The Global Entertainment Marketing Academy of Arts & Sciences

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The Global Entertainment Marketing Academy of Arts & Sciences We are (GEMA)! Our mission? To empower the advancement of innovation and creativity in the entertainment marketing industry. G.E.M.A.

We are home to the creative and strategic minds pushing the industry forward. Community can’t be scripted — but it can be thoughtfully designed. At The Global Entertainment Marketing Academy of Arts & Sciences, we’re a collective of marketers and creatives united by a shared desire to innovate, captivate, and inspire. is a place to launch your career, hone your craft, and share your knowledge of a

n ever-evolving landscape. Join us to connect with the people and ideas that shape not just your future, but the future of entertainment marketing. Among our many activities and resources, here some of the highlights:


G.E.M.A. Experiences and Events:
Whether you’re seeking inspiration or aiming to stay ahead in this competitive landscape, our events are here to empower you with the resources, recognition, and community you need to thrive. Check out our calendar to stay updated on upcoming academy events, webinars, workshops, and training sessions. The Global Entertainment Marketing Awards:
Our globally acclaimed awards serve as a distinguished platform to recognize and honor the groundbreaking work that amplifies entertainment worldwide. These prestigious awards are a testament to the creative minds that champion the relentless pursuit of novel ideas, the courage to break boundaries, and the excellence that underpins impactful campaigns. Each award tells a narrative of outstanding achievement in storytelling, design, and strategic planning, encompassing the cinematic splendor of film, the captivating stories on television screens, the immersive realms of video games, the adrenaline rush of sports, and the soul-stirring melodies that echo through music.

10/10/2025

🔙✨ It’s ! When sports and Blockbuster cinema collide, the result is pure marketing magic.

This week’s feature: Jurassic World — Richard Sherman Promo by bpg Advertising / ESPN / Universal Pictures, winner of BRONZE at the 2016 North America Awards for Best Branded/Sponsor Integration Promo: Sports. A clever crossover that brought the roar of the Jurassic franchise onto the field, showing how collaboration between sports and film can ignite fan excitement.

For over four decades, Lee Hunt has shaped the way audiences around the world connect with entertainment brands.From pio...
09/10/2025

For over four decades, Lee Hunt has shaped the way audiences around the world connect with entertainment brands.

From pioneering audience management and competitive analysis to launching iconic networks like Lifetime, VH1, TNT, and MTV — Lee’s vision has set benchmarks that continue to guide our industry today.

This month, we’re proud to honor Lee Hunt with the 2025 GEMA Industry Legacy Award, celebrating a career that has defined an era of entertainment marketing. The award will be presented by Mike Benson, President & Chief Marketing Officer of CBS, on October 30 at The Wilshire Ebell Theatre during our 2025 GEMA Awards Ceremony.

Join us as we celebrate a legacy that changed the game. Learn more by going to eventcreate.com/e/2025-gema-awards

09/10/2025

Meet the 2025 GEMA Award TV/Streaming Global Nominees for Creative Marketing Team ‘Of The Year’ 👏

✨ AMC Networks International SE
✨ Disney Entertainment Television
✨ Disney+ Creative Marketing
✨ Netflix
✨ Paramount Creative MTVE International
✨The Walt Disney Company (TWDC) CREATIVE

🏆 Join us for the 2025 GEMA Award Ceremony on October 30 at the historic Wilshire Ebell Theatre in Los Angeles as we celebrate all the nominees and reveal who will take home this year’s coveted Creative Marketing Team ‘Of The Year’ title.

🎟️ Tickets are on sale now, secure your seat via the link in bio.

09/10/2025

Meet the 2025 GEMA Award TV/Streaming Global Nominees for Agency ‘Of The Year’ 👏

✨ Art Machine
✨ DUTCHTOAST
✨ GrandSon Creative
✨ LA
✨ ultrabland
✨ZEALOT

🏆 Join us for the 2025 GEMA Award Ceremony on October 30 at the historic Wilshire Ebell Theatre in Los Angeles as we celebrate all the nominees and reveal who will take home this year’s coveted Agency ‘Of The Year’ title.

🎟️ Tickets are on sale now, secure your seat by going to eventcreate.com/e/2025-gema-awards

“The core principles of best practices in brand-building are fundamentally the same as they have always been. The strong...
08/10/2025

“The core principles of best practices in brand-building are fundamentally the same as they have always been. The strongest brands have distinctive assets or codes, built over time and consistently applied – and drawn from the essence of the brand. What has changed are the spaces in which those brand assets need to work and the increasingly crowded battle for attention, in which brands need to work harder to stay distinctive and stand out.” – Charlie Mawer, executive creative director, Red Bee Creative

www.gema.org/news/red-bee-creative-celebrates-20-years-in-the-business

London-based Red Bee Creative is celebrating its 20th anniversary. What’s kept it successful is its ability to stick to its craft when everything is changing all around it. Read this week’s exclusive interview with ECD Charlie Mawer to see the work that’s defined Red Bee for two decades and for a hint at what’s coming next.

07/10/2025

🏀 ✨ Long before “fandom” was a marketing term, the were creating it, turning competition into connection and audiences into lifelong fans through their iconic blend of athleticism, artistry, and humor.

As they approach their 100-year milestone, the Globetrotters continue to evolve, expanding their legacy across television, streaming, and digital platforms, inspiring new generations around the world.

This year, we’re proud to honor them with the GEMA Cultural Legacy Award at the GEMA Awards Ceremony on October 30 at the historic Wilshire Ebell Theatre in Los Angeles.

Join us as we celebrate this extraordinary legacy and honor this year’s entertainment marketing nominees.

Go to the 🔗 in bio for more information!

07/10/2025

🏀 ✨ Long before “fandom” was a marketing term, the Harlem Globetrotters were creating it, turning competition into connection and audiences into lifelong fans through their iconic blend of athleticism, artistry, and humor.

As they approach their 100-year milestone, the Globetrotters continue to evolve, expanding their legacy across television, streaming, and digital platforms, inspiring new generations around the world.

This year, we’re proud to honor them with the GEMA Cultural Legacy Award at the GEMA Awards Ceremony on October 30 at the historic Wilshire Ebell Theatre in Los Angeles.

Join us as we celebrate this extraordinary legacy and honor this year’s entertainment marketing nominees.

https://www.eventcreate.com/e/2025-gema-awards

06/10/2025

🎬 Local programs that leave a mark. These GEMA Awards nominees for Program Promo highlight the storytelling power behind shows that inform, inspire, and entertain:

✨ Voices Behind the Stories — WTVR E.W. Scripps
✨ Backstory Season Launch — WGNT-27
✨ Hometown Tragedy – New Season — Very Local / Hearst Television
✨ Roller Coaster Wars — Very Local / Hearst Television
✨ Breaking Chains — Very Local / Hearst Television
✨ There’s More on the Plus — WTVF Nashville E.W. Scripps

See who will take home top honors this fall at October 30 at Wilshire Ebell Theatre. 🎟️ Get your tickets today!

03/10/2025

🔙✨ It’s ! Immersive campaigns show how the line between entertainment and experience can blur in unforgettable ways.

This week’s feature: PlayStation VR ft. STAR WARS Battlefront Rogue One by Sony Interactive Entertainment - sie, winner of GOLD at the 2017 GAMES Awards for Best Live Action Promotional Content. A groundbreaking piece that brought fans straight into the Star Wars universe, proof of how live action and gaming collide to create culture-shaping moments.

✨ The countdown is on!✨ The 2025 GEMA Awards TV/Streaming Ceremony is coming to The Wilshire Ebell Theatre on October 30...
02/10/2025

✨ The countdown is on!✨
The 2025 GEMA Awards TV/Streaming Ceremony is coming to The Wilshire Ebell Theatre on October 30.

🎟️ Seats are going fast, lock in special pricing before October 8 and secure your spot at one of the most anticipated nights in entertainment marketing.

Don’t miss this chance to celebrate the best in creativity and innovation!
Secure your seat: https://lnkd.in/gW_bHZjA

“I'm a big believer that a lot of what we do in creative marketing hasn't changed. Great creative is great creative. Our...
01/10/2025

“I'm a big believer that a lot of what we do in creative marketing hasn't changed. Great creative is great creative. Our job is to be the best storytellers for our storytellers.” – Aaron Goldman, EVP, Creative Marketing, Disney Entertainment Television and GEMA board member

https://bit.ly/42N7PiK

As Aaron Goldman’s portfolio continues to grow at Disney, he continues to lean into great storytelling, empathetic leadership and constant prioritization.

Read this week’s exclusive interview to learn more about how he keeps everything moving across Disney’s multiple platforms!

30/09/2025

📺 Bold branding, unforgettable promos. These GEMA Awards Latin America nominees for Brand Promo highlight the campaigns that put networks and stories front and center:

✨ Paramount Pinball – "Relax, It’s Paramount Network" - Paramount Creative MTVE LATAM
✨ Sony Channel – Emociones: Besos — Sony Pictures
✨ Golden Movies — GLOBO TV Calabria1
✨ Universal TV Brand Campaign 2025 – Fear and Anger Spot — NBCUniversal International Networks - Direct to Consumer
✨ Decisiones — NMás
✨ A Life of Football – Premiere — TV Globo

👉 Get ready to celebrate these nominees on October 30 and see who takes home the GOLD! 🏆✨

Address

CA

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+13107887600

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