The Global Entertainment Marketing Academy of Arts & Sciences

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The Global Entertainment Marketing Academy of Arts & Sciences We are (GEMA)! Our mission? To empower the advancement of innovation and creativity in the entertainment marketing industry. G.E.M.A.

We are home to the creative and strategic minds pushing the industry forward. Community can’t be scripted — but it can be thoughtfully designed. At The Global Entertainment Marketing Academy of Arts & Sciences, we’re a collective of marketers and creatives united by a shared desire to innovate, captivate, and inspire. is a place to launch your career, hone your craft, and share your knowledge of a

n ever-evolving landscape. Join us to connect with the people and ideas that shape not just your future, but the future of entertainment marketing. Among our many activities and resources, here some of the highlights:


G.E.M.A. Experiences and Events:
Whether you’re seeking inspiration or aiming to stay ahead in this competitive landscape, our events are here to empower you with the resources, recognition, and community you need to thrive. Check out our calendar to stay updated on upcoming academy events, webinars, workshops, and training sessions. The Global Entertainment Marketing Awards:
Our globally acclaimed awards serve as a distinguished platform to recognize and honor the groundbreaking work that amplifies entertainment worldwide. These prestigious awards are a testament to the creative minds that champion the relentless pursuit of novel ideas, the courage to break boundaries, and the excellence that underpins impactful campaigns. Each award tells a narrative of outstanding achievement in storytelling, design, and strategic planning, encompassing the cinematic splendor of film, the captivating stories on television screens, the immersive realms of video games, the adrenaline rush of sports, and the soul-stirring melodies that echo through music.

12/09/2025

🔙✨ It’s ! Each week, we’re spotlighting a standout winner from our archives—a reminder of the creativity that continues to shape our industry.

This week’s feature: Mafia III – One Way Road Story Trailer by 2K, winner of GOLD at the 2017 GAMES Awards. A cinematic, story-driven trailer that set a new standard for narrative game promotion.

✨ Save the Date ✨The biggest night in television and streaming entertainment marketing is back! On Thursday, October 30,...
09/09/2025

✨ Save the Date ✨

The biggest night in television and streaming entertainment marketing is back! On Thursday, October 30, the 2025 GEMA Awards take over the historic Wilshire Ebell Theatre in Los Angeles for an unforgettable evening.

This is the stage where the industry’s boldest campaigns, brightest creatives, and most visionary marketers take the spotlight, celebrating the work that doesn’t just sell stories but shapes culture across Latin America, North America, Local Markets, and Globally!

And when the last trophy is raised, the celebration is just beginning… Step outside into the magic of our GEMA Garden Party - an open-air after-party where the industry comes together under the stars to toast, connect and revel in everything we’ve built together.

Because this isn’t just an awards show. It’s our night. Our community. Our chance to shine.

🎟️ Tickets available September 16, 2025.

08/09/2025

🎨 Motion meets storytelling. These GEMA Awards Latin America nominees for Art Direction & Design: Video Craft (Motion Graphics) spotlight the creativity driving unforgettable visual worlds:

✨ THE GAME – Videogame — Globoplay
✨ Bandidos — Netflix Creative Studio
✨ ABRILISIMO — Paramount
✨ No Rancho Fundo - Teaser — Promo Globo TV
✨ The Farm 16 — Record
✨ Cosme e Damião (Cosme And Damião) — Globoplay

👉 Tag the creative teammates who brought these creative visions to life, they deserve the spotlight! 🙌

05/09/2025

As we look ahead, it’s just as important to celebrate what brought us here. Flashback Fridays revisit the campaigns that defined the last decade of entertainment marketing, spotlighting the work that continues to inspire and shape our industry.

This week’s feature: Titanfall “Shadow”, credited to Heat, with direction by Wayne McClammy, hungryman and visual effects from The Mill GOLD awards winner at the 2015 Game Marketing Awards for Outstanding TV or Theatrical Ad.

A masterclass in tension and atmosphere, “Shadow” captivated gamers worldwide and set a new benchmark for cinematic game advertising.

And because the work is only as powerful as the people behind it, later today we’ll share a moment from Art the Influence with John Leonti, one of the creative forces who helped bring this spot to life.

GEMA’s weekly e-newsletter, Spotlight, is taking a break this week while we get ready for our glow up! Come back next We...
03/09/2025

GEMA’s weekly e-newsletter, Spotlight, is taking a break this week while we get ready for our glow up! Come back next Wednesday, September 10, to check out our fresh new look!

29/08/2025

The spotlight is on Local marketing excellence!

These GEMA Awards nominees for Brand Image Promo: Local Station represent the best in storytelling and community connection. From milestone anniversaries to trusted news coverage, these campaigns shine a light on what connects us:

✨ News 75 Years — ABC7
✨ WMUR 70 Year — Hearst Television WMUR
✨ First Alert 4, Clouds Tell A Story — KMOV/Gray
✨ Denver7 Year in Review — The E.W. Scripps Company Denver7
✨ DC News Now – Only Getting Bigger — DCNews / Nextstar WDVM, WDCW
✨ ABC7 Eyewitness News – Trust — ABC7

This fall in Los Angeles, we’ll see who takes home the newly revealed GEMA Award🏆

29/08/2025

From panel to panel, universe to universe. ⚡

Sky Creatives’s Sky Cinema – Comic Books stitches characters and worlds together in an epic match edit that transforms a comic into a full-blown cinematic adventure. An award-winning campaign for Best Film at the GEMA Awards UK.

🔗 Visit gema.org/competitions/uk and enter the 2025 GEMA Awards by 4 September.

What story will your team bring to life this year?

28/08/2025

We had the opportunity to sit down with two of our Los Angeles GEMA Awards North America Jurors, Shawnté Parker, Vice President of Marketing and Gennifer Leong, Vice President of Branding, Design and Creative Services at Disney Entertainment Television.

In our conversation, they shared insights on the impact of recognition, the role of creativity in shaping culture, and the details that transform campaigns into award-worthy work.

This fall, the GEMA Awards will celebrate the campaigns that pushed boundaries and redefined excellence.

“It’s such a privilege to be part of James Gunn’s team in the way that we are. Every time he calls, it feels special—lik...
27/08/2025

“It’s such a privilege to be part of James Gunn’s team in the way that we are. Every time he calls, it feels special—like we’re about to collaborate on something that millions of people will experience together. Design is in an unusual place right now. There aren’t many “town squares” left where everyone sees the same thing—most of us just get what the algorithm serves us. So to contribute to something that will be seen all over the world, and create a true collective experience, is incredibly special.” – Erin Sarofsky, owner, director, executive creative director, Sarofsky

www.gema.org/news/sarofsky-lights-up-james-gunns-dc-universe

Chicago-based design studio Sarofsky once again teamed up with DC Studio’s James Gunn on his latest theatrical release, Superman. Check out this week’s exclusive interview to learn why the collaboration has endured and see the work for DC’s latest blockbuster.

Fresh perspective. Meaningful connection. A stronger community.That’s what you’ll gain at our Virtual Town Hall for the ...
26/08/2025

Fresh perspective. Meaningful connection. A stronger community.

That’s what you’ll gain at our Virtual Town Hall for the Local Television Marketing Community. Join Rick Lewchuk (Founder, Film At 11 Marketing and former SVP, Creative Marketing & Brand Standards, CNN Worldwide) and Paige Albiniak (GEMA Editorial Director) for an insightful conversation.

🗓️ Wednesday, 10 September
🕐 9:00 – 10:00 AM PT

At GEMA, we recognize how essential local television is within the broader entertainment landscape. As teams grow leaner and resources tighter, this is not a moment to retreat, it’s a moment to come together.

Sign up today to secure your spot. We’ll send you the link 48 hours before the event.

🔗 Save my spot: https://bit.ly/4mUnR22 (edited)

Every frame, every headline, every campaign counts. Meet the teams whose work is setting the bar in local television mar...
25/08/2025

Every frame, every headline, every campaign counts. Meet the teams whose work is setting the bar in local television marketing and creative…🥁The 2025 GEMA Awards TV/Streaming Local nominees.

View the Nominees: gema.org/competitions/local.

📍And yes, we’re heading back to Los Angeles this fall for the GEMA Awards Ceremony. Date and venue coming soon!

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Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

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