The Global Entertainment Marketing Academy of Arts & Sciences

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The Global Entertainment Marketing Academy of Arts & Sciences

A global academy for the industry shaping how entertainment connects with audiences, culture, and fandom. G.E.M.A.

Created by and for the industry, GEMA brings people together to celebrate creativity, recognize excellence, and fuel innovation. Community can’t be scripted — but it can be thoughtfully designed. At The Global Entertainment Marketing Academy of Arts & Sciences, we’re a collective of marketers and creatives united by a shared desire to innovate, captivate, and inspire. is a place to launch your car

eer, hone your craft, and share your knowledge of an ever-evolving landscape. Join us to connect with the people and ideas that shape not just your future, but the future of entertainment marketing. Among our many activities and resources, here some of the highlights:

G.E.M.A. Experiences and Events:
Whether you’re seeking inspiration or aiming to stay ahead in this competitive landscape, our events are here to empower you with the resources, recognition, and community you need to thrive. Check out our calendar to stay updated on upcoming academy events, webinars, workshops, and training sessions. The Global Entertainment Marketing Awards:
Our globally acclaimed awards serve as a distinguished platform to recognize and honor the groundbreaking work that amplifies entertainment worldwide. These prestigious awards are a testament to the creative minds that champion the relentless pursuit of novel ideas, the courage to break boundaries, and the excellence that underpins impactful campaigns. Each award tells a narrative of outstanding achievement in storytelling, design, and strategic planning, encompassing the cinematic splendor of film, the captivating stories on television screens, the immersive realms of video games, the adrenaline rush of sports, and the soul-stirring melodies that echo through music.

22/05/2026

✨ Shemaroo Entertainment Ltd. brought an undeniably bold idea to the 2025 GEMA Awards TV/Streaming – Global competition and walked away with Silver. Pairing dynamic Bollywood blockbuster footage with the iconic sound of a GOAT, this stunt made one thing crystal clear: their platform is home to the greatest hits in the game.

Clever concept. Big energy. Unforgettable ex*****on. 🎬

📣 Now it's your turn. The 2026 GEMA Awards: General Entertainment – Global Final Deadline is June 11. Put your work forward by going to gema.org/competitions/global.

22/05/2026

is almost here.
And so is your last chance to register.

Online registration closes on 26 May, or until sold out. After that, a limited number of tickets may be available for purchase onsite at an increased price, while supplies last.

🔗 Register: eventcreate.com/e/gemaeurope2026

20/05/2026

Some creative partnerships don’t just support an experience.
They shape how it feels.

This year, Woodwork created the visual identity for the 2026 GEMA Awards, bringing an extraordinary level of craft, emotion, and cinematic storytelling to the work.

From the very beginning, their team approached this collaboration with creativity, care, and ambition far beyond what we could have imagined, and the result elevated the entire experience.

GEMA exists to champion the entertainment marketing community, and collaborations like this are a powerful reminder of what happens when the industry invests back into the industry itself.

Proud to spotlight the incredible team behind this year’s creative.

Built for the screen. Designed for the room.
Amsterdam - June 3
Los Angeles - September 23
London - November 20

19/05/2026

Local station marketing asks people to do a lot with a little. That work deserves recognition from the people who understand the creativity, pressure, and craft behind it.

The final deadline for the 2026 GEMA Awards: General Entertainment – Local has been extended to June 18, 2026. Submit your work by going to gema.org/competitions/local

18/05/2026

First, the city. Then, the stage.

is almost here and the full GEMA Day schedule is live. Scroll through for a look at the conversations, surprise honours, curated talks, and community moments shaping this year’s experience, all building up to the GEMA Awards Ceremony + 70th Celebration.

Not registered yet? You still have time, registration closes 22 May.

🗓 2+3 June · NXT Museum, Amsterdam
🔗 eventcreate.com/e/gemaeurope2026/schedule

15/05/2026

Fill in the blank: _____ + _____ = Gold.

We're throwing it back to the 2025 GEMA Award Gold winner from TV/Streaming – North America, Paramount Network's Film In The Blank by MTV Entertainment Studios and Kids & Families.

The challenge? Keep a monthly movies campaign feeling fresh when you're juggling dozens of titles across wildly different genres. Their creative solve? Flip the script. A mad lib-inspired format paired a fast-paced, dynamic edit with clean, elegant typography, bold in concept, effortless on screen. The result? A spot that didn't just stand out. It redefined the format.

This is what happens when imaginative thinking meets sharp ex*****on.

📣 Now it's your turn.

The 2026 GEMA Awards: General Entertainment – North America Extended Final Deadline is May 31. Put your work forward go to: gema.org/competitions/tv-north-america

15/05/2026

New session coming to you 🍺

Get ready to hear from one of the most talked about agency and brand partnerships in the industry LePub x Heineken didn't just make ads - they built a living, breathing entertainment ecosystem.

At GEMA Europe, Kika Douglas, Chief Creative Officer at LePub
and Natacha Volpini, Global Head Digital Consumer Innovation at The Heineken Company break down how social, culture, creators, and technology stopped being separate channels and became one continuous platform.

This is what the future of brand entertainment looks like.
🗓️ 3 June • NXT Museum • Amsterdam

🔗 register eventcreate.com/e/gemaeurope2026

14/05/2026

The campaigns. The promos. The work your team poured everything into this year.

Put it forward. Let the industry see what your team's best marketing campaigns are made of.

The final deadline to enter the 2026 GEMA Awards: General Entertainment – Local is May 21, 2026. Showcase your work by going to gema.org/competitions/local

13/05/2026

If you needed a little more time to put your work forward, here it is. ⏰

The deadline for the 2026 GEMA Awards: General Entertainment – Latin America has been extended to June 4.

Now let the industry decide which campaigns, launches, and entertainment marketing moments truly stood out this year.

Put your work for consideration, go to gema.org/competitions/latin-america.

12/05/2026

The campaigns behind the world’s most talked about entertainment deserve their moment too.

✨ Reminder new this year: categories honoring campaigns supporting theatrical film releases.

The second entry deadline for the 2026 GEMA Awards: General Entertainment – Global is May 14. After that, entries move into the final phase with updated rates.

Put your work forward, got to gema.org/competitions/global

12/05/2026

What makes work actually stick?

On June 2, Shared Spaces - part of GEMA Europe - takes over Amsterdam for three intimate sessions at three different locations, before GEMA Day.

✂️ Intermission Film: the art, psychology, and global strategy behind cuts that turn audiences into fans.
🧠 72andSunny: why optimism isn't dead, it just looks different now.
🎵 MassiveMusic: the emotional strategy behind sound that stays with people long after the screen goes dark.
And when the last session wraps, the full GEMA Europe community comes together for the Welcome Mixer hosted by MassiveMusic. 🥂

Open to all GEMA Europe attendees. Limited seats, register for GEMA Europe to unlock shared spaces.

eventcreate.com/e/gemaeurope2026

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Opening Hours

Monday	09:00 - 18:00
Tuesday	09:00 - 18:00
Wednesday	09:00 - 18:00
Thursday	09:00 - 18:00
Friday	09:00 - 18:00

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+13107887600

Website

https://www.gema.org/

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