Gary got off the phone and wanted to do something about it right then and there.
Being ignored for nearly 4 months now ... so he began to make changes, very very big changes.
It was January of 2016, and our founder Gary Dobbs had a big ole problem that was devouring his productivity.
While running his real estate agency Gary Dobbs was spinning wheels and burning way to much rubber for the amount of progress he was making.
Managing all the contacts he was making was kinda like taking everything on the buffet table to save for later without enough plates or tablespace.
It was a messy strategy to say the least.
So while operating his real estate agency in Yorba Linda, California, Gary began chewing on this problem he had like it was the most flavorful and toughest beef jerky he had ever experienced.
Gary already knew that software was eating the world and that he couldn’t eat this beef jerky, I mean ... devour this problem ... he had with running his agency like an exquisite buffet experience at the Ritz.
So he got to work in the studio and began studying this contact management problem like it was the toughest beef jerky in the world!
Gary got to work on what later he would identify as a Digital Transformation for business ... more about that another time.
He didn’t want to just help people buy and sell real estate as their agent, Gary wanted to transform their lifestyle through architecture.
But handling all these open houses with strangers, exchanging digits for questionable reasons, agreeing to drive strangers around town, meeting couples in their home late on a Thursday night ... was creepy to say the least!
And all this friction robbed Gary of his magic to deliver clients a better lifestyle through architecture.
At best what he could offer was a shuffle and .... all this activity ... with strangers was suppose to be orderly and professional, which it was coming from Gary’s heart.
But what kept making all this activity and information exchange ... NOT FLOW ... was a lack of systems.
Systems that were supposed to be in place and better organize this buffet of information that was a huge problem consume in his business.
New leads would get written down, but no clear plan of action was in place to systematize the sales process for his agency.
It was tough at first, at all times Gary had to be ready as a professional salesman bringing in new clients to his agency.
He also had to write contracts, estimate property values, develop marketing plans, research market activity, show properties to prospective buyers, create business development programs...
The list of duties went on and on.
To do all that work, and to do it well, would transform his business and the experience his clients got in the process.
It would be a lot of work and pressure to get it right ... to perfect the customer experience ... for his clients each and every time.
Perfecting the customer experience was a challenge that invigorated Gary ... not devouring him ... like the beef jerky of a problem he was having with, buffet information overload!
Gary realized that he not only needed a system that provided consistency to people in his market and order inside his business, that he also wanted greater efficiency and higher productivity on a level that was easy to work with every day in the biz.
So Gary began to research, development, and design a customer relationship management program that would help optimize results in his business.
This became the most critical challenge for his business ... as well as ... turning the tables ... on that beef jerky and devouring it with ease!
There were no customer relationship management programs in the market that operated easily like a Sunday Brunch at the Ritz-Carlton.
And no, Ritz-Carlton does not serve beef jerky, an issue that remains to be solved but I bet you the Ritz-Carlton has a sweet CRM system in place.
CRM Systems are known to be clunky and hated by great salespeople and buffet eaters alike!
In January of 2016 Gary began to work on a customer centric model he could use to organize the sales, marketing, and service functions in his business.
This is what he realized customer relationship management meant, and that he needed a working model for operations to run systems efficiently in his business.
A new business idea formed and the mission became to “Change the landscape about how people in business go about operating their business when it comes to customer relationship management.”
Then that powerful inner voice ... Soul Gary ... called for a convo and said ...
... “For any function in business that impacts the relationship with customers, we aim to elevate that experience for the consumer, the customer, the client.”
It was brilliant and succinct and truly captured the essence of what Gary had been frustrated to get a hold of and back in control over with in his agency.
Having a sound customer centric model is vital to business owners to be in business, and to stay in business for the long-term.
Gary knew that’s what he needed ... not to mention ... the increased value to his business.
Without a customer relationship management program in place, businesses will face lost market share, revenue loss, unsatisfied customers, and more.
These are just a few of the consequences business owners will have if they don’t get a customer relationship management program in place.
By helping companies build better businesses through our customer relationship management systems architecture that, sells visions, markets brands, and delivers experiences, business owners face easier times growing their value to the market and increasing the value of their business.
When Gary put down the beef jerky he sat and thought about real problems real business owners were having, then he thought:
“Too many business owners will say...”
“We don’t need that right now.”
“We’ll plan that later when we grow.”
“We don’t have any issues with our customer relationship management.”
What you don’t know, can hurt your business.
On April 1st of 2016, Gary launched Gary Dobbs Consulting to help business owners increase the value and efficiency within their business.
From the solution he designed dealing with the pains and challenges of handling customer relationship management in any business Gary addressed important scenarios through a series of questions.
Here are 3 of those questions:
Is your contact database disorganized?
Can you pull up a contact and see all the communication records and metrics that track and measure your interactions?
Is the performance of your business not measurable and not known with each system?
Request to work with GDC and begin to...
Define your contact management system with our Contact Architecture Blueprints.
Redefine the way people get your products and services with our EEEC model.
Clarify and execute better campaigns with a Direct Response Strategy model.
Improve your customer experience with our Dobbs Star Service model.
These models enable GDC to build greater efficiencies and improve outcomes for our clients businesses.
You can sign up for our insights and discoveries about business operations through our newest info line, Relationship Capital ... get on the waiting list by clicking here.
