The Global Entertainment Marketing Academy of Arts & Sciences

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The Global Entertainment Marketing Academy of Arts & Sciences We are (GEMA)! Our mission? To empower the advancement of innovation and creativity in the entertainment marketing industry. G.E.M.A.

We are home to the creative and strategic minds pushing the industry forward. Community can’t be scripted — but it can be thoughtfully designed. At The Global Entertainment Marketing Academy of Arts & Sciences, we’re a collective of marketers and creatives united by a shared desire to innovate, captivate, and inspire. is a place to launch your career, hone your craft, and share your knowledge of a

n ever-evolving landscape. Join us to connect with the people and ideas that shape not just your future, but the future of entertainment marketing. Among our many activities and resources, here some of the highlights:


G.E.M.A. Experiences and Events:
Whether you’re seeking inspiration or aiming to stay ahead in this competitive landscape, our events are here to empower you with the resources, recognition, and community you need to thrive. Check out our calendar to stay updated on upcoming academy events, webinars, workshops, and training sessions. The Global Entertainment Marketing Awards:
Our globally acclaimed awards serve as a distinguished platform to recognize and honor the groundbreaking work that amplifies entertainment worldwide. These prestigious awards are a testament to the creative minds that champion the relentless pursuit of novel ideas, the courage to break boundaries, and the excellence that underpins impactful campaigns. Each award tells a narrative of outstanding achievement in storytelling, design, and strategic planning, encompassing the cinematic splendor of film, the captivating stories on television screens, the immersive realms of video games, the adrenaline rush of sports, and the soul-stirring melodies that echo through music.

The newly revealed GEMA statue is here, and your creative marketing campaign could be among the first in the world to wi...
10/07/2025

The newly revealed GEMA statue is here, and your creative marketing campaign could be among the first in the world to win it.

This isn’t just another award. It’s recognition from the Global Entertainment Marketing Academy, and a milestone moment for your team.

One-Week Left Final Deadline: July 17 2025

Claim your GEMA on the global stage. Enter now: https://www.gema.org/competitions/global

📸 It’s time to upgrade that outdated headshot.GEMA EmpowerHER: Recharge to Rise, presented by Onni Creative, isn’t just ...
09/07/2025

📸 It’s time to upgrade that outdated headshot.

GEMA EmpowerHER: Recharge to Rise, presented by Onni Creative, isn’t just a gathering, it’s a space for women in entertainment marketing to reconnect with purpose, hear from leading voices reshaping the industry, and walk away recharged, personally and professionally.

And this year, we’re helping you show up like the powerhouse you are with complimentary professional headshots, courtesy of our sponsor 360 Solutions.

✨ New energy
✨ New network
✨ New headshot

📍Television City
📅 July 30 | 5:30 PM

🎟 RSVP by July 25 to attend: eventcreate.com/e/gema-empowerher-rechargetorise

“If brands aren’t going to care enough to make something that’s awesome, then why is the community going to care about t...
02/07/2025

“If brands aren’t going to care enough to make something that’s awesome, then why is the community going to care about them?” says Brien Holman, We Are Royale co-founder and chief creative officer.
http://www.gema.org/news/we-are-royale-puts-fandom-first

Holman shares the philosophy behind the Los Angeles- and Seattle-based agency’s new fan-focused manifesto in this week’s exclusive Q&A at Spotlight by GEMA. Check back every Wednesday for new reads!

Real talk. Real connection. Real fuel for the road ahead.Join women and allies in entertainment marketing for an evening...
30/06/2025

Real talk. Real connection. Real fuel for the road ahead.

Join women and allies in entertainment marketing for an evening designed to recharge your mind, expand your network, and leave you re-centered, re-energized, and ready to rise.

✨ Recharge to Rise: A GEMA EmpowerHER Event
Presented by Onni Creative | July 30 | Television City (TVC)

RSVP now + learn more: eventcreate.com/e/gema-empowerher-rechargetorise

RSVPs are now open for Recharge to Rise, an evening by GEMA EmpowerHER, presented by Onni Creative!  Join us on July 30,...
26/06/2025

RSVPs are now open for Recharge to Rise, an evening by GEMA EmpowerHER, presented by Onni Creative!

Join us on July 30, an evening for women and allies in entertainment marketing and the creative industries. Refuel your mind with real talk about prioritizing you, elevate your network, and leave with a fresh new headshot.

Visit eventcreate.com/e/gema-empowerher-rechargetorise to learn more and RSVP.

GEMA’s EmpowerHER: Recharge to Rise invites women and allies across entertainment marketing and creative industries to gather for an evening designed to refuel your mind, elevate your connections, and restore your sense of balance.

The second price deadline for the 2025 GEMA Awards Global is tonight. Lock in reduced rates and get your best work in fr...
26/06/2025

The second price deadline for the 2025 GEMA Awards Global is tonight. Lock in reduced rates and get your best work in front of the global stage.

🔁 Already entered a 2025 GEMA competition?
You’re halfway there, use our Copy Entry feature to re-submit in just a few clicks.

💡 GEMA Members get more.
Unlock exclusive entry rates when you join the Global Entertainment Marketing Academy.

Enter now → gema.org/competitions/global

“Winning ‘best new talent’ at GEMA Europe was such a great way to round off the year I've had here. I really appreciated...
25/06/2025

“Winning ‘best new talent’ at GEMA Europe was such a great way to round off the year I've had here. I really appreciated the recognition of the hard work I put in and of how much I'd grown over my time at Disney. It’s also a recognition of the amazing creative team at Disney Plus, who supported and encouraged me so much during my internship,” says Rhea Haynes, creative intern at Disney Plus, who was surprised to win this award at GEMA Europe, which was held in May in San Sebastian, Spain.

http://www.gema.org/news/meet-rhea-haynes-gema-europes-best-new-talent

Up-and-coming talent Haynes shares how she came in ultra-prepared for her internship at Disney Plus in London and how that led to her being able to produce entire spots on her own in this week’s exclusive Q&A at Spotlight by GEMA. Check back every Wednesday for new reads!

19/06/2025

This , we honor legacy. We celebrate progress. And we give flowers.

A 2024 GEMA Award winning promo for Diversity & Inclusion Awareness reminds us how powerful storytelling can be when it uplifts Black voices year-round.

🏆 Title: Black Stories Always – Giving Flowers
🎬 Company: Hulu

With talent across Hulu, Onyx Collective, and The Walt Disney Company, this Black History Month campaign spotlighted Black Joy, Black Love, and Black Excellence, by giving heartfelt thanks to those who came before.

🎥 Watch the full piece:

GEMA's Europe's Chapter is excited to present a Masterclass in Entertainment Marketing in collaboration with "Conecta FI...
18/06/2025

GEMA's Europe's Chapter is excited to present a Masterclass in Entertainment Marketing in collaboration with "Conecta FICTION & ENTERTAINMENT"

💥 THE REALITY OF REALITY: MARKETING THE UNSCRIPTED
with Charlotte Berman, Business Director at Red Bee Creative — and yes, a former contestant on The Traitors UK! 🕵️‍♀️👀

👉 From dating shows to survival hits, reality TV dominates screens, but what makes a format break through and become a cultural phenomenon?

Charlotte will unpack:
- Global case studies
- How storytelling + branding shape success
- Audience psychology & social buzz

📅 Thursday, June 19th
🕚 11:30 AM
📍 Hospedería del Seminario, Cuenca (Spain)

Why we binge, why we care, why it trends, decode the power of Reality TV.

The only global entertainment marketing awards judged by your industry peers is open for entries. These are the creative...
17/06/2025

The only global entertainment marketing awards judged by your industry peers is open for entries. These are the creatives, strategists, and storytellers who understand what it takes to create breakthrough work.

This is your chance to get your work seen, make it stand out, and compete with the best marketers and creatives from around the world.

Next price deadline is June 26, 2025.

Submit today at gema.org/competitions/global

12/06/2025

Still Thinking About GEMA Europe? Same. 😃

Connections like these shouldn’t stop here. That's why you can officially enter the group chat, well Linkedin group that is! It's a space to keep the inspiration flowing, share work, wins, post photos and invite your team to join the conversation!

Join us over on LinkedIn!

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Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

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