Choose The Hard Way

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10/19/2025

Optimization is the enemy. When you need to be fit and don’t have an hour to workout, just workout in the time you have available.

Done > perfect
Simple > complex

And if you’re going to sprint, be sure to warm up.

In the new Choose the Hard Way training minisode, x share how they fit in training with parenting, building businesses and life.

They also share the kit they take everywhere so they can seize the moment like straps, sandbags and packs.

15 minutes of training is better than nothing.

And yes taking the leaves counts.

09/22/2025

Serenity gravel.

Flag football practice load out. What you can, where you can, when you can > perfect.
09/20/2025

Flag football practice load out. What you can, where you can, when you can > perfect.

09/10/2025

The hardest ride is the one you don’t see. in conversation with on live now, find Choose the Hard Way everywhere you listen and watch. 

There are hundreds of hours of Payson McElveen content out there, and for an adventurer like Payson it seemed appropriate to explore new territory in this episode. 

We get into: riding > making > resting > reading > leading > listening and more. 

Payson is a creative powerhouse and a force animating the world of multi-surface and dirt-based racing.

His palmares includes a pair of wins at The Mid South, two marathon mountain bike national championship titles (2017, 2018).

His With Pace podcast is a great listen and one of the biggest in endurance sports. 

His adventure films are hugely popular and cover his own go-fast exploits including a White Rim FKT and an FKT for crossing Iceland under human power, not the power of lightning-bolt throwing deities.

Sit a spell and have a listen, then sit and read a book. You’ll find out why. This is a fun one.

Routt county hay pt. 2: Hay Overdrive
08/23/2024

Routt county hay pt. 2: Hay Overdrive

scored 2x Olympic 🏅🏅 gold medals in Paris, for road cycling and team pursuit on the velodrome. I’ve republished my 2023...
08/12/2024

scored 2x Olympic 🏅🏅 gold medals in Paris, for road cycling and team pursuit on the velodrome. I’ve republished my 2023 interview with Kristen and you can hear it now on Apple Podcasts, Spotify and everywhere you listen.⁣
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If you’ve followed her story, you probably know her path > Harvard where she set an all-time record on the erg during her time on the crew team > venture capital > quitting her dream job to race bikes full time > drilling it as a pro on team .oatly.cannondale > 2x Olympic golds.⁣
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It’s looking like pro cycling might work out for Kristen.⁣
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After I originally published this interview, I sent Kristen a video of my then four-year-old daughter racing her bike in the driveway.⁣
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Kristen took the time to send a video back to my daughter encouraging her to have fun and keep riding and making art.⁣
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When my family was screaming at the TV as Kristen rode to gold, we pulled the video out and watched it again.⁣
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There’s nothing normal about winning Olympic gold medals.⁣
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It takes extraordinary effort—and you have to start somewhere.⁣
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Maybe the driveway.⁣
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Best,⁣
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Andrew⁣
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p.s. - I’m out in Steamboat for SBT gravel this week to continue my 2025 gravel World Tour bike sponsor negotiations (who will be the lucky company that gets me off my 2015 Giant TCX? The suspense!) and see if that champagne gravel exceeds the rigorous Mo-Kan standard.⁣
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We’re planning a Choose the Hard Way x Beyond the Peloton meetup on Thursday at 2 p.m., location TBD. Watch on Instagram for more details, hope to see you there. ⁣
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📷

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Los Angeles, CA

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