2020

No one knows how hard it is for Dave to go through life as iconic rapper Lil Dicky until he tells us all about it in today's musical #HotSpot for DAVE FXX, renewed for season two https://bit.ly/3cMOJgw

Brief is now three days a week but we still want to show off your work! Send the good stuff to us at [email protected].

Yes, people are watching lots of TV during quarantine but they also want to save money. Tune in to this episode of The D...
05/13/2020
Podcast: Less Money, More Time Means Viewers Are Seeking Free TV

Yes, people are watching lots of TV during quarantine but they also want to save money. Tune in to this episode of The Daily Brief Podcast for insights from @MarketCastLLC on how people are consuming streaming TV during the pandemic. https://bit.ly/35YtYMg

Ben Carlson, SVP of streaming and platforms at Marketcast, analyzes how streaming services have performed during pandemic.

The pandemic has been incredibly hard on everyone, but in some ways, TV has proven itself to be the great creator of com...
05/11/2020
Guest Column: How COVID-19 Has Supercharged the Power of TV

The pandemic has been incredibly hard on everyone, but in some ways, TV has proven itself to be the great creator of community. In this guest column, Red Bee Creative offers 12 observations on how TV has responded quickly and creatively to its audience's needs. https://bit.ly/2ztnbhA

Got something to say? Submit your guest column to us at [email protected]!

UK's Red Bee Creative examines how TV audiences have responded to global lockdown.

Global viewer’s relationships with streaming have changed since the year began. How fans are watching, which platforms t...
05/05/2020
Welcome! You are invited to join a webinar: Promax Connect presents State of Fandom: Viewership and Trends. After registering, you will receive a confirmation email about joining the webinar.

Global viewer’s relationships with streaming have changed since the year began. How fans are watching, which platforms they are spending time with, and what they are willing to spend on services is all in flux. Utilizing MarketCast’s Streaming Tracker data, Ben Carlson will analyze streaming trends and look at what the future holds. Register now: promax.tv/StateofFandom

Global viewer’s relationships with streaming have changed since the year began. How fans are watching, which platforms they are spending time with, and what price they are willing to pay for services is all in flux. Utilizing MarketCast’s Streaming Tracker data, we analyze streaming trends and l...

How and when will live-action production come back? The folks at BARK BARK have some ideas about what's next:  https://b...
05/04/2020

How and when will live-action production come back? The folks at BARK BARK have some ideas about what's next: https://bit.ly/35xqXCD

Brands are reaching audiences in increasingly clever ways, whether before, during or after the #pandemic, said marketers...
05/01/2020
Agencies Address Evolving Creative, Social Strategies

Brands are reaching audiences in increasingly clever ways, whether before, during or after the #pandemic, said marketers from gnet agency, Mocean and Trailer Park Group in Promax's latest #VirtualSession. One of those ways was through an astronomical Travis Scott virtual concert on Fortnite. https://bit.ly/2zMuWPP

Gnet's David Getson, Mocean's Allan Gungormez, Trailer Park's Jake Katz join Promax for latest virtual session.

05/01/2020
Nat Geo's 'Barkskins'

Buddha Jones, motion504 teamed up give a filmic look to today's #HotSpot, the trailer for National Geographic's upcoming limited series #Barkskins, based on the best-selling novel by Annie Proulx https://bit.ly/35tqnpp

What projects are you promoting right now? Send your work to us at [email protected]!

Trying to figure out #GenZ? Tune in to this episode of #TheDailyBriefPodcast, in which two experts from ViacomCBS decode...
04/29/2020
Podcast: How to Decode Gen Z

Trying to figure out #GenZ? Tune in to this episode of #TheDailyBriefPodcast, in which two experts from ViacomCBS decode all the ways young people aged 12-24 express themselves on social media -- and particularly, TikTok. https://bit.ly/3f6pAyY

Cultural analysts examine why it is that Gen Z feel #AlltheFeels and how marketers should try to reach this emotional generation.

The marketplace and the way agencies work is in flux. Three industry leaders bring their unique perspectives to a discus...
04/28/2020

The marketplace and the way agencies work is in flux. Three industry leaders bring their unique perspectives to a discussion about where creative is, where it’s going, and how you can stay current in any market. Panelists include David Getson of gnet agency, Allan Gungormez of Mocean, and Jake Katz of Trailer Park Group. Register now: https://promax.tv/2KDGtDr

04/24/2020
OCS 10th Anniversary Ident

For the 10th anniversary of the OCS French channels, Gideon Communications created a set of idents that showcased some of the most iconic films and series featured on OCS. Check it out!

2019 Promax Europe Finalist: On-Air Ident Campaign (Out-of- House)

04/23/2020
HBO Max Brand Spot

From The Wizard of Oz to Game of Thrones and from When Harry Met Sally to Sex and the City HBO Max’s brand spot showcases the breadth of their premium programming launching May 27. #Hotspot https://promax.tv/2xV9zv3

Happy #EarthDay 50! 🌎 While we’re all mostly inside, let’s take a moment to appreciate this beautiful planet we call hom...
04/22/2020

Happy #EarthDay 50! 🌎 While we’re all mostly inside, let’s take a moment to appreciate this beautiful planet we call home.

Your map to the emotional landscape of Gen Z is here! Two members of ViacomCBS’s Velocity Cultural Intelligence team pre...
04/22/2020

Your map to the emotional landscape of Gen Z is here! Two members of ViacomCBS’s Velocity Cultural Intelligence team present their latest study into the truth-telling, meme-finding, emotion-sharing minds of today’s young people and how it relates to culture and brands. The webinar is brought to you by Definition 6. https://promax.tv/3bw61y2

Promax's cover photo
04/21/2020

Promax's cover photo

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Comments

BDA alum... I’ve got BDA award books, BDA Scanlines and DIEM magazines waiting to be saved from the trash bin. A lot of broadcast design history here, from 1981 onward. If you want ‘em, please ask. All I ask is you pay for shipping. Thanks!
Any ideas when Station Summit nominations will be announced?
Anybody using the mobile app? Doesn't seem to be updating for the Station Summit for me.
I missed the Keynote: “When Brands Take a Stand: Activism or Capitalism?” any chance you can steam it for a limited time??🙏